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Interkoneksi: Journal of Computer Science and Digital Business
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 30313910     DOI : DOI: https://doi.org/10.61166/interkoneksi
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Interkoneksi: Journal of Computer Science and Digital Business is peer-reviewed journal published by Hellow Pustaka Publisher. The journal is aimed to publish research contributing to the development of theory, practice, and policy making in Computer Science and Digital Business. It therefore intends to create an interface between academic research and its practical application. The journal welcomes theoretical; technical; and applied articles that draw on all areas of Computer Science and Digital Business.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 30 Documents
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The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee Alya cahyani; Rima Hafidz Ramadhani; Rizaludin; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.16

Abstract

Online shopping presents a different environment, atmosphere and experience compared to offline shopping because of the convenience provided when transacting at any location via the internet from a web browser or mobile application etc. This study aims to understand the influence of corporate responsibility, consumer trust, and consumer loyalty on repurchase interest in shopping applications in the digital era. This research involved 138 respondents who were active users of online shopping applications on the application (shoppee). The method used is quantitative using an online survey with a questionnaire designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase interest. The collected data is then analyzed using appropriate statistical techniques to determine the relationship between these variables. The research method used is quantitative by means of an online survey, with an instrument in the form of a questionnaire that has been specifically designed to measure research variables. This questionnaire includes items designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase intention. The data analysis carried out shows that responsibility, consumer trust and consumer loyalty have a positive effect on repurchase interest in the Shoppee application. These results indicate that shoppee applications that demonstrate high responsibility, build strong trust with their consumers, and are able to maintain consumer loyalty, tend to have consumers with higher repurchase interest. The results of this research provide important insights for shoppee applications operating in the digital era. By understanding the factors that influence repurchase interest, online shopping applications, namely shops, can design and implement more effective strategies to increase customer retention and long-term profitability.
Digital Marketing Strategy to Increase MSME Sales in the Digital Age Kusnadi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.17

Abstract

Digital marketing is a marketing strategy that uses digital platforms and channels to promote a product, service or brand. In the modern business world, digital marketing has become an integral component in marketing efforts because it utilizes digital technology and the internet. This study aims to determine the effect of digital marketing on sales, marketing strategies, and obstacles in implementing digital marketing in MSME players using descriptive qualitative research methods. The results of this study discuss the importance of digital marketing strategies in increasing sales of MSMEs, with a focus on Es Dawet Wong Ndeso in Sleman, Yogyakarta. Digital marketing utilizes digital platforms, tools, and analytics techniques to effectively reach target audiences. The internet is becoming a powerful, affordable, and effective online digital marketing hub. Digital marketing expands sales share and presents various methods to sell, advertise, and display products. The implementation of digital marketing has a significant impact on MSME sales, but is faced with several obstacles such as limited understanding, online fraud, fierce competition, unstable internet connections, problems with suppliers, and increased product delivery time to consumers. Therefore, MSME players need to pay attention to digital marketing strategies and overcome the obstacles that arise. The decision to use digital marketing as a business strategy needs to be adjusted to the specifications of the company being adopted to ensure the suitability of strategy implementation.
People’s Purchase Intention Toward Electric Cars M Yosi Ramadan; M Rafi Mudzakky; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.18

Abstract

The aim of this research is to determine the influence of the variables trust, environmental knowledge, gender, perceived behavioral control, and subjective norms on the intention to purchase electric vehicles. This study shows that trust has a significant positive influence on purchase intentions, and people who have high trust in electric vehicle brands are more likely to buy electric vehicles. Environmental knowledge also has a positive impact on purchase intentions, because people who have high environmental knowledge are more likely to buy environmentally friendly electric vehicles. Gender does not have a significant effect on purchase intention, but perceived behavioral control and subjective norms have a significant positive effect on purchase intention. The findings of this research indicate that marketing strategies that consider trust, environmental knowledge, and subjective norms can increase electric vehicle purchase intentions. This research will contribute to the development of more effective marketing strategies for electric vehicle brands.
The Role of Management Information Systems in Human Resources Management in the Bengkalis Regency Education Office Alya Yunita; Siti Murasih; Muhammad Haiqal; Titin Sumarni
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.19

Abstract

This research aims to examine the role of Management Information Systems (SIM) in Human Resources (HR) management at the Bengkalis Regency Education Office, particularly in improving operational efficiency and effectiveness, data accuracy, and supporting decision making. The research method used was qualitative, with data collection through in-depth interviews with service employees and literature review. The research results show that the implementation of SIM has had a significant positive impact, including ease of HR administration, increased accuracy and reliability of data, as well as increased transparency and accountability. However, challenges such as resistance to change, training needs, and technical support remain. However, the benefits obtained from SIM are far greater than the challenges faced. This research recommends increasing training and technical support as well as regular system maintenance to ensure optimal use of SIM. In this way, SIM can continue to support improving the quality of education services in Bengkalis Regency.
The influence of Hotel Image on Satisfaction Customer at Penginapan Oyo Muhammad Jahid Lilhaq; Ahmad Nuh; Achmad Tifazza Alfarizi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.20

Abstract

This research aims to investigate the influence of the hotel image on satisfaction customer at penginapan oyo accommodation. This research uses a quantitative approach using a questionnaire distributed to visitors staying at various Oyo accommodations. The research sample consisted of 105 respondents selected randomly. Data analysis was carried out using a simple linear regression technique to test the relationship between hotel image variables and customer satisfaction. The research results show that hotel image has a significant influence on customer satisfaction at Oyo accommodation. Hotel image variables, such as cleanliness, service quality, available facilities, and comfort, positively contribute to customer satisfaction. These findings highlight the importance of hotel management paying attention to and improving their image in an effort to increase customer satisfaction. The practical implication of this research is that Oyo accommodation can strengthen their image through investing in aspects identified as important for customer satisfaction, thereby increasing their customer loyalty and satisfaction. This research provides a better understanding of the factors that influence customer satisfaction in the hospitality industry, particularly at Oyo Inns, and provides guidance for practitioners to improve the quality of their services and customer experience
The Influence of Product Knowledge and Brand Awareness on Purchase Intentions on the Lazada E-Commerce Platform Ahmad farishin Ikhwan; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.21

Abstract

This research aims to examine the influence of product knowledge and brand awareness on purchase intentions on the Lazada e-commerce platform. Using a quantitative approach, the sample consisted of 400 Lazada consumers who were randomly selected, and data was collected through an online questionnaire covering demographics, product knowledge, brand awareness, purchase intentions, and social influence. Analysis using Structural Equation Models (SEM) shows that product knowledge and brand awareness have a positive and significant influence on purchase intentions. In addition, this research also found that social influence acts as a mediator in the relationship between product knowledge and brand awareness and purchase intention. The results of this research emphasize the importance of product knowledge and brand awareness in increasing customer purchase intentions on the Lazada e-commerce platform, as well as providing important implications for marketers in increasing customer engagement and loyalty in the ever-growing digital market.
Unraveling Complexity: The Role of Hardware and Software in Building a Resilient Management Information System at SMKN 1 Bengkalis Nopita; Nur Atika; Siti Hardianti; Titin Sumarni
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.22

Abstract

The development of management information systems has changed the way decisions are made at various managerial levels. Information technology, especially the internet, allows easy access to relevant data and powerful analytical tools, enabling managers to make better and faster decisions, increasing efficiency and productivity in organizational operations. The computer as the main tool in the information system has two main components, namely hardware and software. Computer hardware, such as the mouse, keyboard, and CPU, are the physical parts that enable data processing, while the software provides the processes to complete these tasks. The operating system, as the main software on a computer, connects hardware and other software, ensuring that various applications can run smoothly and use computer resources efficiently. In building a robust management information system, proper integration between hardware and software is essential. The synergy between the two ensures that the resulting product can run well and meet user needs and project specifications. Some management information system applications that utilize both hardware and software include ERP, SCM, TPS, OAS, KWS, IMS, DSS, ES, GDSS, CSCWS, and ESS. By understanding the role and relationship between hardware and software in management information systems, organizations can build a resilient IT infrastructure that supports their operational success.
Analysis of The Implementation of E-ATAN in Improving Academic Performance at STAIN Bengkalis Daffa Azura Nurrafina; Puspasari; Danial Akmal; Titin Sumarni
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.23

Abstract

The aim of this research is to improve academic performance at STAIN Bengkalis through the use of E-atan. This research uses a qualitative approach that collects data through interviews. The research subjects were students, teachers and administrative employees who were directly involved in using E-atan. The research results show that the use of E-atan has improved various aspects of academic performance. This includes easier academic administration, easier access to academic information, and better interaction between teachers and students. However, the research also uncovered several issues, such as the need for additional user training and improved technology infrastructure. Overall, the results show that E-atan has enormous potential to help improve the academic performance of STAIN Bengkalis if used and managed well.
The Potential of Artificial Intelligence in Increasing Business Process Efficiency Firyal Ayudhiya Hasanah; Ririn Afrilia
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.26

Abstract

Artificial intelligence (AI) is a simulation of human intelligence which is modeled in machines and programmed to think like humans. This article aims to determine the potential of artificial intelligence in increasing the efficiency of business processes. This article seeks to provide a comprehensive understanding of what the potential of artificial intelligence is in increasing the efficiency of business processes. This research method is literature research (library research) using a qualitative approach. Qualitative research is the focus of attention with a variety of methods, which include interpretive and naturalistic approaches to the subject of study. The result of discussing this article is that artificial intelligence has become one of the most transformative technologies in recent years. AI's ability to learn from data, recognize patterns, and make decisions independently has opened up new opportunities for businesses to increase efficiency and productivity. Artificial intelligence offers enormous potential to increase the efficiency of business processes. By leveraging AI technology, businesses can become more competitive, innovative and responsive to market changes. Artificial intelligence has enormous potential to revolutionize the way we do business. By automating tasks, analyzing data more quickly and accurately, and personalizing the customer experience, AI can help businesses become more efficient, productive, and competitive.
Implementasi E-Commerce Untuk Mendukung Perekonomian Masyarakat Lokal Di Desa Selatbaru Nadra Sagita; Suha Saputri; Rizki Maulana; Titin Sumarni
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.34

Abstract

The increasingly rapid development of technology and information currently requires people to become familiar with and always be in touch with the internet. The internet, which was previously considered a pseudo technological sophistication, has now transformed into a real world that has succeeded in creating a new lifestyle for modern humans, starting from cellphones, netbooks, laptops and various other gadgets. The existence of MSMEs in Selatbaru Village, which is located in Bantan District, Bengkalis Regency, is very developed when compared to other villages in Bengkalis Regency. However, these MSMEs have not yet used e-commerce. The type of research used in this research is using a qualitative descriptive type, namely research in the form of words, images and not numbers in collecting data with the aim of describing events obtained based on data in the field. The factor that most influences MSMEs in Selatbaru Village in utilizing e-commerce is that it can facilitate product promotion and marketing. Without continuous promotion and marketing of products, their business will be eroded in increasingly tight business competition. Apart from that, MSME players also realize that they have to keep up with increasingly modern developments and the increasing demand to be more creative in running their business.

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