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Johannes Baptista Hali
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johanneshalik@ukipaulus.ac.id
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amariobre@gmail.com
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Management Department, Universitas Kristen Indonesia Paulus, Makassar, Indonesia Jl. Perintis Kemerdekaan KM 13 Kel. Kapasa / Kec. Tamalanrea Makassar 90245, Indonesia
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Sulawesi selatan
INDONESIA
Journal of Marketing Management and Innovative Business Review
Published by Universitas Kristen Indonesia Paulus
ISSN : -     EISSN : 30314208     DOI : 10.63416
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MARIOBRE or Journal of Marketing Management and Innovative Business Review is a journal published twice a year in June and December, by the Master of Management Study Program, Universitas Kristen Indonesia Paulus, Indonesia. ISSN Number: 3031-4208. This journal aims to discuss current issues and disseminate the latest findings in marketing studies and current business issues to the wider community, including scientists, practitioners and policy makers. We welcome submissions of original research in marketing studies and business research (e.g., consumer behavior, brand management, marketing analytics, financial management, operational and strategic management also Human Resources Management and Digital Marketing). Our journal adheres to the Open Access policy and currently no Article Processing Charges (APC) will be charged for accepted articles. MARIOBRE is a bilingual journal. Writers can write the manuscript, either in English or Indonesian. Submitted manuscripts will be checked for plagiarism. Only articles with a rigorous research process and substantial managerial/scientific contributions will be reviewed.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 73 Documents
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Linking Human Resource Management to Pharmaceutical Supply Chain Performance: A Case Study of Drug Distribution in Remote Public Health Systems Tien Trifeni; Kristian Hoegh Pride Lambe; Agustinus Agustinus; Putri Tianda Lambe
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.465

Abstract

This study aims to analyze the role of human resource management (HRM) in supporting the effectiveness of drug distribution at the Pharmaceutical Warehouse of the P2KB Health Office in Central Papua Province. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, observations, and document analysis involving seven key informants, and analyzed using thematic analysis with source and method triangulation. The findings reveal that HRM practices have been implemented functionally but remain suboptimal, particularly in terms of workforce adequacy, workload distribution, and continuous competency development. Human resource competencies and experience contribute significantly to stock accuracy and timely drug distribution. However, geographical constraints, limited infrastructure, and an underdeveloped performance evaluation system hinder the consistency of distribution effectiveness. This study recommends strengthening competency-based HR planning, enhancing technical training in pharmaceutical logistics, and developing a more structured performance evaluation and motivation system to improve drug distribution performance, especially in geographically challenging regions.
Customer Engagement as a Mediating Mechanism between Social Media Marketing and Brand Loyalty in Culinary SMEs Elda Andrialya Putri; Amran Wahyudiah; Dewi Rosita; Nurlia Nurlia
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.466

Abstract

This study examines the role of Customer Engagement as a mediating mechanism in the relationship between Social Media Marketing and Brand Loyalty in culinary SMEs. Using a quantitative approach, data were collected from 150 SME owners and managers in Balikpapan, East Kalimantan, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Social Media Marketing has a positive and significant effect on Customer Engagement, although the effect is moderate. Customer Engagement is found to have a strong and significant influence on Brand Loyalty, indicating its critical role in building long-term customer relationships. Meanwhile, the direct effect of Social Media Marketing on Brand Loyalty is positive but relatively weak. Mediation analysis confirms that Customer Engagement significantly mediates the relationship between Social Media Marketing and Brand Loyalty. These findings suggest that social media activities alone are insufficient to generate strong customer loyalty unless they are able to foster meaningful engagement. The study contributes to the literature by emphasizing the importance of engagement as a key mechanism in digital marketing, particularly in the SME context. Practically, the results highlight the need for SMEs to focus on interactive and relationship-oriented strategies to enhance customer loyalty
Workload and Customer Rating Pressure as Antecedents of Burnout: Examining the Mediating Role of Job Stress in the Ride-Hailing Context Roswiyanti Roswiyanti; Hery Eko Prastiyo; Grace Indri; Didik Hadiyatno
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.467

Abstract

This study examines the effects of workload and customer rating pressure on burnout, with job stress as a mediating variable, in the ride-hailing context. Using a quantitative approach, data were collected from 160 ride-hailing drivers in Makassar, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that customer rating pressure has a stronger impact on job stress compared to workload, highlighting the critical role of algorithmic management in shaping drivers’ psychological conditions. Job stress is found to significantly influence burnout and serves as a key mediating mechanism. While workload directly and indirectly affects burnout (partial mediation), customer rating pressure influences burnout only indirectly through job stress (full mediation). These results suggest that burnout among gig workers is not merely driven by physical job demands but is primarily shaped by psychological pressures embedded in platform-based evaluation systems. This study contributes to the literature by demonstrating that not all job demands operate through the same pathways, emphasizing the dominance of algorithmic pressure in the gig economy. The findings offer practical implications for platform providers and policymakers to design more sustainable and worker-friendly systems.
Social Media's Entertainment, Customization, and Trendiness Shape Brand Image and Purchase Intentions for Indonesian Women Mohamat Basori
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.468

Abstract

Social media's rapid growth has reshaped brand-consumer ties, especially for Indonesian women in e-commerce. This study probes how entertainment, personalization, and trendiness in social media marketing affect purchase intent, mediated by brand awareness and image, using Theory of Planned Behavior. Researchers surveyed 280 Indonesian women active on social media with online shopping experience. Quantitative data underwent Partial Least Squares Structural Equation Modeling analysis via SmartPLS 4.0. Personalization and trendiness significantly raised brand awareness, enhancing image and purchase intent. Awareness fully mediated their path to buying. Entertainment directly boosted intent but lacked impact on awareness or image. Brands targeting Indonesian women must emphasize custom, trendy content to build recognition and favor, driving sales. This integrates social media tactics into TPB for Asian contexts, guiding gender-focused digital strategies in Indonesia's online market.
From Authenticity to Action: How Perceived Authenticity and Digital Word-of-Mouth Drive Purchase Intention for Local Products Ribka Patta; Nur Fitriani; Nikolas Heru; Syahril Hasan
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.469

Abstract

This study investigates the influence of perceived authenticity and electronic word-of-mouth (e-WOM) on consumers’ purchase intention toward local products in Balikpapan, Indonesia. Grounded in signaling theory, this research examines how internal product cues and external digital information shape consumer decision-making. A quantitative approach was employed using a survey of 150 respondents, and the data were analyzed using multiple linear regression with SPSS. The results reveal that perceived authenticity has a positive and significant effect on purchase intention, indicating that consumers highly value product originality, cultural representation, and credibility. In contrast, e-WOM does not show a significant direct effect on purchase intention, suggesting that consumers rely less on online reviews when evaluating local products. However, both variables jointly have a significant effect, demonstrating that consumer behavior is influenced by a combination of internal perceptions and external information. This study contributes to the literature by highlighting the dominant role of authenticity and identifying the contextual limitation of e-WOM in local product markets. The findings offer practical implications for local businesses to prioritize authenticity as a strategic driver of consumer engagement.
Financial Inclusion, Risk Management Practices, and SME Performance: A Mixed Methods Study of Mediation Effects in Emerging Economies Nira Dewi Susanti; Andika Benu; Fransisca Ursula Yakomina Lau Yalla; Nurlia Nurlia
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.472

Abstract

This study examines the relationship between financial inclusion, risk management practices, and SME financial performance using an explanatory sequential mixed methods approach. Quantitative data were collected from 140 SME owners in Makassar and Balikpapan and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), followed by qualitative interviews to provide deeper insights into the findings. The results reveal that financial inclusion does not have a significant direct effect on SME financial performance. However, it has a strong positive effect on risk management practices, which in turn significantly improve financial performance. Furthermore, risk management practices fully mediate the relationship between financial inclusion and SME performance. Qualitative findings support these results, indicating that access to financial services alone is insufficient to enhance performance without adequate managerial capabilities in managing financial risks. The study contributes to the literature by integrating the Resource-Based View and Dynamic Capability Theory, highlighting the importance of internal capabilities in leveraging external financial resources. Practically, the findings suggest that policymakers should complement financial inclusion initiatives with capacity-building programmes in risk management to achieve sustainable SME performance.
The Role of Quality Management in Customer Satisfaction in Fashion E-Commerce: A Literature Review Vera siwi Astuti; Hanifah Nur Aisyah; Rusnandari Retno Cahyani
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.485

Abstract

This study aims to analyze the role of quality management in improving customer satisfaction in fashion e-commerce. The rapid growth of e-commerce in Indonesia has intensified competition, making product and service quality key factors in maintaining customer satisfaction. This study employs a literature review method by examining relevant journals, books, and credible sources published within the last 5–7 years. The findings indicate that quality management has a significant effect on customer satisfaction, reflected in product conformity with descriptions, ease of platform use, responsiveness of services, and delivery accuracy. In addition, product quality and service quality are interrelated in shaping the overall customer experience. The implementation of effective quality management not only enhances customer satisfaction but also fosters customer loyalty and business sustainability. Therefore, quality management is a crucial strategy for fashion e-commerce businesses in facing increasingly competitive market conditions.
Beyond Adoption: Understanding the Consumer Impact of Digital Marketing in Emerging Economies Through a Systematic Review Mukhtar Galib; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.492

Abstract

Digital marketing adoption has expanded rapidly across emerging economies, creating new opportunities for firms to influence consumer behavior. However, evidence regarding its impact on long-term consumer outcomes remains fragmented and theoretically inconsistent. This study aims to synthesize the existing literature on digital marketing adoption and consumer behavior in emerging economies while identifying key mechanisms that shape the conversion of digital engagement into sustainable consumer value. A systematic literature review (SLR) was conducted following the PRISMA 2020 guidelines, resulting in a final sample of 47 substantive studies published between 2015 and 2025. The findings indicate that digital marketing adoption is driven by technological, social, and institutional factors, including perceived usefulness, social influence, trust, digital literacy, and infrastructural readiness. While digital marketing consistently enhances consumer engagement and purchase intention, its effects on loyalty, advocacy, and long-term commitment remain inconsistent across contexts. This review identifies a persistent conversion gap between consumer engagement and sustainable consumer outcomes, highlighting limitations in adoption-centric theories such as TAM and UTAUT. To address this gap, the study proposes an Institutional Conversion Framework that integrates technological, relational, and institutional dimensions to explain post-adoption consumer behavior. The study contributes to theory development and offers practical insights for digital marketers, platform providers, and policymakers in emerging economies.
Training, Human Resource Development, and Work Motivation as Determinants of Employee Performance in Microfinance Cooperatives Dedi Bongga; Petrus Peleng Roreng; Corvis L. Rantererung
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.493

Abstract

This study aims to analyze the influence of training programs, human resource development, and work motivation on employee performance at KSP Balo’ Toraja. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 71 employees selected using a saturated sampling technique. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that training programs and human resource development have a positive and significant effect on employee performance. Work motivation also shows a positive influence on employee performance, although with a relatively lower contribution compared to other variables. Simultaneously, training, human resource development, and work motivation significantly affect employee performance with a coefficient of determination (R²) of 96.8%, indicating that the model has a strong explanatory power. These findings suggest that improving employee competencies through structured training, sustainable HR development, and motivational support can enhance organizational performance, particularly in microfinance cooperative institutions. This study contributes to the human resource management literature by providing empirical evidence from the Indonesian cooperative sector.
Premature Hoisting Wire Rope Failure in Marine Deck Cranes: Investigating Diameter Mismatch, Two-Layer Spooling, and Sustainable Maintenance Strategies Michael Rumopa
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.494

Abstract

Hoisting wire ropes are critical components of marine deck crane systems, directly affecting operational safety, lifting efficiency, and equipment reliability. This study investigates the causes of premature hoisting wire rope failure on the deck crane of MV Roslyn and proposes maintenance strategies to extend its service life. A qualitative case study approach was conducted based on field observations from July 2025 to February 2026. Data were obtained through direct observations, inspections of wire ropes, drums, and sheaves, maintenance records, lifting plans, and technical documentation. The results indicate that the hoisting wire rope operated for only 200–300 hours, substantially below the expected service life of 1,300–1,500 hours. The main contributing factors were incompatibility between the wire rope diameter and the drum and sheave groove dimensions, the use of a two-layer spooling system, and inadequate lubrication practices. These conditions increased contact stress, friction, fatigue, deformation, and structural deterioration of the wire rope. To address these issues, corrective measures were implemented, including improving lubrication practices and recommending dimensional adjustments to the drum and sheave grooves, as well as adopting a single-layer spooling configuration. Enhanced lubrication alone increased wire rope service life to approximately 600–700 operating hours. Furthermore, predictive maintenance based on operating hours was found to support timely replacement planning while maintaining vessel operational efficiency.

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