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Journal of Advanced Research in Social Sciences and Humanities
ISSN : 25977040     EISSN : 25798480     DOI : -
Journal of Advanced Research in Social Sciences and Humanities (JARSSH) is a reputed international outlet that encourages research based on multidisciplinary and interdisciplinary cross-fertilization of ideas related to humanities and social sciences. JARSSH thrives on supporting authentic research work, theoretical development, spreading awareness of the fundamental social process, and different innovations introduced from time to time in social sciences and humanities.
Articles 239 Documents
Beyond Benefiting the Bottom Line: Unpacking the Indirect Effects of Specific CSR Orientations on Work-Life Balance and Engagement Bachar Kahil
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0302

Abstract

Aim: The current study aims that CSR dimensions (employees, customers, community, environment and government) significantly impact on work-life balance and work engagement, as well as mediated moderation effects of organizational dehumanization and perceived organizational support among hospitality industry employees in Netherland. Methodology: Drawing with social exchange theory, four-star and five star hotels in the specific Dutch cities of Amsterdam and Rotterdam, data collected 360 employees in hospitality industry and using SmartPLS for data analysis. Findings: The findings shows that organizational dehumanization mediates the relationship among CSR dimensions (employees, customers, community, environment and government) with work-life balance and work engagement. Furthermore, perceived organizational support moderates the relationship on organizational dehumanization with work-life balance and work engagement. Implications/Novel Contribution: The findings emphasize the need for hospitality industry to consider CSR dimensions as a strategic intervention to build the work engagement and work-life balance to bridge the research gap. This study discusses the theoretical and practical implications, policy directions and provides suggestions for future research.
The Digital Nexus of Creativity: Mediating Roles of Self-Competence and Self-Efficacy in AI Use and Digital Literacy Dzingai Katsamba
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0303

Abstract

Aim: Artificial intelligence promoting problem-solving abilities and creative learning that can be valuable for student’s creativity. The present study examines that use of AI, digital literacy with student’s creativity and promotes support system of creative skills of students through AI tools among Africa based university students. Also, self-competence and self-efficacy act as mediation and academic support as moderator among use of AI, digital literacy and students creativity. Methodology: A longitudinal research design used for data collection in three waves in last six months and total sample size was 320 students of African universities. However, mediation moderation analysis by SmartPLS 3.0 with measurement and structural model. Findings: The significant mediating relationship of self-competence and self-efficacy among use of AI, digital literacy and students creativity. Furthermore, moderating impact of academic support on AI usage and digital literacy with self-competence, and self-efficacy was also confirmed. Implications/Novel Contribution: These results imply that incorporating artificial intelligence technologies into educational processes requires improving academic support systems and cultivating digital skills. The study brings novel policy directions for higher education institutions and educational leaders as well as administrators.
Motivation as the Link: Mediating Effects of Intrinsic and Extrinsic Drives on Student Success Habiba Gulzar
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0304

Abstract

Aim: Drawing on self-determination theory, this study aims to explore the student teacher relationship impact on the sense of belonging and academic engagement, as well as mediating effect of intrinsic and extrinsic motivation and moderating effect of perceived social support among university students of Malaysia. Methodology: The study employs a statewide survey approach, and data is gathered via online questionnaires utilising convenience sampling techniques from undergraduate students enrolled in various programs in public university in Malaysia. However, 500 final responses were regarded as legitimate data while PLS-SEM was used to analyze the data. Findings: The study reveals that intrinsic motivation mediates the relationship among student-teacher and sense of belongings. The findings also shows that extrinsic motivation mediates the relationship among student-teacher and academic engagement. The moderating effect of perceived social support with intrinsic and extrinsic motivation on sense of belongings and academic engagement was confirmed. Implications/Novel Contribution: By presenting intrinsic and extrinsic motivation as mediators in connection to academic engagement and a sense of belonging, this study has bridged the gap as well as broadened both the theoretical and empirical understanding. Finally, this study offers several key policy insights for policy makers and education leaders as well as future research agenda for education and social science researchers.
The Interplay of Support, Engagement, and Motivation: Mediation by Academic and Emotional Resources On Chee Hoong
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 4, December 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0401

Abstract

Aim: The study aims to investigate the causal relationships between students’ learning engagement, impact on motivation for learning, among undergraduate students in higher education institutions. Drawing on self determination theory through moderating the impact of learning persistence, as well as the mediating role of academic and emotional support study aims to bridge theoretical and empirical research gaps.Methodology: An online research survey through the use of Google form was conducted to collect data from 430 undergraduate students in Malaysian higher education institutions. Structural equation modelling to analyze the data. The convergent validity, discriminant validity, and hypotheses testing of the model were performed using SmartPLS 4 statistical software.Findings: The findings show that students’ learning engagement has a direct impact on academic and emotional support. Also, the significant mediating role of academic and emotional support among students in learning engagement and motivation for learning. A significant moderating role of learning persistence on academic and emotional support and motivation for learning.Implications/Novel Contribution: The results have important theoretical implications by complicating the persistence construct and making applied recommendations for design and delivery to foster sustained, effective, and motivated engagement in global E-learning environments. According to SDT, it is important that university instructors be prepared to deliver both academic support and emotional support that maximizes students’ motivation for learning. Future research directions are suggested.
The Modulating Force of Organizational Culture: Innovating, Aligning, and Skill-Building for Enhanced Business Performance Dr. Dzingai Katsamba
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 4, December 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0402

Abstract

Aim: The study aims to demonstrate that transformational leadership enhances the business performance of SMEs, mediating role demonstrating how innovation, culture, skills, and competencies influence business performance, as well as the moderating effect of organizational culture. Methodology: Drawing on dynamic capability theory, a quantitative, cross-sectional research design was used to collect data from employees of SMEs (N=). Data were analyzed using SmartPLS 3.0.Findings: The results show that transformational leadership has a direct positive and significant impact on innovation (Beta=0.644, p=0.000), culture (Beta=0.476, p=0.000), and skills & competencies (Beta=0.438, p=0.000). Also, Innovation (Beta = -0.104, p= 0.001), culture (Beta = 0.084, p = 0.000), and skills & competencies (Beta = 0.122, p = 0.000) have a mediating, negative, and significant impact on the relationship between transformational leadership and business performance. Organizational culture has moderating impact on innovation (Beta=-0.259, p=0.000), culture (Beta=0.092, p=0.000), skills & competencies (Beta=-0.141, p=0.000) and business performance. The findings highlight that, in striving for success with organizational factors, African SMEs must engage in cultural stewardship to create an adaptive environment, meaningfully leveraged by vision-led leadership and human capital, to provide clarity through evidence-informed direction for policymakers and managers seeking organizational performance. Implications/Novel Contribution: This study is a useful resource for decision-makers seeking to facilitate the growth and developmental trajectory of their firms to meet future challenges.
The Influence of Student-Generative AI Interaction on Self-Regulated Learning and Academic Achievement Salem Belhaj
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 4, December 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0403

Abstract

Aim: Generative Artificial Intelligence (GAI) shocked the world with its remarkable ability and delivered considerable tensions associated with the educational system. As educators navigate their futurist role in education, it will inevitably involve GAI in some form rather than working to avoid it. Understanding the facilitator process between students and their interaction with GAI tools and their resulting performance is important to us as educators and as schools, however, there is a paucity of relevant empirical evidence. The current study aim to examined that students-GAI interaction has impact on self-regulated learning and learning achievement, via mediating effects of self-efficacy and creative cognition among undergraduate students across Tunisia. Methodology: 378 design students from Tunisian universities participated in physical surveys as part of a quantitative approach for data collection. The study used 5-point Likert scales to assess students’ self-efficacy, creative cognition, self-regulated learning and learning achievement, and GAI interaction. SmartPLS 3.0 was used for both direct and mediation analysis of the data. Findings: The findings demonstrated that the interaction between students and GAI strongly predicted learning achievement (H2), self-regulated learning (H1), self-efficacy (H3–H4), and creative cognition (H5–H6). Implications/Novel Contribution: The results provide actual support for integrating GAI into educational programs. These results offer insightful information to educators and policymakers, indicating that design curricula that use GAI can greatly improve designer skills, encourage academic success, and nurture creative cognition. In the rapidly changing educational landscape of today, it is essential to comprehend how AI affects students’ creative processes in order to build effective teaching tactics.
How Entrepreneurial Learning Drives E-Intention via Creative Confidence, and the Boundary Condition of Digital Competence in Pakistan Madiha Hamid
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 4, December 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0404

Abstract

Aim: This study primarily aimed to investigate the digital research competencies of business students based on respondents’ self-reported creativity level in developing new research projects and their overall entrepreneurial intention. The secondary purpose was two-fold: first, to determine whether the use of different emerging technologies has a significant effect on students’ digital skills within a research context; and second, to clarify the ranking of these emerging technologies or their various combinations, which most impact or predict students’ digital competencies. Methodology: Based on convenience sampling technique, the data were gathered from 357 business students attending universities in Pakistan in an effort to recruit students who had taken, or were currently taking, an entrepreneurship course at their respective business school. The design of the study sought to ensure that students had exposure to formal entrepreneurial learning. The study collected data in two stages, the first with a pilot study and the second profile of business students. Findings: The study highlights that entrepreneurial learning has significant impact on e-entrepreneurial intention among business students in Pakistan, as well as mediating moderating effects of self-perceived creativity and digital competences impact on e-entrepreneurial intention. Implications/Novel Contribution: The study uniquely, suggests that the motivational force of creative conviction is greatly intensified when combined with the requisite technical capabilities to realize digital innovations. These findings highlight the need for a contextualized intention model, which is to say that new e-entrepreneurs cannot emerge from the digital economy without both creative self-efficacy and domain-specific digital capabilities enhanced through systematic entrepreneurial education. The study brings key policy insights for scholars and practitioners in the field.
Bridging Ethics and Performance: Eco-Product Innovation as a Mediator of Environmental Ethics and Sustainable Performance Priyanwada Wanigasooriya
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 4, December 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0405

Abstract

Aim: This study aims to explore the relationship between environmental ethics, and sustainable performance. Additionally, the mediating effect of eco-process innovation, eco-product innovation and eco-management innovation on sustainable performance among manufacturing sectors of Sri Lanka was explored. Methodology: Drawing with stakeholder theory, PLS-SEM, was used to analyse the quantitative data gathered from 388 managers and staff members in a subset of Sri Lankan manufacturing enterprises. Findings: The results show that environmental ethics has positive significance on eco-process innovation, eco product innovation and eco-management innovation. However, mediating effect of eco-process innovation between environmental ethics and sustainable performance. Furthermore, mediating effect of eco-product innovation between environmental ethics and sustainable performance. Similarly, mediating effect of eco-management innovation between environmental ethics and sustainable performance. Implications/Novel Contribution: In practice, it provides a clear path for managers and policymakers to plan how to allocate resources in the best way that prioritizes integrated eco-innovation to advance both ecological stewardship and competitive advantage.
Global Media Coverage of China’s BRI A Survey Study Jabbar A. Al-Obaidi
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0305

Abstract

Aim: This article aims to survey random global media coverage of the Belt and Road Initiative (BRI) to discuss the positive and negative news stories of the BRI. Equally, the article is designed to examine how the Chinese media responded to international criticism. Remarkably, the Western/global North media appeared to use risk centered frames more frequently (e.g., debt trap, lack of transparency, geopolitical threat, military alliances), especially in high-profile investigative. Methodology: This article surveys how global media cover BRI, utilizing the Global Database of Events, Language, and Tone (GDELT). It identifies words and phrases that shed a negative light on BRI. Using framing and agenda-setting theories, this article addresses three core questions: (1) What evidence do global media present to support claims that Chinese lending practices are harmful or deceptive? (2) How do developing countries benefit long-term from BRI projects? (3) Does the media present a balanced view of BRI’s pros and cons? (4) How does the Chinese media respond to the global media coverage? These three questions led to a discussion of three distinctive views that were introduced to highlight the BRI’s components, including providing funds, introducing an attractive culture, promoting political ideology, foreign policy (soft diplomacy), and mutual understanding. Findings: Utilizing framing and agenda-setting theories revealed that both theories contributed to international diplomatic stances (e.g., European caution, selective engagement, and coverage), domestic policy debates in host countries (balancing sovereignty versus infrastructure needs), and selective public protest in some of the host countries. Agenda-setting techniques in covering the BRI have influenced news stories locally and internationally. On one side, global media coverage highlights the severity of debt, lack of transparency, and increasing unemployment rate among residents of host countries, the so-called threat of China’s geopolitical influence. On the other side, the Chinese media remains active and consistent in countering the negative stories, aiming to correct the negative perception created by some of the global media coverage in China and around the world. The findings demonstrated the importance of economic cooperation and media portrayal in shaping a country’s image, and, in return, the image of the BRI. Implications/Novel Contribution: International reports and critical news stories highlighted the corruption among recipient countries, the lack of transparency, and the issue of national sovereignty. Some countries, such as India, Italy, and others, reversed their foreign and economic policies and declined to continue BRI’s projects. However, the Chinese efforts to refute what they described as “false accusations” produced a counter-messages campaign to create more friendly media ecosystems, but still too weak to convince skeptical Western media coverage. The article offers recommendations for China, European countries, and the BRI beneficiaries to rebuild trust, transparency, and construct high-quality BRI projects, to improve their bilateral and collective economic cooperation, policymaking, and balanced foreign policies.

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