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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 5: Oktober 2024" : 12 Documents clear
Pengaruh Motivasi Terhadap Kinerja Karyawan PT. Fiber Networks Indonesia Tanjung Barat Firmansyah, Alan; Evitha, Yuli; Novita Sari, Sukarni
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4510

Abstract

The importance of employee performance is often a problem that needs to be addressed and he carries out the work to achieve these work results. The purpose of this study was to determine how much motivation affects employee performance at PT Fiber Networks Indonesia in Tanjung Barat and also what variables are contained in this study This type of research uses quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to research on certain populations or samples. by using 2 variables between variable X (Motivation) and also variable Y (Employee performance). Based on the results of the analysis and discussion of the data that has been described, there are conclusions that can be drawn from research on the effect of motivation on the performance of Fiber Network Indonesia Tanjung Barat employees, namely the variable influence of motivation (X) has a significant and positive effect on the employee performance variable (Y). This can be seen from the results of the T test where the value is 13.487 t in the table of 1.98667 and a significance value of 0.000 0.05, so it can be concluded that the variable influence of motivation (X) has a significant effect on the performance variable performance employeesolved by the company to achieve its goals. Employee performance not only refers to the work results that a person achieves when carrying out the work assigned to him, but also how.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM AKAR KELAPA MPOK NINI OLEH-OLEH KHAS BETAWI DI BEKASI Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4511

Abstract

This research aims to analyze marketing strategies to increase sales volume for MSMEs of Mpok Nini coconut roots, typical Betawi souvenirs located at the Damri Bus Terminal, Bekasi. This research is a qualitative type with a descriptive approach. Data collection techniques use interview, observation and documentation methods. The determination of informants was based on the owners and employees of the MSMEs of MPok Nini coconut roots as typical Betawi souvenirs, the buyers of the MSMEs of MSMEs with Mpok Nini coconut roots as typical Betawi souvenirs, and the determination of academic lecturer informants was selected based on the Business Administration course at the STIAMI Institute of Social Sciences and Management. The informants selected were 2 people from the UMKM mpok nini coconut roots for typical Betawi souvenirs, 2 buyers from UMKM mpok nini coconut roots for typical Betawi souvenirs, and 1 informant, an academic lecturer. Interview questions are based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there are each indicator to be used as questions in interviews. The 4P marketing strategy has been implemented by MPOK Nini coconut root MSMEs, typical Betawi souvenirs, products that maintain excellence, prices at affordable selling prices, places available in marketplaces and offline stores, as well as promotions carried out through marketplace advertising. The obstacle in implementing a marketing strategy is the emergence of competitors selling the same product and similar packaging.
iPhone User Consumer Irrational Behavior Hayatd, Alphatihatul; Dwi Haryanto, Niko; Mareta, Andini
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4559

Abstract

The iPhone seems to have its own charm compared to other brands, especially for themillennial generation, whose decisions are mostly based on their immediate environment. Thisstudy aims to explain the existence of irrational phenomena that occur in iPhone users. Thisresearch use desciptive qualitative approach. The data obtained comes from literature studiesand also observations. The results of the study explain that consumers who use Iphone haveirrational behavior, for example, there are Iphone rental services, renting screenshot features,videos and reposting stories on Instagram, doing everything possible to be able to buy thelatest iPhone series products with excessive credit, taking pictures on the reflection of theglass on purpose displays the iPhone logo. Conclusion on this research. The image andbranding attached to the Iphone is what causes phenomena to occur. Factors of irrationalbehavior among Iphone users feel pressured and expelled from their community when theycannot follow their surroundings.
PENGARUH KOMUNIKASI INTERPERSONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI RUMAH SAKIT HERMINA GALAXY, KOTA BEKASI Herminayani, Nurona; Nurbaiti, Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4545

Abstract

This research aims to determine and analyze the magnitude of the influence of interpersonal communication and work motivation on employee performance at Hermina Galaxy Hospital, Bekasi City. The research method utilizes descriptive analysis with a quantitative approach. The study’s population comprised the employees of Hermina Galaxy Hospital in Bekasi City, with a research sample of 300 individuals determined using the Slovin formula, resulting in a sample size of 75 employees  as  respondents.  The  research  utilized  descriptive  statistics  and  multiple  linear  regression analysis for data analysis. Each respondent was given 38 questions using a Likert Scale and this research used an Instrument Test (validity test and reliability test), classical assumption test ( normality test, multicollinearity test, and heteroscedasticity test), multi-linear regression analysis, hypothesis  test  (T-test, F  test and  coefficient  of  determination)  an  f  test. Meanwhile, data processing uses the SPSS program version 25. The research results show that interpersonal communication partially has a significant effect on performance by 39.9%, work motivation partially has a significant effect on performance by 18.5% and there is a significant influence of interpersonal communication and motivation variables simultaneously at 40.2% and the remaining 59, 8% is influenced by other variables not examined in this study.  
PENGARUH SISTEM ONE PIECE FLOW DAN BUDAYA KAIZEN TERHADAP KINERJA KARYAWAN PT YAMAHA MUSIC MFG INDONESIA Dwi Safitri, Dina; Haryanto, Joni
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4560

Abstract

In the current digital era, employee performance preferences for ease and comfort whencarrying out the production process have increased significantly, PT Yamaha MusicManufacturing Indonesia (YMMI) uses the One Piece Flow System and Kaizen Culture to makethe production process easier for employees. This research aims to determine the influence ofthe One Piece Flow System and Kaizen Culture on the performance of PT YMMI employees.The research adopts a quantitative approach using survei methods. The sample includes 100respondents who are employees of PT YMMI. Data analysis utilizes multiple linear regression.The research result show that the One Piece Flow System (X1) partially has a positive andsignificant impact of 23,8% on Employee Performance (Y) at PT Yamaha Music ManufacturingIndonesia. Partially, Kaizen Culture (X2) has a 34,1% positive and significant impact onEmployee Performance (Y) at PT Yamaha Music Manufacturing Indonesia. Together the OnePiece Flow System (X1) and Kaizen Culture (X2) have a positive and significant effect on PTYamaha Music Manufacturing Indonesia’s Employee Performance (Y) by 36,7% and remaining63,3% is influenced by other variables that are not researched.
ANALISIS IMPLEMENTASI PERATURAN MENTERI KEUANGAN N0.158/PERATURAN MENTERI KEUANGAN NO.04/2017 TENTANG PENGGUNAAN APLIKASI MANIFES BEA CUKAI PADA PROSES PENERBITAN DOKUMEN INWARD & DOKUMEN OUTWARD (STUDI KASUS PT. XYZ LOGISTICS INDONESIA) Ajahlia, Yusniar Jannahti; Nahshir, Achsanul
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4546

Abstract

This  study  is  shown  to  analyze  the  procedure  for  implementing  the  regulation  of  the Minister  of Finance  No.  158  /  Regulation  of  the Minister  of  Finance  No.  04  of  2017  concerning  the process of issuing inward manifest and outward manifest documents at PT. XYZ Logistics. In the process  of  issuing  manifest  documents,  problems  often  arise  that  can  hinder  the  unloading  or transportation  of  goods.  These  problems  can  occur  due  to  errors  in  data  entry,  causing  the documents  to  be  redressed  by  customs,  manifest  documents  that  are  not  retrieved  for  data reconciliation,  and  delays  in  the  submission  of  manifest  documents.  This  research  is  qualitative with a descriptive approach. The determination of informants is based on employees who handle the issuance of manifest documents directly,  informants from  customs institutions,  and academic  informants  chosen  based  on  the  export-import  courses  they  teach.  The  results  of the  study  related  to  the  analysis  of  the  implementation  of  PMK  No.  158  PMK  No.04  of  2017 concerning  the  procedures  for  issuing  manifest  documents.  This  study  shows  that  PT.  XYZ Logistics  understands  the policy  in  PMK  No.  158  PMK  No.  4  of  2017  and  comprehends  the process  of  issuing  manifest  documents.  However,  in  practice,  there  are  still  frequent  errors  that cause  delays  in  the  submission  of  manifest  documents.  This  study  aims  to  identify  the  impact of  errors  in  the  process  of  issuing  manifest  documents  and  how  PT.  XYZ  Logistics  addresses the  problems  that  arise  in  the  process  of  issuing  manifest  documents  in  accordance  with  PMK No.  158  PMK  No.  04  of  2017.  Suggestions  that  can  be  proposed  include  increasing  awareness of the responsibilities given, enhancing human resources as export-import regulations or policies  can  change,  and  fostering  cooperation  among  employees  in  carrying  out  their  duties.
The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Hermawan, Rudianto; Kusyeni, Raden; Saifullah, Saifullah; Prasioni Untari, Novelita; Sumarna Sobari, Indra
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4561

Abstract

Currently, drinking contemporary Drink is not just enjoying the dish but also enjoying the atmosphere of the contemporary Drink shop. Now contemporary Drink shops can be used to meet with friends, hold work meetings, do assignments or just fill in spare time. The trend of drinking contemporary Drink has penetrated the city of Jakarta, especially North Jakarta. Of the many contemporary Drink shops in North Jakarta, Segarkhan Ice Drink is one of them. This research was conducted with the aim of analyzing the effect of price and brand image on purchasing decisions (a case study on Segarkhan Ice Drink, Jakarta). The variables in this study consist of price and brand image as the independent variables and purchasing decisions as the dependent variable. This research uses quantitative methods. The population in this study were visitors to contemporary Segarkhan ice drink in March 2024 with a total of 4,372 visitors. The sample was determined using the slovin formula and a total of 190 people were obtained, so the respondents used in this study were 190 people. The sampling technique used was non- probability sampling in the form of purposive sampling. Testing the data using multiple linear regression analysis. T test and F test. The price variable has a positive and significant effect on purchasing decisions, with a regression value of 0.834, t test of 6.667>1.190 Sig. 0.00 <0.05 and the coefficient of determination is 0.714 or 71.4%. The brand image variable has a positive and significant effect on purchasing decisions, with a regression value of 0.782, at-test of 5.142> 1.190 Sig.0.00 <0.05 and the coefficient of determination is 0.665 or 66.5%. Simultaneously price and brand image have a positive and significant effect on purchasing decisions, the f test is 115.151> 2.70 Sig. 0.00 <0.05 with a coefficient of determination of 0.779 or 77.9%.
PENGARUH ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA PENGGUNA MARKETPLACE TIKTOK SHOP TANGERANG TAHUN 2024 Majid, Amalia Sandya; Yasaningthias, Ghita
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4556

Abstract

This study aims to analyze how much influence online customer ratings and online customer reviews have on purchasing decisions for fashion products at the TikTok Shop Tangerang marketplace. This study uses quantitative research methods with explanatory research types. The population in this study consisted of TikTok Shop marketplace users. The sample used was 120 respondents with Non-Probability Sampling  sampling  technique  with  Accidental  Sampling  approach.  The  data  analysis methods  used  in  this  study  are  instrument  test,  classical  assumption  test,  hypothesis testing  and  multiple  linear  regression  test.  The  results  showed  that  online  customer rating  has  a  positive  and  significant  effect  on  purchasing  decisions  with  a  percentage of  84.6%.  Online  customer  review  has  a  positive  and  significant  effect  on  purchasing decisions with a percentage of 88.2%. The amount of  online customer rating and online customer  review  on  purchasing  decisions  with  a  percentage  of  89.6%.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK SEPATU IMPORT NIKE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MAHASISWA INSTITUT STIAMI) Ramadhan, Rahmat; Safari Tamba, Rousdy; Sukirno, Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4564

Abstract

Nike dikenal sebagai merek global yang tidak hanya mengedepankan kualitas produknya, tetapijuga membangun citra merek yang kuat melalui berbagai strategi pemasaran. Citra merek yangbaik dan kualitas produk yang dianggap tinggi oleh konsumen dapat berperan penting dalamproses pengambilan keputusan pembelian. Studi ini akan menggali sejauh mana citra merekNike dan persepsi terhadap kualitas produknya mempengaruhi preferensi mahasiswa InstitutSTIAMI dalam memilih sepatu Nike dibandingkan merek lain. Penelitian ini bertujuan untukmengetahui Pengaruh Citra Merek Dan Kualitas Produk Sepatu Import Nike TerhadapKeputusan Pembelian (Studi Kasus Mahasiswa Institut STIAMI). Penelitian ini menggunakandata primer yang pengumpulan datanya menggunakan kuisioner dan observasi. Dalampenelitian ini peneliti menggunakan analisis kuantitatif, analisis regresi linear berganda dananalisis koefisien determinasi dengan bantuan SPSS 25. Sampel dalam penelitian ini adalahseluruh Mahasiswa Institut STIAMI tahun 2023 yang berjumlah 134 Mahasiswa. Hasil daripenelitian yang didapatkan dengan menggunakan uji t dan uji F menunjukan bahwa Citra MerekDan Kualitas Produk Sepatu Import Nike berpengaruh secara signifikan Terhadap KeputusanPembelian.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Laptop Asus Pada Belilaptop.id Cabang Tangerang Liani, Yufia Jupri; Widyawan, Bisma
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4558

Abstract

Marketing  strategy  is  crucial  for  business  success.  This  research  aims  to  identify  marketing strategies and obstacles in increasing sales of Asus Laptops at Belilaptop.id Tangerang Branch. This research uses a descriptive qualitative method with data collection including observation, interviews with 5 (five) informants, and documentation. Based on marketing strategies using STP (Segmenting, Targeting, Positioning) and the 4P Marketing Mix (Product, Price, Place, Promotion), the results of this research show that to face intense competition in similar fields, companies are required to continue to innovate such as maintaining quality and improving promotional campaigns. Belilaptop.id use of the marketplace and product demos as promotional media has been quite effective. This research  identified  inhibiting  factors:  many  competitors  selling  similar  products,  other  brands offering lower prices, low human resources, and limited stock availability of Asus laptops. To overcome obstacles by using influencer services, setting similar prices both in stores and in the marketplace, and paying attention to the availability of Asus Laptop stock

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