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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 1, No 4: Agustus 2021" : 7 Documents clear
Pengaruh Promosi Di Media Sosial Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Untuk Bergabung Sebagai Member Di Osbond Gym Cempaka Putih Jakarta Pusat Ardian Rezaldi; Siti Mariam
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.1692

Abstract

This study aims to examine and analyze "The Influence of Promotion in Social Media, service quality, and brand image on consumer buying interest to join as a member at Osbond GYM Cempaka Putih, Central Jakarta". The preliminary research data is data from the Osbond Gym. The research data comes from questionnaires distributed to respondents. The sampling method used was purpose sampling. This method uses criteria that have been selected by the researcher in selecting samples. The number of samples that have been selected is 30 people as the research sample because they have met the requirements or criteria. The data analysis techniques used were instrument test, classical assumption test, and hypothesis testing. The results of this study indicate that the promotion variable on social media partially does not have a significant effect on consumer buying interest. Meanwhile, service quality and brand image variables partially have a significant effect on consumer buying interest. Simultaneously, the three independent variables, namely promotion on social media, service quality, and brand image have a significant effect on consumer purchase interest.
Pengaruh Bimbingan Belajar Gratis Terhadap Motivasi Belajar Anak Di Desa Lopang Kecamatan Kembangbahu Kabupaten Lamongan Kuswanto Kuswanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2054

Abstract

Tutoring is the provision of assistance to children in solving learning problems that they do not understand. Free tutoring referred to in this study is the provision of assistance to school subjects that are not understood, approaches and services to children so that they recognize themselves and are able to make the right decisions in their learning activities. This research was conducted in Lopang village, Kembangbahu district, Lamongan district with 26 respondents. This study aims to analyze whether or not there is an effect of free tutoring on learning motivation, with the data collection methods used in this study were questionnaires, interviews and documentation. The approach used is quantitative with a simple linear regression model with SPSS. In SPSS the significance is written by default as 0.05. From the hypothesis test that has been carried out, it can be concluded that the free tutoring variable has a significant effect on children's learning motivation in Lopang village. This is shown in the Summary data where the R Square value or coefficient of determination (KD) is 0.090, which means that the independent variable or free tutoring affects the dependent variable as much as 9%, the remaining 91% is influenced by other factors. With a value (Sig.) of 0.138, which means a probability value greater than 5%, which is 0.05, it indicates that Free Tutoring has no effect on Learning Motivation.
Analisis Strategi Pemasaran Usaha Tempe Di Bekasi Eva Ariyanti; Wahidin Septa Zahran
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.1694

Abstract

Based on the data from Ministry of Agriculture, soybean import from 2015 to 2018 kept getting increased. In 2015 and 2016, was recorded soybean import of 2.3 million tons, 2017 2.7 million tons, and experienced a slight decrease in 2018 into 2.6 million tons. Soybean import dependence caused high price of soybeans that made Micro, Small and Medium Enterprise (MSME), such as Mr. Tochari, have to manage overcome it. The study aimed to analyze the marketing strategies, the obstacle faced, and to formulate the efforts to be taken by the enterpreneur to improve the marketing strategies. The study implemented descriptive qualitative method. While the data collection techniques used were observation, interview, and documentation. The result of the study showed that the marketing strategies implemented by the tempe enterpreneur Mr. Tochari through marketing mix (4P) and SWOT Analysis mostly reached the targets, but there were some obstacle, namely dependence on soybean import, production tools that could not fulfill all of the needs in one production process so it required loner time, and production process that still implemented traditional way
Analisis Pemberdayaan Kelompok Masyarakat Melalui Usaha Kerajinan Tangan Berbasis Ekonomi Kreatif Oleh Yayasan Dreamdelion (Studi Kasus Di Rusun Pinus Elok Jakarta Timur) Nindita Arrum Wardani; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2318

Abstract

The poverty in Indonesia is a thing that most of us have known about. This condition also needs government and people to contribute so they could support any business for increasing public welfare. This day, creative economy business has predicted as the future industry. Beside of the economy, creative economy also relates with culture and people dimension. The benefit of creative economy includes working opportunity for fashion and any sector that has big chances empowering employees from society with any levels of skill itself. People’s economic growth could not be separated with Non Government Organization’s (NGO’s) contribution which is doing some training skill and empowering a community people with the aim of improving their welfare. The NGO who is doing the empowerment based of creative economy is Dreamdelion Foundation with handicrafts as results. Research question of this essay consist of what kind of obstacles and empowerment programme that Dreamdelion Foundation does for people. What kind of business and the impact of income improvement for people who join the empowerment programme. Qualitative research methods is the research which is applying interaction between the writer towards the inspected facts. The research’s results are the most difficult obstacle is changing people’s paradigm, empowerment programme that has been performed is sewing, kind of business that has applied are producing bags and also the other souvenirs, average income is between Rp 850.000-1.500.000.
Pengaruh Sistem Pemasaran Digital Marketing Dan Promosi Terhadap Keputusan Pembelian Ropang OTW Di Cempaka Putih Jakarta Pusat Sri Rahayu; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2074

Abstract

This thesis uses quantitative research on the effect of digital marketing and promotion marketing systems on consumer purchasing decisions at Ropang OTW CempakaPutih in Central Jakarta. The data in this study were analyzed using multiple linear regression analysis with t test and f test. The sample was determined using non probability sampling technique. It consisted of 50 customers of Ropang OTW CempakaPutih in Central Jakarta. The variables of this research include the dependent variable, Consumer Purchasing Decision (Y), and the independent variables, the Digital Marketing System (X1) and Promotion (X2).Based on the results of the analysis, a significance value of 0.000 <0.05 was obtained, meaning that the variables of Digital Marketing and Promotion Marketing Systems have an effect on the Consumer Purchasing Decisions variable. The results of the F test with the help of SPSS 24 software show that the variables of Digital Marketing and Promotion Marketing Systems simultaneously affect the Consumer Purchasing Decisions variable with a value of 46.556 and a significance of 0.000. The coefficient of determination of the simultaneous effect of the Digital Marketing and Promotion Marketing Systems variables on the Consumer Purchasing Decision variable is 66.5%, with the remaining 33.5% influenced by other variables not included in the model or equation of this study.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobil Honda (Studi Kasus Pada PT. Nusantara Mobil Internasional Cabang Bekasi) Geo Widantoro Putro; Diana Prihadini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2142

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions for Honda cars (Case study at PT. Nusantara Mobil International Bekasi branch). The research method used is a quantitave method. Data collecting technique used is in the form of questionnaires and literature. The population of this research is users/buyers of Honda cars at PT. Nusantara Mobil International Bekasi branch. The sampling technique in this study is non-probablity sampling with accidental sampling method. Samples are 85 samples. The data analysis used is multiple linear regression analysis using the help of IBM Statistics Software version 24. The results showed the effect of product quality had an influence on purchasing decisions for Honda cars by 40,5%. Meanwhile price has and effect of 48,4% on purchasing decisions for Hnda cars. The variables of product quality and price affecr the purchasing decision variable simultaneously with a value of 52%. Product quality and price have a significant effect on purchasing decisions for Honda cars at PT. Nusantara Mobil International Bekasi Branch.
Analisis Strategi Pemasaran Dalam Persaingan Bisnis Kuliner (Studi kasus pada Geprek Bensu, Pengasinan Bekasi Timur) Selatika Saputri; Diana Prihadini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2049

Abstract

The marketing strategy is one of the strategies chosen by culinary entrepreneurs to develop their culinary business. The culinary business in East Bekasi has developed quite rapidly. Up to now, the competition of culinary business in East Bekasi is so tight that the number of crushed crispy chicken food outlets is growing continually, such as the competitor next to Geprek Bensu Pengasinan, namely I Am Geprek Bensu. Geprek Bensu is a fast food franchise of Crushed Crispy Chicken, owned by actor Ruben Onsu as the CEO of PT Onsu Pangan Perkasa (OPP) which was established on April 17, 2017. This research used descriptive qualitative method. The data were collected through observation, interview, and documentation. Based on the results of the research to be analyzed, the Marketing Strategy carried out by Geprek Bensu Pengasinan in the culinary business competition has been relatively good as evidenced by the existence of clear food and beverage menu products and supportive promotional strategies. However, there were also some notes such as higher price for its food menu, inadequate facilities and ineffective services.

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