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Interkoneksi: Journal of Computer Science and Digital Business
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 30313910     DOI : DOI: https://doi.org/10.61166/interkoneksi
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Interkoneksi: Journal of Computer Science and Digital Business is peer-reviewed journal published by Hellow Pustaka Publisher. The journal is aimed to publish research contributing to the development of theory, practice, and policy making in Computer Science and Digital Business. It therefore intends to create an interface between academic research and its practical application. The journal welcomes theoretical; technical; and applied articles that draw on all areas of Computer Science and Digital Business.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 42 Documents
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Legal Protection for Business Actors and Consumers in E-Commerce Digital Business Ana Seila
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.43

Abstract

The development of information and communication technology has driven rapid growth in the business sector, especially in the e-commerce sector. People now prefer to shop online through platforms such as Shopee, Lazada and TikTok, which offer convenience, competitive prices and good product quality. However, with the increase in electronic transactions comes a variety of legal challenges that need to be addressed, including the risk of fraud, low-quality products, and a lack of information transparency. Legal protection for business actors and consumers is a crucial issue in this context. In Indonesia, regulations such as Law Number 8 of 1999 concerning Consumer Protection and Law Number 11 of 2008 concerning Electronic Information and Transactions (UU ITE) have been implemented to protect the rights of both parties. However, challenges in implementation and enforcement remain, given the dynamic nature of technology and changing consumer behavior. This article discusses relevant aspects of legal protection, the challenges faced, as well as recommendations for strengthening legal protection for businesses and consumers in the e-commerce ecosystem.
Utilizing Social Media in Developing Business Strategies in the Digital Era Belynda Athavia Suryawan
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.44

Abstract

This discussion includes influence factors, strategies and the use of social media in developing business strategies in the era of digital transformation. Social media is a digital platform that allows users to create, share and interact with content online. Social media allows two-way communication, where users not only receive information but can also provide responses or interact with existing content. The platform is designed to allow users to create personal profiles, add friends or followers, and share content in real-time. Some examples of popular social media include Facebook, Instagram, Twitter, TikTok, and LinkedIn. Digital transformation is a process that organizations implement to integrate digital technology in all areas of business. This process fundamentally changes the way organizations deliver value to customers. This article explains that the use of social media is important to attract consumers and direct them to communicate electronically and conventionally. Successful use of social media requires a holistic approach, continuous adaptation and rapid response to changes in the digital environment. By designing and executing an effective digital strategy, organizations can improve visibility, customer engagement and overall business results.
The Role of Market Analysis in Improving Consumer Satisfaction in the E-Commerce and Technology Sector from an Islamic Perspective Jennatul Ma’wa; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.49

Abstract

In today's digital era, the e-commerce and technology sectors are developing rapidly. One of the keys to success in this industry is maintaining consumer satisfaction. Therefore, market analysis becomes a crucial tool for understanding consumer needs and desires. This research aims to examine how market analysis can contribute to enhancing consumer satisfaction in the e-commerce and technology sectors. Using a qualitative approach and secondary data analysis, this article concludes that market analysis can provide deep insights into consumer behavior, market trends, and their preferences, which can ultimately be used to formulate more effective strategies to improve consumer satisfaction.
Business Management Strategies to Increase the Competitiveness of MSMEs in the Digital Era Wasilatur Rohmah; Siti Hasmah Dita Sp; Mashudi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.55

Abstract

This study aims to analyze the business management strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in an effort to increase competitiveness in the digital era. The digital era presents opportunities as well as challenges for MSMEs to develop and maintain their existence. The research method used is a literature study by analyzing various relevant sources such as scientific journals, books, and research reports related to business management, MSME competitiveness, and digital transformation. The results of the study indicate that adaptation to digital technology, product and service innovation, competent human resource development, and collaboration and partnership strategies are key elements in an effective business management strategy to increase MSME competitiveness in the digital era. This study provides insight for MSME actors, academics, and policy makers regarding the importance of implementing the right management strategy to face the dynamics of competition in the digital era.
Online Marketing Strategy to Increase Rangginang's Competitiveness (Case Study of MSMEs in Batujaran Village, Pragaan, Sumenep) Ana Fitrotun Nisa'; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.56

Abstract

The research discusses marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research aims to find out marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research data is primary data obtained from the first source through interview data, and observation. The results of the research conducted by researchers show that (1) the marketing strategy of small and medium-sized micro businesses rangginang in Batujaran Village, Pragaan, Sumenep uses product marketing strategies, price, place of business, and promotion. Of the four strategies, the most influential is the product, because rangginang products have the quality of two kinds of sweet and original flavor variants. The price of rangginang products is also relatively cheap and affordable. Product marketing is quite developed to the regions of Rembang, Pakamban, Bluto, and Lenteng. (2) rangginang marketing with online media has not been used, because the media used to market rangginang products is still manual.
The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era Nanda Alfreda Putri; Mariyatul Kiptiyah; Revalina Aurelia Oktanti; Shabahah El Rojana; Syarifuddin Hidayatullah; Aldi Khusmufa Nur Iman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.81

Abstract

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through influencers has a significant positive influence on halal product purchase decisions, especially when the influencers are trusted and their values ​​align with the consumer's religious principles. Furthermore, other factors such as electronic word of mouth (e-WOM), content marketing, and brand image have also been shown to strengthen consumer purchase intentions. These findings emphasize the importance of an integrated digital strategy, where the choice of social media platform, the relevance of religious values, and the combination with other digital marketing strategies determine campaign effectiveness. Practically, this study provides recommendations for businesses to utilize influencers who align with the characteristics of Muslim consumers, optimize educational content, and develop honest, transparent, and ethical marketing communications in accordance with Sharia principles.
Internet Users and Basic Concepts of Consumer Behavior Sholehuddin Sholehuddin; Moh. Karim
Interkoneksi: Journal of Computer Science and Digital Business Vol. 4 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v4i1.85

Abstract

Advancements in information technology have significantly influenced consumer behavior, particularly regarding the use of the internet to access information, conduct transactions, and make purchasing decisions. This study aims to examine the characteristics of internet usage, fundamental concepts of consumer behavior, the purchasing decision-making process, and the key technologies supporting online marketing. A library research method was employed, utilizing a qualitative descriptive approach through a review of books, scholarly journals, and articles. Data were analyzed using content analysis to identify theoretical connections and develop a comprehensive understanding. The findings indicate that internet users exhibit specific characteristics, such as network access, technological proficiency, social interaction, digital content consumption, and security awareness. Consumer behavior is shaped by evolving needs and desires, which in turn influence purchasing decisions across stages ranging from need recognition, information search, and alternative evaluation to post-purchase behavior. Furthermore, the success of online marketing is heavily influenced by digital technologies—such as websites and CMS, social media, e-commerce, SEO/SEM, email marketing, web analytics, mobile applications, and AI/chatbots. The study underscores the importance of understanding consumer behavior in conjunction with the use of digital technology to ensure online marketing strategies are effective, efficient, and capable of enhancing customer satisfaction.
Procedures and Guidelines for Establishing an E-Commerce Business and Advertising in Electronic Transactions Moh Ramli; Moh. Karim
Interkoneksi: Journal of Computer Science and Digital Business Vol. 4 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v4i1.86

Abstract

The development of information technology has driven a significant increase in the growth of e-commerce as a manifestation of digital transformation in the trade sector. E-commerce offers broad opportunities for business actors through ease of transactions and greater market access, but also presents challenges in terms of regulation, consumer protection, and marketing strategy. This article outlines the procedures and methods for building an effective e-commerce business and the digital advertising mechanisms in electronic transactions in accordance with the legal framework in Indonesia. This research uses a literature review method with a normative-descriptive approach. The results confirm that e-commerce success is determined by compliance with business legality, data security, tax compliance, and the implementation of ethical and transparent advertising strategies. Furthermore, advertising in e-commerce functions not only as a medium for product promotion but also as a communication tool to build consumer trust and strengthen brand image. Therefore, the development of e-commerce that is compliant with legal provisions, ethical, and adaptive to technological developments is a key factor in creating a competitive and sustainable digital business climate.
The Role of Innovation and Technology in Enhancing the Competitiveness of the Global Halal Industry Lailatun Nuroniyah; Nawaliyah Nawaliyah; Mahmudi Ja’far; Moh Aminulloh; Hawa Gazani
Interkoneksi: Journal of Computer Science and Digital Business Vol. 4 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v4i1.87

Abstract

This study aims to analyze the role of innovation and technology in enhancing the competitiveness of the global halal industry, which is currently growing rapidly in line with the increasing demand for quality halal products that comply with Sharia principles. Using a descriptive qualitative approach, this study examines various literature, policy reports, and industry documents related to the application of technologies such as Artificial Intelligence, the Internet of Things, blockchain, and the digitalization of halal certification. The results show that innovation has a significant contribution to creating added value, increasing production efficiency, and expanding the market share of the halal industry. Technology integration has been proven to strengthen supply chain transparency, accelerate the halal certification process, and increase consumer trust through a more accurate traceability system. Furthermore, digitalization has also driven the transformation of halal MSMEs through the optimization of digital marketing and the utilization of e-commerce platforms. However, the adoption of innovation and technology still faces obstacles such as limited resources, low digital literacy, and a lack of supporting infrastructure, especially among MSMEs. This study concludes that collaboration between the government, certification bodies, academics, and industry players is essential to strengthening a sustainable and globally competitive halal innovation ecosystem.
From Markets to Mobile Phones: The Evolution of Buying and Selling in the All-Digital Era Desi Endang Maisuri; Faridatul Jannah
Interkoneksi: Journal of Computer Science and Digital Business Vol. 4 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v4i1.88

Abstract

This study examines the transformation of buying and selling systems from conventional models to the digital systems that have become increasingly dominant in the modern era. The research aims to understand how the development of digital technology influences transaction patterns, consumer behavior, and the strategies employed by business players to adapt to these changes. A qualitative method utilizing a library research approach was employed, involving the collection and analysis of relevant written sources such as books, scholarly journals, research reports, and online articles. The findings indicate that digitalization has brought about a significant shift in trading activities. Transactions that were once conducted face-to-face have transitioned to digital platforms, offering convenience, speed, and broader market reach. While creating opportunities for businesses—particularly MSMEs—this shift also presents new challenges, such as heightened competition, data security risks, and the need for digital literacy among the public. Overall, the evolution of buying and selling in the digital era demonstrates that success in navigating these changes depends heavily on adaptability, the utilization of technology, and an understanding of ethics in online transactions.

Page 4 of 5 | Total Record : 42

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