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Johannes Baptista Hali
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johanneshalik@ukipaulus.ac.id
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amariobre@gmail.com
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Management Department, Universitas Kristen Indonesia Paulus, Makassar, Indonesia Jl. Perintis Kemerdekaan KM 13 Kel. Kapasa / Kec. Tamalanrea Makassar 90245, Indonesia
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Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Marketing Management and Innovative Business Review
Published by Universitas Kristen Indonesia Paulus
ISSN : -     EISSN : 30314208     DOI : 10.63416
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MARIOBRE or Journal of Marketing Management and Innovative Business Review is a journal published twice a year in June and December, by the Master of Management Study Program, Universitas Kristen Indonesia Paulus, Indonesia. ISSN Number: 3031-4208. This journal aims to discuss current issues and disseminate the latest findings in marketing studies and current business issues to the wider community, including scientists, practitioners and policy makers. We welcome submissions of original research in marketing studies and business research (e.g., consumer behavior, brand management, marketing analytics, financial management, operational and strategic management also Human Resources Management and Digital Marketing). Our journal adheres to the Open Access policy and currently no Article Processing Charges (APC) will be charged for accepted articles. MARIOBRE is a bilingual journal. Writers can write the manuscript, either in English or Indonesian. Submitted manuscripts will be checked for plagiarism. Only articles with a rigorous research process and substantial managerial/scientific contributions will be reviewed.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 56 Documents
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Sustainable Marketing and Corporate Social Responsibility: A Systematic Literature Review on Their Synergy for Long-Term Competitive Advantage Rafiuddin Syah, Andi; Cahya, Wulan; Salamah; Hernawati; Hikmah
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.368

Abstract

This article comprehensively analyzes the relationship between sustainable marketing and corporate social responsibility (CSR) as pillars of modern business strategy. Amidst increasing consumer awareness and regulatory pressures, companies are required to integrate economic, environmental, and social aspects in their operations. Sustainable marketing focuses on the development and promotion of environmentally and socially friendly products/services throughout their life cycle, while CSR encompasses ethical and philanthropic initiatives that enhance a company's positive impact on society. This study adopts a systematic literature review method by analyzing secondary data from reputable scientific journals and sustainability reports. The results show that these two concepts are complementary: sustainable marketing is effective in communicating CSR values to stakeholders, while CSR provides an authentic foundation for sustainability claims. Identified benefits include enhanced brand reputation, consumer loyalty, competitive differentiation, and operational efficiency. Despite challenges such as initial costs and measurement complexity, strategic integration of the two is essential for creating shared value and achieving long-term competitive advantage. This article concludes that sustainable marketing and CSR are no longer optional, but rather strategic imperatives for future business success. This study analyzes 40 articles selected from an initial 150 articles through a systematic selection process.
The Influence of Access to Financing and Financial Management on the Performance of MSMEs in Makassar City Maya, Aprilia; Paridy, Andryanus; Halik, Johannes Baptista
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.370

Abstract

This study aims to analyze the influence of access to financing and financial management on the performance of MSMEs in Makassar City. The research involved 96 business actors as samples, determined using the Lemeshow formula. A quantitative approach was employed, utilizing both primary and secondary data. Primary data were collected through the distribution of questionnaires to micro business actors in the culinary sector. Hypothesis testing was conducted using the Smart PLS software. The results of the analysis indicate that: 1) Access to financing has a significant effect on MSME performance; 2) Financial management has a significant effect on MSME performance; and 3) Both variables simultaneously exert a positive and significant influence on MSME performance. .
The Effects of Dividend and Debt Policies on Share Value in Basic Chemical Manufacturing Companies: A Case Study of PT Semen Indonesia: The Effects of Dividend and Debt Policies on Share Value of PT Semen Indonesia Aloys, Michael; Paridy, Andryanus; Mongan, Benyamin
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.373

Abstract

Dengan fokus khusus pada PT Semen Indonesia, yang terdaftar di Bursa Efek Indonesia dan situs web resmi lainnya, studi ini berupaya menyelidiki dampak kebijakan utang dan dividen terhadap nilai saham bisnis di sektor manufaktur kimia dasar. PT Semen Indonesia Tbk., sebagaimana terdaftar di BEI, adalah populasi studi untuk jangka waktu 2015–2024. Pengambilan sampel secara purposif digunakan untuk memilih sampel. Informasi diambil dari laporan keuangan tahunan perusahaan, yang terdapat di situs web resmi Bursa Efek Indonesia. Price to Book Value digunakan untuk menilai nilai perusahaan, Dividend Payout Ratio digunakan untuk mengukur kebijakan dividen, dan Debt to Equity Ratio digunakan untuk mengukur kebijakan utang.
Pricing Strategy for Pharmaceutical Products to Improve Profitability: A Case Study of Eliezer Sejahtera Main Clinic Pharmacy, Nabire Sibarani, Evelyn Angela; Sabandar, Sita Yubelina; Todingbua, Manuel August
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.380

Abstract

Pricing of pharmaceutical products is a strategic component in pharmacy management that directly influences a clinic’s profitability. This study aims to analyze the pricing process and evaluate the impact of pricing strategies on profit improvement at the Pharmacy Installation of Klinik Utama Eliezer Sejahtera Nabire. Employing a qualitative case study approach, data were collected through in-depth interviews, field observations, and internal document analysis. The findings reveal that the clinic applies a cost-plus pricing strategy, which calculates selling prices based on purchase cost, operational expenses, and a predefined profit margin, while adhering to government regulations such as the Highest Retail Price (HET). This strategy has contributed to financial stability and patient loyalty; however, challenges such as fluctuating distributor prices and low consumer purchasing power hinder optimal profit realization. Strategic recommendations include regular price evaluations, implementation of digital inventory and pricing systems, and the development of flexible pricing schemes tailored to patient segments. The study offers practical insights for pharmacy service managers and serves as a reference for developing adaptive and sustainable pricing policies in clinical settings.
A Phenomenological Exploration of Employee Performance Enhancement Policies at the Department of Manpower and Transmigration of North Toraja Lempang, Veronika; Lambe, Kristian Hoegh Pride; Pasae, Yoel
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.381

Abstract

This study aims to explore employees’ experiences in responding to performance improvement policies at the Department of Manpower and Transmigration in North Toraja Regency. Utilizing a qualitative phenomenological approach, data were collected through in-depth interviews with five purposively selected participants. The findings reveal that understanding of performance-related policies remains uneven among employees; workplace facilities are inadequate in several units, and the reward–punishment system lacks consistent implementation. Furthermore, the current leadership style is perceived as open but not fully participatory, and disparities in work environments across divisions contribute to diminished motivation. Key driving factors of performance include intrinsic motivation, work commitment, and peer support, while inhibiting factors involve unclear performance targets, limited infrastructure, and ineffective interdepartmental communication. This study underscores the need for a contextual approach in performance policy formulation, equitable distribution of resources, and the development of participative leadership practices to foster a fair and productive organizational culture.
Financial Performance Analysis at KSP Balo'ta Tana Toraja 2019-2023 Patattan, Werlin; Paridy, Adryanus; Mongan, Benyamin
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.384

Abstract

Abstract: This study aims to analyze the financial performance of the Savings and Loan Cooperative (KSP) Balo'ta in Makale, Tana Toraja over the 2019–2023 period. A descriptive quantitative method was applied using secondary data from annual financial reports. The analysis employed financial ratios—liquidity, solvency, activity, and profitability—to evaluate the cooperative's condition and its ability to sustain operations. Results indicate that KSP Balo'ta maintained a strong liquidity position throughout the study period. Although solvency ratios declined due to increased reliance on external funding, profitability showed significant improvement in the final year. Activity ratios also revealed efficient asset management. These findings offer strategic input for strengthening capital structure and financial management amid economic fluctuations, including the impact of the COVID-19 pandemic. The study contributes to the development of cooperatives as resilient and adaptive community-based financial institutions. Keywords: financial performance, savings and loan cooperative, liquidity ratio, profitability ratio, COVID-19 pandemic.
The Influence of Investment Knowledge and Risk Perception on Generation Z Investment Decisions with Technological Advancement as a Moderating Variable Angreyani, Felisia; Todingbua, Manuel August; Mongan, Benyamin
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.385

Abstract

This study aims to examine and obtain empirical evidence regarding the influence of investment knowledge and risk perception on the investment decisions of Generation Z, with technological advancement as a moderating variable. This research uses a quantitative approach with data analysis through the Partial Least Squares (PLS) 4.0 method. The research data consists of primary data collected through online questionnaires using Google Forms distributed via WhatsApp, as well as secondary data obtained from previous research. The study population consists of students of the Faculty of Economics and Business, Paulus Makassar Indonesian Christian University, aged 18-23 years, who have invested in the capital market. A sample of 30 respondents was selected using non-probability sampling with a purposive sampling technique. The results show that Investment Knowledge and Risk Perception have a positive effect on Investment Decisions. Meanwhile, technological advancement as a moderating variable does not strengthen or weaken the influence of investment knowledge and risk perception on the investment decisions of Generation Z.
A Contextual Analysis of Human Resource Development for Promoting Public Welfare in the Digital Transformation Era: The Case of Nabire Regency Napan, Carles; Baharuddin; Lambe, Kristian Hoegh Pride
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.386

Abstract

This study aims to examine the contextual development of human resources (HR) in supporting public welfare during the era of digital transformation in Nabire Regency. Employing a qualitative-descriptive approach, data were collected through in-depth interviews, field observations, and document analysis involving stakeholders from government, education, and public communication sectors. The findings reveal that despite growing awareness of digitalization, key challenges persist, including limited digital literacy, inadequate technological infrastructure, and disparities in HR competencies. Contextual strategies—such as mobile training units, community-based outreach, and engagement of local leaders—have proven effective in reaching remote areas. The study underscores the need for inclusive policies and cross-sectoral collaboration to build a sustainable HR development ecosystem responsive to technological change. The research concludes that digital transformation can serve as a catalyst for public welfare if supported by competent and locally attuned human resources.
Green Strategies and Business Growth in SMEs: Does Industry Type Matter? Samosir, Flora; Sampepajung, Daniella Christy; Halik, Johannes Baptista
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of Eco Design Strategy (EDS) and Green Value Creation (GVC) on Business Growth (BG) among Indonesian Small and Medium Enterprises (SMEs), while examining the moderating role of Industry Type (IT). Utilizing a quantitative approach, data were collected from 195 SMEs across Jakarta, Surabaya, Bandung, and Makassar and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both EDS and GVC significantly and positively impact business growth, highlighting the strategic importance of adopting sustainability practices. However, the moderating effect of industry type on the relationship between green strategies and business growth was found to be statistically insignificant. These findings provide empirical support for the integration of eco-innovation and green value generation as key drivers of competitive advantage, regardless of industry category. The study offers both theoretical implications for sustainability literature and practical insights for MSME managers seeking to enhance performance through environmental initiatives.
Service Quality and Workplace Conditions as Determinants of Civil Servant Satisfaction: A Study from Central Papua Province Bonai, Amawi Mose Arens; Paranoan, Natalia; Sabandar, Sita Yubelina
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.389

Abstract

This study investigates the impact of service quality and work environment on employee satisfaction at the Regional Agency for National Unity and Politics in Central Papua Province, Indonesia. Utilizing a quantitative approach, data were collected from 40 civil servants through structured questionnaires. The results were analyzed using multiple linear regression. The findings indicate that both service quality and work environment significantly influence employee satisfaction, with work environment emerging as the more dominant factor. This highlights the critical role of creating a conducive and supportive workplace in enhancing job satisfaction within public institutions. The implications of this research suggest that regional government bodies aiming to improve employee satisfaction should prioritize internal service quality while ensuring a positive work environment. This study contributes to the literature on public sector human resource management by providing empirical evidence from a newly established autonomous region in Indonesia. Limitations and directions for future research are also discussed.

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