cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yuliansyah
Contact Email
admin@penerbitgoodwood.com
Phone
+6282171350950
Journal Mail Official
admin@penerbitgoodwood.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Bisnis dan Pemasaran Digital
Published by Goodwood Publishing
ISSN : -     EISSN : 27983293     DOI : https://doi.org/10.35912/jbpd
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka pengembangan teoritis pada bidang ilmu bisnis dan pemasaran digital di Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 41 Documents
 1   2   3   4   5 
Pengaruh Promosi Flash Sale dan Website Quality terhadap Impulse Buying pada Marketplace Shopee : Studi pada Mahasiswa Pengguna Shopee di Bandar Lampung Juwita, Tia Viany; Hartono, Hartono; Subagja, Ghia
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.1960

Abstract

Purpose: This research was conducted with the aim of finding out the effect of flash sale promotions and website quality on the impulse buying of students using Shopee in Bandar Lampung. Research Methodology: The approach used is quantitative with explanatory research techniques. The type of data is primary data derived from questionnaires distributed via Google form to 385 respondents. In this study, sampling using purposive sampling technique. Variable measurement uses a Likert scale and is tested using SmartPLS v.3 with SEM (Structural Equation Model) as the analysis method. Results: This study resulted that partially flash sale promotion had a positive and significant effect of 65.8% on the impulse buying variable, and the website quality variable had a positive and significant effect of 19.1% on the impulse buying variable. Meanwhile, based on the test results together or simultaneously, it results that the flash sale promotion and website quality variables have a positive and significant effect of 66.4% on impulse buying. Limitations: In this study, there were only two endogenous variables, namely flash sales and website quality, and they only existed in the city of Bandar Lampung. Contribution: The results of this study reinforce previous research, where there is a positive effect between flash sales and website quality on impulsive purchases. so that it is expected to increase sales.
Analisis Digital Marketing Tiktok Live sebagai Strategi Memasarkan produk UMKM Anjab Store Gunawan Aji; Fatimah, Siti; Fatkhul Minan; Muhammad Aufal Azmi
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.2007

Abstract

Purpose: This study aims to analyze digital marketing strategies through the TikTok Live platform and its contribution to increasing sales of UMKM Anjab Store products. Method: The research method used is descriptive qualitative with a case study approach. Data was collected through interviews with Anjab Store business owners, as well as analysis of TikTok Live content and product sales reports. Result: The results of the study show that Anjab Store has successfully implemented the TikTok Live marketing strategy by using TikTok influencers, special promos, special effects and filters, as well as interactive and entertaining live streaming sessions. TikTok Live's marketing contribution to increasing sales of Anjab Store products reaches 10 million rupiah per month. Limitation: This study also identifies limitations and suggestions for further studies regarding the development of digital marketing strategies on the TikTok Live platform for MSME products. Contribution: This research is expected to provide insights and recommendations for MSMEs in utilizing the TikTok social media platform as an effective marketing tool.  
Pengaruh Electronic Word of Mouth terhadap Kepercayaan dan Keputusan Pembelian pada Aplikasi Shopee Mahasiswa Universitas Triatma Mulya Makur, Bertoldus; Karta , Ni Luh Putu Agustini; Oktaviani, Laras
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.2255

Abstract

Purpose: This study analyzes how electronic word-of-mouth influences trust, examines how trust affects purchase decisions, and investigates how electronic word-of-mouth influences purchase decisions. Methodology: This research was categorized as quantitative descriptive research, with a sample size of 128 respondents, and analyzed using path analysis techniques. Result: The findings of this study indicate that the electronic word-of-mouth variable (X) has a significant influence on the trust variable, as indicated by a t-significance value of 0.000. Trust  has a significant influence on purchase decisions, as indicated by the t-significance value of 0.000. The electronic word-of-mouth variable  also had a significant influence on the purchase decision variable, as indicated by the t-significance value of 0.000. In this study, there is one independent variable, namely electronic word of mouth (EWOM), and two dependent variables, namely trust and purchase decisions. The relationship between the EWOM variable and purchase decisions is highly significant, with a value of 0.815. This indicates a strong and robust relationship between EWOM and purchase decisions. Additionally, there was a strong relationship between the trust variable and purchase decisions, with a correlation coefficient of 0.742. This suggests that trust also plays a significant role in purchase decision-making, and they exist at Triatma Mulya University.
Perancangan Prototype Sistem Pendaftaran Pasien Berbasis Android di Rumah Sakit Bhayangkara Batam Nurwana, Mulia; Anisa, Desfa; Farhansyah, Fani
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.2442

Abstract

Purpose: The purpose of this research is to design a prototype Android-based patient registration system at the Bhayangkara Batam Hospital. Research methodology: The research method used in this research uses descriptive qualitative research methods, with data collection techniques of interviews, observations, literature studies and experiments. For system design in this research, researchers used the prototype method to design the system. Results: From this research, an Android-based patient registration system prototype was designed which can assist officers in registering patients. Patients can register independently and do not need to wait to be registered by an officer. From the designed prototype, two prototype designs were made, namely the admin prototype and the patient prototype. Limitations: This research only focuses on designing a prototype of an Android-based patient registration system. Contribution: Designing a prototype of an Android-based patient registration system will help officers register patients and provide information to patients so that patients know the queue number to the designated polyclinic.
Pengaruh Diferensiasi Produk terhadap Keputusan Pembelian Coca-Cola di Wilayah Pekanbaru Sari, Efti Novita; Jufri, Muhammad
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.2545

Abstract

Purpose: To determine simultaneously and partially the effect of product differentiation (product design, brand, packaging, size, and taste) on purchasing decisions for Coca-Cola in Pekanbaru. Method: Data collection techniques using a questionnaire comprising 25 statement items for product differentiation variables and 5 statement items for product purchase decision variables were distributed to 50 consumers who consumed Coca-Cola products. Results: Based on the results of this study, it is known that simultaneously and partially there is a significant influence of product differentiation (product design, brand, packaging, size, and taste) on purchasing decisions for Coca-Cola in the Pekanbaru area. The research results were 36.20%. Limitations: This research was conducted only on Coca-Cola products. These variables include product design, brand, packaging, size, taste, and their influence on purchase decisions for Coca-Cola products. Contribution: Suggestions can be given to PT Coca-Cola to continue to improve and develop innovations in all aspects of marketing, because Coca-Cola products have been well trusted by all circles of society, and further increase consumer loyalty to Coca-Cola products by providing optimal service and product innovation based on consumer needs, in order to increase consumer purchasing decisions for Coca-Cola products.
Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali Pratiwi, Kadek Sitha Ananda Laura; Luh Putu Agustini Karta, Ni; Ramanita, Ni Wayan Sovya; Aprilia, Ni Putu Nanda; Wardani, Rani Kusumo
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2566

Abstract

Purpose: To analyze the affect of digital marketing strategies on increasing sales of Gringsing weaving products and the obstacles faced by business actors in implementing digital marketing are also identified so that the implementation of the strategy can run optimally. Method: The research methodology used was descriptive with a qualitative approach. The type of data used primary data from which researchers collected data through interviews. Result: The results of the discussion is that the attempt of applicating digital marketing has apositive impact on the sales of Gringsing weaving products. Digital marketing strategies, including the use of social media, online stores, and creative content, can increase brand visibility, reach global markets, and attract consumers. However, Gringsing weaving business actors need to overcome several obstacles, including lack of knowledge and skills in managing digital platforms, and limited human resources. Contribution: over all this research was in strengthen the brand image of Gringsing Weave in Bali. Limiation: The limitation of this research is focus on digital marketing, need more deep research with regard to digital marketing.
Potret Praktik Akuntansi oleh Pengusaha Kos-kosan berbasis Nilai Budaya Lokal Thalib, Mohamad Anwar; Kuntuamas, Muhliansyah J.A; Umar, Tiara Pratiwi A; Sulastri, Ririn Dwi
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2573

Abstract

Purpose: This research aims to photograph accounting practices of boarding house entrepreneurs based on local cultural values. Methodology/Approach: This study uses a spiritual paradigm with an Islamic ethno-methodology approach. There are five stages of data analysis: charity, knowledge, faith, revealed information, and ihsan. Qualitative methods were used. Data collection techniques consisted of passive participant observation and structured interviews. Purposive sampling was used to determine informants. The participants were three boarding-house entrepreneurs. Results: The research results show capital accounting practices and simple capital-recording methods. In addition, boarding-house entrepreneurs practice accounting based on the value of worship. This is reflected in the actions of boarding house entrepreneurs, who use profits from boarding house businesses not only for worldly interests but also for the interests of the afterlife, such as sharing with people in need and carrying out the Umrah pilgrimage. Incorporating worship in all activities is one of the local communities’ local cultural values, which is often expressed through lumadu "diila o'onto, bo wolu-woluwo, " meaning invisible but present. This expression teaches that in life, do not just chase what is visible, but also look for something that is invisible but exists. Limitations: The limitation of this study is that the information collected was limited to boarding house entrepreneurs and did not explore information from boarding house facility users. Contribution: This study contributes to the literature by presenting the concept of accounting by boarding house entrepreneurs, which is not limited to the material level, but is full of local culture and religiosity.
Pengaruh Penggunaan Paylater dan Cash On Delivery terhadap Perilaku Impulse Buying Pengguna E-Commerce Shopee di Kota Kupang Bangngu, Sarah G.; Fanggidae, Rolland E.; Kurniawaty, Merlyn; Fanggidae, Ronald P.C.
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2590

Abstract

Purpose: This study aims to determine the effect of using Paylater and Cash on the Impulse Buying behavior of e-commerce shopee users in Kupang City. The population in this study is the people of Kupang city who use Paylater and Cash on delivery e-commerce shopee, the data used in this study were obtained through a questionnaire. Method: The data analysis technique in this study used descriptive analysis, instrument test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 26. The method used in this study is quantitative. Result: The results of this study show that the paylater variable has a partially significant effect on the impulse buying behavior of e-commerce shop users in the city of Kupang. Limitation: Determining the sample using the Slovin method resulted from the calculations of 100 residents of Kupang City. Contribution: The cash on delivery variable has a significant effect on the impulse buying behavior of Shopee e-commerce users in the city of Kupang. Simultaneously, paylater and cash on delivery have a significant effect on the impulse buying behavior of e-commerce shop users in the city of Kupang.  
Pengaruh Perkembangan Teknologi di Era Digital bagi Pengembangan Sumber Daya Manusia di Daerah Tertinggal di Indonesia Habibillah, Rizki; Hadjri, Muhammad Ichsan
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2600

Abstract

Purpose: The purpose of this study is to determine the relationship between technology development and human resource development in underdeveloped areas, especially in Indonesia. Methodology: This study is a literature review. The sources for this literature review are indexed journals and proceedings on Google Scholars from 2019 onwards. There was only one journal in 2019, namely, 2017. Results: With low human resources and minimal access to the internet, human resources in remote areas are threatened with being left behind in facing the changing times brought by the digital era. Limitations: This study is limited to a general overview of remote areas and the impact of existing conditions in the digital era. Contribution: This research will hopefully contribute to government policy building. By giving some views on the condition of the digital era and its impact on human resource development. This study also shows the importance of human resource development in underdeveloped areas. How good will the condition be if human resource development has been done well? This study can also serve as a reference for future research on topics related to human resource development, the digital era, and underdeveloped areas in Indonesia.
Pengaruh Perkembangan E-Commerce, Modal Usaha, Pengetahuan Kewirausahaan, dan Penggunaan Sistem Informasi Akuntansi terhadap Pengambilan Keputusan Berwirausaha Handayani, Delis; Rusmana, Oman; Warsidi, Warsidi
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2622

Abstract

Purpose: This study aims to determine and analyze the effect of the development of e-commerce, business capital, entrepreneurial knowledge, and the use of accounting information systems on entrepreneurial decision-making in Unsoed students. Methodology/approach: The type of data used is primary data using questionnaires. The sample size used in this study is 100. The sampling technique used in this study is purposive sampling based on certain criteria. Results/findings: The results of the study using SPSS version 25 show that: (1) The development of e-commerce has a positive effect on entrepreneurial decision-making, (2) Business capital has a positive effect on entrepreneurial decision-making, (3) Entrepreneurial knowledge does not have a positive effect on entrepreneurial decision making, (4) The use of accounting information systems has a positive effect on entrepreneurial decision making. Contribution: This research hopes that educational institutions can maximize programs related to entrepreneurship to increase students' ability to make entrepreneurial decisions, especially in terms of learning related to capital management of a business. Limitation: The factors that influence entrepreneurial decision-making in this research only consist of four variables, namely e-commerce development, business capital, entrepreneurial knowledge, and accounting information systems.

Page 2 of 5 | Total Record : 41

 1   2   3   4   5 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2025): Juli Vol. 4 No. 2 (2025): Januari Vol. 4 No. 1 (2024): Juli Vol. 3 No. 2 (2024): Januari Vol. 3 No. 1 (2023): Juli Vol. 2 No. 2 (2023): Januari Vol. 2 No. 1 (2022): Juli Vol. 1 No. 2 (2022): Januari Vol. 1 No. 1 (2021): Juli