cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yuliansyah
Contact Email
admin@penerbitgoodwood.com
Phone
+6282171350950
Journal Mail Official
admin@penerbitgoodwood.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Bisnis dan Pemasaran Digital
Published by Goodwood Publishing
ISSN : -     EISSN : 27983293     DOI : https://doi.org/10.35912/jbpd
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka pengembangan teoritis pada bidang ilmu bisnis dan pemasaran digital di Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 56 Documents
 2   3   4   5   6 
Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Filashofia, Etika; Usman, Muhammad Jalaluddin
Jurnal Bisnis dan Pemasaran Digital Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Etika Filashofia; Muhammad Jalaluddin Usman
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
The Influence of Creativity and Digital Literacy on Entrepreneurial Interests in Generation Z Students Wenny Permata Sari; Dwi Puspita Anggraini
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6612

Abstract

Purpose: This study aimed to examine the influence of creativity and digital literacy on entrepreneurial intentions among Generation Z students at Bandar Lampung University. This study investigates how these two factors contribute to fostering entrepreneurial intentions among university students. Research Methodology: A quantitative survey was conducted with 97 respondents from Bandar Lampung University. The data were analyzed using multiple linear regression to assess the impact of creativity and digital literacy on entrepreneurial intention. This method allows for an understanding of the individual and combined effects of these variables on students' entrepreneurial intentions. Results: The results indicate that both creativity and digital literacy positively and significantly affect entrepreneurial intention. This effect was observed both partially and simultaneously, suggesting that the enhancement of these two factors can contribute to the development of entrepreneurial intention among Generation Z students at Bandar Lampung University. Conclusions: The findings highlight the importance of fostering creativity and digital literacy to encourage entrepreneurial intentions among university students. Limitations: The study is limited by the relatively small sample size of 97 respondents, which may not fully represent the broader population of Gen Z students. Additionally, the study was conducted at a single university, which may limit the generalizability of the findings to other universities or regions. Further research with larger and more diverse samples could provide more robust insights. Contributions: This study contributes to the entrepreneurial intention literature by exploring the roles of creativity and digital literacy in shaping the entrepreneurial mindset of Generation Z students.
Digital Marketing Strategies for Elementary School Image and Competitiveness: A Systematic Review Abdul Hamid; Salamun Salamun; Maulina Amalia Muslih
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6697

Abstract

Purpose: This study aims to review digital marketing strategies and their role in shaping school image and strengthening competitiveness in elementary education. Methodology: This study used a qualitative literature review method by analyzing peer-reviewed journals, books, and academic publications obtained through Google Scholar. The selection followed PRISMA-aligned procedures based on relevance, credibility, and publication recency, mainly from 2018 to 2026. Data were analyzed through content analysis, including data reduction, thematic grouping, and interpretive synthesis. Results: The findings show that digital marketing strategies, such as social media management, official website development, content creation, and community engagement, support school image formation and competitive differentiation. Platforms such as Instagram, Facebook, TikTok, and YouTube help schools promote achievements, programs, and institutional culture to broader audiences. Official websites also strengthen credibility, transparency, and accessibility. However, implementation is often limited by low staff digital literacy, weak branding strategies, inadequate technological infrastructure, and inconsistent content management. Conclusions: Digital marketing is an important strategic tool for improving elementary school image and competitiveness in the digital era. Its success depends on integrated planning, relevant content, appropriate platform selection, staff capability, and consistency between digital promotion and actual educational quality. Limitations: This study is limited to literature-based analysis and does not include primary data from schools, parents, or stakeholders. Contribution: This study contributes to digital marketing literature in elementary education and offers practical insights for school managers and policymakers.
Digital Economy and Tourism marketing: A Systematic Literature Review of Strategies, Challenges, and Opportunities Sri Iswati; Diky Budiman; Sakum Sakum
Jurnal Bisnis dan Pemasaran Digital Vol 6 No 1 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v6i1.6640

Abstract

Purpose: This study aims to systematically examine the relationship between the digital economy and tourism marketing by identifying dominant digital strategies, implementation challenges, and emerging opportunities in tourism industries. Research Methodology: This study employed a Systematic Literature Review (SLR) approach using the PRISMA protocol. Scientific articles published between 2021 and 2026 were collected from Google Scholar, ScienceDirect, Springer Nature Link, and ResearchGate. The review process included identification, screening, eligibility, and inclusion stages using keywords related to digital economy, tourism marketing, digital marketing, and tourism technology. Results: The findings indicate that the digital economy has fundamentally transformed tourism marketing from conventional promotion into integrated digital ecosystems characterized by AI-based personalization, smart tourism systems, digital storytelling, social media engagement, immersive tourism experiences, digital finance, and data-driven marketing strategies. The review also identified major challenges, including digital infrastructure gaps, low digital literacy, platform dependency, sustainability issues, and organizational capability limitations. Furthermore, the digital economy creates opportunities for sustainable tourism development, customer experience enhancement, tourism innovation, and global tourism market expansion. Conclusions: Tourism marketing in the digital economy era requires integrated strategies combining technological innovation, organizational agility, digital literacy, sustainability orientation, and customer-centered experiences. Limitations: This study relied only on secondary data from scientific literature and did not include empirical validation through primary data collection. Contributions: This study contributes theoretically by providing a comprehensive conceptual mapping of digital economy implementation in tourism marketing and by offering insights for tourism practitioners, SMEs, destination managers, and policymakers.
Content Marketing Strategy Through Instagram for Kepahiang Coffee MSME Based on SWOT Digital Framework Faisal Dwi Putra; Tiza Tania; Sintia Safrianti; Veny Puspita; Janusi Waliamin
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.6938

Abstract

Purpose: The COVID-19 pandemic accelerated digital adoption among Indonesian Micro, Small, and Medium Enterprises (MSMEs), increasing the need and opportunity for Instagram marketing. This study develops a content strategy for Kepahiang Coffee MSMEs in Bengkulu to bridge product quality with limited online reach.Research Methodology: A qualitative descriptive design was used. Data were obtained from secondary sources (journals, APJII reports, government documents) and direct observation of Kepahiang Coffee MSMEs. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was used to assess internal and external conditions and develop content marketing strategies. Results: SWOT analysis shows Kepahiang Coffee MSME has strong product quality and organic sourcing but weak digital marketing. Market opportunities are high due to rising coffee consumption and diversification trends. The study proposes an Instagram content strategy: introduction (50%), branding (30%), and sales (20%).Conclusions: Instagram content marketing based on highland origin, organic production, and farmer narratives is a feasible and cost-effective strategy for Kepahiang Coffee MSME.Limitations: This study relies primarily on secondary data and SWOT analytical framework without empirical testing through implementation and consumer response measurement. Contributions: This study offers a replicable Instagram content marketing framework for Indonesian highland coffee MSMEs, using SWOT-based analysis for context-specific digital strategy design.
Managerial Diplomacy: Strategic Leadership in Reconstructing Afghanistan’s Global Economic and Political Engagement Karim Azizi
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.6959

Abstract

Purpose: This study examines how managerial diplomacy and strategic leadership shape Afghanistan’s post-conflict engagement with the global community, focusing on leadership competencies, institutional bridging between formal and traditional structures, and the effects of international aid on domestic policy autonomy. Methodology: A qualitative, stakeholder-based design was used, drawing on a structured survey administered to twenty-one Afghan governance experts between October 24 and 28, 2025, of whom twenty complete responses were retained. Respondents included NGO professionals, former government officials, policy analysts, and international diplomats. Open-ended responses across six thematic domains were analyzed using systematic text preprocessing, frequency counting, and thematic coding. Results: The analysis found that leadership legitimacy, cross-ethnic representation, and institutional hybridity dominate stakeholder narratives, while corruption and aid dependency emerged as the most cited barriers to sustainable reconstruction, each appearing in more than half of the coded concept instances. Conclusions: Effective managerial diplomacy in Afghanistan requires leaders who can simultaneously anchor legitimacy in traditional structures, coordinate fragmented donor relationships, and preserve strategic sovereignty over domestic decisionmaking. Limitation: The sample size and single-country focus limit generalizability. Contributions: The study extends strategic leadership and diplomatic studies literature into a non-Western, post-conflict governance context and proposes a conceptual model linking leadership, state capacity, and diplomatic outcomes.
Sustainability Reporting, Profitability, Firm Value, and Good Corporate Governance: Systematic Literature Review Ade Sandra Dewi; Agriyanti Komalasari; Fitra Dharma
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.6962

Abstract

Purpose: This study examines how sustainability reporting, profitability, and Good Corporate Governance (GCG) collectively influence firm value, addressing fragmented evidence across contexts and theories, and providing an integrated synthesis of prior literature to clarify inconsistencies, strengthen theoretical explanations, and identify gaps for future empirical research. Methodology: A Systematic Literature Review (SLR) combined with thematic and bibliometric-style mapping was conducted on 71 studies (1973–2026). Studies were selected using an adapted identification–screening–eligibility–inclusion protocol and analyzed through manual co-occurrence coding of key constructs. Results: Five thematic clusters emerged: sustainability/ESG disclosure, firm value and market performance, profitability, corporate governance, and theoretical foundations (Signaling, Agency, Legitimacy). Findings indicate generally positive but context-dependent relationships among sustainability reporting, profitability, and firm value, with GCG frequently strengthening these effects. However, theories are often applied in isolation rather than integrated. Conclusions: An integrated conceptual framework is required to better explain the sustainability–profitability–governance–value nexus, particularly in emerging markets. Limitations: The review is limited by reliance on secondary studies and uneven geographic and sectoral representation, with limited evidence from tourism firms in emerging economies. Contributions: This study synthesizes fragmented literature, proposes an integrated framework, and identifies key gaps for future panel-data and sector-specific research.
The Practice of QRIS Usage in Traditional Vegetable Vendor Transactions: An Ethnomethodological Approach for Payments Nur Rahma; Wa Ode Rayyani
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.7054

Abstract

Purpose: This study examines the internal logic and daily practices that traditional vegetable vendors use when adopting the Quick Response Code Indonesian Standard (QRIS) payment system, viewed through social methods that sustain the people's economy in the digital era.Methodology: A qualitative field study employing an ethnomethodological approach was conducted. Primary data were collected through in depth interviews and participant observation of vegetable vendors operating in a traditional market. Data analysis followed four stages, namely indexicality analysis, reflexivity analysis, conceptual action analysis, and the presentation of common sense knowledge.Results: Vendors interpret the QRIS sticker as an index of modernity that signals service readiness to younger, cash averse buyers. Through reflexive accounts, vendors justify QRIS use as a practical solution to the classic problems of providing small change and accepting counterfeit currency, even though delayed fund settlement and unstable market internet connections continue to constrain daily capital liquidity.Conclusions: QRIS improves the transparency and operational efficiency of micro enterprises, yet its integration remains complementary rather than substitutive, since the market ecosystem still rests on social capital and interpersonal trust. Limitations: Findings are contextually bound to a single commodity group and cannot be statistically generalized. Contributions: The study offers regulators and financial institutions an insider perspective for designing contextually adaptive digital infrastructure and outreach programs.
Creative Economy Potential Analysis for Increasing Community Income of Noken Craftswomen in Mimika Menas Mayau; J Ary Mollet; Transna Putra Urip
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.7126

Abstract

Purpose: This study examines income levels of noken bag craftswomen in Mimika Baru District, Mimika Regency, Papua, and identifies internal and external factors that support or hinder this creative economy activity, along with strategies for raising craftswomen income.Research Methodology: A quantitative descriptive approach used 27 noken craftswomen selected through purposive sampling as key informants, with data collected through questionnaires, observation, and documentation, analyzed using production cost and revenue calculations together with Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis supported by Internal and External Factor Analysis Summary matrices.Results: Average production cost per cycle was IDR 547,963, average total revenue reached IDR 4,617,308, yielding average net income of IDR 4,070,769. Nylon-yarn noken generated higher revenue, IDR 2,544,231, than wool-yarn noken, IDR 2,073,077, though both sold at the same unit price of IDR 350,000. Internal analysis produced a strength score of 2.05 against a weakness score of 1.87, while external analysis produced a threat score of 2.60 against an opportunity score of 1.46, positioning craftswomen in the aggressive growth quadrant with an Strenght and Oportunities (SO) strategy orientation.Conclusions: Noken craftswomen occupy a financially productive but structurally vulnerable position favoring strength-based expansion strategies.Limitations: The purposive sample of 27 respondents restricts generalization beyond Mimika Baru District.Contributions: The study offers empirically grounded income figures and a strategy framework local government and cooperatives can use for targeted noken empowerment programs.

Page 5 of 6 | Total Record : 56

 2   3   4   5   6 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol 6 No 1 (2026): Juli Vol 5 No 2 (2026): January Vol. 5 No. 1 (2025): Juli Vol 5 No 1 (2025): Juli Vol. 4 No. 2 (2025): Januari Vol. 4 No. 1 (2024): Juli Vol. 3 No. 2 (2024): Januari Vol. 3 No. 1 (2023): Juli Vol. 2 No. 2 (2023): Januari Vol. 2 No. 1 (2022): Juli Vol. 1 No. 2 (2022): Januari Vol. 1 No. 1 (2021): Juli More Issue