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Contact Name
Mia Nurislamiah
Contact Email
communicative.bbc@gmail.com
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+6282316610202
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communicative.bbc@gmail.com
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Jalan Widasari III Tuparev Cirebon, Jawa Barat
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Kab. cirebon,
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 191 Documents
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ACCELERATING THE DISSEMINATION OF DA'WAH VALUES THROUGH HADROH CULTURE ON INSTAGRAM M. Fajar Ramadhan; Hasan Sazali
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze efforts to accelerate the dissemination of Islamic preaching messages and values in the hadroh culture on Instagram, focusing on Hadroh Darusshofa Medan's Islamic preaching and its Instagram as a digital Islamic preaching medium. The method used in this study is qualitative to intensively understand the communication patterns, strategies, and communication that occur between the actors and audiences of Islamic preaching in digital media. The results of the study indicate that the acceleration of Islamic preaching dissemination does not focus on changing the content of values, but rather on how to adapt the media, strategies, and communication methods that are tailored to the characteristics of the audience in the digital era. Hadroh Darusshofa Medan combines conventional Islamic preaching or bil-lisan with a blend of musical art, visual aesthetics, and communication accommodations that can increase audience appeal and engagement. The use of Instagram as a digital Islamic preaching medium has been proven to help Islamic preaching expand its reach and encourage audiences to participate actively, as described in the theory of communication accommodation and the theory of uses and gratifications. However, challenges arise in balancing the sacred values of Islamic preaching with the demands of fast, and competitive digital content.  This study confirms that the integration of culture, digital technology, and adaptive communication strategies is key to increasing the effectiveness and relevance of da'wah in the modern era.

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