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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "vol. 5 no. 4: agustus 2025" : 12 Documents clear
Pengaruh Harga Jual Brand Image Terhadap Minat Beli Produk Makeup Barenbliss Di Jakarta Utara Dewi Iklima Agustin; Meidiana
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

The beauty industry, particularly makeup products, has experienced rapid growth in Indonesia, dominated by South Korean brands such as Barenbliss. The strong K-Beauty phenomenon and the increasing popularity of these products necessitate understanding factors influencing consumer purchase intention. This study investigated the influence of selling price and brand image on consumers’ purchase intention of Barenbliss makeup products in North Jakarta. A quantitative approach with a causal-associative design was employed. Data were obtained through questionnaires administered to 115 female respondents. The analysis included tests for validity, classical assumptions, and hypotheses using SPSS version 24. The results revealed that both selling price and brand image exert a positive and significant effect on purchase intention, both individually and jointly. The coefficient of determination (R²) of 0.813 indicated that 81.3% of the variance in purchase intention is explained by these two variables, with brand image emerging as the most influential factor. Keywords: Selling Price, Brand Image, Purchase Intention
Pengaruh Brand Image Dan Perceived Price Terhadap Purchase Intention Produk Sedap Kecap Manis Di Kota Bekasi Galih Pratama; Redjeki Agoestyowati
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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In the sweet soy sauce industry, competition among brands has become increasingly intense. One wellknown product among Indonesian consumers is Sedap Sweet Soy Sauce, which competes directly withbrands such as ABC, Bango, and Indofood. Although widely recognized nationwide, consumerpurchase intention toward Sedap Sweet Soy Sauce in urban areas like Bekasi City displays uniquedynamics. This study aimed to examine the influence of brand image and perceived price on thepurchase intention of Sedap Sweet Soy Sauce in Bekasi City. A quantitative research approach wasemployed using a descriptive research method. The population consisted of all consumers of SedapSweet Soy Sauce in Bekasi City. Data were collected through questionnaires and observations. Thesampling technique followed Hair’s recommendation, with a total sample of 110 respondents. Datawere analyzed using multiple linear regression with IBM SPSS Statistics version 29.0. The findingsrevealed that brand image had a significant influence on purchase intention, accounting for 64.3%.Perceived price also had a significant positive influence, contributing 46.2%. Furthermore, brand imageand perceived price simultaneously exerted a significant positive influence on purchase intention, with acombined contribution of 67.3%, while the remaining 32.7% was explained by other variables notexamined in this study.Keywords: Brand Image, Perceived Price, Purchase Intention
Pengaruh Service Failure Dan Service Recovery Terhadap Loyalitas Pelanggan Alfamart (Studi Kasus Pada Pelanggan Alfamart, Kelurahan Pademangan Barat, Kecamatan Pademangan, Jakarta Utara) Syifa Kania Putri; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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Abstract. This research aims to examine and analyze the influence of service failure and service recovery oncustomer loyalty at Alfamart in the West Pademangan Sub-District, Pademangan District, NorthJakarta. A descriptive quantitative approach was employed using a survey method. Data were collectedthrough questionnaires distributed to 200 respondents and analyzed using SmartPLS version 4. Theresults of the t-test (partial test) show that service failure has a negative and significant effect oncustomer loyalty, with a t-statistic of 2.576 > t-table 1.96 and a p-value of 0.010 < 0.05. Servicerecovery also has a positive and significant effect on customer loyalty, with a t-statistic of 7.853 > t-table1.96 and a p-value of 0.000 < 0.05. This means that 45.1% of the variation in customer loyalty can beexplained by these two variablesKeywords: Service Failure, Service Recovery, Customer Loyality, Alfamart
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan Produk Maybelline Pada Industri Kosmetik Di Jakarta Pusat Angelica Ripassa; Indra Sumarna Sobari
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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This research aims to examine the Impact of Product Quality and Brand Image on Customer Loyaltytoward Maybelline products in Central Jakarta. The research method employed is non-probabilitysampling, specifically using convenience/accidental sampling, with a total of 100 respondents. The datawere collected through questionnaires distributed to respondents via social media using Google Forms.Instrument testing was conducted using validity and reliability tests. Data analysis involved classicalassumption tests, multiple linear regression analysis, t-tests, f tests, and the coefficient ofdetermination. The findings indicate that product quality has a positive and significant effect oncustomer loyalty to Maybelline products in Central Jakarta. Likewise, brand image also has a positiveand significant effect on customer loyalty. Furthermore, product quality and brand image simultaneouslyhave a positive and significant influence on customer loyalty toward Maybelline products in CentralJakarta.Keywords: Product Quality, Brand Image, Customer Loyalty
Pengaruh Kepercayaan Merk Global Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Avanza Di PT. Astra Internasional, Tbk Toyota Auto 2000 Karawang Periode 2023 Adhy Fatkhuyani; M. Agus Cholik
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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Abstract

This research aims to examine the influence of global brand trust and product quality on consumerpurchasing decisions for Toyota Avanza vehicles at PT Astra International, Tbk – Toyota Auto 2000Karawang during the 2023 period. The study is motivated by the enduring dominance of the ToyotaAvanza as a family car in Indonesia, amid intensifying competition in the automotive industry andshifting consumer preferences. The research applies a quantitative approach, utilizing a survey methodwith structured questionnaires distributed to 100 respondents who are customers of Toyota Auto 2000Karawang. The independent variables under study are global brand trust and product quality, while thedependent variable is purchasing decision. Data were analyzed using validity and reliability tests,classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. Thefindings reveal that: (1) global brand trust has a positive and significant effect on purchasing decisions;(2) product quality has a positive and significant effect on purchasing decisions; and (3) global brandtrust and product quality simultaneously exert a significant influence on purchasing decisions for ToyotaAvanza vehicles. These results underscore that consumers’ decisions are shaped not only by functionalproduct attributes but also by brand image and trust in a global brand. From an academic standpoint,this study enriches consumer behavior literature in the automotive sector. From a practical perspective,the results provide valuable insights for PT Astra International, Tbk – Toyota Auto 2000 Karawang informulating marketing strategies, enhancing service quality, and maintaining brand reputation tostrengthen consumer purchasing decisions.Keywords: Global Brand Trust, Product Quality, Purchase Decision, Toyota Avanza, Auto 2000Karawang
Pengaruh Electronik Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Moisturizer Bioaqua Pada Platfrom Shopee Di Jakarta Utara Anissa Sabilla; Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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This research is motivated by the high number of internet users in Indonesia, encouraging theskincare company Bioaqua to conduct its beauty business online to increase purchase decisions. Inearly 2024, Bioaqua planned a new strategy to stay competitive by increasing positive reviews on theShopee e-commerce platform and strengthening its brand image. However, Bioaqua's sales havenot yet met the expected target and still lag behind competitors. This study aims to analyze theinfluence of Electronic Word of Mouth (e-WOM) and Brand Image on purchase decisions. Theresearch uses a quantitative method with a questionnaire as the data collection tool, involving 133respondents. The results show that (1) Electronic Word of Mouth (e-WOM) has a significant influenceon purchase decisions, and (2) Brand Image also has a significant influence on purchase decisions,with a contribution value of 68.7%.Keywords: Electronic Word of Mouth, Brand Image, Purchase Decision
Faktor – Faktor Yang Mempengaruhi Kepuasan Pedagang Di Sentra Kue Subuh Pasar Senen Jakarta Pusat Dimas Prayogo; Anike Suci Badriawan
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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This study aims to analyze the factors influencing trader satisfaction at the Sentra Kue Subuh PasarSenen, Central Jakarta. Using a qualitative descriptive approach, the research involved nine traders,two market managers, and two visitors as informants. Data collection was conducted throughinterviews, observations, and documentation. The findings reveal that factors such as physicalfacilities, management services, security, accessibility, fairness in stall allocation and fees, andeconomic satisfaction significantly affect trader satisfaction. While traders generally expressedsatisfaction, areas needing improvement include cleanliness, air circulation, and parking capacity.This research is expected to serve as input for market management to enhance service quality andtrader comfort, and as a reference for further studies on traditional market management.Keywords: Trader Satisfaction, Market Management, Traditional Market, Service Quality,Qualitative Research
Pengaruh Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Hanasui Di Platfrom Tiktok Shop Nabila Oktaviani; Yulianto
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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Social media has become a significant factor in shaping consumer behavior, particularly regardingpurchasing decisions. This study aims to assess the impact of Viral Marketing and Online CustomerReviews on the purchasing decisions for Hanasui lipstick products available in the TikTok shop, bothindividually and collectively. This study employs a quantitative descriptive method, utilizing onlinequestionnaires distributed to 130 respondents who have purchased Hanasui lipstick products throughthe TikTok Shop. Data analysis was conducted using SPSS version 25. This included instrument testing(validity and reliability testing), classical assumption testing (normality, multicollinearity, andheteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (t-tests, F-tests, andthe coefficient of determination). The study's results show that Viral Marketing (X1) significantlyinfluences Purchasing Decisions (Y), with a significance value of 0.000 < 0.05 and a calculated t-valueof 7.268, which is greater than the t-table value of 1.978. The impact of Online Customer Reviews (X2)on Purchasing Decisions is both positive and significant. The significance value is 0.008, which is lessthan 0.05, and the calculated t- value is 2.680, surpassing the t-table value of 1.978. Additionally, whenconsidering both variables together, there is a significant effect on Purchasing Decisions. This issupported by a calculated F-value of 146.871, which is greater than the F-table value of 3.067, alongwith a significance level of 0.000, also below 0.05. The Adjusted R Square value of 0.693 shows that69.3% of purchasing decisions are influenced by viral marketing and online customer reviews, while theremaining 30.7% are affected by other factors beyond this study.Keywords: Trader Satisfaction, Market Management, Traditional Market, Service Quality,Qualitative Research
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Body Serum Lavojoy Pada Platform Tiktok Widiyati Jariyah; Rangga Dalu Aji Toana
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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This study aims to determine and analyze the magnitude of the influence of product quality and priceon purchasing decisions for Lavojoy body serum products on the TikTok platform. The researchmethod used is a quantitative descriptive method. The population in this study were consumers whohad purchased Lavojoy body serum products through the TikTok Platform. The sampling techniqueused the Cochran formula with the probability sampling method, so that a sample size of 100respondents was obtained. The data analysis technique in this study uses descriptive statistics andmultiple linear regression analysis. This study uses instrument tests (validity and reliability), classicalassumption tests (normality, multicollinearity, and heteroscedasticity), and hypothesis tests (t-test,f-test, and coefficient of determination). Data processing was carried out with the help of the SPSSversion 26 program. The results of the study show that Product Quality partially has a significanteffect on purchasing decisions by 81.3%, Price partially has a significant effect on PurchasingDecisions by 86.1% and there is a significant effect between the variables of Product Quality and Pricesimultaneously by 96.2% and the remaining 3.8% is influenced by other variables not examined inthis study.Keywords: Product Quality, Price, Purchase Decisions
Pengaruh Kualitas Pelayanan Dan Manajemen Hubungan Pelanggan Terhadap Kepuasan Pelanggan Pada Perumda Tirta Patriot Kota Bekasi Karlina Eris; Mercy Spesa Devina De Fretes
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
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Customer satisfaction has a strategic role because it is directly related to social responsibility and thequality of life of the community who rely on clean water supplies every day. This study aims to analyzethe effect of service quality and customer relationship management, both partially and simultaneously,on customer satisfaction at Perumda Tirta Patriot Bekasi City. Using a quantitative approach, the numberof samples in this study was 150 customers. Data were analyzed through multiple regression analysis,ttest, F-test and coefficient of determination test. The results of the study indicate that service qualityhas a positive and significant effect on customer satisfaction as indicated by the calculated t value (7.559)> t table (1.976), customer relationship management has a positive and significant effect on customersatisfaction as indicated by the calculated t value (8.163) > t table (1.976) and simultaneously the twoindependent variables have a positive and significant effect on customer satisfaction as indicated by thecalculated F value (316.552) with a significance value of 0.000. These results indicate that the twovariables have an important role in increasing customer satisfaction by 81.2%, while the rest is influencedby other factors not studied.Keywords: Service Quality, Customer Relationship, Management , Customer Satisfaction

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