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Tamrin Fathoni
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INDONESIA
Journal of Creative Power and Ambition (JCPA)
Published by Edujavare Publishing
ISSN : *     EISSN : 30314054     DOI : https://doi.org/10.70610/jcpa.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, Economy, Business Development and Growth Strategy, Social Entrepreneurship, Risk and Finance Management, Marketing and Market Penetration, Product and Service Development, Technology Entrepreneurship and Innovation, Psychological Aspects and Leadership, Environmental Influence and Policy, Performance Measurement and Success (See Focus and Scope). This journal article is published four times a year; 2 issues per year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Digitalization of Culinary MSMEs and McClelland's Motivation Theory: A Study in Balunijuk and Gabek Riyan Dwi Putra; Yobi; Zafflesy Arayyan Hafiz; Desmaisi; M.Fajar Nandra Caya
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2052

Abstract

Digitalization has become a crucial aspect in increasing the sales of culinary MSMEs in the era of the digital economy and Society 5.0, as it enables the expansion of market reach through digital platforms (Idah & Pinilih, 2020: 252). The government also promotes MSME digitalization through Law No. 11 of 2020 on Job Creation. However, not all MSMEs are able to adapt equally. In suburban areas such as Balunijuk, many culinary MSMEs remain stagnant due to limited access to technology and low levels of digital literacy, despite their proximity to urban areas such as Gabek, which have shown more advanced digital adoption. This study employs a qualitative approach through in-depth interviews with seven culinary MSME owners and direct observations. The findings reveal significant differences in the utilization of digitalization. In suburban areas, MSMEs tend to rely solely on WhatsApp for promotion, depend on strategic physical locations, and have limited understanding of digital tools. In contrast, MSMEs in urban areas have adopted e-commerce platforms and digital payment systems such as QRIS. These findings highlight a clear gap in digital adaptation and literacy. Nevertheless, culinary MSMEs continue to play a vital role in the local economy. Therefore, concrete interventions in the form of continuous digital education and online marketing training are necessary to enhance competitiveness and promote inclusive local economic growth.
The Role of Digital Marketing in Enhancing the Sales Performance of MSMEs in Lamongan Regency, East Java Muhammad Yasril Arrizqi; suyitno; Rizky Wahyudha Rosiawan; Abdul Majid
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2053

Abstract

This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promotion, consumer interaction, and marketplace utilization. The research adopts a causal associative quantitative approach employing a purposive sampling technique involving 74 MSME entrepreneurs across various business sectors. Data analysis was conducted using linear regression in SPSS. The findings indicate that, simultaneously, digital marketing significantly affects MSME sales performance with an F-value of 27.421 (p = 0.000) and a coefficient of determination (R²) of 0.668. Partially, marketplace utilization exerts the most dominant effect (t = 3.116; p = 0.003), followed by social media marketing. These results highlight the critical necessity of an integrated omnichannel approach and e-commerce platform adoption in accelerating revenue growth and broadening market access for regional MSMEs.

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