cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Gusti Ayu Ratih Asmarani
Contact Email
ratihasmarani@ppb.ac.id
Phone
+6282147136593
Journal Mail Official
jecompoltekparbali@gmail.com
Editorial Address
Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
Location
Kab. badung,
Bali
INDONESIA
JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
 1   2   3   4 
Pengaruh Beban Kerja dan Stress Kerja Terhadap Kinerja Karyawan di 99 Wedding and Event Organizer Trikusuma, Ni Komang Asti; Puja, Ida Bagus Putu; Wirata, I Nengah
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1105

Abstract

The formulation of the problem in this research is the effect of workload and work stress on employee performance at 99 Wedding and Event Organizers, either partially or simultaneously. This study uses quantitative research methods, secondary data management obtained from the company and primary data obtained from interviews and questionnaires. The sample in this study amounted to 24 respondents who were distributed to all employees of 99 Wedding and Event Organizers. The data analysis method used was multiple regression analysis, F test, t test and the coefficient of determination. The results showed that there was a positive influence between workload on employee performance at 99 Wedding and Event Organizers with a significance value of 0.001, there was a positive influence between work stress on employee performance at 99 Wedding and Event Organizers with a significance value of 0.004 and there was a positive influence between workload, work stress on employee performance at 99 Wedding and Event Organizers with a significance value of 0.000.
Persepsi Pengunjung terhadap Penyelenggaraan Kuta Beach Festival Sebagai Implementasi Civic Event di Desa Adat Kuta, Kabupaten Badung, Bali Sari, Ni Ketut Anggreni Puspa; Kusumarini, Indah
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1107

Abstract

Kuta Beach Festival is a rural event or civic event held since 2015, planned and improved by the local youth community in Kuta Village with a different theme each year. Kuta Beach Festival in 2019 is the 5th festival held by the community with “Artchelon of Atlantis”. The technic of data collection used in this thesis is interviews, questionnaires, and literature review. Samples are taken using random sampling technique (probability sample), with the number of samples of 99 respondents taken from a population of 10.147 people.The purpose of this study is to understand the visitors’ insights towards the Kuta Beach Festival as the implementation of civic event in Kuta Village in which later can be taken as considerations and be implemented as improvements in the next Kuta Beach Festival. This study applied the six dimensions of event planning: anticipation, arrival, atmosphere, appetite, activity, and amenities.The result of this study showed that visitors’ insight towards Kuta Beach Festival as an implementation of civic event in Kuta village is “Good” or “Satisfying” with an average of 3,66. However, there are 3 aspects that get sufficient assessment. They are Arrival, Appetite and Amenities.
Pengaruh Budaya Kerja Terhadap Kinerja Karyawan di CV. Phenominca Radharani Lorensa, Kadek Risal; Citrawati, Luh Putu; Kusumarini, Indah
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1108

Abstract

This study aims to determine the effect of work culture (X) on employee performance (Y) at CV. Phenominca Radharani. Data were collected through questionnaires and interviews. Data were analyzed by simple linear regression with a population of 30 people. The results of data analysis show that the variable (X) is positively and partially significant to the variable (Y). This is evidenced by the value of t arithmetic 9.471 > t table 1.701 and a significance of 0.000 <0.05. Variable (X) contributed 76.2% to variable (Y). While the remaining 23.8% is influenced by other factors. The variable (X) on the “individual orientation” indicator is the indicator that gets the lowest value (3.37). This shows that employees have not been able to meet the targets set by the company. While the "stability" indicator got the highest score (3.93). This shows the work culture of CV. Phenominca Radharani is going well (stable). The variable (Y) on the "punctuality" indicator gets the lowest value (3.33). This shows that employees have not been able to complete tasks on time. The “independence” indicator got the highest score (3.73). Show employees can complete work independently.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Jasa Dekorasi Event Pada Masa Pandemi COVID-19 Di CV. Nata Florist Bali Aristya, Ni Made Wulan; Arjaya, Ketut; Citrawati, Luh Putu
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1109

Abstract

The purpose of this study is to determine an effective marketing communication strategy to increase sales of event decoration services in CV. Nata Florist Bali during the Covid-19 pandemic. The type of research used is descriptive qualitative. Sources of data obtained by using the instrument interview, observation, and documentation. Based on the results of data analysis found six effective marketing communication strategies used by CV. Nata Florist Bali to increase sales of event decoration services during the Covid-19 pandemic. The strategies are (1) sales promotion to become a marketing communication tool with the largest contribution through special prices for a certain period so that there will be an increase in revenue by 9% in 2021 (2) events and experiences by giving sponsorship to tenant events (3) word-of-mouth marketing by distributing consumer testimonials to social media (4) public relations by making donations to community organizations (5) interactive marketing using Instagram and Facebook (6) direct marketing by via whatsapp and e-mail. While there are two less effective strategies, namely advertising (advertising) is not carried out due to cost factors and personal selling is not carried out due to lack of human resources.
Persepsi Penonton Group Inclusive Tour Terhadap Pertunjukan Kecak Api Ramayana di Uluwatu Widyasari, Nyoman Ari Trisna Dewi Manikan; Citrawati, Luh Putu; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1158

Abstract

This study aims to find out the audience perception of the Kecak Api Ramayana performance in Uluwatu. The study is qualitative descriptive research using data that was collected through questionnaires and in-depth interviews. This study uses 100 samples which were determined using the Slovin formula with a 90% confidence level and a 10% error rate. The results show that audience group inclusive tour perception of the Kecak Api Ramayana performance in Uluwatu referred to a five-dimensional event with the average of marketing (4.32); transportation, access and guest reception (4,10); atmosphere, decoration and nuance (4.35); entertainment and activities (4.29); and facilities (3.78). Based on these five dimensions, the average of facilities dimension has the lowest score. Overall, the average dimension is at 4.17 with category “Good”.
Persepsi Konsumen Terhadap Kualitas Pelayanan Wedding Event Di Amankila Resort Karangasem, Bali Sawitri, Hari; Wirata, I Nengah; Suprastayasa, I Gusti Ngurah Agung
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1160

Abstract

Consumer perception is important in the company. Consumer perception can be influenced by several factors, one of them is service quality. The purpose of this study was to determine the consumer perception towards wedding event quality services at Amankila Resort. The sample in this research are 32 respondents, which Amankila Resort wedding event consumers in period of time 2019 – 2022. This study used a quantitative descriptive analysis technique with SPSS version 25 through validities test and reliabilities test. Data collection techniques used are surveys, observation and documentation studies. Based on the results of the analysis, it was found that regarding consumer perceptions towards wedding event service quality at Amankila Resort are considered very good with an average value of 4.48. The dimension of service quality that has the highest average value of 4.65 is the empathy dimension, while the dimension of service quality that has the lowest average value of 3.4 is the tangibles dimension.
Peran Stakeholders berbasis Pentahelix dalam Perencanaan Festival Githa, Bagus; Prahadianto, Wisnu; Supriadi, R. Anggi P.
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1211

Abstract

Industri pariwisata adalah salah satu penunjang perekonomian bagi sejumlah negara di dunia tidak terkecuali bagi negara Indonesia. Untuk mendukung pertumbuhan pariwisata di Kampung Wisata Cisangkal yang semakin tahun ke tahun semakin meningkat, perlu dilakukan identifikasi peran dari para stakeholders dalam perencanaan Festival, yang nantinya dapat menguntungkan bagi masyarakat serta menambah pendapatan ekonomi. Penelitian ini bertujuan untuk melihat peran dari masing-masing stakeholder dalam perencanaan sebuah event berjenis Festival. Penelitian ini akan dilakukan di Kampung Wisata Cisangkal Kabupaten Pangandaran dengan menggunakan pendekatan kualitatif. Partisipan dalam penelitian ini adalah perwakilan Pemerintah Desa, perwakilan Pokdarwis Desa serta perwakilan Masyarakat Desa. Tim peneliti menggunakan observasi dan wawancara sebagai metode pengumpulan data, dengan ceklis observasi/daftar periksa dan pedoman wawancara sebagai alat kumpul data. Pada penelitian ini dapat disimpulkan bahwa panitia festival di Kampung Cisangkal harus mampu mengidentifikasi peran dari masing-masing stakeholders yang terlibat, lalu memahami peran dan kontribusi masing-masing stakeholders serta tingkat pengaruh yang dimiliki oleh masing-masing, serta dapat memanfaatkannya untuk mendukung kesuksesan penyelenggaraan kegiatan, serta dituntut untuk dapat membangun dan menjaga hubungan baik dengan para stakeholders yang ada, pada saat persiapan, selama kegiatan berlangsung hingga kegiatan telah selesai dilakukan.
PERSEPSI PENGUNJUNG TERHADAP PENYELENGGARAAN SANUR VILLAGE FESTIVAL DI PANTAI MATAHARI TERBIT TAHUN 2022 Fareldiego, Franky; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.1337

Abstract

The Sanur Village Festival is an annual festival of the people of the village of Sanur Kaja organized by the Sanur Development Foundation. This study aims to determine visitor perceptions of holding the Sanur Village Festival in 2022 at Matahari Terbit Beach. This study uses a six-dimensional event method consisting of marketing materials, transportation, access and reception of guests, nuances, ambiance and decoration, food or culinary, entertainment or activities, and facilities. Data collection techniques used were interviews, documentation studies, and questionnaires with 102 respondents. The results of this study indicate that visitor perceptions of the 2022 Sanur Village Festival are good with an average score of 4.22. This is because there is a dimension that has a less good value, namely the facility dimension. Therefore, the organizers are expected to re-evaluate so that the next implementation of the Sanur Village Festival can achieve the desired goals.
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Corporate Events Di PT. Bali Multi Sarana Diaz, Christina Audrey Amandarani; Kusumarini, Indah; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a qualitative descriptive study. The purpose of this study was to determine the marketing mix strategy at PT. Bali Multi Sarana in an effort to increase the sales volume of corporate events. Data was collected through interviews, observation and documentation studies. The data analysis technique used is SWOT analysis and the 7P marketing mix (price, product, place, promotion, process, people and physical evidence). Based on the results of data analysis, it is known that there are four marketing mix strategies to increase sales volume of corporate events at PT. Bali Multi Sarana, SO strategy (Strength Opportunity) to maximize corporate events and marketing services through social media, build networking with the venue. ST strategy (Strength Threats) highlights the advantages of corporate events and equipment products, makes attractive promos and displays client testimonials that have used the company's services on social media. WO strategy (Weakness Opportunity) is to recruit marketing staff, make sales calls, utilize networking with old clients. WT strategy (Weakness Threats) maximizes promotions regarding the advantages of corporate events products and conducts research on competitors in conducting marketing.
Pengaruh Kualitas Pelayanan Jasa Penyewaan Event Equipment Terhadap Kepuasan Pelanggan pada Cv. Bali Stage Expotama di Bali Susila, Gusti Ayu Agung Ratih Prameswari; Sumadi, I Gede; Wirata, I Nengah
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality on event equipment rental services at CV. Bali Stage Expotama on customer satisfaction. Quantitative method used in this research. Data was collected by distributing questionnaires to 38 consumers of CV Bali Stage Expotama and validity and reliability tests were carried out before the questionnaire was used to gather data. Data processing was carried out using the SPPS version 26 program and data analysis techniques using a simple linear regression test. Based on the results of data analysis, it is known that the service quality of event equipment rental services at CV. Bali Stage Expotama in Bali influences of customer satisfaction by 84.6%. The results of the analysis of service quality show that the tangible dimension gets a score of 3.89 (satisfied), the reliability dimension gets a score of 4.02 (satisfied), the responsiveness dimension gets a score of 4.06 (satisfied), the assurance dimension got a score of 3.99 (satisfied), the empathy dimension got a score of 3.97 (satisfied). These five dimensions get satisfied ratings, which means customers are satisfied with services of CV. Bali Stage Expotama and it is known that the tangible dimension gets the lowest rating.

Page 2 of 4 | Total Record : 36

 1   2   3   4 

Filter by Year

2022 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2024): Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management  Vol. 1 No. 1 (2022): Journal of Event and Convention Management