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Ahmad Ulil Albab Al Umar
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J-CEKI
Published by CV ULIL ALBAB CORP
ISSN : -     EISSN : 28285271     DOI : 10.56799
Core Subject : Humanities, Social,
Humanities Social Sciences
J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu Sosial: Ekonomi, Antropologi, Sosiologi, Ilmu Komunikasi, Ilmu Pendidikan, Ilmu Politik, Hukum, Psikologi, Geografi, Studi Budaya dan Etika, Studi Gender dan Seksualitas, Studi Area, Arkeologi, dan bidang terkait lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 40 Documents
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Search results for , issue "Vol. 3 No. 1: Desember 2023" : 40 Documents clear
Analisis Puisi “ Sejadah Panjang” Karya Taufiq Ismail Dengan Menggunakan Pendekatan Mimetik Cindy Agustin; Munaris Munaris; Heru Prasetyo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1843

Abstract

This mimetic approach assumes that poetry is a duplicate of the human world and a picture of the life of the universe. The extent to which poetry represents writers in the real world is explored alongside works of fiction or non-fiction and other works. Literature is dialectical, that is, it gives a journey back and forth to literary works and gives meaning in the end to the world of reality or imagination. The reality of an essential literary work will lose something when it is published, the disappointed participation in reading literature denies something that is no less important, namely for humans there are choices and shortcomings that exist.
Pengaruh Promosi, Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian di Blue Jasmine Restaurant Ali Agung Komara; Chatarina Yunita
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1844

Abstract

This study aims to determine the effect of promotion, perceived price, and brand image on purchasing decisions at Blue Jasmine Restaurant. This research uses survey-based quantitative research by means of a purposive sample of 100 respondents. This study uses data collected directly from respondents which include their perceptions of the promotion aspect, perceived price, and brand image. Based on the results of this study, promotion does not have a significant effect on purchasing decisions, perceived price has a significant influence, and brand image also has a significant effect on purchasing decisions. Finally, it shows that price perception and brand image together have a significant effect on purchasing decisions, while promotions have no effect on purchasing decisions at Blue Jasmine Restaurant.
Analisis Foregrounding Pada Puisi “Antara Tiga Kota” Karya Emha Ainun Nadjib Pinulih Mulqi Anisawenda Rumidah; Munaris Munaris; Heru Prasetyo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1849

Abstract

Dalam sebuah puisi, biasanya pengarang menggunakan foregrounding untuk menarik fokus perhatian pembaca. Selain itu, foregrounding juga digunakan pengarang sebagai sarana pengedepanan hal yang ingin disampaikan. Kajian ini bertujuan untuk mengungkap foregrounding dalam puisi “Antara Tiga Kota” karya Emha Ainun Nadjib. Untuk mencapai tujuan tersebut, kajian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan teknik catat. Hasil kajian menunjukkan bahwa dalam puisi “Antara Tiga Kota” karya Emha Ainun Nadjib terdapat banyak foregrounding yang dihasilkan dari gaya bahasa repetisi, personifikasi, alegori, metafora, asonansi, dan aliterasi. Gaya bahasa tersebut memberikan efek-efek pengedepanan, penegasan, pementingan, dan pengaktualan. Kata-kata kunci: Analisis, foregrounding, puisi Abstract In a poem, the author usually uses foregrounding to attract the focus of the reader's attention. Besides that, foregrounding is also used by the author as a means of prioritizing what he wants to convey. This study aims to reveal the foregrounding in the poem "Antara Tiga Kota" by Emha Ainun Nadjib. To achieve this goal, this study uses a qualitative approach. Data collection techniques using note-taking techniques. The results of the study show that in the poem "Antara Tiga Kota" by Emha Ainun Nadjib there is a lot of foregrounding resulting from repetition, personification, allegory, metaphor, assonance, and alliteration. The style of language gives the effects of prominence, emphasis, emphasis, and actualization. Keywords: Analysis, foregrounding, poetry
Pengaruh Media Sosial, Citra Merek, dan Persepsi Harga Terhadap Keputusan Pembelian Pada Produk Eiger Adventure Sandy Eko Prakoso; Rully Arifiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1851

Abstract

This research aims to evaluate the influence of social media, brand image, and price perception on purchasing decisions regarding Eiger Adventure products. The method used in this study is quantitative, involving the collection of numerical data and statistical analysis. The research population consists of consumers of Eiger Adventure. The sample size studied is 100 respondents, selected using accidental sampling. The collected data is then analyzed using multiple linear regression analysis because there are more than one independen variables that are being evaluated. The results of this study conclude that social media, brand image, and price perception have both partial and simultaneous influence on purchasing decisions regarding Eiger Adventure products.
Pengaruh Citra Merek, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Scarrlet Annisah Shinta; Hariadi Hadisuwarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1853

Abstract

In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion, and price perception affect significantly purchase decision at Scarlett Whitening.
Pengaruh Promosi, Kualitas Pelayananan dan Persepsi Harga Terhadap Keputusan Menginap di Whiz Hotel Cikini Jakarta eliya rachmawati; hariadi hadiswarno
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1854

Abstract

In the hospitality industry, consumer purchasing decisions are the most important aspect of company life because they can affect profitability, especially Whiz Hotel Cikini. This study aims to analyze the effect of promotion (X₁), service quality (X₂), and perceived price (X₃) as intervention variables on the decision to stay (Y) at Whiz Hotel Cikini. This study uses a quantitative research design using survey methods and accidental sampling. Participants consisted of (n = 90) individuals who had made purchases at Whiz Hotel Cikini. The data gathered from survey participants was subjected to multiple regression analysis for analysis purposes. The primary data was directly acquired from the respondents. Based on the results of the study, it shows that promotion (X₁), service quality ((X₂), and perceived price (X₃) have a significant effect on the decision to stay (Y) simultaneously, while promotion (X₁), partially has no positive and insignificant effect on the decision to stay (Y), and the results of the study show that service quality (X₂) has a positive and significant effect on the decision to stay (Y), and perceived price (X₃) has a significant positive effect on the decision to stay (Y) at Whiz Hotel Cikini. In summary, it can be inferred that factors such as promotional activities, the quality of service, and the perceived price play a crucial role in determining customers' choice to continue their stay at Whiz Hotel Cikini.
Strategi Kreatif Guru dalam Implementasi Program Meningkatkan Literasi Numerasi Di Sekolah Dasar Siswi Dewi Mardianti; Teguh Prasetyo; Gugun Gunadi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1868

Abstract

Literasi numerasi mengacu pada pengetahuan dan keterampilan yang diperlukan untuk memahami dan menggunakan berbagai angka dan simbol terkait dengan matematika dasar. Dengan beralihnya pembelajaran dari tatap muka menjadi daring, program literasi numerasi menjadi kurang efektif, yang menekankan pentingnya kreativitas guru dalam merancang pembelajaran daring. Penelitian ini bertujuan untuk mengeksplorasi strategi guru dalam mengimplementasikan program literasi numerasi selama pembelajaran daring. Pendekatan kualitatif dengan metode studi kasus digunakan dalam penelitian ini. Subjek penelitian meliputi kepala sekolah, guru kelas, dan tiga siswa SDN Muhara 02. Temuan penelitian ini mengungkapkan tiga tahap strategi pengajaran yang digunakan oleh guru: perencanaan, pelaksanaan, dan penilaian. Pada tahap perencanaan, guru melakukan sosialisasi pembelajaran daring baik secara luring maupun daring, serta menyiapkan materi pembelajaran yang akan digunakan selama pembelajaran daring. Pada tahap pelaksanaan, guru menggunakan strategi discovery learning dan memanfaatkan berbagai media dan alat, termasuk gambar animasi, penggaris, video animasi, presentasi PowerPoint, realia, serta aplikasi yang umum digunakan seperti WhatsApp, PowerPoint, Zoom meetings, YouTube, Google Classroom, Google Forms, dan Telegram. Tahap penilaian melibatkan evaluasi tugas daring yang dikumpulkan melalui WhatsApp, laporan kemajuan mingguan, catatan kehadiran, dan tingkat keterlibatan siswa. Temuan ini memberikan pemahaman tentang strategi yang digunakan oleh guru dalam meningkatkan literasi numerasi dalam pembelajaran daring di SD.
Pengaruh Citra Merek, Word Of Mouth, Persepsi Harga Terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan di Es Teh Indonesia Bintaro Addo Erlangga Putra; Aris Budiono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1874

Abstract

Penelitian ini bertujuan menganalisis pengaruh citra merek, word of mouth dan persepsi harga terhadap keputusan pembelian melalui kepuasan pelanggan di Es Teh Indonesia Bintaro. Pengumpulan data melalui survei dengan 100 responden. Teknik analisis data melalui Analisis Jalur. Hasil penelitian ini menunjukan adanya pengaruh Citra Merek, Word of Mouth dan Persepsi Harga secara Simultan kepada Kepuasan Pelanggan begitu juga dengan Keputusan Pembelian. Secara parsial serta citra merek, word of mouth dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Citra merek dan persepsi harga tidak berpengaruh terhadap keputusan pembelian, namun untuk word of mouth dan keuasan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel independen memiliki kemampuan langsung untuk memengaruhi variabel keputusan pembelian tanpa mengacaukan tingkat kepuasan pelanggan
Pengaruh Persepsi Harga dan Word of Mouth terhadap Kepuasan Pelanggan melalui Keputusan Pembelian Mutiara Aprilia; Rivera Pantro Sukma
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1875

Abstract

This study aimed to analyze the influence of price perception and WOM on customer satisfaction through purchasing decisions at FamilyMart Gran Rubina. Data were collected through the distribution of questionnaires to 200 respondents, using accidental sampling and the data were analyzed using Structural Equation Modeling (SEM) through PLS version 3.0 software. The results showed that price perception significantly influenced customer satisfaction, price perception significantly influenced purchasing decisions, WOM significantly influenced customer satisfaction, WOM significantly influenced purchasing decisions, and purchasing decisions also had a direct and significant influence on customer satisfaction. The indirect effects of price perception on customer satisfaction through purchasing decisions were found to be positive, as well as the indirect effects of WOM on customer satisfaction through purchasing decisions were found to be positive.
Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Pintu Dua Coffee TMII Wahyu Ari Ramadhani; Prawoto Prawoto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1882

Abstract

Tujuan Penelitian ini untuk analisis pengaruh persepsi harga dan kualitas pelayanan terhadap Loyalitas pelanggan melalui Kepuasan pelanggan baik secara langsung maupun tidak langsung dalam konteks usaha yang bergerak dibidang kedai kopi. Instrumen dikembangkan dengan menggunakan skala Likert. Responden sebesar 100 orang pelanggan dan 30 responden untuk uji validitas dan reliabilitas. Penelitian ini menggunakan metode kuantitatif, dengan menggunakan Path analysis. Hasil penelitian ini menunjukkan pengaruh langsung variabel persepsi harga, kualitas pelayanan dan Kepuasan pelanggan berpengaruh signifikan terhadap variabel Loyalitas Pelanggan. Pengaruh tidak langsung variabel persepsi harga tidak mempengaruhi secara signifikan Loyalitas Pelanggan melalui Kepuasan Pelanggan. Tetapi variabel kualitas pelayanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan secara signifikan.

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