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Mia Nurislamiah
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 191 Documents
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STRATEGI PERENCANAAN MANAJEMEN KOMUNIKASI DALAM PENERIMAAN MAHASISWA BARU DI INTERNATIONAL WOMEN UNIVERSITY BANDUNG Hamidah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.4084

Abstract

This study examines communication management planning in the new student admission process at International Women University (IWU) as an effort to enhance the effectiveness of promotional activities and increase prospective students’ interest. In the context of increasingly intense competition among higher education institutions, a well-planned and systematic communication strategy has become a crucial factor in achieving admission targets. This research employs a qualitative approach, with data collected through in-depth interviews, observation, and documentation. The research informants include members of the management team, public relations officers, and administrative staff directly involved in the student admission process. Data were analyzed descriptively to identify communication patterns, implemented strategies, and challenges encountered. The findings indicate that IWU has implemented a comprehensive communication planning process, encompassing situation analysis, target audience identification, selection of communication media, program implementation, and evaluation. The media utilized include social media platforms, the official website, brochures, and direct promotional visits to schools. These strategies have proven effective in increasing institutional visibility and expanding information outreach to prospective students. However, the implementation still faces challenges, particularly in terms of limited human resources and promotional budget constraints. This study concludes that structured communication management planning plays a significant role in supporting the success of new student admissions at IWU. Therefore, strengthening strategic planning, enhancing collaboration, and optimizing the use of digital technology are recommended for future development.
STRATEGI HUBUNGAN PELANGGAN (CUSTOMER RELATIONSHIP COMMUNICATION) DALAM PENGELOLAAN PLATFORM DAKWAH DIGITAL Fauzi, Rifqi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4243

Abstract

The rapid growth of digital da’wah platforms has created an urgent need for systematic and well-structured customer relationship management. One communication feature that plays a significant role in maintaining user engagement is push notifications, utilized by applications such as Muslim Pro as a primary interaction channel between the platform and its users. However, the effectiveness of push notifications as a customer communication instrument in the context of digital da’wah still requires deeper examination, particularly concerning user perceptions and responses within academic communities.This study aims to examine the customer relationship communication strategies implemented through push notifications in the Muslim Pro application and to analyze how this feature influences user engagement and loyalty among students of Universitas Islam Bunga Bangsa Cirebon (UIBBC). The research employs a qualitative approach using a case study method and in-depth interviews with twelve informants selected through purposive sampling.The findings reveal that push notifications in Muslim Pro do not merely function as reminders for prayer times but have evolved into a relational communication tool that fosters users’ spiritual connection with the platform. Three dominant strategies were identified: content personalization based on time and location, empathetic framing of da’wah messages, and consistency in notification scheduling that creates an Islamic digital habitus.These findings imply that an effective customer relationship communication approach can strengthen user loyalty within the ecosystem of digital da’wah platforms.Keywords: Reconstruction, Self-Disclosure, Islamic Counseling, Social Media
MEDIA SOSIAL SEBAGAI ARENA KONSTRUKSI SOLIDARITAS KEAGAMAAN: STUDI PUSTAKA TENTANG KOMUNIKASI DAN PENYIARAN ISLAM DI RUANG DIGITAL Ulfain; Saputra, Moh Guntur
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4244

Abstract

The presence of social media in the lives of contemporary Muslims has opened a new dimension in the dynamics of religious communication, which has traditionally relied on physical gatherings and traditional institutions. Digital platforms such as Instagram, Twitter/X, Facebook, YouTube, and Telegram are no longer merely tools for entertainment or general information, but have transformed into arenas where religious solidarity is produced, negotiated, and reinforced on a daily basis. This phenomenon has attracted serious attention from scholars of Islamic communication, as it has the potential to fundamentally reshape how Muslims build a sense of togetherness, compassion, and collective identity as a faith community. This study aims to systematically examine how social media functions as an arena for constructing religious solidarity from the perspective of Islamic communication and broadcasting. The method used is a systematic literature review of scientific sources, including books and reputable journals published within the last five years. The findings reveal three main mechanisms in the construction of religious solidarity on social media: the practice of sharing content based on shared Islamic values, the formation of digital affective communities that transcend geographical boundaries, and collective mobilization based on digital religious symbols.This research contributes to the development of a theoretical framework in Islamic communication and broadcasting that can more comprehensively explain the phenomenon of digital religious solidarity and remain relevant to the context of Muslim societies in the 21st century
PERSUASIVE LANGUAGE STRATEGIES IN ENGLISH ISLAMIC COMMUNICATION: A LIBRARY STUDY ON DA’WAH MESSAGES IN DIGITAL MEDIA Maulidah, Idah; Awliya, Rirry Nissa
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4246

Abstract

Digital media has fundamentally transformed the landscape of Islamic communication, enabling Muslim scholars, preachers, and communities to disseminate da’wah messages across geographical and cultural boundaries with unprecedented reach. Within this evolving communicative environment, the use of English as a vehicular language has gained considerable traction, particularly in reaching Muslim minorities in Western countries and non-Arabic-speaking communities worldwide. This study examines the persuasive language strategies employed in English-medium da’wah messages distributed through various digital platforms, including social media channels, online lectures, podcasts, and institutional websites. Drawing upon a systematic library study methodology, the research analyzes theoretical frameworks from rhetorical theory, discourse analysis, and Islamic communication studies to understand how contemporary Muslim communicators construct persuasive appeals. The objectives of the present investigation are threefold: to identify the dominant persuasive language strategies deployed in digital da’wah content in English, to examine how these strategies align with classical Islamic rhetorical traditions such as hikmah, maw’izah, and mujadalah, and to evaluate the effectiveness of these communicative approaches in contemporary digital contexts. The methodological approach adopted in this study involves the systematic collection, review, and critical analysis of published scholarly works, including books, accredited national journals, and internationally reputed academic journals published within the past three to five years. Findings reveal that digital da’wah practitioners employ a sophisticated amalgamation of Aristotelian appeals—ethos, pathos, and logos—alongside distinctively Islamic rhetorical conventions, constructing messages that are simultaneously persuasive, culturally sensitive, and spiritually grounded. The research further identifies narrative framing, emotional resonance, evidence-based argumentation, and interpersonal address as recurrent strategic features in high-engagement da’wah content. These findings carry significant implications for Islamic communication practitioners, educators, and scholars concerned with the effective propagation of Islamic values in the digital age
STRATEGI KOMUNIKASI DAKWAH DIGITAL DALAM PENGUATAN MODERASI BERAGAMA Ash Shiddieqy, Muhammad Dicky Hasbi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4247

Abstract

The proliferation of religious content containing intolerance and extremism on social media has become a serious threat to the social cohesion of Indonesia’s pluralistic society. In this context, various moderate Islamic institutions have sought to utilize digital platforms as arenas for promoting values of religious moderation. One of the most prominent is NU Online through its official Instagram account, which consistently produces and distributes visual da’wah content based on moderation.This study aims to analyze the digital da’wah communication strategies implemented by the NU Online Instagram account in strengthening the values of religious moderation, with a focus on the dimension of the visual content it produces. The approach used is qualitative, employing methods of social semiotic analysis and framing analysis of visual content published on the NU Online Instagram account. Data were collected through systematic observation, content documentation, and literature review of relevant theoretical sources. The findings reveal that NU Online applies three main strategies in its visual content: (1) the strategy of symbolizing wasathiyyah (moderation) values through inclusive graphic design elements, (2) a visual narrative strategy of counter-radicalism that proactively responds to current issues, and (3) a framing strategy of moderate Muslim identity that emphasizes local Nusantara aesthetics. These three strategies collectively form an effective digital da’wah ecosystem in building and strengthening the discourse of religious moderation in Indonesia’s digital public sphere
KOMUNIKASI POLITIK KEAGAMAAN DALAM MEDIA DIGITAL: STUDI PUSTAKA TENTANG NARASI ISLAM DALAM KONTESTASI WACANA PUBLIK Sulaiman, Anton
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4249

Abstract

The transformation of the digital media landscape has fundamentally shifted patterns of religious-based political communication in Indonesia. This phenomenon demands serious academic attention, as Islamic narratives are frequently employed as strategic instruments in contestations over public discourse. This study aims to examine in depth how Islamic narratives are constructed, disseminated, and contested in digital spaces within the context of contemporary Indonesian political communication. The research employs a systematic literature review of scientific sources comprising books published in the last five years and articles from accredited national and internationally reputable journals published in the last three years. The findings reveal that religious political communication in the digital domain is multidimensional, encompassing the use of social media platforms as arenas of opinion formation, selective Islamic framing practices for electoral purposes, and dynamic interactions between state actors, religious figures, and civil society in producing and responding to Islamic narratives. The study also finds that polarization of religious discourse is amplified by digital platform algorithms that create echo chambers, thereby narrowing the space for cross-perspective dialogue. This research underscores the importance of religious digital literacy as a response to the fragmentation of Islamic discourse in the digital public sphere
STRATEGI MANAJEMEN PESAN DAKWAH ISLAM DALAM EKOSISTEM MEDIA DIGITAL Askolani, Muhammad
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4250

Abstract

The development of the digital media ecosystem has created new spaces for the dissemination of Islamic da’wah messages that transcend geographical and demographic boundaries significantly. Amid these dynamics, technology-based applications such as Umma have emerged as specialized platforms designed to facilitate the spiritual needs of Muslims while managing the distribution of da’wah content in a structured and measurable manner. This study aims to analyze in depth the management strategies of Islamic da’wah messages implemented within the digital media ecosystem, with the Umma application as the main object of study. The discussion focuses on three key aspects that serve as the pillars of technology-based message management: content curation mechanisms, recommendation algorithm systems, and notification strategies used to reach users.This research employs a qualitative approach using document analysis methods, observation of application features, and systematic literature review. Data were collected through direct observation of the interface and features of the Umma application, analysis of content available on the platform, and review of literature including books and reputable scientific journals.The results show that the Umma application implements a comprehensive da’wah message management strategy through the integration of content curation based on Islamic values, personalization algorithms that consider user preferences, and optimized notification systems to encourage consistent spiritual engagement. These three strategies work synergistically to form an adaptive, personalized, and sustainable da’wah communication ecosystem. These findings provide important implications for the development of more effective and well-planned digital da’wah strategies in the future
KOMUNIKASI DAKWAH DAN INKLUSI SOSIAL DALAM MASYARAKAT MULTIKULTURAL Ulfain; Zahrani, Siti
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4251

Abstract

The existence of communities composed of diverse ethnic, cultural, and religious backgrounds demands adaptive and inclusive approaches to da'wah communication. This research departs from the reality that the practice of conveying religious messages amid social diversity often generates social tensions rather than strengthening social cohesion. The primary objective of this study is to examine patterns of da'wah communication employed by preachers in fostering social inclusion within multicultural communities, as well as to identify factors that influence its effectiveness. A qualitative approach with a case study design was chosen as the methodological framework, accompanied by data collection through in-depth interviews with twelve selected informants, six months of participatory observation across three multicultural communities in Yogyakarta, and supporting document analysis. The analytical process employed the interactive model of Miles, Huberman, and Saldaña. Findings indicate that da'wah communication grounded in local wisdom values and the principle of rahmatan lil 'alamin consistently strengthens mutual respect among groups. Da'i who adopt dialogical, empathetic, and non-confrontational communication styles proved more successful in building social bridges among diverse communities. Furthermore, the utilization of interfaith public spaces as arenas for da'wah accelerates the process of social integration. These results affirm that inclusive da'wah communication is not merely a religious instrument but also a strategic form of social capital for harmonious pluralistic societies
PERAN MEDIA DIGITAL SEBAGAI SALURAN KOMUNIKASI KEAGAMAAN DI ERA KONVERGENSI MEDIA Abdurahman, Maman; Faruq, Umar
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4252

Abstract

The transformation of information and communication technology has encouraged religious organizations to adapt their da'wah message dissemination strategies through digital platforms. Muhammadiyah, as one of the largest Islamic organizations in Indonesia, has developed a digital media ecosystem known as the Muhammadiyah Digital Center (MDC) in response to the changing communication landscape in the era of media convergence. This study aims to analyze the role of digital media as a channel of religious communication within the MDC ecosystem, identify patterns of digital da'wah content management, and describe the communication strategies applied to reach Muslim audiences in digital spaces. A qualitative method with a case study approach was used, with data collected through in-depth interviews with MDC managers, participatory observation of digital platform activities, and document analysis of organizational communication policies. The results show that MDC has built a structured and integrated digital communication infrastructure, including official websites, social media channels, podcasts, and live streaming services. The content management pattern is centralized yet adaptive to the characteristics of each platform. The communication strategies applied emphasize moderation, inclusivity, and responsiveness to contemporary issues. Media convergence has proven to significantly expand the reach of Muhammadiyah's religious communication while also presenting new challenges related to digital literacy and content management amid the rapid flow of digital information
REPRESENTATION OF ISLAM IN ENGLISH ONLINE MEDIA: A LIBRARY-BASED DISCOURSE STUDY FOR ISLAMIC COMMUNICATION PERSPECTIVES Maulidah, Idah; Maysharani, Tias
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4253

Abstract

The manner in which Islam and Muslims are portrayed within English-language online media has become one of the most consequential issues in contemporary Islamic communication discourse. Persistent patterns of misrepresentation, stereotyping, and selective framing in mainstream Western digital media outlets have contributed to the construction of distorted public perceptions of Islam globally, with far-reaching implications for Muslim communities, interfaith relations, and the practice of da'wah in the international arena. This study aims to systematically examine the dominant patterns of Islamic representation in English online media, to analyze the discursive mechanisms through which such representations are produced and sustained, and to evaluate these findings through the theoretical lens of Islamic communication perspectives. Employing a systematic library-based research methodology, this study reviewed a curated body of scholarly literature comprising academic books published within the last five years and peer-reviewed articles from nationally accredited and internationally reputable journals published within the last three years. The review and analysis were guided by critical discourse analysis frameworks and Islamic communication theory. The findings reveal three predominant representational patterns in English online media: the securitization framing of Islam as an inherent threat to Western liberal order, the homogenization of Muslim identities that erases intra-Muslim diversity, and the episodic rather than thematic framing of Muslim experiences. From the vantage point of Islamic communication studies, these patterns are understood as manifestations of deep-seated Orientalist epistemologies that continue to shape media production in the digital age. The study concludes by offering a conceptual framework for counter-narrative da'wah strategies that can effectively address these representational challenges

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