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INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 2, No 2: April 2022" : 8 Documents clear
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG KERETA COMMUTER LINE DI STASIUN KALIDERES Nur Cholis; Robby Irvawan
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2500

Abstract

This study aims to determinethe influenceof service quality to customer satisfaction of Commuter Line at Kalideres station. Population of this study is some customers deemed to represent the entire population as respondentacquired from data of about 1,000 customers depart from and arrive at Kalideresstation in March 2021. 136 respondents are used as sample based on slovin formula because the sample of study is accidental sampling. Data is collected by questionnaire using likert scale. This study is analyzed by data quality test (validity and realiability tests), classical assumption test, linear regression analysis, hypothetical test (T and F tests), moment product correlation, and coefficient of determination using SPSS 25. Collected data shows that service quallity affects significantly to customer satisfaction of Commuter Line at Kalideres station as shown by R square value by 0.316 which means that service quality can indicate customer satisfaction variable of Commuter Line at Kalideresstation by 31.6% while the remaining 68.4% is indicated by another variable which is not explained in this study by the writer. The conclusion of this study is the better service quality provided to customers, the effect will be on customer satisfaction in using Commuter Line. It is recommended that the provider of transportation considers safe, comfortable access to station for customers in addition to service quallity inside the station.
PENGARUH STRATEGI PEMASARAN DAN INOVASI PRODUK TERHADAP VOLUME PENJUALAN PRODUK WIFI.ID DI PT. TELKOM INDONESIA WILAYAH JAKARTA PUSAT Dwi Putri Rustianti; Syahrul Reza
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2496

Abstract

This study aims to determine the effect ofmarketing strategy and product innovation on the sales volume of Wifi.id products at PT. Telkom Indonesia Central Jakarta Area. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this study are users of Wifi.Id products at PT.Telkom Indonesia, Central Jakarta Region. The sampling technique in this research is probability sampling with simple random sampling method. The sample is 75 samples. Analysis of the data used is multiple linear regression analysis using the help of IBM Statistics software version 24. The results showed that the influence of the marketing strategy variable had an effect on sales volume of 65.4%. While the product innovation variable has an effect of 84.8% on sales volume. The variables of marketing strategy and product innovation have a significant effect on sales volume at Telkom Indonesia in the Central Jakarta Region. The variables of marketing strategy and product innovation affect the sales volume variable simultaneously with a value of 0.860 or 86% of which 14% is explained by other variables not examined in this study.
PENGARUH KEPERCAYAAN, MANFAAT, DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAANPADA APLIKASI LINKAJA TELKOM JAKARTA Faisal Fadillah; Hartono Hartono; Dickdick Sodikin
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2501

Abstract

This study aims to determine how much influence the influence of trust, benefits and convenience on the decision to use LinkAja (Case Study on Community Users of LinkAja Services in Jakarta), with quantitativemethods. , each respondent was given 24 questions using a Likert scale and data analysis techniques using validity tests, reliability tests, normality tests and multiple linear regression analysis. To test the hypothesis using the t test, F test and the correlation coefficient test and the coefficient of determination.The results of the hypothesis test show that there is a positive and partially significant (individual) effect between Trust and Usage Decisions. Judging from the calculations that have been made, the coefficient value is 3.264 tcount > ttable 1.668 with a significance level of < (0.05). then there is a positive but not significant effect partially (individually) between the benefits on the decision to use. Judging from the calculations that have been made, the coefficient value is 2.665 tcount > ttable 1.668 with a significance level > (0.05). Then there is a positive and significant influence partially (individually) between Ease of Use Decisions. Judging from the calculations that have been carried out, the coefficient value is 14,138 tcount > ttable 1,668 with a significance level of < (0.05). Then there is a positive and significant effect simultaneously (together) between The Influence of Trust, Benefits and Ease on Usage Decisions. Judging from the calculation, the value (df=N2=n-k) is 3.05, so Fcount > Ftable (758,421>2,68). The influence caused by the independent variable on the dependent variable is 75.4% while the remaining 24.6% is influenced by other factors or variables that were not carried out in this study.Based on this, it is recommended for companies to need application updates for each LinkAJA application service, then the LinkAJA application must be transparent in terms of positive and negative reviews and transparent in terms of providing product availability information in the LinkAJA application, clearly and easily understood by users
ANALISIS STRATEGI PT. POS INDONESIA (PERSERO) DALAM MENGHADAPI PERSAINGAN PASAR DI MASA PANDEMI COVID19 (STUDI KASUS KANTOR POS SUKAPURA KEC. CILINCING JAKARTAUTARA) Elva Pusfitha Sari; Muhammad Asad; Eman Sulaeman
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2497

Abstract

PT. POS INDONESIA (PERSERO) is a State-Owned Enterprise (BUMN) engaged in services (Postalservices),in 2017 PT. POS INDONESIA (PERSERO) was ranked thrid,rwo years later it was shifted to the fourth Position under private companies,the reason for the shift in PT.POS INDONESIA (PERSERO)’s Position is because (Pos indonesia ) did not anticipate changes in the logistics business model. This Study aims to determine and analyze how the strategy at PT. POS INDONESIA (PERSERO) infacing market competition during the Covid-19 Pandemic. The method used in this research is descriptive qualitative method. Data collection is done by using observation,interview and documentation This research is analyzed using SWOT analysi (Strength,Weakness,Opportunity,Threat). SWOT Analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and Weaknesses of the company’s internal environment. The results of this study show the IFAS score of 3.4 which means that all the forces generated can be used to compete,the EFAS score of 3.4 which means a large Positive value,so the opportunity for PT. POS INDONESIA (PERSERO) Sukapura Kec,Cilincing,North Jakarta can be used as a strength. From the SWOT diagram of the company PT. POS INDONESIA (PERSERO) Sukapura kec.Cilincing ,North Jakarta is in quadrant 3Position,nemely the company faces a very large market opportunity,but on the other hand faces several internal constraints/weaknesses.
ANALISIS LAYANAN E-COMMERCE DALAM MENINGKATKAN PENJUALAN (STUDI KASUS PADA TOKO ERNI LABAY SHOPEE JAKARTA UTARA) Nunik Intanisasi; Abbas Mansyur
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2494

Abstract

The purpose of this study is to analyze E-commerce Services at Erni Labay Stores. This study uses qualitative data types. Data collection techniques using Interview, Documentation, and Observation. Data analysis uses primary and secondary data. At first the Erni Labay shop only sold offline, seeing technological developments finally the shop owner chose to sell online on the shopee platform. From the results of the research, the E-commerce services implemented at the Erni Labay Shopee Shop have been well and optimally systemized, starting from the order process, payment, delivery, information services or customer service. E-commerce services that make it easy for buyers to make purchase transactions, because the process is easy, fast and secure transactions are expected to be able to increase sales at the store. It's just that there are obstacles or problems that occur, product diversity, product innovation and lack of promotion,so that it can hinder the rate of increasing sales.
Pengaruh Harga Dan Mutu Terhadap Penjualan Sepeda Motor Matic Honda Studi Kasus Pada Karyawan Di PT. Anteraja Jakarta Barat Erika Bening Islamiaty; Abdul Muslim
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2499

Abstract

This study aims to analyze the effect of price and quality on sales of Honda automatic motorcycles (a case study on employees at PT Anteraja West Jakarta). This research is a quantitative research. A sample of 105 respondents was taken using a simple random sampling technique. Data was analyzed using multiple regression analysis, T test, F test and the coefficient of determination. The results of the study based on the T test and F test showed that Price had a significant but not significant effect on Sales, while and Quality had a positive and significant effect on Sales. In this study, the coefficient of determination (R2) was 0.708, meaning that the effect of the price and quality variables on sales was 70.8%, with the remaining 29.2% being the influence of other variables not examined in this study.
Pengaruh Digital marketing dan Keragaman Produk terhadap Proses Keputusan Pembelianpada Marketplace Shopee (Study kasus pada Mahasiswa Institut STIAMI Kampus Perluasan Bekasi B) Liza Umami; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2504

Abstract

This study aims to explain: The Effect of Digital (X1) Marketing and Product Diversity (X2) on the Purchase Decision Process (Y) at the Shopee Marketplace at the STIAMI Institute Campus, Bekasi Expansion B. The research population refers to Shopee users on the Institute Campus in this study. STIAMI expansion Bekasi B. The sample in this study used a purposive sampling method with a total of 125 respondents, and the data collection method used a questionnaire. Based on the study results, the following regression equation was obtained: Y= 11.012+0.183X1+0.310X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The equation shows that Digital marketing and Product Diversity influence the Purchasing Decision Process. The conclusions drawn are: 1) Digital marketing has a positive effect on the Purchase Decision Process This is based on regression analysis (t test) it is known that tcount>ttablenamely 7,713 > 1,979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 21.6%. 2) Product diversity has a positive effect on the Purchasing Decision Process. It is based on regression analysis (t test). It is known that tcount>ttable namely 6.386 > 1.979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 24.9%. 3) Digital marketing and Product Diversity on the Purchasing Decision Process This is based on regression analysis (t test). It is known that fcount>ftable, namely 34.572 > 3.07 and a significance value of 0.000 < 0.05. 4) the coefficient of determination (R2) simultaneously that Digital marketing on Product Diversity through the Purchase Decision Process has an effect of 36.2% and other variables influence the rest.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Penyewaan Baju Pengantin Studi Kasus Pada CV. Tini Suherlan Jakarta Selatan Dinda Hanako Fadhilah W; Hartono Hartono; Hermansyah Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2495

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction at wedding dress rental service CV. Tini Suherlan, either partially or simultaneously.The research used quantitative research. The population in this study were all active customers of CV. Tini Suherlan in 2021. The data collection techniques in this study was a Likert Scale. The sampling techniques was the Roscoe formula with a sample of 30 people, and the data analysis techniques were validity tests, reliability tests, analysis of average respondents’ responses, descriptive analysis of variables, normality test, multicollinearity test, hypothesis test (correlation coefficient, multiple linier regression analysis, t test, F test and coefficient of determination test). The result showed that: 1) Based on the result of the t-test of the service quality variable, the tcount value was 1.491 with significance level of 0.000 > 0.05. This indicates that the dependent variable of service quality individually or partially has a significant and significant effect on customer satisfaction; 2) Based on the results of the t test, it is concluded that the price variable also highly influences customer satisfaction in addition to reliability in providing services to customers and good quality of goods. The value of tcount on the price variable was 0.692 with a significance value of 0.000 > 0.05. This indicates that the price individually or partially has a significant and significant effect on customer satisfaction; 3) Partial test results The F test showed that the service quality and price variables produce an Fcount value of 1.507 with a significance level of 0.000 > 0.05. These results indicate that the quality of service and price together or simultaneously have a significant effect on customer satisfaction.

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