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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 2, No 4: Agustus 2022" : 9 Documents clear
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KEDAI WELCOME GINGER DI JAKARTA Casmudi Casmudi; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2523

Abstract

The intended observation has the aim of being able to see the impact of the quality of service on customer satisfaction at the Welcome Ginger Shop in Jakarta. The method used in this research is quantitative. Data collection techniques were used in the form of questionnaires and literature. The population of this research is the customer of People at the Welcome Ginger shop in Jakarta. The method of obtaining samples in this study is the non-probability of taking several objects by means of population sampling. Objects as many as 69 samples. The study of the data used was a multiple linear regression study using the help of IBM Statistics software version 26. The study shows that the quality of goods/products has an effect on customer satisfaction of 46.97%. Service Quality has an impact of 18.52% on Customer Satisfaction. Product Quality and Service Quality have a significant impact on Customer Satisfaction. Product Quality and Service Quality simultaneously affect the Client Satisfaction variable with a value of 65.5% explained for reasons that are not included in this observation
Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Minat Pembelian Pada Bisnis (Studi Kasus Pada Konsumen @Palett.es) Reisi Nisrina Octaviani; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2528

Abstract

This study aims to determine the effect of social media marketing and brand awareness on purchase intention in the @palett.es business. The research method used is a quantitative method with data collection through questionnaires. The population in this st udy are consumers @palett.es. The sampling technique in this research is non -probability sampling with purposive sampling method using the formula from Hair et.al. that takes at least 5 times the number of question items contained in the questionnaire. The sample obtained is 120 respondents (24x5). The data analysis used in this study is multiple linear regression analysis with the help of the IBM SPSS Statistics 25 program. The results show that: (1) social media marketing has a significant positive effect on purchase intention with a value of 21.3%; (2) brand awareness has a significant positive effect on purchase intention with a value of 31.4%; and (3) social media marketing and brand awareness simultaneously have a significant positive effect on purchase intention with a value of 52.7%, with the remaining 47.3% being the influence of other factors not included in this study.
Pengaruh Harga, Ketepatan Waktu Dan KualitasPelayanan Terhadap Kepuasan Pengguna Jasa Ekspedisi J&T Express Di Patokbeusi Subang Lia Ardila; Bambang Irawan
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2519

Abstract

The increasing use of e-commerce services during the pandemic influences the increasing need for expedition services, J&T Express. To survive in the intense competition, companies must maintain customer satisfaction. Based on a J&T Express customer complaints in Patokbeusi Subang survey, several customer dissatisfactions were obtained concerning the offered price, timely delivery, and the provided service quaility. This study aims to determine how much influence price, timeliness, and service quality have on user satisfaction at J&T Express expedition service in Patokbeusi Subang. The study uses the quantitative research method and questionnaires as the data collection technique, in which the calculation and data analysis is conducted using version 26 of the SPSS program. The results show that price has a positive and significant influence on user satisfaction by 14%, timeliness has a positive yet insignificant influence on user satisfaction by 1.2%, and service quality has a positive and significant influence on user satisfaction by 36.2%. Price, timeliness, and service quality altogether have a positive and significant influence on user satisfaction by 51.5.
PENGARUH KUALITAS PRODUK DAN PROMOSI PADA MARKETPLACE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA KARYAWAN BNI DIVISI CONTACT CENTER SUDIRMAN JAKARTA Meilinda Torihoran; Cundo Harimurti
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2524

Abstract

The purpose of this study was to determine the effect of Product Quality and Promotion on Purchase Decisions. The theory used in this study refers to the opinion of Kotler (2009: 188) which states that purchase decisions are consumers'willingness to buy a product or not. This research was conducted using quantitative methods through the distribution of questionnaires. The sample consisted of 56 respondents who were selected from a population of 56 individuals using the saturated sampling method. The results of data analysis using partial and multiple linear regression analysis with the help of SPSS version 25 show that partially product quality has a positive and significant effect on purchasing decisions with a value of 63.5%, and promotions also has a positive and significant effect on purchasing decisions with a value of 36.5%. The F test proves that the Product Quality and Promotion variables simultaneously have a positive and significant effect on Purchase Decisions with an fcount value of 48.75, greater than ftable (3.17). In addition, the positive and significant influence can also be seen from the value of the determinant coefficient, i.e. 64.8%, with the remaining 35.2% influenced by other variables not examined in this study
Pengaruh Kreativitas dan Inovasi terhadap Keputusan Pembelian di Maketplace Shopee (Studi Kasus Pada Mahasiswa Institut Stiami Angkatan 2017-2020) Melsa Anindia Devika; Muhammad Akbar; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2526

Abstract

This study aims to determine the effect of Creativity and Innovation on Purchase Decisions in the Shopee marketplace among students of STIAMI Institute, Class 2017 -2020. The research method used is a quantitative method. Data collection was carried out using a questionnaire technique which was measured using a Likert scale. The population of this study was the 2017- 2020 STIAMI Institute students, totaling 9114 and a sample consisting of 100 Shopee user respondents. The data analysis used in this research were descriptive percentage analysis and multiple linear regression analysis with the help of IBM SPSS Statistics Version 24 program. The results show that: (1) Creativity has a positive and significant effect on Purchase Decisions with a value of 44.2%; (2) Innovation has a positive and significant effect on Purchase Decisions with a value of 53.7%; (3) Creativity and Innovation simultaneously have a positive and significant effect on Purchase Decisions with a value of 55.2%, with the remaining 44.8% being the influence of other factors not examined in this study.
ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGANJNT EXPRESS CABANG CILINCING DIMASA PANDEMI COVID-19 Ledi Diana; Muhammad Asad
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2517

Abstract

One of the service industries that is experiencing dynamics in its development is the Cilincing Outlet of PTJ&T Express, a freight and document delivery service that has been established since August 2015. This research was motivated by the Covid-19 pandemic which caused a decline in the number of J&T customers.The purpose of this study is to determine the quality of service to customers, the factors that hinder service, and the efforts made by the Cilincing Outlet of PT J&T Express in improving service quality during the Covid-19pandemic. This study used five independent variables, namely tangible, reliability, responsiveness, assurance and empathy, and one dependent variable, namely customersatisfaction. Informants in this study were employees and customers of the Cilincing Outlet of J&T Express. Key informants consisted of 8 respondents who were selected using non-statistical analysis, namely the analysis used for qualitative data. Based on interviews, observations and documentation studies, the results of research show that based on physical evidence (tangible), reliability, responsiveness, assurance and empathy, not all services at the Cilincing Outlet of J&T Express run well. The causes include, among others, employees with slow performance and inadequate facilities and infrastructure. As a result, the number of customers is decreasing.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA EKSPEDISI J&T EXPRESS (STUDI PADA MASYARAKAT KELURAHAN RAWABADAK UTARA, JAKARTA UTARA) Nia Agustin; Rousdy Safari Tamba
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2522

Abstract

This study aims to find out and analyze the effect of price and servicequality on decisions to use J&T Express Expedition services. Collecting data through a questionnaire with a Likert scale collection technique. The data used is primary data. The population in this studyis the population of community Rawa Badak Utara, which is 21,568 people. The sample obtained from the population is 100 respondents with a sampling technique is purposive sampling. This study uses a quantitative approach. Data calculation and analysis using SPSS version 28.0. The results showed that partially (t test) Price (X1) hada significant effect on the Decision to Use (Y) supported by the arithmetic value tcount > ttable (3.165 > 1.988) and the coefficient of determination of the r2 value obtained was 54.7%. Partially (t-test)Service Quality (X2) has a significant effect on Decision to Use (Y)supported by the calculated value of tcount > ttable (7.036 > 1.988) and the coefficient of determination of the value of r2 obtained is 66.9%. Simultaneously (f test) Price (X1) and Service Quality (X2) have a significant effect on the Decision to Use (Y) supported by fcount > ftable (113,031 > 3.09) and the coefficient of determinationof the value of r2 obtained is 70%..
Pengaruh Kualitas Pelayanan dan Fasilitas Kesehatan Terhadap KepuasanPasien Rawat Inap Ruang Anggrek (Studi Kasus Rumah Sakit Umum Daerah dr. Chasbullah Abdulmadjid Kota Bekasi) Putri Maryani Supranoto; Suparman Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2527

Abstract

This study entitled "The Effect of Quality of Health Services and Health Facilities on Satisfaction of Inpatients at the Orchid Room" which was compiled by Putri Maryani Supranoto with NPM: CB117112163. This study aims to determine: 1) whether the quality of service affects the satisfaction of inpatients in the orchid room, 2) whether the quality of service affects the satisfaction of inpatients in the orchid room, 3) whether the quality of services and health facilities affect the satisfaction of inpatients in the orchid room. . The population in this study were inpatients in the orchid room with a sample of 363 people. The method used is a survey with a quantitative approach. The sampling technique used is non-probability sampling. The instrument testing technique in this study used validity and reliability tests, while the data analysis techniques used were descriptive analysis, multiple linear analysis, and classical assumption tests. The results of the study show that: 1) service quality affects patient satisfaction with t_count (6,486) > t_table (1.971), 2) Health facilities affect patient satisfaction with t_count values (9,691) > t_table (1.971), 3) service quality and Health facilities have an effect on patient satisfaction with the value of F_count (125,250) > F_(table )(3,04). Based on the value of R^2, the quality of service and health facilities with a percentage of 65.5% affects patient satisfaction
PENGARUH KREATIVITAS DAN INOVASI TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN JATIROKEH BREBES JAWA TENGAH Roikhatul Jannah; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2518

Abstract

Business development is currently increasing, especially the culinary business for the fast food restaurant. This study aimed to determine the effectof creativity and innovation on customer satisfaction in Rocket Chicken Jatirokeh Brebes. The research method used was a quantitative method. The population in this study were all customers who had consumed Rocket Chicken Jatirokeh Brebes food products by sampling using simple random sampling with a total sample of 150 respondents. The data analysis method used descriptive analysis and SPSS version 25.0 program to analyze the questionnaire data. The results of the study showed that (1) Creativity has a positive and significant effect with a value of 35,3% on consumer satisfaction, (2) Innovation has a positive and significant effect with a value of 27% on customer satisfaction, (3) Creativity and Innovation simultaneously have a positive and significant effect on Consumer Satisfaction. This is evidenced by the acquisition of the Adjusted R² value of 0.422, which shows that consumer satisfaction was influenced byh creativity and innovation by 42.2%, the remaining 57.8% was influenced by otherfactors.

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