Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) is a journal in the field of Management, Accounting and the Cluster of Economic Sciences with the scope of Development Economics, Accounting, Sharia Economics, Banking, Taxation, Commercial Insurance (Loss), Economic Education, Accounting Education, Cooperative Economics Education, Management, Sharia Management, Financial Administration (Office, Tax, Hotel, Logistics, and others), Marketing, Transportation Management, Industrial Management, Informatics Management, Secretariat, Business Economics, E-business, Consumer Behavior, Entrepreneurship, Finance, Public Policy, Human Resource Management, Organizational Behavior, Management Marketing, Quality of Service, Banking Accounting, Accounting Information Systems, Accounting Education, Taxation, Capital and Investment Markets, SME Accounting, Rural Credit Institution Accounting, And other related fields of science.
Articles
43 Documents
<![CDATA[The Effect Of Trust And Satisfaction On Customer Loyalty Of Ms Glow Skincare Products (Study On Malang City Students) ]]>
<![CDATA[Ulya, Anisah Dien]]>;
<![CDATA[Masreviastuti, Masreviastuti]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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DOI: 10.58471/mar-ekonomi.v2i2.519
<![CDATA[In the current era of globalization, the development of beauty industry especially skin care is increasing from year to year. With the increasing growth of the beauty industry, business owner must be able to change their products, so that companies are able to maintain the trust and satisfaction of their customers. That way, customers will become loyal to a product. This study aims to analyze the effect of trust and quality satisfaction on customer loyalty for Ms Glow's skin care products. This research was a quantitative explanatory research. The data collection uses a questionnaire which is distributed to 100 respondents who had purchased. This research used a purposive sampling technique. The data analysis used was multiple linear regression analysis and hypothesis testing. The results of this study indicate that trust has a positive but not significant effect on customer loyalty and satisfaction has a positive and significant effect partially or simultaneously on customer loyalty for MS Glow skincare products (a study on university students in Malang City). From the results of this study can be concluded that the variables of trust and satisfaction have a positive effect on customer loyalty. It is hoped that Ms Glow can increase and maintain the trust and satisfaction of their customers, so that customer loyalty is maintained and sales is increased.]]>
<![CDATA[Implementation of Lean Manufacturing as the Main Foundation of Effective Operational Management ]]>
<![CDATA[Imam Wibowo]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 2023 ]]>
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DOI: 10.58471/mar-ekonomi.v2i1.528
<![CDATA[Lean Manufacturing is known as an approach that focuses on eliminating waste and increasing the efficiency of the production process. This research aims to explore and analyze the implementation of Lean Manufacturing as the main basis for achieving effective operational management. This research uses a qualitative approach with descriptive methods. The results of this research indicate that the implementation of Lean Manufacturing as the main foundation for effective operational management has a significant positive impact on company performance. Through planned and sustainable steps, the company succeeded in reducing waste in the production process, increasing operational efficiency, and creating a more structured and productive work environment. Continuous monitoring and evaluation proves that the continuous improvements adopted, such as the implementation of 5S, Kaizen, and the Just In Time concept, consistently result in increased production cycle time efficiency and improved product quality. In addition, active employee participation in continuous improvement initiatives has been proven to make a positive contribution to a company culture that is responsive to change. By integrating the PDCA cycle, the company succeeded in maintaining the continuity of the Main Foundation of Effective Operational Management based on Lean Manufacturing, creating a solid foundation for operational growth and continuity in a dynamic business environment.]]>
<![CDATA[Digital marketing strategy in increasing brand awareness of technology startups ]]>
<![CDATA[Popo Suryana]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024 ]]>
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DOI: 10.58471/mar-ekonomi.v2i2.532
<![CDATA[Startups in the technology sector often face challenges in introducing their brands in a competitive market. Therefore, this research will explore various digital marketing approaches and strategies that can help technology startups to increase their brand awareness levels. Qualitative research methods with a descriptive approach were used in this research. The research results show that digital marketing strategies, including search engine optimization, quality content, collaboration with influencers, and digital advertising, play a crucial role in increasing brand awareness for technology startups. By focusing on the target audience, creating relevant content, and interacting through social media, startups can achieve greater exposure. Collaborations with influencers and digital advertising help introduce brands to established audiences, while rigorous data analysis supports informed decision-making. As a result, digital marketing becomes a strong foundation in building brand awareness, helping startups to compete and grow in a competitive business environment.]]>
<![CDATA[Agribusiness Product Marketing Analysis: Opportunities and Challenges in the Digital Era ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 2023 ]]>
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DOI: 10.58471/mar-ekonomi.v2i1.540
<![CDATA[Digital transformation has impacted various sectors including agribusiness, with changes in consumer behavior patterns, digital marketing technology and increasingly easy access to information through online platforms. This research aims to investigate and analyze the dynamics of marketing agribusiness products in facing the opportunities and challenges that arise in the digital era. This research uses a qualitative approach. The results of this research indicate that agribusiness actors need to actively adopt digital marketing strategies to optimize market potential in the digital era. The findings emphasize that success in agribusiness marketing depends not only on increasing global market access through online platforms, but also on the ability to build consumer trust. A focus on product quality, sustainability practices and transparency in business communications are key to gaining and retaining consumer support. Challenges such as limited access to technology and consumer data protection were also identified as areas requiring serious attention. Therefore, the research recommendations highlight the importance of investing in technology infrastructure, digital skills training, and compliance with privacy regulations to create a successful digital marketing environment in the agribusiness industry.]]>
<![CDATA[ASN Talent Management: Strategy for Creating Future Leaders ]]>
<![CDATA[Paroli Paroli]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 1 No. 02 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2023 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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DOI: 10.58471/mar-ekonomi.v1i02.543
<![CDATA[Quality leaders are a valuable asset for the sustainability and success of a government or institution. This research will focus on the identification, development and retention of talented individuals in organizations through a holistic talent management approach. This research aims to investigate effective talent management strategies in creating future leaders in the State Civil Service or ASN environment. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of the ASN talent management strategy with a focus on talent identification and development, internal promotion through the cadre formation process, preparation of dynamic career plans, formation of a supportive organizational culture, involvement of talented individuals, as well as continuous evaluation and adjustment, has had an impact positive in creating quality future leaders who are aligned with the organization's long-term goals. This holistic approach provides a strong foundation for the growth of individual talent, strengthens engagement with the organization, and creates an environment that is responsive to change, producing leaders who are not only professionally competent but also committed to the organization's values and vision.]]>
<![CDATA[The Role of Big Data Technology in HRM Decision Making ]]>
<![CDATA[Budi Rismayadi]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024 ]]>
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DOI: 10.58471/mar-ekonomi.v2i2.551
<![CDATA[This research aims to explore and analyze the role of Big Data technology in the context of Human Resource Management (HRM) decision making. The development of information technology, especially Big Data, has enabled organizations to collect, store and analyze large and varied volumes of data quickly. In the context of HRM, Big Data technology promises great potential in improving the quality of decision making related to employee management, recruitment, employee development, performance evaluation and talent management. The research method used is a qualitative approach with descriptive methods. The research results show that the application of Big Data technology in Human Resource Management (HRM) decision making provides great potential for increasing the effectiveness and efficiency of the workforce management process. By analyzing employee data from various sources, organizations can identify trends, patterns and opportunities that are undetectable through conventional methods, and predict future workforce needs. However, challenges such as data privacy, the complexity of data integration, and the need for strong analytical skills, must be overcome so that the application of Big Data in HRM can provide maximum benefits for companies. With a holistic and integrated approach, organizations can harness the potential of Big Data to improve HR strategies, improve employee performance, and achieve larger business goals.]]>
<![CDATA[The Influence of KAP Reputation, Ethics, Integrity, and Auditor Experience on Audit Quality (Case Study on Public Accounting Firms in Jakarta Area) ]]>
<![CDATA[Nanditya Andini]]>;
<![CDATA[Cris Kuntadi]]>;
<![CDATA[Rachmat Pramukty]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR ]]>
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DOI: 10.58471/mar-ekonomi.v3i02.645
<![CDATA[The purpose of this study was to determine whether KAP reputation, ethics, integrity, and auditor experience affect audit quality at public accounting firms in the Jakarta area. The population in this study were auditors who worked at public accounting firms in the Jakarta area. The sampling technique used was purposive sampling method. The sample used in this study were auditors who worked at 8 public accounting firms in the Jakarta area with a total of 46 respondents. The data used in this study are primary data obtained from questionnaires distributed directly and sent via gform by researchers to auditors in KAP who have been sampled for research. The analysis method of this research uses the Statistical Package for Social Science (SPSS) software version 25. This hypothesis was tested using descriptive statistical analysis, classical assumption test, multiple linear regression analysis test, and hypothesis testing. The results of this study indicate that (1) KAP reputation has a positive effect on audit quality (2) ethics has no effect on audit quality (3) integrity has no effect on audit quality (4) auditor experience has a positivet effect on audit quality.]]>
<![CDATA[The Influence of Brand Image, Product Quality and Price Perception on Purchase Decisions on Camille Beauty Masks (Case Study on FEB Students of the Management Study Program Class of 2021, Universitas Bhayangkara Jakarta Raya) ]]>
<![CDATA[Rahma Afrilia Putri]]>;
<![CDATA[Neng Siti Komariah]]>;
<![CDATA[Haryudi Anas]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR ]]>
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DOI: 10.58471/mar-ekonomi.v3i02.646
<![CDATA[This study aims to analyze the influence of Brand Image, Product Quality and Price Perception on the purchase decision of Camille Beauty Mask products. The research method used is the puposive sampling method by distributing questionnaires to respondents. The data analysis technique in this study uses SPSS version 26 analysis. The results show that Brand Image does not have a significant effect on purchase decisions, although it is statistically significant. On the other hand, the variables of Product Quality and Price Perception are the more dominant factors in influencing the purchase decision on Camille Beauty masks. This research provides important implications for companies to pay more attention to Product Quality and Price Perception factors to improve purchasing decisions among consumers.]]>
<![CDATA[Celebrity Endorsement Analysis in Skintific Product Reviews on Tiktok on Generation Z Purchase Decisions (Case Study on Skintific Product Users in Bekasi) ]]>
<![CDATA[Tami Nazua Putri]]>;
<![CDATA[Djuni Thamrin]]>;
<![CDATA[Matdio Siahaan]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR ]]>
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DOI: 10.58471/mar-ekonomi.v3i02.647
<![CDATA[This study aims to analyze the influence of celebrity endorsement in Skintific product reviews on the TikTok platform on purchasing decisions in Generation Z. The focus of this research is on users of Skintific products in the Bekasi area. The research method used is qualitative, with a case study approach. Data was collected through in-depth interviews with 15 informants who are Skintific users and actively follow product reviews on TikTok. The results of the study indicate that celebrity endorsement in Skintific product reviews on TikTok has a positive and significant influence on purchasing decisions in Generation Z. This study provides an in-depth understanding of how celebrity endorsement in product reviews on TikTok influence the perceptions, attitudes, and ultimately purchasing decisions of Generation Z towards Skintific product.]]>
<![CDATA[Promotion Strategies in Increasing Sales of Herborist Products through Social Media Instagram, Shopee and Tiktok Shop (Case Study on Herborist User Community in Muarabakti Village, Babelan, Bekasi Regency) ]]>
<![CDATA[Tazqiatun Napsiah]]>;
<![CDATA[Djuni Thamrin]]>;
<![CDATA[Matdio Siahaan]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR ]]>
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DOI: 10.58471/mar-ekonomi.v3i02.648
<![CDATA[This research investigates the promotional strategies that Herborist employs to boost its sales in the digital age, focusing specifically on platforms like TikTok, Instagram, and Shopee. Utilizing a qualitative methodology, the study collects descriptive data through interviews and observations to assess the effectiveness of these strategies. The results reveal that Herborist engages consumers by creating captivating and informative content specifically designed for each social media platform, significantly influencing consumer interest and buying behaviors. Furthermore, the study underscores the critical role of consumer feedback in enhancing promotional methods and highlights the necessity for Herborist to proactively respond to customer demands and preferences. In conclusion, the findings illustrate that a cohesive and responsive promotional strategy is vital for increasing sales and building consumer loyalty within a competitive market environment.]]>
