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INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 1, No 3: Juni 2021" : 8 Documents clear
Pengaruh Konten Instagram dan Electronic Word of Mouth (e-WOM) @indtravel Terhadap Minat Berkunjung ke Destinasi Wisata di Indonesia (Survey pada Followers Mancanegara @indtravel) Rosetika Noviananda Pratiwi; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1563

Abstract

Research Objectives: To analyze how much influence Instagram content and Electronic Word of Mouth have on visiting interest in Indonesian tourist destinations (survey on @indtravel international followers).In the era of globalization, the use of internet technology is increasingly being used in connection with meeting human needs. The use of Instagram Social Media is no exception as a medium that can foster interest in visiting various tourist destinations in Indonesia through content or through recommendations from other people conveyed in the media. The research method used in this research is descriptive quantitative research. The sample in this study, the international followers of the @indtravel Instagram account amounted to 100 respondents with probability sampling data taking by random sampling by Sugiyono (2017: 82). The types of data used in this study were obtained from primary data and secondary data. Data collection methods used, literature study and questionnaires. The data analysis technique used in this study is to test the validity, reliability, correlation coefficient and determination, multiple linear regression, and hypothesis testing. Research result. Partially there is an influence between Instagram content and electronic word of mouth on interest in visiting Indonesian tourist destinations (survey on @indtravel followers), this is known from the t test results obtained by tcount> ttable (2.162> 1.984) then H0 is rejected and H1 accepted. Meanwhile, according to the results of the F test simultaneously obtained the value of Fcount 14.925 with a value of 3.09. Thus, it is known that Fcount> Ftable means that together or variable Instagram content and electronic word of mouth (simultaneously) affect the interest in visiting Indonesian tourist destinations
Analisis Perilaku Konsumen pada Mini Market 212 Martujung Harapan Bekasi Elva Muntazia; Diana Prihandini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1570

Abstract

The awakening spirit of the people during 212 rally had formeda  forum to advance the economy of Muslim people :212 Sharia Cooperative,and had initiated the birth  of 212 Mart,  an Islamic mini market with the concept of sharing economy. The concept was different from the concept the   previously  existing  mini markets.  The implementation  of sharing economy concept was highly appropriate and suitable with the basic principle soft rade according to Islam. Based on the result of the study analyzed,the customers especially Muslims responded and welcomed the presence of 212 Mart well. The factors that affected the customers indeciding to buy at 212 Mart were cultural, social, production/personal,  and factor psychological  factors.However, the factors that  kept the customers from buying at  212 Mart included the ongoing Covid-19 pandemic,incomplete products, higher price forsome products, andnot quiterecognized bythesociety. Theresearch methodused was descriptive qualitative. The data collection  techniques used were observation,interview,and documentation.
ANALISIS PENERAPAN SISTEM E-COMMERCE PADA UMKM (Studi Kasus: Warung Nasi Goreng Mas No di Jalan Apron Jakarta Pusat) Febry Dwi Wahyuni; Sukarni Novita Sari
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1564

Abstract

This study takes the title "Analysis of the Application of the E-Commerce System at SMEs (A Case Study at Warung Nasi Goreng Mas No on Jalan Apron, Central Jakarta)". The purpose of this research is to find out and analyze how the E-Commerce system is implemented and whether Grabfood's E-Commerce is more in demand than OVO and Go-Pay at Warung Nasi Goreng Mas No. This research is a descriptive qualitative research. Data were collected using interviews, observation and documentation. The results showed that the application of E-Commerce carried out by Warung Nasi Goreng Mas No fulfilled the E-Commerce components such as being open to the public, services provided according to requests, and simple transactions. In implementing the system Warung Nasi Goreng Mas No used the E-Commerce of busin ess to consumer (B2C) type because it meets the E-Commerce criteria. Based on the data obtained from reports from Grab Indonesia, Go-Biz, and OVO Merchant within 6 months, it is known that Grabfood is more attractive to consumers. So, of the three E-Commerce components implemented at Warung Nasi Goreng Mas No, the one that consumers are most interested in is the Grab application.
Analisis Dampak Transportasi Online terhadap Kesejahteraan Sosial pada Komunitas Gojek di Cempaka Putih Jakarta Pusat Sobri Abben Sarbeni; Widiyono Widiyono; Imam Susanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1571

Abstract

Impact is a collision, an effect that results from both positive and negative. Impact simply can be interpreted as influence or effect. Impacts can also be a follow-up process of implementing internal controls. In this study, we will explain the impact of online motorcycle taxis, especially GOJEK on social welfare in the Cempaka Putih Gojek Community. GOJEK is a social-minded technology company that aims to improve the welfare of its partners in various informal sectors in Indonesia. This study aims to find out how the impact of online motorcycle taxis on social welfare in the Gojek Community in Cempaka Putih, Central Jakarta. This study uses the theory of the social change impact and social welfare as well as field research with a qualitative method approach. The subjects of this study are GOJEK drivers in the GOJEK Community in Cempaka Putih. The formulation of the problem studied was how the impact of online motorcycle taxis on social welfare in the GOJEK community in Cempaka Putih, Central Jakarta. Collecting data through observation, interviews (interviews) and documentation. As for the data analysis using descriptive qualitative, the data that has been obtained is then compiled and classified so that it can answer from the formulation of the problem above. The results of this study indicate that: the impact of online motorcycle taxi on social welfare in the GOJEK Cempaka Putih community, which is a GOJEK driver is more useful because the income received by drivers is greater than income in previous jobs or unemployed. This is the reason for the mobility of workers and has an impact on increasing the social welfare of GOJEK drivers in the Gojek Cempaka Putih Community. 
Analisis Trend Bisnis pada Jasa Laundry Cukling Di Jakarta Timur Muhammad Yoga Pratama; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1567

Abstract

This research is entitled Analysis of Business Trend of Jasa Laundry Cukling in East Jakarta. The purpose of this research is to find out and analyze the business trend of Jasa Laundry Cukling (a laundry service provider), increase the buying interest / selling power of Jasa Laundry Cukling, and determine the obstacles faced by Jasa Laundry Cukling and the efforts they make to overcome these obstacles. The data in the study were obtained through observation and interviews with 5 informants, and were analyzed using descriptive qualitative methods. Based on the results of the analysis, it can be concluded that the business trend analysis used by Jasa Laundry Cukling is very significant because it will have a positive impact on consumer buying interest. The obstacles that were found were the lack of technology utilization, low public knowledge about shoe laundry, and less than optimal promotion and innovation. Efforts that Jasa Laundry Cukling can do to increase consumer buying interest are collaborating with similar companies such as the Go-Clean app, adding payment instruments, innovating better, and always evaluating and analyzing market needs.
PENGARUH KEPERCAYAAN KONSUMEN DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (Studi Kasus pada Mahasiswa Ilmu Administrasi Bisnis Institut Ilmu Sosial dan Manajemen STIAMI di Jakarta) Aisyah Aisyah; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1584

Abstract

This thesis used a quantitative study on the influence of consumer trust and easiness to use an application on purchasing decision in shoppee online shop to Students of Business Administration Science of Social and Management Science of STIAMI in Jakarta. In this study, multiple linear regression analysis using f and t tests was used. Samples were determined using purposive sampling technique. The amount of sample in this study was 53 students based on online transaction activities via shopee online shop. This study used two variables, namely dependent and independent variables. The dependent variable is purchasing decision, while the independent variable includes Consumer Trust (X1) and Easiness to Use an Application (X2). The result of simultaneous regression coefficient testing was that Fcal of 24.029 Ftable of 3.18, thus the consument trust and easiness to use an application simultaneously influenced the purchasing decision. In partial t test statitistic testing was obtained consumer trust variable of Fcal of 6.860 and easiness to use an application variable Ftable of 1.675, which means each independent variable influences the dependent variable partially.s.
ANALISIS STRATEGI PEMASARAN INDOVISION PADA PT MNC SKY VISION JAKARTA BARAT Ophie Ophie; Euis Komalawati; R Parianom
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1562

Abstract

This study aims to determine the right and competitive marketing strategy by first identifying and assessing the company's internal and external factors that affect the company. This is done using the SWOT Analysis method and the 7P Strategy. This research was conducted using survey methods (interviews and observations) on Indovision marketing, Indovision sales, Indovision customers, marketing strategy academics. The results are then analyzed which is used to evaluate the opportunities and threats in the business environment as well as the internal strengths and weaknesses of the company. Companies can use the company's previous strategy by improving some of the company's weaknesses and avoiding or defending against company threats by creating a more competitive strategy.
Pengaruh Kepercayaan Konsumen dan Barang Image terhadap Keputusan Pembelian Online Shop Lazada (Studi Kasus pada Mahasiswa Institut Ilmu Sosial dan Manajemen STIAMI Kampus Pusat) Bagas Prastowo; Suhenda Adia
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1569

Abstract

The research objective was to determine the effect of consumer trust and brand image on purchasing decisions on STIAMI Central Campus Institute of Social Sciences and Management students. This study uses quantitative research on 98 respondents using accidental sampling techniques. The type of research in this study is field research and library research. The type of data used in this study was obtained from primary data and secondary data. Data collection methods used were observations and questionnaires. The data analysis technique used in this study tested the validity, reliability, correlation coefficient and determination, multiple linear regression and hypothesis testing. The results of the study show that simultaneous consumer trust and brand image influence purchasing decisions.

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