cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Gusti Ayu Ratih Asmarani
Contact Email
ratihasmarani@ppb.ac.id
Phone
+6282147136593
Journal Mail Official
jecompoltekparbali@gmail.com
Editorial Address
Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
Location
Kab. badung,
Bali
INDONESIA
JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 49 Documents
 1   2   3   4   5 
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Avinci Wedding Planner Yogyakarta Shifa, Laula Linatus; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2345

Abstract

Avinci Wedding Planner is a well-known wedding service provider in Yogyakarta City that has a variety of wedding packages. This study aims to analyze the influence of service quality on consumer satisfaction at Avinci Wedding Planner Yogyakarta. This study uses a quantitative method approach with a population of 194 consumers and a sample of 66 respondents determined using the Slovin Technique. Data collection using questionnaires, interviews, and documentation studies. The testing of the research instrument used validity test and reliability test with SPSS version 26. The data analysis techniques used were normality test, heterokedasticity test, simple linear regression analysis, f test, t test, and determination coefficient. The results showed that the quality of service had a positive and significant influence on consumer satisfaction with a t- calculated value greater than the t-table (9.065 > 1.99714) and a significance level of 0.000 < 0.05. The determination coefficient showed that service quality contributed 56.2% to consumer satisfaction, with 43.8% influenced by other variables. The reliability dimension and the assurance dimension received the highest score (4.39), while the responsiveness dimension with an average score of (4.34) scored the lowest. These findings help Avinci Wedding Planner to optimize the improvement of service aspects that have a significant effect on customer satisfaction.
Penerapan Manajemen Risiko Event Dalam Meminimalisir Human Error Di Esmeralda Wedding Planner & Organizer Sari, Rochpina Cantika; Suprastayasa, I Gusti Ngurah Agung; Ariasri, Nyoman Reni
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2346

Abstract

This study aims to determine how the implementation of event risk management minimizes human error at Esmeralda Wedding Planner & Organizer. This study uses a qualitative descriptive approach with data collection techniques in the form of interviews, observations, and documentation studies conducted at Esmeralda Wedding Planner & Organizer. Data analysis was carried out using an approach based on ISO 31000: 2018 which consists of seven systematic stages, namely: communication and consultation, context determination, risk identification, risk analysis, risk evaluation, risk handling, and monitoring and review. The results of the study indicate that Esmeralda Wedding Planner & Organizer has implemented all stages of risk management well and in a structured manner. Efforts made include conducting briefings before the event, routine weekly evaluations, preparing clear job descriptions, implementing SOPs, and imposing social sanctions or blacklisting on employees who violate. This study is expected to be a reference for event industry players, especially wedding organizers, in increasing work effectiveness and managing risks more professionally.
Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan Jasa Talent Di PT. Orange Production Asia Massa, Donita Ellyzabeth; Citrawati, Luh Putu; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2372

Abstract

This study analyzes how PT. Orange Production Asia applies marketing mix strategies to boost talent service sales, following a decline in 2023 after experiencing growth in 2022. The drop in sales is believed to be caused by limited service innovation, minimal promotional efforts, and difficulties in finding talents with flexible schedules. The research focuses on the seven elements of the marketing mix (7P): product, price, place, promotion, people, process, and physical evidence. Using a descriptive qualitative method, data was collected through interviews with company leaders and managers, direct observation, and documentation. Additionally, SWOT analysis and the SWOT Matrix (SO, ST, WO, WT) were used to develop strategic alternatives based on the company’s strengths, weaknesses, opportunities, and threats. The findings show that the current marketing strategies—especially product quality and the use of social media—have been effective in improving sales. However, challenges such as fluctuating event demand and limited available talents remain. To strengthen competitiveness, the study recommends diversifying services and expanding promotional channels.
Strategi Meningkatkan Motivasi Kerja Dalam Mendorong Kinerja Karyawan di The Organizer Jimbaran, Bali Pratiwi, Intan Pradnya; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the strategies to increase work motivation and improve employee performance at The Organizer, a company engaged in the event industry located in Jimbaran, Bali. Motivation is an important psychological factor that drives individuals to work optimally. By employing a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews, and documentation study. The informants in this study include the owner, inhouse employees, and semi- inhouse employees selected through purposive sampling. The research findings reveal gaps in motivation management, such as inconsistent incentive systems, ineffective internal communication, and lack of recognition and appreciation. Based on ISO 9001:2015 standards, several strategies are proposed, including strengthening leadership, developing competencies, improving communication, and enhancing work environments. These strategies are expected to increase employee motivation and performance sustainably. The findings of this study are expected to contribute to the development of human resource management practices, especially in the event industry, where employee motivation plays a critical role in delivering excellent service to clients and ensuring event success. Future research can explore the quantitative impact of these strategies on organizational performance.
Strategi Mitigasi Risiko Pada Penyelenggaraan Maybank Marathon Bali 2024 Oleh CV. Kopi Panas Napitupulu, Kesya Cella Petrecya; Wirata, I Nengah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2375

Abstract

This research analyzes the risk mitigation strategies implemented by the Program Division of CV. Kopi Panas in organizing the Maybank Marathon Bali 2024, focusing on key event programs (Main Stage, Maybank Interactive Lounge, and Sustainability Pavilion). Using a qualitative approach, the study employed in-depth interviews, observations, and documentation analysis. Framed within the ISO 31000:2018 risk management standard, the findings identified critical risks including last-minute schedule changes, technical disruptions, and low participant engagement. Effective mitigation measures involved implementing backup operational procedures, staff training programs, and enhanced coordination protocols. The study demonstrates that a structured, collaborative approach significantly reduces operational risks. Practical recommendations emphasize workforce capacity building and real-time monitoring technologies, contributing both to event management practices and sport tourism risk management literature.
Eksplorasi Peran dan Tantangan Visual Jockey Pada Merdeka Fest 2024 Linggih, I Kadek Dwi Krisna Anugrah; Sumadi, I Gede Sumadi; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2376

Abstract

The Indonesian music festival industry has rapidly grown, encouraging the use of visual elements to enhance audience experience. Visual Jockeys (VJs) play an important role in creating an atmosphere that supports musical performances. This study aims to explore the VJs' contribution to audience experience and identify challenges faced in music festivals. This research adopts a descriptive qualitative approach, collecting data through observation, semi-structured interviews with the Founder, Creative Director, and VJ of Tjiwa Creative, and festival documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing based on the Five Aspects of Event Experience (Getz & Page, 2016). The results show that VJs contribute to creating immersive multisensory experiences, strengthening audience engagement, and building event identity. Challenges include real- time visual synchronization, production coordination, and the use of cutting-edge visual technology. The findings highlight the importance of strategic visual planning in the success of music festivals.
Faktor Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Jasa Glow Wedding & Event Planner Widiani, Komang Dewik Astiti; Kusumarini, Indah; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence consumer decisions in using the services of Glow Wedding & Event Planner in Bali. The study used a quantitative approach with a survey method through a questionnaire distributed to 98 respondents who had used the company's services. The variables studied included price, promotion, product, and service, with purchasing decisions as the dependent variable. Data analysis techniques used included validity tests, reliability tests, and factor analysis (Confirmatory Factor Analysis/CFA). The results of the study showed that the four independent variables influenced consumer decisions, with the product as the most dominant factor influencing consumer decisions. The promotion factor was the lowest factor in influencing consumer decisions to use the services of Glow Wedding & Event Planner.
Pengaruh Beban Kerja Terhadap Kinerja Pekerja Harian Lepas di PT Kreasi Indonesia Putra Gautama, I Made Lingga; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2378

Abstract

PT. Kreasi Indonesia Putra is an event organizer based in Bali, founded by Ihsan Halomoan Dili Lubis. Currently, PT. Kreasi Indonesia Putra has developed into a competent professional event organizer for both national and international events. The services provided by PT. Kreasi Indonesia Putra include activities such as production, gala dinners, meetings, conferences, team building, exhibitions, and incentive tours.This study aims to examine the influence of workload on the performance of freelance daily workers. The population consisted of all workers, with a sample of 38 freelance respondents. Data collection was conducted using questionnaires, analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results indicate that workload has a negative and significant effect on employee performance, based on a t-value of -6.108 and a significance level of 0.000. The magnitude of workload's influence on employee performance is 50.9%. Recommendations include assigning tasks according to available time and employee capabilities, providing regular training and guidance to employees, and supervising employees in carrying out their duties.
Strategi Komunikasi Pemasaran Instagram Dalam Meningkatkan Brand Awareness Di Glow Wedding and Event Planner Fatiha, Putri Salaisya; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2379

Abstract

In the ever evolving digital era, social media plays an important role in building communication between business actors and consumers. Glow Wedding and Event Planner needs to adopt the right digital marketing strategy in order to survive and compete in an increasingly competitive market. This study uses a qualitative approach with interview,observation, and documentation methods, and is analyzed through a SWOT framework to identify the company's strengths, weaknesses, opportunities, and threats. The SWOT analysis shows that Glow Wedding and Event Planner has strengths in the form of professional services and creative decorations. External opportunities that can be utilized include thematic wedding trends and the high use of social media by potential consumers.The SO (Strength-Opportunity) strategy focuses on strengthening branding by utilizing attractive visual content and client testimonials. However, the company also faces weaknesses such as a lack of experts in digital marketing. The WO (Weakness-Opportunity) strategy can be implemented by recruiting competent social media admins and providing ongoing training. Facing threats from competitors and changes in digital trends, Glow can implement the ST (Strength-Threats) strategy through service innovation and maintaining quality consistently. Meanwhile, the WT (Weakness-Threats) strategy involves improving internal management and evaluating marketing strategies regularly. Optimizing Instagram features such as Stories, Reels, Feeds, and Ads is an important step in building broad interactions with the audience and increasing Glow Wedding and Event Planner's competitiveness in the wedding and event planning industry. With the right strategy, Glow can increase brand visibility, reach new markets, and strengthen customer loyalty in the long term.

Page 5 of 5 | Total Record : 49

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management  Vol. 1 No. 1 (2022): Journal of Event and Convention Management