Garuda - Garba Rujukan Digital

Niat Perilaku Generasi Z dan Milenial dalam Menggunakan Fitur Pay Later Suparman, Michelle
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.2944

Purpose: The purpose of this research was to understand why Generation Z and Millennials in Indonesia really like using PayLater by applying the Technology Acceptance Model (TAM) theory. Research Methodology: This research is a quantitative research that applies questionnaires using Google Form to 103 respondents with research subjects were Generation Z (1997 – 2012) and Millennials (1981 – 1996) in Indonesia. Random sampling was used for the sample collection. Data processing and data analysis from this research used SPSS (Statistical Package for the Social Sciences) tools and non-comparative techniques, namely, the Likert scale. Results: The results show that perceptions of usefulness, ease of use, security, and trust have a positive and significant effect on intention to use. Limitations: Educational games about natural disasters in Indonesia, including floods, landslides, earthquakes, tsunamis, volcanic eruptions, and tornadoes, including an introduction to natural disasters in Indonesia, the pre-disaster phase, and the emergency response phase. Contribution: This Research can be a good knowledge of PayLater feature providers (companies), which can provide information about consumer perceptions regarding their intention to use the PayLater feature. This information will be useful for product development. Furthermore, this research can provide valuable knowledge to understand one of the digital business features that is currently very popular, namely, PayLater. Finally, this research is good as a reference for developing or compiling research related to paylater features.

Analyzing Cyclops Application Acceptance in Telkomsel Pamasuka using IDT and TAM Kadir, Muhammad Idham; Tricahyono, Dodie
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.4498

Purpose: In this thesis, we will examine how much employee acceptance in the Pa Masuka Area, especially “Network” and “Sales', which totals around 522 people to the CYCLOPS application using the Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) methods, then an online survey is conducted. Research Methodology: Data analysis was performed using a Structural Equation Modeling (SEM) model. Results: Digitization of processes at Telkomsel continues to be carried out to increase the effectiveness of employee work, including in the Pausuka Area, especially in the Area Network Operations Sub-Directorate of Pausuka which is responsible for 18,000 sites serving 30 million customers based on April 2023 data.CYCLOPS is a supporting application for digitizing processes that makes it easier for employees, especially the "Network" and "Sales" sections, to observe network conditions (Live Monitoring), find out the potential for network development, make improvements that are right on target according to set priorities to carry out network quality tests. Conclusions: This study concludes that the combined use of Innovation Diffusion Theory (IDT) and the Technology Acceptance Model (TAM) effectively explains the factors influencing the acceptance of the Cyclops in-house application by Telkomsel employees in the Pamasuka area. Unlike consumer technologies like smartwatches or 5G, which require user observation before adoption, in-house applications like Cyclops are often used directly due to internal work demands. Limitations: This research is limited to Telkomsel employees in the Pamasuka area and focuses only on the Cyclops application within sales and network divisions. Future studies can expand to other regions, different departments, or compare multiple in-house applications Contributions: The findings provide valuable insights for companies developing internal applications. To improve adoption, developers should enhance technical features and conduct regular outreach to inform employees about the application's functions and benefits. This could turn observability into a strength, helping employees better understand and utilize internal tools like Cyclops, ultimately increasing productivity and application value.

Acceptance and Use of Agree Mart App Using UTAUT-3 in Indonesia Salman, Irfan Nurdin
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.4500

Purpose: The use of applications for trade transactions in the digital era is increasingly in demand by the public, one of which is to meet their daily needs. There is no exception in the food sector to meet the needs of kitchens and fresh products, more and more applications are trying to meet these needs. However, the commodities that are sold are commodities that are quite vulnerable both in terms of price (price sensitive) and resilience (perishable goods). Instead of creating e-commerce groceries in the food sector, PT Telkom Indonesia prefers to create a grocery marketplace, so that it is not affected by price conditions and product durability because the products sold are owned by MSMEs. Research methodology: This research method uses a mixed method by taking a sample of the population of active users in Indonesia and using samples from several respondents, and registered users who have not made transactions Results: It is hoped that this research will provide benefits to add insight and as a digital business reference and material for consideration for meeting daily needs in Indonesia in determining the right strategy both in business and application. Conclusions: The research concludes that users’ intention to use Agree Mart is strongly influenced by how useful, easy, enjoyable, and cost-effective they perceive the app to be, as well as their existing habits and innovative tendencies. Behavioral intention is a critical predictor of actual usage, while external social influence and facilitating conditions have minimal impact on intention. However, facilitating conditions and habit do significantly influence use behavior. Limitations: This study is limited by its focus on respondents who have already made transactions using the Agree Mart application, which may exclude insights from potential users or those who have discontinued use. The research is also context-specific to Indonesian users, and findings may not be generalizable to other regions or cultural settings. Contribution: This study contributes to the growing body of knowledge on technology acceptance by applying and extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to the context of an Indonesian groceries marketplace application, Agree Mart. It provides empirical evidence on the significance of performance expectancy, effort expectancy, hedonic motivation, price value, habit, and personal innovativeness in shaping users’ behavioral intentions.

Optimizing BTS Development in 3T Sulawesi via Telkomsel's Business Ecosystem Approach Asyraf, Akhmad; Tricahyono, Dodie
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.4501

Purpose: Communication services have become a primary need for Indonesian society, especially high-speed cellular data services, commonly known as broadband services through cellular networks. Accelerating the development of underdeveloped regions is mandated in Chapter IV of the Preamble to the 1945 Constitution of the Republic of Indonesia as part of the national aspiration to realize a sovereign, united, sovereign, just, and prosperous Unitary State of the Republic of Indonesia. On the other hand, telecommunications providers in rural areas, especially in 3T regions, face challenges, as the number of customers does not justify the investment costs, resulting in a burden on the company's investment and operations. This research aims to identify the actors involved, understand the interrelationships between them, and provide an overview of the current BTS development business model in 3T areas. Research methodology: Qualitative methods were used, including data collection through literature studies and in-depth interviews, utilizing an ecosystem mapping approach. Results: Using a business ecosystem approach, this research succeeded in identifying the actors and interactions between actors involved in BTS development in the 3T region, as well as producing ecosystem reconfiguration as a strategy for optimizing BTS development in the 3T region. Conclusions: The reconfiguration of the BTS development ecosystem in Indonesia’s 3T (frontier, outermost, and underdeveloped) areas highlights significant shifts in the roles and interactions among key actors, despite the absence of new stakeholders. The main actors experiencing changes in their roles and collaboration dynamics include Telkomsel, BAKTI (the government agency), PEMDA (local governments), and Fiberhome. Telkomsel’s roadmap outlines a structured approach through short-term, medium-term, and long-term planning phases, reinforcing its leadership in advancing telecommunications services in underserved regions. Limitations: However, the expansion of cellular networks through BTS construction is still uneven, especially in 3T areas (Frontier, Remote, and Underdeveloped). Contribution: This research provides recommendations for optimizing BTS development in 3T areas.

Frequency Migration Challenges and Strategic Decisions-Making in Broadband Wireless Access Networks Sulaeman, Maman; Wasesa, Meditya
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.4502

Purpose: The impetus for this study lies in the pressing need for telecommunication companies to adapt to the rapidly evolving technological landscape and regulatory environment to maintain competitiveness and meet increasing consumer demands. Method: This study conducted a comprehensive analysis using SWOT analysis, Qualitative Data Analysis, and the Analytical Hierarchy Process (AHP) to determine the best course of action. Results: This study navigates through the initial stages of identifying the strategic, operational, and financial implications of PT. XYZ Frequency Migration. It delves into the background of Broadband Wireless Access (BWA) technology, the significance of the 3.3 GHz and 10 GHz bands in telecommunications, and the broader context of industry trends necessitating this shift. Methodologically, this research integrates SWOT, stakeholder, qualitative data analysis (QDA), and the Analytical Hierarchy Process (AHP) to provide a holistic understanding of the complexities of migration. Conclusions: The migration of PT. XYZ from the 3.3 GHz to the 10 GHz band represents a strategic move to enhance broadband capacity, service quality, and market competitiveness. Through a holistic evaluation using SWOT, stakeholder input, qualitative data, and the Analytical Hierarchy Process (AHP), the initiative is shown to be both viable and forward-looking despite its complexity. Success hinges on PT. XYZ's ability to synchronize technological upgrades with regulatory compliance, financial prudence, and stakeholder engagement. Limitations: This study is limited by its reliance on qualitative assessments and structured decision-making tools that may not fully capture dynamic market or regulatory shifts. Additionally, the scope did not include real-time performance data post-migration, which could further validate the strategic assumptions. Contributions: This study contributes to the academic and practical understanding of network migration within the telecommunications sector, offering nuanced insights into the complexities of transitioning to higher frequency bands.

Strategy for Automation and Digitalization in Indonesian Aerospace Manufacturing Ekawati, Dian; Yudoko, Gatot
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4510

Purpose: Strategy formulation is part of organization design study to evaluate decision thoroughly, then enable organization to achieve company goal. This study aims to formulate strategy of automation and digitalization for PT XYZ, to be ready for welcoming future growth of demand by maintain competitive cost within the same industry. Method: The study collects primary data from focus group discussion with selected participant of PT XYZ, located in Bandung, Indonesia, with participant selection based on information rich person reference. Data collection and analysis utilize qualitative and quantitative approach, and utilize three steps of strategy formulation (input stage, matching stage and decision stage). Results: Strategy formulation steps as per theory, applicable to finalize strategy to support industry 4.0 transformation at PT XYZ. Combine steps with latest internal and external factor analysis method, such as PESTLE, VRIO, Porter Value Chain analysis, and QSPM, help broaden the perspective of the participant during discussion. The study resulted eight strategies, which then simplified by data reduction approach to be four. Conclusions: The study successfully formulates PT XYZ's digital transformation strategy for Industry 4.0 by integrating comprehensive strategic tools such as PESTLE, Value Chain Analysis, VRIO, SWOT, TOWS, and QSPM. Strategy execution is prioritized in three phases: establishing an organizational hierarchy aligned with internal capabilities, adapting appropriate technologies to support human functions, and enhancing local and intercompany networks. Limitations: This study is limited by its qualitative reliance on focus group discussions, which may be influenced by participant bias and lack real-time implementation feedback. Contributions: By conducting this study, author expect it will prove the practical implementation of strategy formulation in industry 4.0 transformation for aerospace industry in Indonesia and Asia.

Reliability Improvement Process Case Study: PT HMS Tbk Putri, Sylvania; Utama, Akbar Adhi
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4512

Purpose: This study investigates the impact of unplanned and planned downtimes on PR (Production Reliability) performance in the tobacco industry, focusing on a company facing challenges due to COVID-19. Method: A mixed-method approach is employed, combining quantitative data analysis of production lines (Q1 2024) with qualitative interviews. Root cause analysis (Current Reality Tree) and prioritization (Analytical Hierarchy Process) are used to identify and evaluate solutions. Results: The research reveals maintenance focus on critical parts only and untested new materials as key contributors to low PR. Conclusions: Improving Process Reliability at PT HMS requires a dual focus on minimizing unplanned disruptions through predictive maintenance and structured response strategies, while also optimizing planned maintenance to reduce its operational impact. Implementing a comprehensive maintenance framework and validating new materials through rigorous testing will ensure smoother production, fewer disruptions, and enhanced overall performance. Limitations: The study focuses on one company during a specific timeframe. Contributions: This research proposes a framework for improving PR by recommending a comprehensive maintenance plan, thorough material testing, and an implementation plan based on the PDCA cycle. This is expected to lead to enhanced PR, reduced downtimes, and improved operational efficiency.

The Significance of Brand Positioning to UX Design Business Growth Ferdian, Bayu Bagja
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4513

Purpose: This paper illustrates the significant branding enhancement for PT Laluasa Cipta Asia using the concept of brand positioning strategy, specifically for one of their business units called Gizalab which focuses on User Experience design services. The study's primary objective was to evaluate the current service process to identify strengths and weaknesses, understand customer behavior, and analyze the competitive landscape. Method: The main methods in this study are market surveys, competitor analysis, and in-depth interviews. The author uses a market survey to discover how the target market perceived the existing brand perception. This understanding is important as the basis for the creative brand positioning strategy. Results: While VRIO analysis emphasizes what valuable resources are from the company’s point of view, the in-depth interviews exhibit the gap in what matters to the customers and the target market. There are several key prominent insights found through in-depth interviews, one of them is the poor performance of the company’s branding strategies. The research results indicate that the existing Gizalab’s branding as the user experience design expert is not perceived as intended and currently is not convincing the target market. Conclusions: The study highlights the critical importance of basic branding elements in supporting business growth and stakeholder vision. A key finding reveals that Gizalab lacks foundational branding assets, particularly a clear brand positioning. Without a strong and concise positioning statement, the company risks confusing potential clients and missing opportunities for differentiation in the market. Limitations: This study was limited to an internal branding assessment and did not include comprehensive market analysis or competitor benchmarking, which could provide a deeper context for strategic positioning. Contributions: The findings of this study are particularly relevant to branding consultants, marketing strategists, and business development teams working with startups or SMEs lacking structured brand frameworks.

Business Process Improvement in Call Center Operations at XYZ Malaysia Using Lean Six Sigma Andini, Trisnawati; Yudoko, Gatot
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4515

Purpose: This study explores the application of Lean Six Sigma methodologies to improve the business process in call center operations at XYZ Malaysia to enhance service quality and increase customer satisfaction. This study emphasizes the importance of adopting Lean Six Sigma. Research Methodology: This study employed a mixed-method approach that utilized both qualitative and quantitative data. Qualitative data explores challenges and customer satisfaction levels, while quantitative data assesses the impact of Lean Six Sigma on specific metrics used by the call center. Results: The findings suggest that Lean Six Sigma methodologies can provide a structured approach to problem-solving and process enhancement, enabling call centers to achieve higher performance standards. The findings underscore the potential of Lean Six Sigma to drive continuous improvement, ensuring that call center operations not only meet but also exceed customer expectations. Ultimately, this approach is expected to set new standards for customer care and call center management, particularly in the English-speaking market, contributing to XYZ Malaysia's vision of delivering outstanding customer experiences through exceptional service quality. Conclusions: The study concludes that XYZ Malaysia's call center operations have significant potential to improve performance by focusing on Average Handling Time (AHT), Customer Satisfaction Scores (CSAT), and Resolution Rates (RR) using Lean Six Sigma's DMAIC framework. Limitations: This study is limited to data from Q1–Q2 2024 and focuses primarily on three key performance indicators without deeper analysis of workforce behavior, system constraints, or customer demographics. Contributions: This research demonstrates how applying Lean Six Sigma and process capability analysis can identify inefficiencies and guide strategic improvements in a call center environment.

Decision Analysis of ANH Gas Field Using Value Focused Thinking and AHP Manurung, Adolf S. P.; Putro, Utomo Sarjono
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4516

Purpose: The purpose of this study is to obtain the best gas field development scenario based on company values. Research Methodology: This research used qualitative methods obtained from interviews, questionnaires, and discussions. The data obtained were analyzed by researchers with a focus on the content and the relationship between one content and another. This method is used in the value-focused thinking process to determine goals, criteria, and alternative solutions. In addition to qualitative methods, quantitative analysis was performed using the Analytic Hierarchy Process method. This method is used to determine the ranking of project selection criteria and sub-criteria and to determine the best field development scenario. Results: The Project Profitability criterion has the largest weight score of 0.529, while the most important sub-criteria are the Profitability Index (PI) ratio and Net Present Value (NPV), with global weight scores of 0.266 and 0.263, respectively. The selected solution based on the analysis was scenario two with a weight score of 0.477 and an inconsistency value of 0.05. The scope of work for this scenario is drilling nine wells, building a pipeline, and installing a compressor, which is divided into two stages, starting with the MP-HP compressor and the LP-MP compressor. Conclusions: This study applied VFT and AHP methods to evaluate gas field development scenarios, considering criteria such as cumulative production, cost, profitability, and risk. Profitability emerged as the most influential criterion, with the Profitability Index and Net Present Value being the highest-ranked sub-criteria. Scenario 2 was identified as the optimal development plan, involving nine wells, staged compressor installations, and pipeline construction. Limitations: The values of reserves, production, and economic data were slightly modified due to company policies but did not change the qualitative nature of the data. An interview, Focused Group Discussion, and pairwise comparison questionnaire were distributed to Subject Matter Experts who are knowledgeable and involved in decision making in the company. Contribution: This research provides a reference for companies who want to know how to make the right decisions according to company values, particularly in the upstream oil and gas industry.

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yuliansyah

Contact Email admin@penerbitgoodwood.com

Phone +6282171350950

Journal Mail Official admin@penerbitgoodwood.com

Editorial Address Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia

Location Kota bandar lampung, Lampung INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yuliansyah

Contact Email
admin@penerbitgoodwood.com

Phone
+6282171350950

Journal Mail Official
admin@penerbitgoodwood.com

Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia

Location
Kota bandar lampung,

Lampung

INDONESIA