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I Gusti Ayu Ratih Asmarani
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ratihasmarani@ppb.ac.id
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jecompoltekparbali@gmail.com
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JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
 1   2   3   4 
KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.

Page 4 of 4 | Total Record : 36

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