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Economic Development Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 3031335X     DOI : https://doi.org/10.70021/edp
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Economic Development Progress tertarik pada makalah yang relevan dengan masalah ekonomi baik pada bidang perencanaan ekonomi, ekonomi perusahaan dan publik, sistem moneter regional dan internasional, dan pemasaran global. Frekuensi publikasi 2 kali dalam setahun (Juni dan Desemeber).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022" : 5 Documents clear
Dampak Promosi Terhadap Kepuasaan Nasabah PT. Allianz Life Indonesia Dengan Kepercayaan Sebagai Variabel Mediasi Rosida, Rosida; Nainggolan, Benhart
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.5

Abstract

This study aims to see and analyze the impact of advertising on satisfaction and trust as a mediating variable at Allianz Life Indonesia Insurance in the city of Tebing Tinggi. The effects we want to know are the direct and indirect effects. This type of explanatory research explains the causal relationship between variables through hypothesis testing. The survey method used is quantitative and uses SmartPLS (Partial Least Square) software version 3.3.3. consists of two sub-models, namely the measurement model (external model) and the structural model (internal model). Random sampling technique when taking samples of up to 97 respondents with the Cochran formula. The research results show that promotion affects customer trust and satisfaction, trust does not affect satisfaction, and trust cannot mediate promotion towards customer satisfaction
DAMPAK RELATIONSHIP MARKETING DAN STORE ATMOSPHERE MELALUI KEPUASAAN PELANGGAN TERHADAP LOYALITAS Ilma Liana; Sitindaon, Nikson; Damanik, Sri Winda Hardiyanti
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.11

Abstract

The research objective is to see and analyze the impact of relationship marketing and store atmosphere on customer loyalty by using satisfaction as an intervention variable. This type of research is quantitative. The sample in this study were 92 respondents and the sampling technique used was purpositive. Data collection was carried out by distributing questionnaires to respondents who visited more than once using a Likert scale. Using the SPSS 25.00 tool, the t-test and path analysis yielded the following results. Relationship marketing and Store Atmosphare have an influence on customer loyalty variables. where tcount > ttable. Relationship marketing and store atmosphere affect the satisfaction variable, tcount > ttable. Customer satisfaction has no effect on customer loyalty variables. Meanwhile, customer satisfaction cannot mediate relationship marketing and store atmosphere on customer loyalty.
PENGARUH IKLAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO SERTA DAMPAKNYA TERHADAP IMPULSE BUYING Ade Rahma; Ari Syahputra; Purba, Rakhmawati
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.13

Abstract

The research aims to analyze the effect of advertising and convenience on mobile phone usage decisions and their impact on impulse buying (Case study of Ovo application users in Tebing Tinggi City). The research method used is quantitative with SPSS version 25.00. Data was collected from the results of distributing questionnaires to 96 respondents. Methods of data analysis in this study using test instruments, namely validity and reliability. The classic assumption test consists of normality, multicollinearity and heteroscedasticity. Linear regression analysis, coefficient of determination (R2) and hypothesis testing, namely the T test and path. Research results: advertising and convenience influence decisions, usage. Advertising has no effect on impulse buying. Convenience and usage decisions affect impulse buying. Advertising has no effect on impulse buying through usage decisions. Convenience does not affect impulse buying through the decision to use the OVO Application in Tebing Tinggi City. The decision variable for using is not intervening
DAMPAK DISIPLIN PADA KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL PERANTARA Tobing, Han Martine; Siahaan, Rumiris; Rajagukguk, Rudi
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.16

Abstract

The aim of this research is to analyze the effect of discipline on employee performance mediated by motivational variables. The research method uses quantitative types, with the help of SPSS Version 25.00. Data was collected from distributing questionnaires to employees of the food and agriculture security service in the city of Tebing Tinggi. as many as 50 people. The method of analysis uses an instrument test, namely the validity of the data and reliability. The classic assumptions are norm, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination. The hypothesis was tested using the t test and path analysis. Research results: Discipline (X1) affects motivation (Z) Work discipline (X1) influences performance (Y), motivation (Z) influences performance (Y) The direct effect of work discipline (X1) on performance (Y) is 0.352 while indirect effect through the variable motivation (Z), namely 0.500 x 0.398 = 0.199. This means that the indirect effect through motivation (Z) is smaller than the direct effect on performance (Y), the fourth hypothesis is rejected. Motivation has no criteria as a mediating variable.
Pengaruh Pengalaman Pemasaran terhadap Loyalitas Pelanggan Rumah Kecantikan dr Rina dengan Kepuasaan sebagai Variabel Intervening Santika, Dinda; Harahap, Hastuti Handayani; Sarwoto, Sarwoto
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.17

Abstract

Marketing theories become the basic theory, especially the theory of consumer behavior. The aim of the study is to show answers to the research hypothesis: marketing experience influences customer satisfaction with a T-statistic value of 19.593 and customer loyalty with a T-statistic value of 2.676. Customer loyalty is influenced by customer satisfaction, the value of the T-statistic is equal to 3.245 and customer satisfaction is the intervening variable between the effect of marketing experience on customer loyalty with a coefficient value of 0.4122. The research was conducted on 97 respondents as well as being the research sample. Data processing using SPSS 25.0 software

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