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Jurnal Bisnis dan Pemasaran Digital
Published by Goodwood Publishing
ISSN : -     EISSN : 27983293     DOI : https://doi.org/10.35912/jbpd
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka pengembangan teoritis pada bidang ilmu bisnis dan pemasaran digital di Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 43 Documents
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Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Filashofia, Etika; Usman, Muhammad Jalaluddin
Jurnal Bisnis dan Pemasaran Digital Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Etika Filashofia; Muhammad Jalaluddin Usman
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
The Influence of Creativity and Digital Literacy on Entrepreneurial Interests in Generation Z Students Sari, Wenny Permata; Anggraini, Dwi Puspita
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6612

Abstract

Purpose: This study aimed to examine the influence of creativity and digital literacy on entrepreneurial intentions among Generation Z students at Bandar Lampung University. This study investigates how these two factors contribute to fostering entrepreneurial intentions among university students. Research Methodology: A quantitative survey was conducted with 97 respondents from Bandar Lampung University. The data were analyzed using multiple linear regression to assess the impact of creativity and digital literacy on entrepreneurial intention. This method allows for an understanding of the individual and combined effects of these variables on students' entrepreneurial intentions. Results: The results indicate that both creativity and digital literacy positively and significantly affect entrepreneurial intention. This effect was observed both partially and simultaneously, suggesting that the enhancement of these two factors can contribute to the development of entrepreneurial intention among Generation Z students at Bandar Lampung University. Conclusions: The findings highlight the importance of fostering creativity and digital literacy to encourage entrepreneurial intentions among university students. Limitations: The study is limited by the relatively small sample size of 97 respondents, which may not fully represent the broader population of Gen Z students. Additionally, the study was conducted at a single university, which may limit the generalizability of the findings to other universities or regions. Further research with larger and more diverse samples could provide more robust insights. Contributions: This study contributes to the entrepreneurial intention literature by exploring the roles of creativity and digital literacy in shaping the entrepreneurial mindset of Generation Z students.

Page 5 of 5 | Total Record : 43

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