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Sahrain Bumulo
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Lt. II Jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Gorontalo. Jl. Jenderal Sudirman No.6, Kota Gorontalo, Provinsi Gorontalo 96128, Indonesia.
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INDONESIA
Sosiologi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Published by Universitas Negeri Gorontalo
ISSN : -     EISSN : 30318424     DOI : https://doi.org/10.37905/sjppkm.v1i1
Core Subject : Social,
Social Sciences
Sosiologi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat merupakan jurnal ilmiah peer-review dan Open Access yang diterbitkan oleh Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Gorontalo. Jurnal ini bertujuan untuk membantu dan memfasilitasi para akademisi, peneliti, praktisi dalam mengembangkan, mendiskusikan, dan menerbitkan artikelnya di bidang Ilmu Sosial khusunya studi-studi Sosiologi. Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat diharapkan dapat menjadi wadah diseminasi hasil-hasil penelitian dan Pengabdian Kepada Masyarakat yang berkualitas dan dapat berkontribusi dalam menjawab wacana permasalahan di masyarakat.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 74 Documents
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Modernisasi Pertanian dan Dinamika Kesejahteraan Buruh Tani Sandrilan H. Yanji; Rudy Harold; Sahrain Bumulo
Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Program Studi Sosiologi, Fakultas Ilmu Sosial Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sjppm.v3i3.505

Abstract

This study aims to analyze farm laborers' responses to changes in the labor system resulting from agricultural modernization and the resulting welfare dynamics in Lakeya Village, Tolangohula District, Gorontalo Regency. The research employs a qualitative method with a descriptive approach, where data were collected through field observation techniques, in-depth interviews with farm laborers and landowners, and documentation as supporting data. The results indicate that the application of modern harvesting tools, such as threshers and combine harvesters, has a significant impact on the agricultural production system. The use of these machines has proven capable of increasing work efficiency, accelerating the harvesting process, reducing labor costs, and minimizing harvest losses for landowners. This modernization is also considered capable of improving overall productivity and the effectiveness of farming management. However, behind this increase in productivity, there are socio-economic consequences experienced by farm laborers. The use of harvesting machines reduces the need for manual labor, thereby increasingly limiting employment opportunities for traditional harvest laborers. Consequently, the income of farm laborers has decreased, particularly for elderly laborers and gleaners who depend heavily on the conventional harvesting system. On the other hand, younger farm laborers tend to show an adaptive attitude by diversifying jobs, seeking employment in other sectors, or learning agricultural machinery operation skills. Overall, agricultural modernization brings a dual impact—namely increased productivity alongside the emergence of welfare inequality—thus requiring empowerment and training programs so that the benefits of modernization can be felt more fairly and evenly.
Strategi Bertahan Hidup Nelayan Tangkap di Danau Limboto Milawati Hasim; Dewinta Rizky R. Hatu; Sahrain Bumulo
Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Program Studi Sosiologi, Fakultas Ilmu Sosial Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sjppm.v3i3.521

Abstract

The ecological degradation of Lake Limboto—marked by surface area reduction, siltation, pollution, and water hyacinth proliferation—has significantly decreased fish catches and income, threatening household livelihoods. This study aims to analyze the survival strategies of capture fishermen in Lake Limboto, specifically in Dembe I Urban Village, Gorontalo City. A descriptive qualitative method was utilized. Data were gathered through observation, in-depth interviews, and documentation, then analyzed using the Miles and Huberman interactive model (data reduction, data display, and conclusion drawing). The findings indicate that fishermen implement diverse survival strategies: intensification (prolonging fishing hours and expanding fishing grounds), diversification (farming, trading, and odd jobs), and mobility (transitioning to marine fishing for nike fish). Additionally, fishermen adopt social strategies by leveraging family support and social networks, alongside utilizing social media for catch marketing. These findings emphasize that ecological degradation exerts significant socioeconomic repercussions on fishermen. Consequently, sustained collaboration among the government, local communities, and relevant stakeholders is imperative to preserve Lake Limboto and secure the economic viability and livelihoods of fishing households.
Dampak Digitalisasi Usaha di Kalangan Pengusaha Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Tamalate, Kota Gorontalo Ira Riany Gani; Funco Tanipu; Rudy Harold
Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Program Studi Sosiologi, Fakultas Ilmu Sosial Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sjppm.v3i3.529

Abstract

The adoption of digital technology serves as a strategic approach for Micro, Small, and Medium Enterprises (MSMEs) to strengthen competitiveness, expand market reach, and increase revenue, despite persistent challenges in digital literacy, technological infrastructure, and entrepreneurial adaptability. This study aims to analyze the impact of business digitalization on MSME entrepreneurs in Tamalate Urban Village, Gorontalo City. A descriptive qualitative method was employed. Data were gathered through observations, interviews, and documentation with MSME actors, and subsequently analyzed using data reduction, data display, and conclusion drawing. The findings indicate that digitalization exerts a positive influence on MSME development, particularly in promotion and marketing via platforms such as Instagram, Facebook, TikTok, and marketplaces. Digital adoption broadens market reach, streamlines customer communication, accelerates transactions, fosters product creativity and innovation, and raises business income. Nevertheless, entrepreneurs encounter obstacles, including heightened competition, limited digital competencies, the demand for consistent content creation, and suboptimal hardware and internet infrastructure. This study concludes that business digitalization significantly affects the marketing, economic, and social facets of MSMEs in Tamalate Urban Village. Its effectiveness fundamentally hinges upon entrepreneurs' adaptive capacity, social environment support, and the enhancement of digital literacy.
Strategi Pemasaran Pedagang Terang Bulan/Malabar di Tengah Maraknya Persaingan Usaha Kuliner di Era Digital Kota Gorontalo Anisa Adam; Dewinta Rizky R. Hatu; Sahrain Bumulo
Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Program Studi Sosiologi, Fakultas Ilmu Sosial Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sjppm.v3i3.576

Abstract

This study examines the marketing strategies of terang bulan/malabar vendors in responding to culinary industry competition in the digital era in Gorontalo City. A descriptive qualitative approach was employed. Informants, comprising vendors and customers, were selected through purposive sampling. Data were collected via observation, in-depth interviews, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model (data reduction, data display, and conclusion drawing), with credibility verified through source and method triangulation. The findings demonstrate that vendors integrate conventional sales practices with digital technology. Social media and instant messaging platforms (Facebook, Instagram, WhatsApp) are utilized to broaden promotional reach, disseminate product information, expedite services, and maintain intensive communication with consumers. In managing market competition, vendors implement product differentiation through diverse flavor options, topping innovations, enhanced raw material quality, and the preservation of signature tastes. Furthermore, customer loyalty is sustained through hospitable service, continuous communication, responsiveness to consumer preferences, and the use of digital channels to maintain relationships. The findings conclude that digital adaptability, sustained product innovation, and the maintenance of customer social relations are vital determinants in preserving business continuity and reinforcing vendor competitiveness amidst heightened culinary competition.

Page 8 of 8 | Total Record : 74

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