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INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 5: Oktober 2025" : 12 Documents clear
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Layanan Indihome Di PT. Telkom Akses Regional Operation Center 2 Herni Herinda Syalawati; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.This research aims to determine the effect of product quality and service quality on customer satisfaction.This research uses associative quantitative data with the population of this research, namely IndiHomecustomers in region 2 which includes the Banten, Bekasi, Bogor, West Jakarta, Central Jakarta, SouthJakarta, East Jakarta, North Jakarta and Tangerang areas. The sampling technique in this study usednonprobability sampling using accidental sampling technique, so that the number of respondents was100 respondents. This research method uses multiple linear regression with the SPSS applicationversion 29.0.2.0 (20). The results of this research show that product quality has a positive and significanteffect on customer satisfaction, service quality has a positive and significant effect on customersatisfaction. Overall, product quality and service quality have a positive and significant effect on customersatisfaction. Keywords: Product Quality, Service Quality, Customer Satisfaction
Strategi Komunikasi Pemasaran Produk Naturaworld Dalam Meningkatkan Brand Awareness Di Wilayah Babelan Bekasi Wafa Auril Widad
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.The current business development is increasingly rapid and spread to all circles, the increase in the business world is also followed by increasing competition between entrepreneurs in selling the products offered. Inrunning a business, one must be able to use the right marketing communication strategy so that they areable to compete with other entrepreneurs. This study aims to determine and analyze the marketingcommunication strategy of NaturaWorld products in increasing brand awareness. The research method usedis descriptive qualitative with a case study on the NaturaWorld brand located in Babelan, Bekasi. Data werecollected through indepth interviews with NaturaWorld members and direct observation of marketing activitiescarried out. The results oh the study shot that the NaturaWorld brand uses a Multi-Level Marketing (MLM) system and marketing communicatiob strategy, including using a promotion mix such as advertising, sales promotions, public relations, personal selling, and direct marketing. This strategy has proven effective inincreasing brand awareness, the NaturaWorld brand has implemented 5 communication strategyimpelentation processes in increasing brand awareness. NaturaWorld members in the Babelan area, Bekasiare every concerned about the program to increase brand awareness from various aspects, ranging fromactive promotions by networks (social media, live demos) to attracting consumer interest throught variousevents and programs (events, social gatherings, webinars). from these are different forms of methods toincrease brand awareness.Keywords: Product Quality, Service Quality, Customer Satisfaction
Pengaruh Content Marketing dan Online Customer Review Terhadap Minat Beli Konsumen Pada Produk Indomilk Durian Musang King di TikTok Shop (Studi Pada Konsumen Kecamatan Babelan) Ahmed Ferdi Firdaus; Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.Online shopping platforms have reshaped consumer behavior, prompting companies to adopt interactiveand experience-based promotional strategies. This study aimed to analyze the influence of contentmarketing and online customer reviews on consumer purchase intentions for Indomilk Durian Musang Kingproducts on TikTok Shop, focusing on consumers in Babelan District. Using a quantitative survey method,data were collected from 110 respondents who had purchased Indomilk and seen advertisements for theDurian Musang King variant. Multiple linear regression was used for data analysis. The findings revealed thatcontent marketing (X1) had a positive and significant partial effect on purchase intention by 50.3%, whileonline customer reviews (X2) had a stronger positive effect of 66.8%. Simultaneously, both variables influenced purchase intention (Y) by 67.8%, with the remaining 32.2% attributed to other factors not studied, such as price, product quality, and brand image. These results highlight the strong role of digitalengagement in driving consumer decisions. Keywords: Content Marketing, Online Customer Reviews, Purchase Intention
Pengaruh Citra Perusahaan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT. Mayora Melalui Platform E-Commerce Tokopedia Dan Shopee Vandina Larasati; Achsanul Nashir
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.This Research aimed to analyze “The Influence of Corporate image and service Quality on Customer Loyalty at PT Mayora Through the Tokopedia and Shopee E-Commerce Platforms.” Amidst intense competition inthe fast Moving Consumer Goods (FMCG) industry, a positive corporate image and satisfactory servicequality were crucial factors in maintaining customer loyalty. This research used a quantitative approach totest the hypothesis regarding the relationship between corporate image, service quality, and customerloyalty. Data was collected through questionnaires distributed to PT Mayora Customers who shoppedthrough e-commerce platforms and analyzed using multiple linear regression. The result of this researchwere expected to provide empirical insights for PT Mayora and other companies in the FMCG industry informulating strategies to increase customer loyalty through effective corporate image management and service quality. Keywords: Corporate Image, Service Quality, Customer Loyality, FMCG, E-Commerce
Implementasi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Percetakan Tifa Grafika Agum Al Ahmed; Baby Sri Murniyati Poernomo
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.This study was driven by the increasing diversification of industrial businesses in Indonesia, within which theprinting sector has experienced intensifying competition, particularly in the digital era that has diminished thedemand for conventional printed materials. Despite this trend, the need for printing services persists,especially among educational institutions, government bodies, organizations, and small business enterprisesthat continue to rely on physical printing. This ongoing demand presents a strategic opportunity for printingbusinesses, including Tifa Grafika. However, in practice, Tifa Grafika has faced considerable challenges insustaining and expanding its customer base. Keywords: Marketing Strategy, Service Company, Printing Industry
Strategi Pengembangan Bisnis UMKM Dengan Metode Business Model Canvas (Studi Kasus Pada PT. Schon Craft Indonesia) Niken Maulia Putri; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.Micro, small, and medium enterprises (MSMEs) play an important role in job creation and economic growth in Indonesia. However, in reality, they still face various obstacles. PT Schon Craft Indonesia is an MSMEengaged in the knitting craft industry, with its main products being knitted bags and shoes. The challengesfaced by this SME include branding, marketing, availability of raw materials, relatively slow production,difficulty in ensuring product quality, unspecified market segmentation, and insufficient utilization of socialmedia. Therefore, a strategy is needed, one of which is the Business Model Canvas (BMC). The BMC wasintroduced by Osterwalder & Pigneur (2010) and consists of nine main elements covering all aspects of thebusiness, from customer segmentation to cost structure. This study aims to analyze the implementation ofthe MSME business development strategy of PT Schon Craft Indonesia using the Business Model Canvasmethod, as well as to identify challenges and solutions in its implementation. This study employs a descriptivequalitative approach with data collection techniques through interviews and observations. Data analysistechniques include data reduction, data presentation, and conclusion drawing. The results of the studyindicate that PT Schon Craft Indonesia has fulfilled nine BMC elements, such as the value propositionelement through product quality and innovation, channels through offline and online marketing, and customerrelationships by always prioritizing the best service. However, improvements are needed in the elements ofchannels, value propositions, key resources, key partnerships, and customer segments. Keywords: MSMEs, Strategy, Business Model Canvas
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Kopi Kenangan Cabang RS Yarsi Jakarta Pusat Muisatun; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.This research was motivated by the increasing public interest in coffee drinking culture, with Kopi Kenanganas one of the popular brands. The purpose of this research was to determine the influence of ProductQuality and Price on Consumer Purchasing Decisions at Kopi Kenangan, Yarsi Hospital Branch, CentralJakarta. The sample in this research amounted to 170 respondents with a purposive sampling technique.The research was conducted using SPSS Software version 24. Data testing techniques included validitytests, reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiplelinear regression analysis, and hypothesis testing (t-test and F-test). The results showed that ProductQuality (X1) had a positive and significant influence on Purchasing Decisions (Y) with a coefficient ofdetermination (R Square) of 51.6%. Price (X2) also had a positive and significant influence with an RSquare value of 51.1%. Simultaneously, Product Quality and Price had a positive and significant influence on Purchasing Decisions, with an R-square value of 0.593. This meant that 59.3% of purchasing decisions were influenced by these two variables, while 40.7% were influenced by other factors.Keywords: Product Quality, Price, Purchasing Decisions, Kopi Kenangan
Pengaruh Electronic Word of Mouth (e-WOM) Valence dan Perceived Brand Qualityterhadap Online Purchase Intention Produk Sabun BDL (Studi Kasus Pada Endorsement Sabun BDL Fadil Jaidi di Tiktok) Rennisa Anjani Saputra; Ridfa Chairani
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.The growing discussions about facial beauty on social media, along with the increasing trend of usingskincare products, have encouraged companies to utilize digital marketing strategies, one of which is bycollaborating with influencers to expand market reach and increase consumer purchases. BDL Soap is abeauty soap product that promotes itself through an endorsement by Fadil Jaidi on TikTok. This study aimedto examine the impact of Electronic Word of Mouth (e-WOM) Valence and Perceived Brand Quality on OnlinePurchase Intention. The study involved 267 respondents who are active TikTok social media users and haveobserved Fadil Jaidi's endorsement content of BDL Soap. The method used is Structural Equation Modeling(SEM) with a Partial Least Square (PLS) approach. The analysis results showed that Electronic Word ofMouth (e-WOM) Valence and Perceived Brand Quality significantly influence Online Purchase Intention, with a value of 67.4%. Keywords: e-WOM Valance, Perceived Brand Quality, Online Purchase Intention
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Pada Kopi Kenangan Di Mustikajaya Afrilianna Anastasia Rotua Silitonga; Trie Andari Widyastuti
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.This study aims to analyze the influence of service quality and brand image on customer loyalty at KopiKenangan in Mustikajaya. The research is motivated by the intense competition in the ready-to-drink coffeeindustry, which requires companies to maintain excellent service quality and a strong brand image to sustaincustomer loyalty. This study employs a quantitative approach using a survey method by distributingquestionnaires to 60 customers of Kopi Kenangan in Mustikajaya. Data were analyzed using validity andreliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate thatservice quality has a positive and significant effect on customer loyalty (β = 0.421; t = 4.112; sig = 0.000).Brand image also shows a positive and significant effect on customer loyalty (β = 0.389; t = 3.884; sig =0.000). Simultaneously, service quality and brand image significantly influence customer loyalty (F = 42.118;sig = 0.000). The coefficient of determination (R²) value of 0.623 indicates that 62.3% of customer loyaltyvariation is explained by service quality and brand image, while the remaining 37.7% is influenced by otherfactors outside this study. These findings confirm that improving service quality and strengthening brandimage are essential strategies for Kopi Kenangan in Mustikajaya to build and maintain sustainable customerloyalty. Keywords: Service Quality, Brand Image, Customer Loyality, Kopi Kenangan, Mustikjaya
Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pasien Klinik Eksekutif Raflesia Di Rumah Sakit Umum Daerah Pasar Rebo, Jakarta Timur Baiq Dina Ferdiyanti; Ade Firmansyah
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
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Abstract.Quality healthcare services have become a primary demand of the public, requiring hospitals not only toprovide accurate and prompt medical care but also to create a satisfying experience while fostering patienttrust and loyalty. This study aims to analyze and evaluate the influence of service quality and patientsatisfaction, both partially and simultaneously, on patient loyalty at the Rafflesia Executive Clinic, PasarRebo Regional General Hospital (RSUD), East Jakarta. A quantitative approach was employed usingquestionnaires distributed through a non-probability sampling method. The study population consisted of7,529 individuals, with a sample of 100 respondents determined using Cochran's formula. Based on theresearch findings, it was concluded that service quality had a partial effect on patient loyalty by 34.8%, andpatient satisfaction had a partial effect by 37.7%. Simultaneously, both variables influenced patient loyaltyby 43.6%, while the remaining 56.4% was affected by other factors beyond the scope of this study. It is recommended that the Rafflesia executive clinic improve staff competencies in understanding patient needs, regularly evaluate and ensure the implementation of quality service standars, and build long-term trust andrelationships with patients to reduce the tendency of switching to other healthcare facilities.Keywords: Service Quality, Patient Satisfaction, Patient Loyality

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