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Mia Nurislamiah
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 191 Documents
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MODEL PENYIARAN PESAN DAKWAH ISLAM DI MEDIA DIGITAL: STUDI PUSTAKA ATAS TEORI KOMUNIKASI, DAKWAH, DAN MEDIA BARU Ash Shiddieqy, Muhammad Dicky Hasbi; Amrifin, Haerul
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4254

Abstract

The rapid development of digital media over the past two decades has dramatically transformed the landscape of disseminating religious messages, including Islamic da’wah. Da’wah content now spans various digital platforms, ranging from social media, online video channels, and podcasts to applications based on artificial intelligence, enabling it to reach beyond geographical boundaries that were previously unattainable through conventional da’wah methods.Despite its vast potential, there is still no comprehensive model of digital da’wah broadcasting that is firmly grounded in an integrated framework of communication theory, da’wah studies, and new media theory. This study aims to develop a conceptual model for disseminating Islamic da’wah messages in digital media through a systematic literature review that integrates these three theoretical frameworks.The methodology employed is a systematic literature review of scholarly books published in the last five years, as well as accredited national journals and reputable international journals published within the last three years. The findings indicate that an effective model for digital da’wah broadcasting must encompass four main synergistic components: contextually adaptive message construction, media selection based on the characteristics of digital audiences, interactivity strategies that encourage active engagement from mad’u (audiences), and continuous evaluation and feedback mechanisms.This model is formulated as the Integrative Digital Da’wah Model, which can serve as a framework for practitioners and academics in the fields of da’wah studies and Islamic communication
FRAMING ANALYSIS OF AGUS BUNTUNG CASE COVERAGE IN INDONESIAN ONLINE MEDIA Syukron, Muhammad; Akbar, Muh.; Sonni, Alem Febri
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.4277

Abstract

The increasing coverage of sexual violence cases in Indonesian online media reflects the power of the media in shaping public opinion. One of the cases in the spotlight was the reporting of Agus Buntung, a man with a disability who became a suspect in an alleged sexual assault. This study aims to analyse how the three largest online media in Indonesia, Tribunnews.com, Kompas.com, and Jawapos.com, framed the news of the Agus Buntung case, focusing on the application of the Pan & Kosicki framing model and its relevance to journalistic ethics. This research uses a descriptive qualitative approach with Pan & Kosicki's framing analysis method, which includes four structures: syntax, script, thematic, and rhetorical. Data sources were three headlines from each media, selected based on popularity and dominant narrative content. Each news story was analysed based on the framing tools and evaluated against journalistic ethical principles, such as balance (cover both sides), accuracy, non-discrimination, and protection of vulnerable groups, in this case people with disabilities. The results showed that the three media framed the case with a point of view that tended to corner the perpetrator, with variations in framing intensity. Tribunnews.com uses a sensational and dramatic writing style that is disproportionate to the perpetrator's condition as a person with a disability, and often uses terms that suggest negative labelling. Kompas.com emphasised the statement of the legal apparatus, but still mentioned the disability label without the context of protection. Meanwhile, Jawapos.com tried to present two sides of the narrative, but still lacked space to provide clarification from the perpetrator or his legal counsel. These findings show a tendency to violate journalistic ethics in the three media, especially in the aspects of presumption of innocence, balance, and treatment of vulnerable groups. Media framing shapes social reality that influences public perception in an emotional and non-neutral manner, as explained in Berger and Luckmann's social construction theory
Pembentukan Kompetensi Profesional Melalui Praktik Organisasi Profesi Jurnalistik: Studi Persatuan Wartawan Indonesia Mandailing Natal Maulid Ragil Pangestu; Syaipullah Ahmad; Syafrida Hannum; Nurul Fatma Hidayah Batubara; Siti Suraya Lubis; Fitri Ani Aulia Rangkuti; Ilmi Khodijah; Nur Indah Nasution; Nur Prasanti; Rahmi Wahyuni
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

In the current era of digital media transformation, professional organizations play a decisive role in sustaining journalistic standards. This study investigates how the Indonesian Journalists Association (PWI) Mandailing Natal branch shapes the professional competencies of its members through institutional practices. Drawing on qualitative case study methodology, data were gathered through in-depth interviews with eighteen informants, participatory observation, and documentary analysis over forty days at the PWI Mandailing Natal secretariat. Thematic analysis reveals that PWI contributes to competency development through four principal mechanisms: formal training programs including Journalist Competency Tests (UKW), professional networking and knowledge exchange, journalistic ethics enforcement and mediation, and advocacy for press freedom and journalist protection. Nevertheless, the organization confronts persistent structural challenges, including limited budgetary resources, uneven member participation, a pronounced generational digital skills divide, and the accelerating pace of media industry transformation. These findings underscore the central yet constrained role of local professional associations in building journalism capacity in non-metropolitan regions. The study recommends differentiated training, formalized mentoring schemes, strengthened institutional partnerships, and supportive public policy frameworks to enhance organizational effectiveness in sustaining professional journalism.
MORAL MESSAGES IN THE FILM IPAR ADALAH MAUT: A CHARLES SANDERS PEIRCE SEMIOTIC ANALYSIS Dinda Putri Rahmawati; Sungkowo Sungkowo; Januri Januri
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the moral messages embedded in the Indonesian film Ipar Adalah Maut (2024) through the semiotic framework of Charles Sanders Peirce. Film, as a medium of mass communication, fulfills not merely an entertainment function but also serves as a vehicle for the transmission of moral and social values within contemporary society. Through Peirce's triadic model of representamen, object, and interpretant, visual and verbal signs throughout the film were systematically observed and analyzed. The findings reveal a rich constellation of moral messages articulated across three primary dimensions: individual morality, encompassing self-integrity and personal accountability; social morality, addressing fidelity, trust, and the ethics of familial interaction; and religious morality, grounding the narrative in Islamic prescriptions concerning marital sanctity and the prohibition of transgression. The film further dramatizes the destructive consequences of khalwat (unsupervised proximity between non-mahram individuals) and the erosion of marital covenant (mitsaqan ghalizha). Peirce's analytical framework proves efficacious in unveiling the layered denotative and connotative meanings constructed through the film's cinematic symbolism, ultimately positioning the work as a compelling medium of visual da'wah.
AN ANALYSIS OF ULIL ABSHAR ABDALLA’S “ENVIRONMENTAL WAHHABI” CONCEPT IN THE CONTEXT OF MINING ISSUES ON SOCIAL MEDIA (A NORMAN FAIRCLOUGH PERSPECTIVE) Yuliana Anggraeni A; Istnan Hidayatullah; Kamridah Kamridah; Surni Kadir
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study investigates how the phrase 'Environmental Wahhabi,' introduced by prominent Indonesian Muslim intellectual Ulil Abshar Abdalla, functions as a discursive mechanism to delegitimize environmental activism amid the nickel mining controversy in Raja Ampat. Drawing on Norman Fairclough's Critical Discourse Analysis (CDA) framework, the study examines a post published on the X (Twitter) platform on June 10, 2025, alongside Ulil's verbal statements during the ROSI KompasTV debate on June 12, 2025. Three interlocking analytical dimensions are applied: textual, discursive practice, and social practice. Findings reveal that at the textual level, the phrase operates through semantic borrowing from religious discourse, the application of layered delegitimization rhetoric, and a naturalizing analogy that reframes ecological debate as a matter of activist character rather than environmental substance. At the discursive practice level, the term spread virally across digital platforms but was predominantly met with public rejection. At the social practice level, the phrase structurally aligns with Indonesia's dominant developmentalist ideology, amplified by Ulil's considerable symbolic capital as a Nahdlatul Ulama intellectual. Ultimately, the study concludes that 'Environmental Wahhabi' functions as an instrument of discursive hegemony that normalizes mining acceptance as the rational and moderate position while stigmatizing its critics as fanatics.
Representasi Muslimah Tangguh dalam Iklan Elzatta 'Hijab for Every You': Analisis Semiotika Roland Barthes Qoniah Nur Wijayani; Darul Islam
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v7i1.4324

Abstract

Advertising in the contemporary Muslim fashion industry has evolved beyond mere product promotion into a powerful arena for the construction of social meaning, cultural identity, and gendered representation. This study investigates how resilient Muslim women are represented in the Elzatta "Hijab for Every You" advertisement through a qualitative approach grounded in Roland Barthes' semiotic framework, which encompasses denotative meaning, connotative meaning, and myth. Guided by a constructivist paradigm, the research treats advertising media not as a neutral reflection of social reality but as an active site of meaning production. Drawing on Stuart Hall's representation theory as an interpretive lens, the analysis reveals that the advertisement systematically deconstructs prevailing societal myths particularly the assumption that the hijab restricts career advancement and that a woman's worth is contingent upon her conformity to conventional appearance standards. In their place, the advertisement constructs four interrelated forms of resilient Muslim womanhood: (1) successful and empowered Muslim women, (2) high-achieving Muslim women, (3) professional and multi-role Muslim women, and (4) Muslim women who serve and benefit others. These findings demonstrate that the hijab is strategically repositioned not as a symbol of limitation but as an integral marker of identity that harmonizes with professional success, intellectual achievement, and social contribution
IMPLEMENTATION OF VERTICAL COMMUNICATION BETWEEN LEADERS AND SUBORDINATES IN BUILDING HARMONIOUS RELATIONSHIPS AT THE ULIL ALBAB AMIL ZAKAT INSTITUTION Melja Ramdhan; Azhar Azhar
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study investigates the implementation of vertical communication between organizational leaders and subordinates as a mechanism for building and sustaining harmonious working relationships within the Ulil Albab Amil Zakat Institution, Medan. Grounded in organizational communication theory, the research examines both downward communication (from leaders to subordinates) and upward communication (from subordinates to leaders) as complementary dimensions of an integrated communicative process. Employing a descriptive qualitative approach through in-depth interviews, direct observation, and documentation, the study reveals that vertical communication at the institution is characterized by openness, transparency, motivational leadership, and constructive feedback. Leaders demonstrate exemplary conduct and responsiveness to employee aspirations, while subordinates exhibit accountability and proactive participation. Minor barriers related to generational differences and perceptual divergence were identified but are effectively managed through direct dialogue. The findings affirm that harmonious organizational relationships emerge not spontaneously but through the deliberate cultivation of balanced, two-way vertical communication channels that affirm individual dignity, foster mutual trust, and align collective effort with institutional vision and mission.
Strategi Komunikasi Pondok Pesantren dalam Dakwah Digital : Studi Kasus pada Balai Latihan Kerja Hidayatul Mubtadi-ien Umar Biliqoillah Umar; Agi Muhammad Abdul Ghani; Aang Ridwan
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The rapid growth of digital media has fundamentally altered how religious knowledge is acquired, evaluated, and shared in contemporary Muslim societies. Islamic boarding schools (pesantren), long recognized as centers of sanad-based scholarly transmission, now face the dual imperative of preserving religious authority while simultaneously engaging with digital communication platforms that reach younger, digitally literate audiences. This study investigates the digital da'wah communication strategy developed by Pondok Pesantren Hidayatul Mubtadi-ien in Indramayu, West Java, through its Community Work Training Center (Balai Latihan Kerja Komunitas, BLK-K). Using a qualitative case study design, data were gathered through in-depth interviews, structured observation, and institutional documentation. Analysis was guided by Thompson's E-V-R Congruence framework, which examines the alignment among organizational environment, core values, and available resources. Findings demonstrate that the pesantren constructs its digital da'wah strategy through three integrated pillars: adaptive environmental reading, value-based content governance anchored in adab, tawadhu', sanad, and Ahlussunnah wal Jama'ah principles, and the systematic mobilization of BLK-K as a digital incubation and media production hub. This research contributes a replicable institutional model for pesantren seeking to participate meaningfully in digital religious discourse without compromising scholarly integrity.
- Resepsi Content Creator dalam Institusionalisasi Dakwah Digital: Studi Kasus Produksi Konten TikTok Bedaie Official Hasna Zahra Annabilah; Tata Sukayat; Prita Priantini Nur Chidayah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study investigates how content creators in Bedaie Official's institutionalized digital da'wah receive, interpret, and renegotiate institutional messages in the production of TikTok content. Drawing on Stuart Hall's encoding-decoding framework, the research examines three creators, Meriana Tri Wahyuni, Amaniatul Bahriah, and Ade Fauziah, who occupy distinct but interrelated positions within the production chain. Using qualitative case study design, data were gathered through semi-structured interviews, participatory observation of virtual coordination spaces, and digital document analysis, including scripts, KPI spreadsheets, production notes, and published videos. The findings reveal a trajectory from strict central standardization, requiring creators to mirror Malaysian reference formats in script, speech, gesture, and editing, toward directed improvisation, in which language, visual framing, and hook design are adapted for Indonesian TikTok audiences while fiqh boundaries remain intact. The study proposes the concept of productive decoding to capture the dual position of creators as both decoders of institutional religious messages and re-encoders for platform audiences, extending reception theory beyond end-users toward the creative intermediaries who mediate between religious authority and algorithmic visibility.
Psikologi Komunikasi Dalam Dakwah Pada Lansia (Studi Kasus Majelis Ta’lim An-Nuriyyah, Waru, Sidoarjo) Maimunah; Lucky Prihartanto
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2026): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v7i1.4358

Abstract

This study examines the communication psychology underlying the da'wah practice of Bu Nyai Ati' Nursyafa'ah at Majelis Ta'lim An-Nuriyyah, Waru, Sidoarjo, a congregation composed predominantly of women aged sixty to eighty-three. Using a descriptive qualitative design with a phenomenological method, data were gathered through participant observation, an in-depth interview with the preacher, and structured interviews with twenty congregants, then analyzed through Rakhmat's (2015) framework of communicator, communicant, and message psychology. Findings show that twenty-seven years of consistent presence produced layered credibility, similarity-based attraction, and informal charismatic authority (Hovland & Weiss, 1951; Kelman, 1958), while the personal, sociopsychological, and situational needs of elderly listeners were deliberately managed, and bilingual, multisensory, multi-layered messages addressed cognitive, affective, and conative dimensions simultaneously. Six interlocking mechanisms, trust, psychological safety, relevance, communal reinforcement, cathartic prayer, and internal opinion leadership, explain this success, demonstrating that competency-based authority outweighs age-based hierarchy in elderly-focused da'wah.

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