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Astrid Noviana Paradhita
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Jurnal Manajemen Bisnis dan Terapan
Published by Universitas Sebelas Maret
ISSN : 2986285X     EISSN : 29856728     DOI : https//doi.org/10.20961
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating research results and exchanging scientific papers in the field of Indonesian management and business among international academics, practitioners, policymakers, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): MEISTER July 2024" : 9 Documents clear
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM, TIKTOK, AND WORD OF MOUTH ON THE DECISION TO PURCHASE "MIXUE" ICE CREAM IN SURAKARTA (CASE STUDY OF UNS STUDENTS) Renata, Triya
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.791

Abstract

This research aims to determine the direct influence of social media Instagram, TikTok, and word of mouth on purchasing decisions for Mixue ice cream in Surakarta. The research strategy used was descriptive and causal. The population produced in this research were students from Universitas Sebelah Maret, Surakarta. The research sample consisted of 39 respondents, namely active UNS students who live in Solo Raya, have bought Mixue ice cream at least once, and have seen content on Instagram, TikTok, and heard about Mixue from other people. The sampling used is a non-probability method and uses a data collection technique, namely purposive sampling. Based on data analysis, this research concludes that social media TikTok and word of mouth have a significant influence on the decision to purchase Mixue ice cream, while social media Instagram does not have a significant influence.
THE EFFECT OF SERVICE QUALITY ON THE SATISFACTION OF MEDIA PARTNERS AT PT. MAIN SOLO AUDIO RADIO (SOLOPOS RADIO) Cahyasari, Devi; Noriska, Ni Komang Septia
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1219

Abstract

Currently, many companies are opening services. This makes the level of competition of companies very tight. Therefore, these problems need to be considered by companies so that their business continuity is maintained. This study aims to analyze the quality of service on the satisfaction of media partners at Radio Solopos. In this study, a quantitative descriptive method is used. The respondents in this study are media partners of Radio Solopos. Of the 45 questionnaires distributed, the researcher took 30 respondents. Data collection was carried out by distributing questionnaires to respondents. The researcher calculated the questionnaire result using Social Science Statistics Package (SPSS) version 29 program. The result of this study is that service quality has a significant effect on media partner satisfaction. Because t counts are greater than t tables (7,254 > 2,048). So that if the quality of the service provided is high, then the higher the satisfaction that will be obtained by media colleagues. Radio Solopos needs to improve the quality of services provided and also evaluate the job desks of each division.
OPTIMIZATION OF WAREHOUSE FUNCTIONS, GOOD RECEIVING AND GOODS RETURN PROCEDURES : study case: Assalam Hypermarket paradhita, astrid noviana; Tineka, Yohanes Wien
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1327

Abstract

Warehouses have an essential role in the sustainability of retail businesses. A warehouse is not only a place to store goods but also receives, distributes, and returns goods. Assalam Hypermarket is a retail business that still needs help maximizing warehouse functions. Assalam Hypermarket still has several obstacles that could be solved, such as fighting over goods between warehouse divisions, damage to goods, and distribution delays. This research aims to analyze the causes of problems and optimize the implementation of warehouse functions. This research was conducted by applying qualitative descriptive research methods to analyze the function of the warehouse at the Assalam Hypermarket shopping center. The research flow is carried out systematically, from determining the research design, determining research objects and subjects, collecting data and information, analyzing data and information, drawing conclusions, and providing solution recommendations. From this research, results were obtained in the form of factors that cause problems in carrying out warehouse functions. Therefore, Assalam Hypermarket can continue to provide regular outreach regarding SOPs for receiving and returning goods to warehouse staff. Assalam Hypermarket can also print SOPs for receiving and returning goods at the warehouse and implement a cross-decking model to run warehouse operations. Apart from that, Assalam Hypermarket can also improve the competency of warehouse staff by providing BIT training.
THE INFLUENCE OF EMOTIONAL INTELLIGENCE ON SALESPERSON PERFORMANCE Wulandari, Wulandari; Darmawan, Didit
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1349

Abstract

Salesperson are the frontline connector between organizations and consumers. The attitude aimed at salespeople affects consumer perceptions and purchasing decisions that will be made. The emotions that salespeople experience have a big impact on their attitude. Businesses must be aware of how their salespeople interact with customers in order to build long-lasting partnerships and boost productivity. The purpose of the study is to ascertain how emotional intelligence affects salesperson performance in the Surabaya region. The research sample used 100 smartphone salesperson respondents who were still active in the Surabaya area and analyzed using multiple linear regression techniques which were previously tested for quality using validity, reliability, and classical assumption tests. The findings clarified that salesperson performance is positively and significantly impacted by emotional intelligence. The Adjusted R Square of 52.5% indicates the emotional intelligence variable's impact on salesperson performance.
APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA : Case Study : PT Toekang Digital paradhita, astrid noviana; Pusparisti, Myrtana
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1508

Abstract

Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.
THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA Utami, Eva Yuniarti; Ayuni, Risca Fitri; Nuvriasari, Audita; Uli, Nur Zarliani; Pratama, Rohmawan Adi
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1640

Abstract

Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation.Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes.This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
THE ROLE OF TEAM PLAYER ATTITUDES IN ENHANCING COLLABORATION IN MANUFACTURING FIRMS Amborowati, Agustin; Novianto , Irfan
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1651

Abstract

This research aims to analyze the role of team player attitudes of PT XYZ, a garment manufacturing company. The importance of leadership in managing human resources and improving company performance. This research focuses on the role of team player attitudes which are considered crucial in achieving company goals. The research method used was a survey method by distributing questionnaires to 193 employees and 22 leaders in Manufacturing Companies. The majority of respondents were women in the productive age range and high school/vocational school education levels. The data obtained from the questionnaire was analyzed descriptively on the role of team player attitudes at PT XYZ. The research results show that most employees are satisfied with the existing teamwork, but prefer to work individually. This research can also be a reference for further research on leadership, especially in the context of garment manufacturing companies.
IMPLEMENTATION OF MSMEs CREDIT PROVIDING USING THE 5C METHOD BY PT. BPR BANK BAPAS 69 ON THE KAHYANGAN TOLL TOURIST, WONOLELO VILLAGE, SAWANGAN DISTRICT, MAGELANG DISTRICT Syarif Mutsanna, Ahmad
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1698

Abstract

This research aims to describe the obstacles that arise in the implementation of providing MSME credit at the Kahyangan TOL Tourism in Wonolelo Village by PT BPR BANK BAPAS 69 Magelang Regency and to describe the solutions implemented by PT BPR BANK BAPAS 69 Magelang Regency in overcoming these obstacles. It is arising from the implementation of granting MSME credit to the Wonolelo Village Kahyangan Tourism TOL. The method used is the observation method, namely observation by observing directly at the BAPAS 69 Magelang Bank Office. This research is qualitative, data collection methods using observation and interviews. The results of the observations can be stated that the implementation of providing MSME credit at the Kahyangan Toll Tour in Wonolelo village by PT BPR Bank Bapas 69 Magelang Regency, has been by the systems and procedures determined by the Main Director of PT BPR Bank Bapas 69 Magelang Regency. Systems and procedures have been implemented as they should. The systems and methods implemented do not rule out the possibility of future risks regarding the credit disbursed. To minimize credit risk, PT BPR Bank Bapas 69 Magelang Regency has implemented prudential principles through the 5 C.
THE INFLUENCE OF TRANSPARENCY, FINANCIAL LITERACY, AND DIGITAL MARKETING ON THE GOALS OF THE KAMPUNG DOLANAN ORGANIZATION WITH THE CONCEPT OF SOCIOPRENEURSHIP Ariq Fikria; Haya Aulia Assidiq
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1711

Abstract

This study aims to analyze the influence of financial transparency, citizens' financial literacy, and digital marketing in realizing the organizational goals of Kampung Dolanan as a social-based business or sociopreneurship. This research focuses on the application of managerial practices in Dolanan Village and its influence on the welfare of residents. This study uses a qualitative approach, by means of interviews with the parties concerned to obtain information about the management of Dolanan Village which will later be processed and analyzed qualitatively to achieve clarity of research results. The results of the study show that transparency has not been carried out by the management team of Dolanan Village. Transparency affects organizational goals that have not been achieved because residents have not been able to fully supervise the management and achievement of organizational goals. The financial literacy of Karanggeneng residents is still low, illustrated by the fact that residents do not understand family financial management. Low financial literacy affects organizational goals because citizens do not know the truth of correct financial management. Digital marketing has not been done properly due to a lack of capable human resources. The lack of maximum digital marketing has affected the organization's goals which cannot attract tourists to come to Dolanan Village.

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