cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Johannes Baptista Hali
Contact Email
johanneshalik@ukipaulus.ac.id
Phone
+62082346966446
Journal Mail Official
amariobre@gmail.com
Editorial Address
Management Department, Universitas Kristen Indonesia Paulus, Makassar, Indonesia Jl. Perintis Kemerdekaan KM 13 Kel. Kapasa / Kec. Tamalanrea Makassar 90245, Indonesia
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Marketing Management and Innovative Business Review
Published by Universitas Kristen Indonesia Paulus
ISSN : -     EISSN : 30314208     DOI : 10.63416
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MARIOBRE or Journal of Marketing Management and Innovative Business Review is a journal published twice a year in June and December, by the Master of Management Study Program, Universitas Kristen Indonesia Paulus, Indonesia. ISSN Number: 3031-4208. This journal aims to discuss current issues and disseminate the latest findings in marketing studies and current business issues to the wider community, including scientists, practitioners and policy makers. We welcome submissions of original research in marketing studies and business research (e.g., consumer behavior, brand management, marketing analytics, financial management, operational and strategic management also Human Resources Management and Digital Marketing). Our journal adheres to the Open Access policy and currently no Article Processing Charges (APC) will be charged for accepted articles. MARIOBRE is a bilingual journal. Writers can write the manuscript, either in English or Indonesian. Submitted manuscripts will be checked for plagiarism. Only articles with a rigorous research process and substantial managerial/scientific contributions will be reviewed.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 73 Documents
 4   5   6   7   8 
Financial Anxiety, Financial Self-Efficacy, and Investment Decision-Making: A Mediation Perspective Meliani Triana Puspitasari; Grace Indri; Alex Syauta; Nurlia Nurlia
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.496

Abstract

This study examines the relationship between financial anxiety, financial self-efficacy, and investment decision-making among individual investors in Indonesia. Grounded in Social Cognitive Theory and behavioral finance perspectives, the research investigates the mediating role of financial self-efficacy in explaining how financial anxiety influences investment behavior. A quantitative approach with an explanatory research design was employed, involving 150 retail investors selected through purposive sampling. Data were collected using structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. The findings reveal that financial anxiety negatively and significantly affects investment decision-making and financial self-efficacy. In contrast, financial self-efficacy positively and significantly influences investment decision-making. Furthermore, the mediation analysis confirms that financial self-efficacy significantly mediates the relationship between financial anxiety and investment decision-making. These results indicate that higher financial anxiety weakens investors’ confidence in managing financial matters, which subsequently reduces the quality of investment decisions. The study contributes to behavioral finance literature by providing empirical evidence regarding the psychological mechanisms underlying investment behavior in emerging markets. Practically, the findings suggest that investment education programs should not only emphasize financial literacy but also strengthen psychological resilience and financial confidence among investors.
From Customer Experience to Word-of-Mouth: The Mediating Role of Customer Satisfaction among Shopee Live Users in Indonesia Gusnawati Gusnawati; Grace Indri; Nanda Dian Eka; Hairul Anam
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.499

Abstract

The rapid growth of live-commerce platforms has reshaped online shopping by offering interactive and engaging customer experiences. This study examines the effect of customer experience on word-of-mouth behavior, with customer satisfaction acting as a mediating variable among Shopee Live users in Indonesia. Grounded in Expectancy-Disconfirmation Theory (EDT), this research employs a quantitative approach using survey data collected from 120 Shopee Live users who had made at least one purchase through the platform within the previous six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer experience has a positive and significant effect on customer satisfaction, while customer satisfaction positively and significantly influences word-of-mouth behavior. However, customer experience does not directly affect word-of-mouth. Further analysis reveals that customer satisfaction fully mediates the relationship between customer experience and word-of-mouth. These findings suggest that positive customer experiences alone are insufficient to encourage recommendation behavior unless they first generate customer satisfaction. This study contributes to the live-commerce literature by highlighting the critical role of customer satisfaction as the mechanism through which customer experience translates into customer advocacy. The findings also offer practical insights for enhancing customer satisfaction and fostering positive word-of-mouth in live-commerce environments.
Understanding Employee Productivity Through Digital HRM and Self-Efficacy: Evidence from Banking Employees Dodi Saputra Chairullah; Marlinda Waty; Nurlia Nurlia; Tutik Yuliani
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.500

Abstract

The banking industry is experiencing rapid digital transformation, encouraging organizations to adopt Digital Human Resource Management (Digital HRM) practices to enhance employee performance and organizational effectiveness. This study aims to examine the effect of Digital HRM on employee productivity and investigate the mediating role of self-efficacy among banking employees in Balikpapan City, Indonesia. A quantitative approach was employed using survey data collected from 100 banking employees selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Digital HRM has a positive and significant effect on employee productivity. Furthermore, Digital HRM significantly enhances employees’ self-efficacy, which in turn positively influences employee productivity. The mediation analysis confirms that self-efficacy significantly mediates the relationship between Digital HRM and employee productivity. These results support Social Cognitive Theory by demonstrating that organizational digital resources contribute to improved employee outcomes through psychological mechanisms. The study provides practical implications for banking institutions by highlighting the importance of integrating digital HR practices with initiatives aimed at strengthening employee confidence and capability in utilizing digital technologies. Ultimately, effective Digital HRM implementation can serve as a strategic tool for improving workforce productivity in the banking sector.

Page 8 of 8 | Total Record : 73

 4   5   6   7   8 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208) Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208) Vol. 3 No. 1 (2025): Mariobre, June 2025 (e-ISSN: 3031-4208) Vol. 2 No. 2 (2024): Mariobre, December 2024 (ISSN : 3031-4208) Vol. 2 No. 1 (2024): Mariobre, June 2024 (ISSN : 3031-4208) Vol. 1 No. 1 (2023): Mariobre, December 2023 (ISSN : 3031-4208)