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I Gusti Ayu Ratih Asmarani
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ratihasmarani@ppb.ac.id
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jecompoltekparbali@gmail.com
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Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
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JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): Journal of Event and Convention Management" : 7 Documents clear
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Corporate Events Di PT. Bali Multi Sarana Diaz, Christina Audrey Amandarani; Kusumarini, Indah; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This research is a qualitative descriptive study. The purpose of this study was to determine the marketing mix strategy at PT. Bali Multi Sarana in an effort to increase the sales volume of corporate events. Data was collected through interviews, observation and documentation studies. The data analysis technique used is SWOT analysis and the 7P marketing mix (price, product, place, promotion, process, people and physical evidence). Based on the results of data analysis, it is known that there are four marketing mix strategies to increase sales volume of corporate events at PT. Bali Multi Sarana, SO strategy (Strength Opportunity) to maximize corporate events and marketing services through social media, build networking with the venue. ST strategy (Strength Threats) highlights the advantages of corporate events and equipment products, makes attractive promos and displays client testimonials that have used the company's services on social media. WO strategy (Weakness Opportunity) is to recruit marketing staff, make sales calls, utilize networking with old clients. WT strategy (Weakness Threats) maximizes promotions regarding the advantages of corporate events products and conducts research on competitors in conducting marketing.
Pengaruh Kualitas Pelayanan Jasa Penyewaan Event Equipment Terhadap Kepuasan Pelanggan pada Cv. Bali Stage Expotama di Bali Susila, Gusti Ayu Agung Ratih Prameswari; Sumadi, I Gede; Wirata, I Nengah
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This study aims to analyze the effect of service quality on event equipment rental services at CV. Bali Stage Expotama on customer satisfaction. Quantitative method used in this research. Data was collected by distributing questionnaires to 38 consumers of CV Bali Stage Expotama and validity and reliability tests were carried out before the questionnaire was used to gather data. Data processing was carried out using the SPPS version 26 program and data analysis techniques using a simple linear regression test. Based on the results of data analysis, it is known that the service quality of event equipment rental services at CV. Bali Stage Expotama in Bali influences of customer satisfaction by 84.6%. The results of the analysis of service quality show that the tangible dimension gets a score of 3.89 (satisfied), the reliability dimension gets a score of 4.02 (satisfied), the responsiveness dimension gets a score of 4.06 (satisfied), the assurance dimension got a score of 3.99 (satisfied), the empathy dimension got a score of 3.97 (satisfied). These five dimensions get satisfied ratings, which means customers are satisfied with services of CV. Bali Stage Expotama and it is known that the tangible dimension gets the lowest rating.
Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Event Univlox Lite Night Sanjaya, Gusti Made Ferry; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The research aimed to determine the service quality to repurchase intention on Univlox Lite Night event. The number of the sample of this research was 100 respondents by using non probability sampling technique with purposive sampling. The data was collected throught questionnaires were distributed to visitors who have visited the Univlox Lite Night event. The analysis technique in this research using analysis descriptive by using IBM SPSS program. The result of this research showed service quality “very good” category with an average value of 4,25 and repurchase intention visitor at Univlox Lite Night event was “very good” category with an average value of 4,23. Based on the result of this study, organizer Univlox Lite Night need more explain in detail the information asked by visitor or customers in the social media comment column, and organizer can further convince visitors and build credibility at the event by providing product quality and service quality that matches reality in order to increase repurchase intention and visitors will recommend the product if they feel satisfactions.
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Keputusan Konsumen Memilih Triple E Event Bali Sebagai Penyelenggara Mice & Event Aditya, I Made Ivan; Citrawati, Luh Putu; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test. T-test on the effect of service quality (X1) found the value of t count > t table (5,695 > 1,986). This shows that service quality (X1) has a significant positive effect on consumer decisions (Y), brand image has a significant positive effect on consumer decisions (Y) Based on t-test on brand image (X2), it appeared that t count > t table (4,956 > 1,986). That means the brand image (X2) has a significant positive effect on consumer decisions (Y). F test obtained F count > F table (84,169 > 3,10) which means service quality (X1) and brand image (X2) simultaneously have a significant positive effect on consumer decisions. Based on Coefficient of Determination tetst (R2), it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 64.7%. The results of the effective contribution calculation showed that the service quality (X1) has a contribution of 35% to consumer decisions (Y) and the brand image variable (X2) has a contribution of 29.7% to consumer decisions (Y).
Pengaruh Kualitas Pelayanan Event Meeting Terhadap Kepuasan Pelanggan di Phenom Event Indonesia Alantoni, I Nyoman; Ariasri, Ni Nyoman Reni; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This research method uses quantitative methods. The statistical tools used in this study used the normality test, multicollinearity test, heteroscedasticity test, determination test, and t test. The sample used in this study was 17 respondents, namely repeater client Phenom Event Indonesia in the 2018-2022 period. The data collection techniques used were surveys, interviews, and documentation studies. Based on the results of the t test, it is known that the t-count value is 8.390. This value is greater than the t-table value (1.746). This shows that service quality affects customer satisfaction. Based on the test of the coefficient of determination found a value of 82.4%. This value indicates the variable service quality contributes 82.4% to customer satisfaction. while the remaining 17.6% is influenced by other variables not discussed in this study.
Pengaruh Kemudahan Penggunaan E-Commerce dan Diskon Terhadap Keputusan Pembelian Tiket Event Berbasis Online Pada Situs Tokoevent Pramesti, Kadek Intan; Asmarani, I Gusti Ayu Ratih; Sukariyanto, I Gede Made
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1643

Abstract

This study aims to analyze the influence of e-commerce usability and discount factors on the online purchasing decisions of event tickets on the Tokoevent website. The research methodology encompasses surveys, literature reviews, and interviews. Surveys were conducted among Tokoevent website users to gather data on their perceptions of e-commerce platform usability and the impact of discounts on purchasing decisions. Additionally, literature reviews were employed to formulate theoretical foundations and research hypotheses, while interviews provided in-depth insights from users who had purchased event tickets through the Tokoevent website. Data were analyzed using regression analysis to test the relationship between independent and dependent variables. The findings of this study contribute to an understanding of the factors influencing online event ticket purchasing decisions, thus offering insights for the development of marketing strategies on similar e-commerce platforms.
Pengaruh Personal Selling dan Sales Promotion terhadap Keputusan Pembelian Jasa Event Organizer di Bepro Communication Kusumaningrum, Prabawati Nugroho; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1645

Abstract

Bali Island as a tourism destination continues to grow every year, especially in the MICE and event industry. The intense competition in this industry has forced event organizers to carry out various promotional strategies. This research aims to analyze the effect of personal selling and sales promotion in an effort to increase sales volume for event organizer services. This research uses a quantitative descriptive approach. Data was collected through a questionnaire instrument which was distributed to 80 project managers from each company that used services in holding events from 2018 to 2022. Data were processed using SPSS version 26 and analyzed using multiple linear regression, classical assumption regression test, individual parameter significance test (t test), simultaneous significance test (F test) and the coefficient of determination R². Based on the results of data analysis it is known that personal selling and sales promotion have a positive and significant effect on purchasing decisions for event organizer services either partially or simultaneously. Simultaneously it is 70.5%, while the remaining 29.5% is influenced by other factors not examined. Partially, personal selling has a positive and significant effect of 23.4% on purchasing decisions, while sales promotion has a positive and significant effect of 28.2% on purchasing decisions.

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