Garuda - Garba Rujukan Digital

Marketing mix strategy to increase B2C volume at XXX (Logistic Company) Wibowo, Annisha Ananda Putri; Aprianingsih, Atik
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4521

Purpose: This study develops and analyzes marketing mix strategies to enhance the B2C (business-to-consumer) segment of XXX, a leading logistics and delivery service provider in Indonesia. This study focuses on identifying the challenges in increasing daily shipment volumes and evaluating the effectiveness of current marketing strategies. Research Methodology: This study employs both quantitative and qualitative methods, including surveys, observations, and documentation. Data were collected from 214 respondents using structured questionnaires distributed through Google Forms. Structural Equation Modeling (SEM) with Smart PLS software was utilized to analyze the relationships between the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) and consumer attitudes and purchase intentions Results: The findings indicate that product quality, pricing strategies, promotional activities, and customer service significantly affect consumer satisfaction and brand loyalty. Efficient processes also play a crucial role in shaping consumers’ attitudes and purchase intentions. The study reveals that, while promotional activities and physical evidence have a lesser impact, elements such as products, prices, people, and processes are essential in driving positive consumer attitudes and purchasing decisions. Conclusions: The majority of XXX’s customers in Indonesia are young to middle-aged women with a bachelor's degree, working as private employees, and typically spending modest amounts on shipping, indicating infrequent usage. The study found that product quality, employee performance, and process efficiency significantly influence consumer attitude intention, which strongly drives purchase intention. Price, distribution, promotion, and physical evidence, however, were not found to significantly impact consumer attitudes. Limitations: This study is limited to XXX operations in Indonesia and focuses solely on the impact of marketing mix elements on consumer attitudes, intentions, and purchase decisions. Future research could explore other logistics companies and encompass a broader geographical focus. Contribution: This study provides practical recommendations for XXX to enhance its market share in the B2C segment.

Risk Identification and Decision-Making in Low-Rank Coal Handling: FMEA-AHP Prabawa, Ananta; Wasesa, Meditya
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i1.4523

Purpose: This study addresses the challenges posed by the increasing proportion of lower-ranking coal through proactive risk management in the Coal Preparation Plant (CPP) area of the PT. XYZ. Previous failures in handling lower-ranking coal have led to production delays and have negatively impacted the coal handling process. The analysis focuses on identifying, assessing, and prioritizing risks, and formulating optimal solutions to minimize their impact. Method: The methodology incorporates FMEA for risk identification and ranking, and proposes the top three risks and alternative solutions. Then, it proceeds with The Analytic Hierarchy Process (AHP), guided by criteria from Value-Focused Thinking (VFT), to determine the most optimal solution. Results: The top three identified risks and their corresponding solutions are as follows: (1) sticky material adherence to the drawdown hopper and chute wall causing material flow blockage and overfill, addressed by installing a booster pump on the existing water suppression system. (2) The accumulation of fine coal in closed spaces causes equipment burning, mitigated through periodic clean-up using a new portable blower or water. (3) Burning coal, causing fires inside the tunnel, was resolved by installing a thermal camera monitoring system. Conclusions: The study concludes that the handling of lower-ranking coal within the CPP area presents several critical risks primarily associated with excessive airborne coal dust, sticky materials, and fine coal accumulation. Airborne dust reduces visibility, posing safety hazards and health risks, while also interfering with sensors and contaminating nearby equipment. Sticky materials adhering to chutes and conveyors cause blockages, overfills, belt drift, and trigger false sensor alerts, significantly reducing operational efficiency. Limitations: The scope of the research will be limited to the specific area of the Coal Processing Plant (CPP) in the company and will be based on the characteristics of the lower-ranking coal in the company. Contributions: This study provides valuable guidelines for CPP stakeholders to minimize disruptions and improve the overall effectiveness of coal-handling activities.

Business Ecosystem Development in Corporate Business Strategy Noviyanti , Noviyanti; Tricahyono, Dodie
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i1.4524

Purpose: The objective of this research is to identify the parties involved in the agro-business ecosystem in Kabupaten Bandung and determine the factors influencing the development of strategies at PT BANDUNG DAYA SENTOSA as a Regional Government-Owned Enterprise (BUMD) operating in the Agribusiness sector. Research methodology: This study uses a business ecosystem approach to map the roles and parties involved in the agro-business ecosystem in Kabupaten Bandung. This study employed a qualitative research method with a case study design. Results: Through multi-agent-based ecosystem modeling and business model reconfiguration, it can be concluded that adaptability and collaboration among actors in the agribusiness ecosystem in Kabupaten Bandung are key to success. The Regional Government-Owned Enterprise Bandung Daya Sentosa (BDS) has the potential to become an innovation hub and enhance its role through the development of innovative agricultural products and utilization of digital technology. Conclusions: PT Bandung Daya Sentosa (BDS) has demonstrated strong potential to lead national agribusiness innovation by leveraging digital platforms like BDSMart and implementing multi-actor ecosystem strategies. Collaboration and adaptability among stakeholders are key to driving sustainable growth in the Bandung Regency agricultural sector. Through strategic use of technology and stakeholder engagement, BDS strengthens its role as a connector, innovator, and enabler in the agribusiness ecosystem. Limitations: This study is context-specific to the agribusiness ecosystem in Bandung Regency, and its findings may not be directly transferable to other regions with different economic, cultural, or policy environments. Contributions: PT Bandung Daya Sentosa acts as a key integrator and innovator in the agribusiness ecosystem, fostering collaboration among stakeholders. Farmers contribute as primary producers, supported by training, finance, and technology. Academics, government, media, and logistics providers each play vital roles in enabling innovation, governance, market reach, and the smooth distribution of goods, collectively enhancing ecosystem resilience and sustainability.

Applying AHP to Select the Best Vendor for Bio-Efficacy Trials Astriani, Maria; Siallagan, Manahan P
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i1.4525

Purpose: The pesticide industry is highly regulated by various regulations and requirements. Getting a distribution permit for a pesticide depends on the results of bio-efficacy trials carried out by institutions outside the company (vendors). These vendors must be selected from a list that has been made by the Ministry of Agriculture. Choosing a vendor is quite a difficult endeavor because not all vendors have the same competencies. Research Methodology: One method to choose a vendor among several vendors based on various criteria hierarchically that meets the requirements is to use the Analytical Hierarchy Process (AHP) method. This thesis presents the results of the trial of the use of the AHP method in the XYZ Agrochemical Company using a qualitative and quantitative approach by collecting primary data through questionnaires and interviews with a team of Research and Development experts from the XYZ Agrochemical Company. Results: The results of the case study at the XYZ Agrochemical Company show the practical application of the AHP model in real-world vendor selection scenarios, providing an overview of the relative significance of each criterion and its impact on the overall decision-making process. Conclusions: The study concludes that the use of the Analytical Hierarchy Process (AHP) method effectively supports the R&D team of the XYZ Agrochemical Company in determining and prioritizing the selection criteria and sub-criteria for qualified bio-efficacy trial vendors. Applying the AHP method to four vendors allowed for an objective ranking based on agreed-upon parameters, ensuring a transparent and data-driven vendor selection process. This approach enhances decision-making in selecting the most suitable vendor to support regulatory compliance and product development goals. Limitations: Secondary data was obtained from government regulations, company reports, and relevant literature to form vendor profiles, organizational capabilities, and pesticide regulations that apply specifically to Indonesia. Contribution: Through the AHP framework, based on the results of the interview, a hierarchical structure of evaluation criteria in selecting vendors was established, including expertise, past performance, laboratory and field facilities, timely delivery, in conducting bio-efficacy trials, and vendor responsiveness in communicating.

The Influence of Digital Competency and Self Leadership on Teacher Performance in Yayasan Indonesia Juara Pajrudin, Putra Muhammad; Wahyuningtyas, Ratri
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i1.4528

Purpose: This study aims to examine teacher competence in facing 21st century education through digital competency, aneadership towards oneself through self-leadership, and its influence on teacher performance. Research Methodology: The method used in this study is quantitative. This study was descriptive and causal research. Based on their involvement, the researchers did not intervene in the data. This means that the data collected and processed were sourced directly from the respondents. Based on this unit, what is analyzed in this study is the individual. Based on the time of the study, this study belongs to the cross-section type; elements were measured only once during the research process in accordance with the applicable time and finished when this study was completed. Results: Digital competency and self-leadership have been proven to influence teacher performance. However, there was a difference in the influence of digital competency and self-leadership. The results showed that the magnitude of the influence of teachers’ digital competency on teacher performance was not very high. Self-leadership has a significant influence on teachers’ performance. This indicates that self-leadership has a greater influence on the quality or performance of a teacher in fulfilling his/her role. Conclusions: This study found that teacher performance at Yayasan Indonesia Juara School is in the good category, supported by strong digital competency (80%) and self-leadership (82%). Both digital competence and self-leadership have a significant positive impact on teacher performance. Teachers who effectively utilize digital tools and demonstrate self-leadership tend to perform better in planning, implementing, and evaluating learning. Limitations: This study was limited to teachers at Yayasan Indonesia Juara School, which may affect the generalizability of the findings to other educational institutions. Additionally, the study relied on self-reported data, which may be subject to bias. Contributions: The findings of this thesis are useful for educational institutions to determine the factors that influence teacher performance and to design effective professional development programs to improve teachers' skills and abilities. In addition, this research can be used by educators as a resource to study the impact of digital leadership and self-leadership on teacher performance.

Analysis of Regional Stock Market Impact on Jakarta Composite Index using Markov Riswanda, Cecep; Rikumahu, Brady
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i2.4529

Purpose: In the current era of information, global stock market interconnections significantly influence investment decisions. Changes in one market rapidly affect others. The co-movement of stock markets presents challenges and opportunities for investors, whereas volatility spillovers complicate risk management and investment strategies. Research Methodology: This study examines the influence of the Nikkei 225, Straits Times Index, and Shanghai Composite Index on the Jakarta Composite Index across the pre-pandemic, pandemic, and post-pandemic phases. Results: Utilizing the hidden Markov model with regime-switching regression, this study identifies changes in market behavior due to economic shifts during the pandemic, revealing two regimes: synchronization and desynchronization. Conclusions: The N225 and STI indices have a consistently positive and significant influence on the JCI, whereas SCI shows a negative but statistically insignificant impact. During the pandemic (March 2020 to April 2021), market desynchronization increased, reducing the significance of N225 while STI remained impactful. Post-pandemic, synchronization improved, and both N225 and STI regained their significant influence on JCI, indicating strengthened regional market integration. Limitations: Pre-COVID-19, the Jakarta Composite Index shows strong synchronization with the Nikkei 225 and Straits Times Index, while the Shanghai Composite Index has an insignificant impact. During the COVID-19 pandemic, frequent desynchronization occurred due to high uncertainty and volatility, with only the Straits Times Index significantly influencing the Jakarta Composite Index. Contributions: This study contributes significantly to the understanding of regional stock market relationships and offers valuable insights for academia and practice.

Strategic Management of Digital Transformation: Prioritizing Initiatives Using AHP in Indonesia’s IT Sector Akmal, Muhammad Hafizh
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i2.4530

Purpose: The rapid pace of digital transformation has significantly impacted the IT services sector, particularly in emerging markets, such as Indonesia. This thesis explores the strategic challenges faced by Indonesian IT service providers as they navigate a competitive landscape characterized by evolving customer demands, technological advancements, and market dynamics. This research aims to prioritize strategic initiatives that align with market needs and enhance the competitive positioning of these providers. Research Methodology: By integrating strategic management frameworks such as Porter’s Five Forces, Value Chain Analysis, and SWOT Analysis with the Analytic Hierarchy Process (AHP), this study addresses the issue of stagnant revenue in PT ABC, a leading IT service provider in Indonesia. The findings indicate that AI-based product innovation and the development of low-code solutions are critical strategies for driving sustainable growth and meeting the increasing demand for advanced technological solutions. Conclusions: PT ABC should prioritize AI-based product innovation to meet the growing market demand for advanced and easily integrated technological solutions. The development of low-code platforms is essential to enhance customization capabilities and accelerate delivery times, addressing customer expectations for scalability and efficiency. Market Demand & Growth Potential, along with Operational Efficiency & Scalability, are the key strategic criteria guiding PT ABC’s innovation and service enhancement priorities. Limitations: This study underscores the importance of customer-centric approaches and continuous adaptation to maintain a competitive edge in a volatile, uncertain, complex, and ambiguous (VUCA) environment. Contributions: This research contributes to the strategic management literature by demonstrating the practical application of AHP in the context of digital transformation within the IT services sector, and provides actionable insights for IT service providers in emerging markets facing similar challenges.

Generation Y and the Shift to Electric Vehicles in Indonesia: Exploring Key Drivers and Barriers Rachmawati, Indira; Al Amin, Ichwan Faiz
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i2.4531

Purpose: Compared With other Asian countries, the usage rate of electric vehicles in Indonesia remains slow owing to a lack of public interest. This paper explores some significant factors that affect the interest of electric vehicles for Gen Y EV products, including environmental concerns and individual consequences. Research Methodology: We extend the previous study by adding other variables, including individual and environmental consequences. Data from 446 respondents were collected through a judgmental sampling procedure and analyzed using partial least squares structural equation Modeling. Results: The results showed that attitudes towards the five dimensions of the UTAUT-2 model significantly influenced intention to purchase. However, attitude did not mediate the relationship between habit and purchase intention. On the other hand, attitude mediation vastly influences not only the association between individual consequences and purchase intention, but also that between environmental concerns and purchase intention. On the other hand, subjective norms also have a positive influence on purchase intention, while perceived risk is not considered to affect the purchasing decisions of Generation Y. Conclusions: This study found that Generation Y’s purchase intention toward electric vehicles in Indonesia is significantly influenced by favorable attitudes formed through factors such as performance expectancy, ease of use, price value, personal benefits, and environmental concern. Social influence and perceived behavioral control also play important roles, while perceived risk was found to be insignificant in affecting purchasing decisions. Limitations: This research is limited to the perspective of Generation Y in Indonesia and may not reflect the behavioral intentions of other generational cohorts or regions. Contributions: These conclusions contribute to the growing body of knowledge on sustainable mobility by integrating UTAUT-2 and TPB frameworks to identify critical behavioral determinants among Generation Y. The insights provide valuable implications for electric vehicle manufacturers, marketers, and policymakers to craft more targeted, effective strategies aimed at increasing EV adoption.

The Application of Analytical Hierarchy Process (AHP) to Determine Best Cost Efficiency Program: A Case Study of Green Farm Company Wijaya, Fajar Palguna; Siallagan, Manahan Parlindungan Saragih
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i2.4533

Purpose: CV. XYZ as hydroponic agriculture, for years since 2019, producing high-demand crops such as lettuce and spinach. Nevertheless, there has been a decline in revenue that is a result of the inefficiencies in the management of operational costs. Thus, this study aimed to come up with identification and prioritization of cost-efficiency strategies with the intervention of in-depth interviews and Analytical Hierarchy Process (AHP). Method: A mixed-mode methodology was used. The qualitative in-depth interviews between the Board of Directors were analyzed for the most important triangulated criteria and subcriteria that drive operational efficiency. A quantitative AHP analysis was done to slightly compare these factors. Results: Technology Levers turned out to be the most influent factor, hybrid farming system was the most feasible alternative, with advantages for offering a balanced system that integrates traditional farming practices with modern technologies for sustainability and efficiency. Conclusions: Integrating human capital development and technological innovation is imperative for optimal operation efficiency and sustainable growth in the hydroponic agriculture sector. Limitations: This research is limited by the scope of its data sources and the relatively short evaluation period, which may not fully capture the long-term impacts of the proposed strategies. Contributions: This conclusion contributes to the field by offering a strategic framework that integrates technological innovation and human resource development for improved agricultural productivity. It provides policymakers, agribusiness leaders, and practitioners with actionable insights into balancing traditional knowledge and digital transformation to address systemic inefficiencies.

Proposed Performance Management System (PMS) using performance prism indicators case study at NGO XYZ Nabilla, Faradhina Astri; Wibisono, Dermawan
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v4i2.4534

Purpose: The NGO XYZ, a prominent Indonesian NGO, faces the dual challenge of demonstrating accountability and sustaining growth in the competitive philanthropic sector. This study proposes a Performance Management System (PMS) tailored to NGO XYZ using the Performance Prism framework, which emphasizes stakeholder satisfaction, contributions, strategies, processes, and capabilities. Method: This research utilizes qualitative and quantitative methods, including organizational analysis, stakeholder interviews, and the Analytic Hierarchy Process (AHP), to identify and prioritize key performance indicators (KPIs). Results: These indicators span multiple stakeholder groups including donors, beneficiaries, employees, regulators, and suppliers. This study highlights the importance of metrics such as donor growth, program impact, and regulatory compliance in aligning NGO XYZ’s strategic objectives with its operational practices. The key findings reveal that donor satisfaction and retention, beneficiary empowerment, and employee productivity are critical for enhancing the performance of NGO XYZ. The research identifies gaps in innovation, donor engagement, and program sustainability and recommends strategic interventions to address these challenges. Conclusions: Enhancing NGO XYZ’s performance requires a multifaceted approach that prioritizes donor engagement, employee development, and technological innovation. Strategic alignment with community needs and stakeholders further ensures long-term program sustainability and impact. By integrating personalized services, digital tools, and continuous capacity building, XYZ can improve operational efficiency and maintain a competitive edge in the nonprofit sector. Limitations: This analysis is limited by the absence of longitudinal data and direct stakeholder feedback, which may restrict the depth of insights into long-term effectiveness. Contributions: This conclusion offers a strategic roadmap for nonprofit organizations aiming to improve performance through integrated stakeholder engagement, digital transformation, and capacity development.

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yuliansyah

Contact Email admin@penerbitgoodwood.com

Phone +6282171350950

Journal Mail Official admin@penerbitgoodwood.com

Editorial Address Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia

Location Kota bandar lampung, Lampung INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yuliansyah

Contact Email
admin@penerbitgoodwood.com

Phone
+6282171350950

Journal Mail Official
admin@penerbitgoodwood.com

Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia

Location
Kota bandar lampung,

Lampung

INDONESIA