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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 167 Documents
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LITERASI POLITIK GENERASI Z DALAM PERSPEKTIF KOMUNIKASI POLITIK DIGITAL Sulaiman, Anton; Fauzi, Rifqi; Angguning Diah Viviani
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.3668

Abstract

Penelitian ini menganalisis literasi politik Generasi Z Indonesia dalam perspektif komunikasi politik digital dengan menggunakan Teori Masyarakat Jaringan Manuel Castells sebagai kerangka analisis utama. Generasi Z yang menyumbang 27,94 persen dari populasi Indonesia dan mencakup 22,85 persen Daftar Pemilih Tetap pada Pemilu 2024 merepresentasikan kekuatan elektoral signifikan dengan potensi mengubah lanskap politik nasional. Penelitian ini menerapkan metode kualitatif deskriptif dengan pendekatan studi kepustakaan, menggunakan sumber data primer dari buku teks ilmiah, artikel jurnal peer-reviewed, dan dokumen resmi yang dipublikasikan dalam kurun 2020-2024, dianalisis menggunakan model Miles dan Huberman dengan teknik triangulasi sumber. Hasil penelitian menunjukkan bahwa literasi politik Generasi Z terbentuk melalui tiga dimensi kunci masyarakat jaringan: space of flows yang memungkinkan informasi politik bersirkulasi bebas melintasi batas geografis melalui platform digital, timeless time yang memfasilitasi partisipasi politik real-time tanpa hambatan temporal, dan mass self-communication yang mendemokratisasikan kapasitas komunikasi sehingga setiap individu dapat menjadi produsen sekaligus konsumen informasi politik tanpa mediasi institusi tradisional. Namun, di balik potensi transformatif ini terdapat tantangan struktural berupa information overload yang mempersulit kurasi informasi kredibel, algoritma media sosial yang menciptakan echo chamber dan polarisasi politik, serta proliferasi disinformasi yang menyebar lebih cepat dari klarifikasi faktual. Penelitian menyimpulkan bahwa pengembangan literasi politik Generasi Z memerlukan pendekatan multi-dimensi yang mengintegrasikan literasi kognitif untuk analisis kritis, literasi teknis untuk verifikasi fakta, dan literasi etis untuk komunikasi politik bertanggung jawab, serta strategi menjembatani kesenjangan antara aktivisme digital dengan partisipasi politik konvensional agar potensi demografis dan digital Generasi Z dapat dioptimalkan untuk penguatan kualitas demokrasi partisipatif Indonesia di era digital.
DRAMATURGI KOMUNIKASI POLITIK WALI KOTA CIREBON DALAM MENGELOLA CITRA DAN KEPEMIMPINAN DI RUANG PUBLIK Sulaiman, Anton; Fauzi, Rifqi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.3669

Abstract

Era otonomi daerah pasca reformasi menuntut para pemimpin daerah mengembangkan strategi komunikasi politik yang adaptif dan responsif untuk membangun legitimasi kepemimpinan. Penelitian ini bertujuan untuk mengkaji bagaimana Wali Kota Cirebon mengelola citra dan kepemimpinan di ruang publik melalui pendekatan dramaturgi komunikasi politik dengan tujuan mendeskripsikan penampilan citra kepemimpinan di front stage, mengungkap strategi komunikasi di backstage, serta menganalisis penerapan impression management dan role performance dalam membentuk persepsi publik. Penelitian menggunakan pendekatan kualitatif dengan studi kasus yang melibatkan wawancara mendalam dengan pejabat pemerintah daerah, staf komunikasi, jurnalis lokal, dan akademisi melalui purposive sampling, dimana data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan studi dokumen, kemudian dianalisis secara induktif dengan triangulasi sumber dan metode. Hasil penelitian menunjukkan Wali Kota Cirebon menerapkan dramaturgi komunikasi politik secara komprehensif, dimana dalam front stage identitas kepemimpinan dibangun konsisten melalui kegiatan seremonial, interaksi media, dan platform digital dengan adaptasi sesuai audiens, sedangkan backstage menunjukkan profesionalisme tinggi melalui tim komunikasi terorganisir, perencanaan konten sistematis, dan manajemen krisis. Impression management dan role performance diterapkan melalui lima peran utama yaitu pemimpin visioner, bapak rakyat, administrator profesional, diplomat lokal, dan agen perubahan dengan transisi mulus antar peran sesuai konteks. Rekomendasi penelitian mencakup pengembangan model komunikasi politik berbasis dramaturgi untuk pemimpin daerah lain, peningkatan kapasitas tim komunikasi pemerintahan, dan adaptasi strategi komunikasi terhadap perkembangan teknologi digital, dimana temuan mengkonfirmasi relevansi teori dramaturgi Goffman dalam komunikasi politik modern dengan adaptasi terhadap kompleksitas era digital.
PENDAMPINGAN KONTEN KREATIF DAKWAH DIGITAL DI PONDOK PESANTREN RIYADLATUL ULUM LAMPUNG TIMUR Anton Widodo; Agam Anantama; Siroy Kurniawa; Mia Nurislamiah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.3992

Abstract

The development of digital technology has brought significant changes to communication patterns in society, including the practice of Islamic da‘wah. Da‘wah, which was traditionally delivered through conventional face-to-face methods, has gradually transformed into digital da‘wah that utilizes internet-based media and creative content. Islamic boarding schools (pondok pesantren) as Islamic educational institutions play a strategic role in responding to this transformation, particularly in preparing students (santri) to actively participate in da‘wah activities that are adaptive to the digital era. This study aims to conceptually examine the mentoring of creative digital da‘wah content at Pondok Pesantren Riyadlatul Ulum, East Lampung, as an effort to strengthen Islamic da‘wah in the digital age. The research employs a qualitative approach using a library research method by reviewing and analyzing relevant academic literature, including scholarly journal articles, reference books, and official publications related to digital da‘wah, creative content, digital literacy, and the role of Islamic boarding schools. The findings indicate that mentoring creative digital da‘wah content plays an important role in enhancing students’ digital literacy, creativity, and awareness of ethical media practices. Furthermore, such mentoring contributes to strengthening the institutional capacity of Islamic boarding schools as centers of moderate, contextual, and sustainable digital da‘wah. Therefore, mentoring creative digital da‘wah content can be regarded as a relevant strategy for developing pesantren-based Islamic da‘wah in the contemporary digital era.
REKONSTRUKSI TEORI KOMUNIKASI DALAM MENGHADAPI DISINFORMASI DIGITAL: SEBUAH TINJAUAN LITERATUR SISTEMATIS Heri Wahyudi Marpaung; Mailin
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to: 1) identify the development of communication theory in the context of digital disinformation; 2) analyze the limitations of classical communication theory in explaining the phenomenon of algorithm-based communication; and 3) formulate a framework for reconstructing communication theory that is more adaptive to contemporary challenges. The study uses a qualitative approach with the Systematic Literature Review (SLR) method based on the PRISMA protocol for indexed articles from 2015–2024. The analysis is conducted through a thematic approach to map conceptual transformations in digital communication studies. The results of the study indicate that: 1) A paradigm shift from linear communication to multidirectional and decentralized networked communication; 2) Classical communication theories such as agenda setting, Two-step flow, and the spiral of silence have limitations because they have not integrated the role of algorithms, platforms, and non-human actors in the communication process; and 3) A framework for reconstructing communication theory that is based on three main principles: network communication, the integration of algorithms as non-human communication actors, and strengthening digital literacy. The resulting model includes four main components: human actors, algorithmic actors, platform structures, and socio-political contexts that interact in shaping the circulation of digital information. This reconstruction is expected to enrich the development of digital communication theory and serve as a conceptual basis for mitigating disinformation in the era of platformization and artificial intelligence.
STRATEGI KOMUNIKASI KOLABORATIF KOMISI INFORMASI PROVINSI JAWA BARAT DALAM PENGUATAN KETERBUKAAN INFORMASI PUBLIK DI TINGKAT PEMERINTAH DAERAH Muhammad Farid; Dedy Djamaluddin Malik; Anton Sulaiman
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

Public information disclosure constitutes a fundamental element in realizing transparent, accountable, and participatory governance. This study analyzes the collaborative communication strategy of the Komisi Informasi Provinsi Jawa Barat (West Java Provincial Information Commission) in strengthening the implementation of public information disclosure at the regional government level. Based on Karl E. Weick’s Organizational Information Theory, this research examines how collaborative communication processes contribute to sensemaking, reduce information ambiguity, and create adaptive communication systems within the regional bureaucratic environment. This study employs a descriptive qualitative method with a case study approach, utilizing interviews, observations, and analysis of official documents issued by the West Java Information Commission. The findings indicate that the Commission’s collaborative communication strategy operates through three main stages: enactment (the construction of meaning and problem identification), selection (the determination of effective communication strategies), and retention (the institutionalization of sustainable communication practices). Through integrated Public Information Officer (PPID) forums, public mediation processes, and digital campaigns, the West Java Information Commission has successfully strengthened cross-sector coordination and fostered a culture of transparency within regional government institutions. This study concludes that collaborative communication functions not only as an instrument of coordination but also as a mechanism of organizational learning that enhances public participation and trust in information institutions.
REKONSTRUKSI TEORI SELF-DISCLOSURE DALAM KONSELING ISLAM ERA MEDIA SOSIAL Rifqi Fauzi; Arief Rachman; Asriyanti Rosmalina
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the reconstruction of self-disclosure theory in the context of Islamic counseling in the era of social media that increasingly dominates contemporary human communication patterns. The development of digital platforms has fundamentally changed the way individuals reveal themselves, including in counselor-client relationships based on Islamic values. This study aims to analyze the relevance of classical self-disclosure theory according to Western psychology perspectives with the principles of self-disclosure in Islamic teachings, and to reconstruct a new integrative and contextual conceptual framework in accordance with the challenges of the social media era. The methodology used is a systematic literature review with a content analysis approach to relevant primary and secondary sources, covering Islamic counseling literature, communication psychology, and social media studies. The results show that self-disclosure theory needs to be reconstructed by incorporating the dimensions of amanah, digital mahram, and internet ethics as core components in social media-based Islamic counseling practice. This reconstruction produces an integrative model called the Islamic Self-Disclosure Model (MSDI) that holistically considers aspects of spirituality, Islamic ethics, and digital literacy. These findings contribute to the development of Islamic counseling practices that are adaptive to technological changes without abandoning the foundation of sharia values.
STRATEGI PERENCANAAN MANAJEMEN KOMUNIKASI DALAM PENERIMAAN MAHASISWA BARU DI INTERNATIONAL WOMEN UNIVERSITY BANDUNG Hamidah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines communication management planning in the new student admission process at International Women University (IWU) as an effort to enhance the effectiveness of promotional activities and increase prospective students’ interest. In the context of increasingly intense competition among higher education institutions, a well-planned and systematic communication strategy has become a crucial factor in achieving admission targets. This research employs a qualitative approach, with data collected through in-depth interviews, observation, and documentation. The research informants include members of the management team, public relations officers, and administrative staff directly involved in the student admission process. Data were analyzed descriptively to identify communication patterns, implemented strategies, and challenges encountered. The findings indicate that IWU has implemented a comprehensive communication planning process, encompassing situation analysis, target audience identification, selection of communication media, program implementation, and evaluation. The media utilized include social media platforms, the official website, brochures, and direct promotional visits to schools. These strategies have proven effective in increasing institutional visibility and expanding information outreach to prospective students. However, the implementation still faces challenges, particularly in terms of limited human resources and promotional budget constraints. This study concludes that structured communication management planning plays a significant role in supporting the success of new student admissions at IWU. Therefore, strengthening strategic planning, enhancing collaboration, and optimizing the use of digital technology are recommended for future development.
STRATEGI HUBUNGAN PELANGGAN (CUSTOMER RELATIONSHIP COMMUNICATION) DALAM PENGELOLAAN PLATFORM DAKWAH DIGITAL Fauzi, Rifqi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4243

Abstract

The rapid growth of digital da’wah platforms has created an urgent need for systematic and well-structured customer relationship management. One communication feature that plays a significant role in maintaining user engagement is push notifications, utilized by applications such as Muslim Pro as a primary interaction channel between the platform and its users. However, the effectiveness of push notifications as a customer communication instrument in the context of digital da’wah still requires deeper examination, particularly concerning user perceptions and responses within academic communities.This study aims to examine the customer relationship communication strategies implemented through push notifications in the Muslim Pro application and to analyze how this feature influences user engagement and loyalty among students of Universitas Islam Bunga Bangsa Cirebon (UIBBC). The research employs a qualitative approach using a case study method and in-depth interviews with twelve informants selected through purposive sampling.The findings reveal that push notifications in Muslim Pro do not merely function as reminders for prayer times but have evolved into a relational communication tool that fosters users’ spiritual connection with the platform. Three dominant strategies were identified: content personalization based on time and location, empathetic framing of da’wah messages, and consistency in notification scheduling that creates an Islamic digital habitus.These findings imply that an effective customer relationship communication approach can strengthen user loyalty within the ecosystem of digital da’wah platforms.Keywords: Reconstruction, Self-Disclosure, Islamic Counseling, Social Media
MEDIA SOSIAL SEBAGAI ARENA KONSTRUKSI SOLIDARITAS KEAGAMAAN: STUDI PUSTAKA TENTANG KOMUNIKASI DAN PENYIARAN ISLAM DI RUANG DIGITAL Ulfain, Ulfain
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4244

Abstract

The presence of social media in the lives of contemporary Muslims has opened a new dimension in the dynamics of religious communication, which has traditionally relied on physical gatherings and traditional institutions. Digital platforms such as Instagram, Twitter/X, Facebook, YouTube, and Telegram are no longer merely tools for entertainment or general information, but have transformed into arenas where religious solidarity is produced, negotiated, and reinforced on a daily basis. This phenomenon has attracted serious attention from scholars of Islamic communication, as it has the potential to fundamentally reshape how Muslims build a sense of togetherness, compassion, and collective identity as a faith community. This study aims to systematically examine how social media functions as an arena for constructing religious solidarity from the perspective of Islamic communication and broadcasting. The method used is a systematic literature review of scientific sources, including books and reputable journals published within the last five years. The findings reveal three main mechanisms in the construction of religious solidarity on social media: the practice of sharing content based on shared Islamic values, the formation of digital affective communities that transcend geographical boundaries, and collective mobilization based on digital religious symbols.This research contributes to the development of a theoretical framework in Islamic communication and broadcasting that can more comprehensively explain the phenomenon of digital religious solidarity and remain relevant to the context of Muslim societies in the 21st century
PERSUASIVE LANGUAGE STRATEGIES IN ENGLISH ISLAMIC COMMUNICATION: A LIBRARY STUDY ON DA’WAH MESSAGES IN DIGITAL MEDIA Maulidah, Idah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4246

Abstract

Digital media has fundamentally transformed the landscape of Islamic communication, enabling Muslim scholars, preachers, and communities to disseminate da’wah messages across geographical and cultural boundaries with unprecedented reach. Within this evolving communicative environment, the use of English as a vehicular language has gained considerable traction, particularly in reaching Muslim minorities in Western countries and non-Arabic-speaking communities worldwide. This study examines the persuasive language strategies employed in English-medium da’wah messages distributed through various digital platforms, including social media channels, online lectures, podcasts, and institutional websites. Drawing upon a systematic library study methodology, the research analyzes theoretical frameworks from rhetorical theory, discourse analysis, and Islamic communication studies to understand how contemporary Muslim communicators construct persuasive appeals. The objectives of the present investigation are threefold: to identify the dominant persuasive language strategies deployed in digital da’wah content in English, to examine how these strategies align with classical Islamic rhetorical traditions such as hikmah, maw’izah, and mujadalah, and to evaluate the effectiveness of these communicative approaches in contemporary digital contexts. The methodological approach adopted in this study involves the systematic collection, review, and critical analysis of published scholarly works, including books, accredited national journals, and internationally reputed academic journals published within the past three to five years. Findings reveal that digital da’wah practitioners employ a sophisticated amalgamation of Aristotelian appeals—ethos, pathos, and logos—alongside distinctively Islamic rhetorical conventions, constructing messages that are simultaneously persuasive, culturally sensitive, and spiritually grounded. The research further identifies narrative framing, emotional resonance, evidence-based argumentation, and interpersonal address as recurrent strategic features in high-engagement da’wah content. These findings carry significant implications for Islamic communication practitioners, educators, and scholars concerned with the effective propagation of Islamic values in the digital age

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