cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Paska Marto Hasugian
Contact Email
paskamarto86@gmail.com
Phone
+6281264451404
Journal Mail Official
admin@seaninstitute.or.id
Editorial Address
Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Published by SEAN INSTITUTE
ISSN : -     EISSN : 29865689     DOI : https://doi.org/10.54209
Core Subject : Economy, Science,
Economics, Econometrics & Finance Library & Information Science
Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) is a journal in the field of Management, Accounting and the Cluster of Economic Sciences with the scope of Development Economics, Accounting, Sharia Economics, Banking, Taxation, Commercial Insurance (Loss), Economic Education, Accounting Education, Cooperative Economics Education, Management, Sharia Management, Financial Administration (Office, Tax, Hotel, Logistics, and others), Marketing, Transportation Management, Industrial Management, Informatics Management, Secretariat, Business Economics, E-business, Consumer Behavior, Entrepreneurship, Finance, Public Policy, Human Resource Management, Organizational Behavior, Management Marketing, Quality of Service, Banking Accounting, Accounting Information Systems, Accounting Education, Taxation, Capital and Investment Markets, SME Accounting, Rural Credit Institution Accounting, And other related fields of science.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 79 Documents
 3   4   5   6   7 
Literature Analysis on the Role of Technology in Economic Growth Siska Simamora
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.649

Abstract

Innovation-based economy has become a major driver of economic growth in various countries. Innovation, especially in the form of technological advancement, contributes to increased productivity, efficiency, and global competitiveness. This study is a literature analysis that explores the relationship between technology and economic growth, by reviewing previous studies that discuss the impact of innovation on the industrial sector, workforce, and economic policy. The results of the review show that the application of digital technology, automation, and artificial intelligence play a significant role in creating a more dynamic and adaptive economic model. In addition, investment in research and development (R&D) and policies that support the innovation ecosystem are key factors in driving sustainable economic growth. However, challenges such as the technology gap and human resource readiness are still obstacles in the implementation of an innovation-based economy. This study is expected to provide insight for policy makers and academics in developing economic strategies based on technological innovation.
Current National Economy and Outlook 2022: Pandemic Impact and Recovery Projections Sipra Barutu
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.650

Abstract

The COVID-19 pandemic has had a significant impact on the national economy, causing contractions in various sectors and changes in the dynamics of economic policy. In 2022, economic recovery is a top priority with various fiscal and monetary policies implemented to accelerate economic growth and stability. This study uses a literature review method to analyze the impact of the pandemic and projections for Indonesia's economic recovery. The results of the study show that the Indonesian economy has shown good resilience post-pandemic, with indicators such as investment, exports, and domestic consumption supporting positive growth. However, global challenges such as inflation, economic uncertainty, and commodity price fluctuations remain risks that must be anticipated. With effective policy management, sustainable economic recovery is expected to be realized, supporting inclusive growth and public welfare.
Sustainable Business Practices in the Defense Industry : Between Efficiency and National Security Arief Prayitno
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.667

Abstract

Defense industry own role strategic in guard state sovereignty, but also faces challenge For apply practice business sustainable. Research This aiming For analyze balance between efficiency business and security national in implementation of sustainable business practices in the sector defense. With use approach qualitative, research This to study what is sustainability strategy can applied without sacrifice interest strategic state. Research results show that Implementation practice business sustainable in industry defense bring various benefits, such as efficiency cost, increase Power competition, innovation technology, and reduction impact environment. Implementation This allow industry defense operate more efficient through innovation technology friendly environment, diversification energy, and optimization chain supply. In addition, sustainability also helps industry face challenge geopolitics, regulation environment, and global market changes. Impact social seen from creation field Work quality as well as improvement welfare through development technology green and collaboration academic. However, there are necessary risks anticipated, such as dependence on technology foreign, threat cyber, and potential decrease readiness military consequence efficiency excessive. Therefore that, balance between efficiency business and needs strategic defense become crucial. Government and stakeholders interest need ensure that the sustainability strategy is implemented still support resilience national, guard independence technology, and improve readiness military in face future threats.
Competition Law: Antitrust and Market Protection Radea Respati Paramudhita
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition law plays a strategic role in maintaining a healthy, fair, and competitive market. In Indonesia, competition regulations are stipulated in Law Number 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition, which aims to prevent market domination, protect consumers, and create fairness for all business actors, including small and medium enterprises. This study aims to analyze the effectiveness of the implementation of competition law and the challenges faced in its enforcement, particularly amidst the development of the digital economy. The research method used is normative juridical with a qualitative approach through a study of relevant laws and regulations, legal literature, and academic studies. The results indicate that although the legal framework for competition in Indonesia is quite comprehensive, its implementation still faces institutional obstacles, limited executive authority of the Business Competition Supervisory Commission (KPPU), and new challenges resulting from the dominance of platform-based digital companies. Therefore, regulatory strengthening, institutional capacity building, and adaptation of competition law are needed to effectively and sustainably respond to modern market dynamics.
The Effect of Promotional Strategies, Pricing Strategies, and Perceived Product Quality on Consumer Purchase Intention of Glad2Glow Products via TikTok Shop as a Digital Marketing Platform Putri Leoni; Septia Angraini Barus; Trendy Gabriel Sihombing; Ricky Rafii Ritonga; Zenni Riana
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of promotional techniques, price considerations, and perceived product quality on consumer purchase intentions for Glad2Glow products through TikTok Shop. The study population consisted of individuals who had seen Glad2Glow product advertisements through TikTok Shop. Sampling was conducted purposively, involving 120 respondents. Data were collected using a survey and analyzed using multiple linear regression using SPSS software. The results showed that promotional techniques, pricing, and perceived product quality significantly influenced consumer purchase intentions. These findings indicate that purchase intentions can be enhanced through more effective digital marketing strategies, competitive pricing, and improved perceptions of product quality. These research findings offer important implications for marketing managers. First, companies need to focus on implementing attractive and relevant promotional techniques through digital platforms like TikTok Shop to attract consumers' attention. Second, competitive pricing that aligns with consumers' perceived value can increase product appeal and increase purchase intentions. Finally, companies should improve consumer perceived product quality, as perceived quality can strengthen loyalty and increase repeat purchases. Managers can leverage consumer data to optimize more personalized and effective marketing strategies on digital platforms.
IPhone Purchase Decisions among Students: A Review of Product Attributes, Lifestyle, and Brand Image Cherise, Cherise; Jarungjung Hutagaol; Evellyn Calista; Nirwana Br Bangun
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of product attributes, lifestyle, and brand image on iPhone purchasing decisions among students of the Faculty of Information Systems at Universitas Prima Indonesia. The study employed a quantitative explanatory approach with a sample of 82 respondents selected from a population of 460 students using the Slovin formula. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS. The results showed that product attributes, lifestyle, and brand image had positive and significant partial effects on purchasing decisions. Product attributes had the strongest effect, followed by brand image and lifestyle. Simultaneously, the three independent variables also had a significant effect on purchasing decisions, with an Adjusted R Square value of 0.581, indicating that 58.1% of the variation in purchasing decisions could be explained by the model. These findings suggest that students tend to consider functional product value, compatibility with their lifestyle, and the strength of brand image when deciding to purchase an iPhone. This study implies that companies should strengthen product quality, maintain a strong brand image, and align marketing strategies with consumer lifestyles in order to increase purchasing decisions.
Content Marketing, Influencer Marketing, and Online Customer Reviews as Determinants of TikTok Shop Customer Satisfaction Totti Terichy; Melfrianti Romauli Purba
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effects of content marketing, influencer marketing, and online customer reviews on TikTok Shop customer satisfaction among students of the Faculty of Economics, Universitas Prima Indonesia, Medan. The study employed a quantitative approach with an associative research design. Primary data were collected through questionnaires distributed to active TikTok Shop users, and 321 respondents were selected from a population of 1,622 students using purposive sampling and the Slovin formula with a 5% margin of error. The data were analyzed using SPSS 25 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The findings reveal that content marketing, influencer marketing, and online customer reviews each have a positive and significant effect on customer satisfaction. Among the three variables, influencer marketing was found to be the most dominant factor affecting customer satisfaction. Simultaneously, the three independent variables also have a significant joint effect on TikTok Shop customer satisfaction. These findings indicate that customer satisfaction in digital commerce is shaped by the combined influence of relevant and reliable content, credible influencer promotion, and authentic customer reviews. This study contributes to the digital marketing literature by emphasizing the importance of integrated marketing strategies in enhancing customer satisfaction on shoppertainment-based e-commerce platforms such as TikTok Shop.
Market Dynamics in Digital Business in Indonesia: a Study of Competition, Innovation, and Consumer Trends Quraysin, Icin; Cahyawati, Atik; Muhammad Aatulla, Ayat; Ginanjar, Egi; Azizah, Okafia; Humairoh, Yayu
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of competition, innovation, and consumer trends on market dynamics in digital businesses in Indonesia. The rapid development of the digital economy requires businesses to be able to adapt to changes in the business environment, technology, and consumer behavior. The study used a quantitative approach with a survey method of 100 respondents consisting of business owners, managers, and employees in the digital business sector in Indonesia. The sampling technique used purposive sampling with the criteria of respondents having at least one year of experience in digital businesses. Data collection was conducted through an online questionnaire using a Likert scale. Data analysis used multiple linear regression with the help of validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially, competition has a positive and significant effect on market dynamics, innovation has a positive and significant effect and is the most dominant variable, and consumer trends also have a positive and significant effect on market dynamics. Simultaneously, competition, innovation, and consumer trends have a significant effect on market dynamics with a contribution of 61.2%. These findings indicate that the success of a digital business is largely determined by the company's ability to face competition, create sustainable innovation, and understand changing consumer needs. This study is expected to be a reference for the development of digital business strategies in Indonesia.
The Influence of Facilities and Service Quality on Public Satisfaction at the East Binjai District Office Siti Aisyah Nasution; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Excellent public service is a key indicator of regional government performance in supporting community welfare and facilitating public needs. The East Binjai Sub-district Office, as the frontline of administrative services at the sub-district level, often faces complaints related to inadequate facilities and suboptimal service quality, which affects the level of community satisfaction. This study aims to analyze the influence of facilities and service quality on community satisfaction at the East Binjai Sub-district Office using a quantitative method with an explanatory survey approach. Data were collected through questionnaires distributed to 30 respondents selected using simple random sampling from the community receiving services. The independent variables in this study are service facilities (X1), including waiting rooms, parking areas, air conditioning, toilets, and queuing systems, and service quality (X2), including responsibility, assurance, empathy, and responsiveness, while the dependent variable is community satisfaction (Y), measured through overall satisfaction, loyalty, and willingness to recommend. Data analysis was conducted using multiple linear regression, t-tests, F-tests, coefficient of determination (R²), and Pearson correlation with SPSS version 26. The results indicated that 72% of respondents expressed satisfaction with the services provided. Facilities (r = 0.645; t = 6.23; p = 0.000) have a significant effect on community satisfaction, contributing 41.6%, while service quality (r = 0.782; t = 9.45; p = 0.000) has a more dominant influence, contributing 61.2%. Simultaneously, both variables (X1 and However, several facility-related aspects were identified as weak, including limited parking space (65%), unclean toilets (58%), and long queues (52%). In conclusion, service quality has a more dominant influence on community satisfaction compared to physical facilities, with the regression model formulated as Ŷ = 12.45 + 0.32X1 + 0.51X2. Based on these findings, it is recommended to optimize the Online Single Submission (OSS) system, enhance civil servant soft skills through training, improve parking and sanitation facilities, and implement QR code-based digital queue systems to increase service efficiency.
Binjai city residents' preferences for investing in gold at the Binjai Outlet Sharia Pawnshop Agent Yasmin Nazwa; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the preferences of Binjai City residents for investing in gold at the Pegadaian Syariah Outlet Binjai, influenced by various factors such as economic, religious, social, ease of service, and financial literacy levels. Gold investment is viewed as a safe, stable instrument capable of protecting asset value from inflation, making it increasingly popular among various groups, including the younger generation. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of customers and Pegadaian Syariah. The results show that the increasing public interest in investing in gold is not only driven by economic benefits, but also by a sense of security, trust in sharia institutions, and easy access to the services offered. Furthermore, Pegadaian Syariah plays a significant role in improving public financial literacy through gold savings products that can be started with small capital and a system that complies with sharia principles. However, obstacles remain, such as a low understanding of the gold investment mechanism among some residents and suboptimal socialization. Thus, it can be concluded that the preference of the people of Binjai City in investing in gold is the result of the interaction of various factors that influence each other and indicate a change in the pattern of people's economic behavior towards a more productive and sharia-based direction.

Page 5 of 8 | Total Record : 79

 3   4   5   6   7 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 03 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026 Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026 Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR Vol. 4 No. 01 (2025): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), october 202 Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202 Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024 Vol. 1 No. 02 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2023 Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 2023 Vol. 1 No. 01 (2022): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), Oktober 202