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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 1, No 5: Oktober 2021" : 7 Documents clear
Pengaruh Brand Awareness dan Harga Terhadap Keputusan Pembelian Tiket Bus DAMRI di Bandara Soekarno - Hatta (Studi pada Penumpang Bus DAMRI Tujuan Kota Bekasi di Bandara Soekarno - Hatta) Via Siti Fatimah; Syahrul Reza; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2330

Abstract

This study aims to determine the effect of Brand Awareness and Price on the Decision toPurchase DAMRI Bus tickets at Soekarno - Hatta Airport. This study uses quantitative researchmethods with associative types and with primary data as a source of data obtained from theresults of the questionnaire. The population of this study were passengers and airportemployees who took the DAMRI route from Soekarno Hatta Airport to Bekasi in March whosepopulation is not known with certainty and with a sample of 110 people. The analytical methodused is validity test, reliability test, normality test, analysis of multiple linear regressioncorrelation coefficients, coefficient of determination test, and hypothesis testing using SPSS.The results of this study indicate that: (1) Brand Awareness has a positive effect on PurchaseDecisions with a regression value of 0.538 and a significance level of 0.000 (2) Price has apositive effect on Purchasing Decisions with a regression value of 0.474 and a significance levelof 0.000 (3) Brand Awareness and Price simultaneously has a positive effect on PurchaseDecisions with a calculated F value of 9.056 which is greater than F table of 3.08 and asignificance level of 0.000 less than 0.05 (4) The magnitude of the influence of BrandAwareness and Price on Purchase Decisions is 62.20% while the rest 37.80% is influenced byother variables not examined by the author.
PENGARUH RELATIONSHIP MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ALBUM K-POP TREASURE (STUDI KASUS PADA KOMUNITAS PENGGEMAR ALBUM TREASURE DI JAKARTA) Adinda Dwifadhilah; Lukman Nul Hakim
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2323

Abstract

This study aims to determine the effect of Relationship Marketing and Consumer Trust on BuyingInterest among the community of fans of the album ‘Treasure’ in Jakarta.. The research methodused was a quantitative method. Data collection was done through the distribution ofquestionnaires. The population in this study were fans of the K-Pop album ‘Treasure’ in Jakarta.The sampling technique used was nonprobability sampling with purposive sampling method andthe Hair.et.al formula, where a sample is taken at least 5 times from the number of questions itemscontained in the questionnaire. The result was a sample consisting of 130 respondents (26x5). Thecollected data were analyzed using multiple linear regression analysis with the help of the IBMSPSS Statistics Version 28 Program.. The results showed that: (1) Relationship Marketing had apositive and significant effect of Buying Intrest, with an influence value 31,4; (2) Consumer Trusthas a positive and significant effect on Buying Interest, with an influence value of 28,1%; (3)Relationship Marketing and Consumer Trust simultaneously have a positive and significant effecton Buying Interestm with an influence value of 34,5%, of which the remaining 65,5% is influencedby other factors not included in this study.
Pengaruh Brand Image dan Produk Knowledge Terhadap Purchase Intention Produk Workshop From Home di Top Coach Indonesia Febi Rahmawati; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2331

Abstract

This study aims to determine the effect of Brand Image and Product Knowledge on PurchaseIntention of Workshop products at Top Coach Indonesia. This research used quantitativeresearch methods with associative approach. The primary data was obtained fromquestionnaire distribution. The population of this study was 591 participants of Workshop fromHome at Top Coach Indonesia in April 2020 with a sample of 86 people. The analysis methodsused included validity, reliability, and normality tests; multiple linear regression; correlationcoefficient analysis; determination coefficient test; and hypothesis testing using SPSS. Theresults of this study indicate that: (1) Brand Image has a positive effect on Purchase Intentionwith a regression value of 0.566 and a significance level of 0.000; (2) Product Knowledge hasa positive effect on Purchase Intention with a regression value of 0.659 and a significance levelof 0.000; (3) Brand Image and Product Knowledge simultaneously have a positive effect onPurchase Intention with an Fcount value of 91.743, which is greater than Ftable of 3.11, and asignificance level of 0.000, which is less than 0.05; and (4) the influence of Brand Image andProduct Knowledge on Purchase Intention is 68.10% with the remaining 31.90% influenced byother variables not examined by the author.
THE INFLUENCE OF TIMELINESS AND E-SERVQUAL ON CUSTOMER SATISFACTION WITH THE DELIVERY SERVICE PT. JALUR NUGRAHA EKAKURIR (JNE) EXPRESS (CASE STUDY OF JNE EXPRESS MINDI CUSTOMERS IN NORTH JAKARTA) Putri Anggraini; Ai Netty Sumidartiny
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2320

Abstract

This study aims to determine and analyze the effect of timeliness and e-servqual on customersatisfaction with the delivery service of PT Lintas Nugraha Ekakurir (JNE) Express. The data usedwas primary data which was collected through the distribution of questionnaires with a Likertscale. The population in this study was 1,844,462 residents of North Jakarta. With accidentalsampling technique, a sample of 100 respondents was obtained from the population. This studyused a quantitative approach. Calculations and data analysis were performed using SPSS 28.0.The results showed that partially (t test) Punctuality (X1) has a significant effect on CustomerSatisfaction (Y) as evidenced by tcount> ttable (4.234 > 1.984) and the coefficient of determination(r2) of 43.5%. Partially (t test) E-Servqual (X2) has a significant effect on Customer Satisfaction(Y) as evidenced by tcount> ttable (8.743 > 1.984) and the coefficient of determination (r2) of 62.6%.Simultaneously (f test) Punctuality (X1) and E-Servqual (X2) have a significant effect on CustomerSatisfaction (Y) as evidenced by fcount> ftable (104.963 > 3.09) and the coefficient of determination(r2) of 68.4%.
ANALISIS KEBIJAKAN IMPOR BAN DAN PELUANG BISNIS JASA PUSAT LOGISTIK BERIKAT DI PERUSAHAAN LOGISTIK PT PUNINAR JAYA JAKARTA Mohamad Farid Nur; Achsanul Nashir
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2328

Abstract

The Government of Indonesia in March 2016 has officially issued a policy related to BondedLogistics Center (PLB) which is part of the Economic Policy Package Phase II September 2015.The high volume of tire imports in Indonesia makes the government need to develop policies thatregulate the import of tires. So that PLB is expected to be able to regulate the intensity of tireimports in Indonesia which can reduce national logistics costs and reduce dwelling time figures atports and can also bring bonded warehouses, namely PLB, to industry. This can also be anopportunity for Bonded Logistics Center service providers, namely Logistics Entrepreneurswho can play a role in PLB management. This study aims to analyze the extent of thebenefits obtained by PLB service users in terms of time efficiency and logistics costs. Thecomparison between not using PLB and already using PLB is obtained from the survey results withcompanies that have used PLB facilities.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Import Smarphone Brand Samsung (Studi Kasus Mahasiswa Institut Stiami Kampus C Jakarta) Iqna Tulhanifah; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2177

Abstract

This study aims to measure how much Price and Product Quality influence the Decision of college students for purchasing Samsung Smartphones at STIAMI Institute, campus C Jakarta. The research method we used, is the descriptive quantitative research method. Also, for the sampling technique, we apply the Probability sampling technique with the Simple Random Sampling method. The number of samples in this study was 87 respondents. Then the data is processed by the Multiple Linear Regression Analysis method. Lastly, the results of this study indicate that price and product quality have a positive and significant influence on purchasing decisions.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN J&T EXPRESS TANJUNG BARAT (RANCHO) Ilham Ardiansyah; Muhammad As`ad; Eman Sulaeman
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2322

Abstract

The goods delivery service business in Indonesia is thriving, especially during the Covid-19pandemic, when people's online shopping activities increase. This makes delivery service providerscompete in making accurate strategies regarding price and service quality in order to meetcustomer needs and create customer loyalty.This study aims to determine how price affectscustomer loyalty, how service quality affects customer loyalty, and how price and service qualitysimultaneously affect customer loyalty at J&T Express in Tanjung Barat (Rancho), SouthJakarta.The research method used was descriptive quantitative method. The sample consisted of 80respondents who were selected using a non- probability sampling technique with the accidentalsampling method. The data was processed by multiple linear regression analysis.The resultsshowed that partially price had a positif and signifikan effect on customer loyalty, which wasindicated by tcount 3.727 > ttable 1.991 with a significance value of 0.000 < 0.05 and an R2 value of0.542. This means that price affects customer loyalty by 54.2%. Service quality partially had apositif and signifikan effect on customer loyalty, which was indicated by tcount 5.857 > ttable 1.991with a significance value of 0.000 <0.05 and an R2 value of 0.626. This means that price affectscustomer loyalty by 62.6%. Simultaneously, price and service quality have a positif and signifikaninfluence on customer loyalty, which is indicated by Fcount 82,931 > Ftable 3.12 with a significancevalue of 0.000 < 0.05 and an R2 value of 0.683 This means that simultaneously price and servicequality affect customer loyalty by 68.3%, with the remaining 31.7% influenced by other variabelsnot examined in this study

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