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Jurnal Bisnis dan Pemasaran Digital
Published by Goodwood Publishing
ISSN : -     EISSN : 27983293     DOI : https://doi.org/10.35912/jbpd
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka pengembangan teoritis pada bidang ilmu bisnis dan pemasaran digital di Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 45 Documents
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Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Filashofia, Etika; Usman, Muhammad Jalaluddin
Jurnal Bisnis dan Pemasaran Digital Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
Balap Kata Board Game: Revitalizing Traditional Scripts for National Awareness Etika Filashofia; Muhammad Jalaluddin Usman
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.5567

Abstract

Purpose: Balap Kata is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization. Methodology/approach: This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness. Results/findings: Balap Kata is a board game centered on arranging Javanese vocabulary using two scripts: Aksara Jawa and Arab Pegon. Aksara Jawa consists of 20 basic characters, known as Aksara Nglegena, while Arab Pegon adapts Arabic letters (Hijaiyah) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture. Conclutions: The study shows that Balap Kata has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage. Limitations: The focus on Aksara Jawa and Arab Pegon highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization. Contribution: Revitalizing traditional scripts through such games supports character education based on local culture.
The Influence of Creativity and Digital Literacy on Entrepreneurial Interests in Generation Z Students Sari, Wenny Permata; Anggraini, Dwi Puspita
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6612

Abstract

Purpose: This study aimed to examine the influence of creativity and digital literacy on entrepreneurial intentions among Generation Z students at Bandar Lampung University. This study investigates how these two factors contribute to fostering entrepreneurial intentions among university students. Research Methodology: A quantitative survey was conducted with 97 respondents from Bandar Lampung University. The data were analyzed using multiple linear regression to assess the impact of creativity and digital literacy on entrepreneurial intention. This method allows for an understanding of the individual and combined effects of these variables on students' entrepreneurial intentions. Results: The results indicate that both creativity and digital literacy positively and significantly affect entrepreneurial intention. This effect was observed both partially and simultaneously, suggesting that the enhancement of these two factors can contribute to the development of entrepreneurial intention among Generation Z students at Bandar Lampung University. Conclusions: The findings highlight the importance of fostering creativity and digital literacy to encourage entrepreneurial intentions among university students. Limitations: The study is limited by the relatively small sample size of 97 respondents, which may not fully represent the broader population of Gen Z students. Additionally, the study was conducted at a single university, which may limit the generalizability of the findings to other universities or regions. Further research with larger and more diverse samples could provide more robust insights. Contributions: This study contributes to the entrepreneurial intention literature by exploring the roles of creativity and digital literacy in shaping the entrepreneurial mindset of Generation Z students.
Digital Marketing Strategies for Elementary School Image and Competitiveness: A Systematic Review Abdul Hamid; Salamun Salamun; Maulina Amalia Muslih
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6697

Abstract

Purpose: This study aims to review digital marketing strategies and their role in shaping school image and strengthening competitiveness in elementary education. Methodology: This study used a qualitative literature review method by analyzing peer-reviewed journals, books, and academic publications obtained through Google Scholar. The selection followed PRISMA-aligned procedures based on relevance, credibility, and publication recency, mainly from 2018 to 2026. Data were analyzed through content analysis, including data reduction, thematic grouping, and interpretive synthesis. Results: The findings show that digital marketing strategies, such as social media management, official website development, content creation, and community engagement, support school image formation and competitive differentiation. Platforms such as Instagram, Facebook, TikTok, and YouTube help schools promote achievements, programs, and institutional culture to broader audiences. Official websites also strengthen credibility, transparency, and accessibility. However, implementation is often limited by low staff digital literacy, weak branding strategies, inadequate technological infrastructure, and inconsistent content management. Conclusions: Digital marketing is an important strategic tool for improving elementary school image and competitiveness in the digital era. Its success depends on integrated planning, relevant content, appropriate platform selection, staff capability, and consistency between digital promotion and actual educational quality. Limitations: This study is limited to literature-based analysis and does not include primary data from schools, parents, or stakeholders. Contribution: This study contributes to digital marketing literature in elementary education and offers practical insights for school managers and policymakers.
Content Marketing Strategy Through Instagram for Kepahiang Coffee MSME Based on SWOT Digital Framework Faisal Dwi Putra; Tiza Tania; Sintia Safrianti; Veny Puspita; Janusi Waliamin
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i1.6938

Abstract

Purpose: The COVID-19 pandemic accelerated digital adoption among Indonesian Micro, Small, and Medium Enterprises (MSMEs), increasing the need and opportunity for Instagram marketing. This study develops a content strategy for Kepahiang Coffee MSMEs in Bengkulu to bridge product quality with limited online reach.Research Methodology: A qualitative descriptive design was used. Data were obtained from secondary sources (journals, APJII reports, government documents) and direct observation of Kepahiang Coffee MSMEs. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was used to assess internal and external conditions and develop content marketing strategies. Results: SWOT analysis shows Kepahiang Coffee MSME has strong product quality and organic sourcing but weak digital marketing. Market opportunities are high due to rising coffee consumption and diversification trends. The study proposes an Instagram content strategy: introduction (50%), branding (30%), and sales (20%).Conclusions: Instagram content marketing based on highland origin, organic production, and farmer narratives is a feasible and cost-effective strategy for Kepahiang Coffee MSME.Limitations: This study relies primarily on secondary data and SWOT analytical framework without empirical testing through implementation and consumer response measurement. Contributions: This study offers a replicable Instagram content marketing framework for Indonesian highland coffee MSMEs, using SWOT-based analysis for context-specific digital strategy design.

Page 5 of 5 | Total Record : 45

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