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Mia Nurislamiah
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 167 Documents
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STRATEGI KOMUNIKASI DAKWAH DIGITAL DALAM PENGUATAN MODERASI BERAGAMA Ash Shiddieqy, Muhammad Dicky Hasbi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4247

Abstract

The proliferation of religious content containing intolerance and extremism on social media has become a serious threat to the social cohesion of Indonesia’s pluralistic society. In this context, various moderate Islamic institutions have sought to utilize digital platforms as arenas for promoting values of religious moderation. One of the most prominent is NU Online through its official Instagram account, which consistently produces and distributes visual da’wah content based on moderation.This study aims to analyze the digital da’wah communication strategies implemented by the NU Online Instagram account in strengthening the values of religious moderation, with a focus on the dimension of the visual content it produces. The approach used is qualitative, employing methods of social semiotic analysis and framing analysis of visual content published on the NU Online Instagram account. Data were collected through systematic observation, content documentation, and literature review of relevant theoretical sources. The findings reveal that NU Online applies three main strategies in its visual content: (1) the strategy of symbolizing wasathiyyah (moderation) values through inclusive graphic design elements, (2) a visual narrative strategy of counter-radicalism that proactively responds to current issues, and (3) a framing strategy of moderate Muslim identity that emphasizes local Nusantara aesthetics. These three strategies collectively form an effective digital da’wah ecosystem in building and strengthening the discourse of religious moderation in Indonesia’s digital public sphere
KOMUNIKASI POLITIK KEAGAMAAN DALAM MEDIA DIGITAL: STUDI PUSTAKA TENTANG NARASI ISLAM DALAM KONTESTASI WACANA PUBLIK Sulaiman, Anton
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4249

Abstract

The transformation of the digital media landscape has fundamentally shifted patterns of religious-based political communication in Indonesia. This phenomenon demands serious academic attention, as Islamic narratives are frequently employed as strategic instruments in contestations over public discourse. This study aims to examine in depth how Islamic narratives are constructed, disseminated, and contested in digital spaces within the context of contemporary Indonesian political communication. The research employs a systematic literature review of scientific sources comprising books published in the last five years and articles from accredited national and internationally reputable journals published in the last three years. The findings reveal that religious political communication in the digital domain is multidimensional, encompassing the use of social media platforms as arenas of opinion formation, selective Islamic framing practices for electoral purposes, and dynamic interactions between state actors, religious figures, and civil society in producing and responding to Islamic narratives. The study also finds that polarization of religious discourse is amplified by digital platform algorithms that create echo chambers, thereby narrowing the space for cross-perspective dialogue. This research underscores the importance of religious digital literacy as a response to the fragmentation of Islamic discourse in the digital public sphere
STRATEGI MANAJEMEN PESAN DAKWAH ISLAM DALAM EKOSISTEM MEDIA DIGITAL Askolani, Muhammad
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4250

Abstract

The development of the digital media ecosystem has created new spaces for the dissemination of Islamic da’wah messages that transcend geographical and demographic boundaries significantly. Amid these dynamics, technology-based applications such as Umma have emerged as specialized platforms designed to facilitate the spiritual needs of Muslims while managing the distribution of da’wah content in a structured and measurable manner. This study aims to analyze in depth the management strategies of Islamic da’wah messages implemented within the digital media ecosystem, with the Umma application as the main object of study. The discussion focuses on three key aspects that serve as the pillars of technology-based message management: content curation mechanisms, recommendation algorithm systems, and notification strategies used to reach users.This research employs a qualitative approach using document analysis methods, observation of application features, and systematic literature review. Data were collected through direct observation of the interface and features of the Umma application, analysis of content available on the platform, and review of literature including books and reputable scientific journals.The results show that the Umma application implements a comprehensive da’wah message management strategy through the integration of content curation based on Islamic values, personalization algorithms that consider user preferences, and optimized notification systems to encourage consistent spiritual engagement. These three strategies work synergistically to form an adaptive, personalized, and sustainable da’wah communication ecosystem. These findings provide important implications for the development of more effective and well-planned digital da’wah strategies in the future
KOMUNIKASI DAKWAH DAN INKLUSI SOSIAL DALAM MASYARAKAT MULTIKULTURAL Ulfain, Ulfain
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4251

Abstract

The existence of communities composed of diverse ethnic, cultural, and religious backgrounds demands adaptive and inclusive approaches to da'wah communication. This research departs from the reality that the practice of conveying religious messages amid social diversity often generates social tensions rather than strengthening social cohesion. The primary objective of this study is to examine patterns of da'wah communication employed by preachers in fostering social inclusion within multicultural communities, as well as to identify factors that influence its effectiveness. A qualitative approach with a case study design was chosen as the methodological framework, accompanied by data collection through in-depth interviews with twelve selected informants, six months of participatory observation across three multicultural communities in Yogyakarta, and supporting document analysis. The analytical process employed the interactive model of Miles, Huberman, and Saldaña. Findings indicate that da'wah communication grounded in local wisdom values and the principle of rahmatan lil 'alamin consistently strengthens mutual respect among groups. Da'i who adopt dialogical, empathetic, and non-confrontational communication styles proved more successful in building social bridges among diverse communities. Furthermore, the utilization of interfaith public spaces as arenas for da'wah accelerates the process of social integration. These results affirm that inclusive da'wah communication is not merely a religious instrument but also a strategic form of social capital for harmonious pluralistic societies
PERAN MEDIA DIGITAL SEBAGAI SALURAN KOMUNIKASI KEAGAMAAN DI ERA KONVERGENSI MEDIA Abdurahman, Maman
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4252

Abstract

The transformation of information and communication technology has encouraged religious organizations to adapt their da'wah message dissemination strategies through digital platforms. Muhammadiyah, as one of the largest Islamic organizations in Indonesia, has developed a digital media ecosystem known as the Muhammadiyah Digital Center (MDC) in response to the changing communication landscape in the era of media convergence. This study aims to analyze the role of digital media as a channel of religious communication within the MDC ecosystem, identify patterns of digital da'wah content management, and describe the communication strategies applied to reach Muslim audiences in digital spaces. A qualitative method with a case study approach was used, with data collected through in-depth interviews with MDC managers, participatory observation of digital platform activities, and document analysis of organizational communication policies. The results show that MDC has built a structured and integrated digital communication infrastructure, including official websites, social media channels, podcasts, and live streaming services. The content management pattern is centralized yet adaptive to the characteristics of each platform. The communication strategies applied emphasize moderation, inclusivity, and responsiveness to contemporary issues. Media convergence has proven to significantly expand the reach of Muhammadiyah's religious communication while also presenting new challenges related to digital literacy and content management amid the rapid flow of digital information
REPRESENTATION OF ISLAM IN ENGLISH ONLINE MEDIA: A LIBRARY-BASED DISCOURSE STUDY FOR ISLAMIC COMMUNICATION PERSPECTIVES Maulidah, Idah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4253

Abstract

The manner in which Islam and Muslims are portrayed within English-language online media has become one of the most consequential issues in contemporary Islamic communication discourse. Persistent patterns of misrepresentation, stereotyping, and selective framing in mainstream Western digital media outlets have contributed to the construction of distorted public perceptions of Islam globally, with far-reaching implications for Muslim communities, interfaith relations, and the practice of da'wah in the international arena. This study aims to systematically examine the dominant patterns of Islamic representation in English online media, to analyze the discursive mechanisms through which such representations are produced and sustained, and to evaluate these findings through the theoretical lens of Islamic communication perspectives. Employing a systematic library-based research methodology, this study reviewed a curated body of scholarly literature comprising academic books published within the last five years and peer-reviewed articles from nationally accredited and internationally reputable journals published within the last three years. The review and analysis were guided by critical discourse analysis frameworks and Islamic communication theory. The findings reveal three predominant representational patterns in English online media: the securitization framing of Islam as an inherent threat to Western liberal order, the homogenization of Muslim identities that erases intra-Muslim diversity, and the episodic rather than thematic framing of Muslim experiences. From the vantage point of Islamic communication studies, these patterns are understood as manifestations of deep-seated Orientalist epistemologies that continue to shape media production in the digital age. The study concludes by offering a conceptual framework for counter-narrative da'wah strategies that can effectively address these representational challenges
MODEL PENYIARAN PESAN DAKWAH ISLAM DI MEDIA DIGITAL: STUDI PUSTAKA ATAS TEORI KOMUNIKASI, DAKWAH, DAN MEDIA BARU Ash Shiddieqy, Muhammad Dicky Hasbi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4254

Abstract

The rapid development of digital media over the past two decades has dramatically transformed the landscape of disseminating religious messages, including Islamic da’wah. Da’wah content now spans various digital platforms, ranging from social media, online video channels, and podcasts to applications based on artificial intelligence, enabling it to reach beyond geographical boundaries that were previously unattainable through conventional da’wah methods.Despite its vast potential, there is still no comprehensive model of digital da’wah broadcasting that is firmly grounded in an integrated framework of communication theory, da’wah studies, and new media theory. This study aims to develop a conceptual model for disseminating Islamic da’wah messages in digital media through a systematic literature review that integrates these three theoretical frameworks.The methodology employed is a systematic literature review of scholarly books published in the last five years, as well as accredited national journals and reputable international journals published within the last three years. The findings indicate that an effective model for digital da’wah broadcasting must encompass four main synergistic components: contextually adaptive message construction, media selection based on the characteristics of digital audiences, interactivity strategies that encourage active engagement from mad’u (audiences), and continuous evaluation and feedback mechanisms.This model is formulated as the Integrative Digital Da’wah Model, which can serve as a framework for practitioners and academics in the fields of da’wah studies and Islamic communication

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