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I Gusti Ayu Ratih Asmarani
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ratihasmarani@ppb.ac.id
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jecompoltekparbali@gmail.com
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Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
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JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 49 Documents
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KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Faktor-Faktor Keberhasilan Manajemen Event dalam Penyelenggaraan Wedding oleh Glow Wedding and Event Planner Pujani, Ni Made Ditha; Kusumarini, Indah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2324

Abstract

The rising demand for wedding organizer services requires effective and structured event management. However, challenges such as weak internal communication, poor vendor coordination, and inefficient time management are still often encountered. This study aims to identify the key factors influencing successful event management and to analyze the application of POAC (Planning, Organizing, Actuating, Controlling) functions by Glow Wedding and Event Planner in organizing weddings. This research employed a qualitative approach with data collected through in-depth interviews, participant observation, and document analysis. Informants were selected purposively and included the owner and operational staff directly involved in event planning and execution. Thematic analysis based on POAC was used to interpret the data. The results of the study indicate that the success of event management at Glow Wedding and Event Planner is influenced by the effectiveness of internal and external communication, structured time management, optimal vendor coordination, and consistency in service delivery, which serve as key supporting factors in the successful organization of weddings.
STRATEGI PROMOSI DIGITAL MELALUI PENDEKATAN AIDA (STUDI KASUS PADA CLUB MALAM AFTERHOUR BALI) Wijaya, Garda Patria; Arjaya, Ketut; Sana, I Nyoman Lingga
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted at Afterhour Bali and explores the effectiveness of event promotion through Instagram in increasing visitor attendance at the Afterhour Bali nightclub. A qualitative descriptive method was employed, with data collected through interviews, observations, and document analysis. The data were analyzed using the AIDA model to assess promotional strategies and the utilization of Instagram features. The findings indicate that Afterhour Bali’s promotional strategies are relatively effective, particularly through the use of Instagram features such as Feed Posts, Reels, Stories, Ads, Captions, and Highlights. Furthermore, when analyzed through the AIDA framework, it was found that Afterhour Bali not only relies on these features but also implements a structured promotional approach, including content planning, publication, and performance evaluation based on Instagram analytics.
Strategi Pemasaran Corporate Event Dalam Membangun Customer Relation di PT. Visicita Imaji Semesta Piero, Grandtino; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2327

Abstract

The event organizer industry continues to grow along with the increasing demand from companies to build long term relationships with clients through corporate event, PT. Visicita Imaji Semesta is an experienced event service provider that has handled numerous national scale projects. However, the company has faced a decline in repeat orders, affecting its business performance, therefore an appropriate marketing strategy is needed to strengthen customer relations. This study aims to analyze the corporate event marketing strategy implemented by PT. Visicita Imaji Semesta in building customer relationships, the research uses a descriptive qualitative method with data collected through intereviews, observation, and documentation. SWOT analysis is used to identify the internal and external factors, strengths, weaknesses, opportunities, and threats that influence that company’s marketing strategies. The finding indicate that the company applies SO strategies by integtrating creativity and open communication with digitas trends such as hybrid events, ST strategies are implemented by maintaining intensive communication and providing value added services to clients. WO strategies internal limitations through technology, while WT strategies focus on strengthening SOP, staff training, and quality control systems, there four strategies have proven effective in fostering client satisfaction, loyalty, and trust, forming the foundation of sustainable long term relationships.
Strategi Manajemen Talenta Dalam Meningkatkan Kualitas Pementasan Talent Bali Entertainments Agency Erina, Isobe; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the talent management strategies implemented by Bali Entertainments Agency (BA) to enhance the performance quality of its talents, particularly dancers, amid the increasingly competitive entertainment industry in Bali. Employing a qualitative approach with SWOT analysis, data were gathered through in- depth interviews with management and talents, direct observations, and document reviews. The findings reveal BA’s strengths in recruiting experienced talents, maintaining costume originality, ensuring flexibility, and fostering strong teamwork; its main weaknesses include limited staff during peak demand and insufficient regular training; opportunities arise from service diversification and the utilization of digital media; while the key threats are price competition and shifting event trends. Recommended strategies include strengthening training programs, selective recruitment, diversifying event portfolios, and reinforcing branding to maintain quality standards and talent loyalty.

Page 4 of 5 | Total Record : 49

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