cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Siti Ena Aisyah Simbolon
Contact Email
sitienaaisyahbrbolon@gmail.com
Phone
+6285270059404
Journal Mail Official
businessandfinanceanalyst.id@gmail.com
Editorial Address
Komp. Bumi Cahaya Rencong No. 19-20, Andir, Baleendah, Bandung, Jawa Barat, Indonesia. Post Code: 40375
Location
Kab. bandung,
Jawa barat
INDONESIA
Nusantara: Journal of Cultural Research (NJCR)
Published by Business finance analyst Co., Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Religion, Science, Education, Social,
Religion Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
Focus and scope Nusantara: Journal of Cultural Research (NJCR): - Literature and language development - The influence of local culture on religion - Development of Sociology and Anthropology in Community Groups - Management - Ethnic psychology
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 15 Documents
 1   2 
Analisis Kelayakan Pemasaran Produk Ikan Bumbu Kuning Dalam Kemasan Vacuum Berdasarkan Preferensi Ragil Muhammad Husein; Riki Ahmad Maulana; Amirul Hakim Alfarizi; Isnaini Hasan Atsari
Nusantara: Journal of Cultural Research Vol. 3 No. 1 (2025): June
Publisher : Business Finence Analyst Co.,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the market feasibility of vacuum-packed ikan bumbu kuning products using the Food Choice Process approach, which includes three main components: life course, external influences, and personal food system. Data were collected through questionnaires distributed using an accidental sampling method, targeting respondents who were encountered directly and willing to participate. Data interpretation was conducted using a descriptive qualitative approach, examining response patterns for each variable. The results indicate that most respondents favor traditional Indonesian cuisine and prefer ready-to-eat meals due to their busy lifestyles. Factors such as price, packaging, product information, and ease of access also influence purchasing decisions. In terms of personal food evaluation, respondents consider practicality, health, quality, and taste. Therefore, vacuum-packed ikan bumbu kuning products are considered commercially viable, as they align well with consumer preferences.
Analysis of Student Interest in Islamic Financial Products in Yogyakarta Niswati Hindi Kurnia
Nusantara: Journal of Cultural Research Vol. 3 No. 1 (2025): June
Publisher : Business Finence Analyst Co.,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the Islamic financial industry in Indonesia shows great potential, but participation from young people, especially students, still needs to be improved. This study aims to analyze the level of interest of students in Islamic financial products in Yogyakarta and the factors that influence it. The method used is a descriptive quantitative approach with data collection through an online questionnaire. A total of 110 students from various universities became respondents. The results show that students have a relatively high level of knowledge of the basic principles of Islamic finance, such as the prohibition of usury and Islamic contracts. Attitudes towards Islamic products also tend to be positive, especially in terms of convenience and conformity with religious values. Student interest can be seen from the tendency to try and recommend Islamic financial products, although not yet fully realized in real actions. Religious factors, literacy, and digital access have a significant influence in shaping this interest. The implications of these findings emphasize the importance of Islamic literacy education, strengthening digital services, and value-based promotions that are adaptive to the younger generation. This study is expected to be a reference in developing Islamic financial inclusion strategies among students.
Identification of Zakat Institution Risks and Mitigation Efforts to Increase Operational Effectiveness (Case Study of LAZISMU Daerah Istimewa Yogyakarta) Dona Amalia Priasih; Yuni Humaira; Alma Zahwa Kirana
Nusantara: Journal of Cultural Research Vol. 3 No. 1 (2025): June
Publisher : Business Finence Analyst Co.,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the operational effectiveness of the Muhammadiyah Zakat, Infaq, and Sadaqah Institution (LAZISMU) of the Special Region of Yogyakarta through a risk identification approach and mitigation strategies. The problems raised include performance barriers such as delays in fund distribution, program inconsistencies, and recording errors that disrupt internal efficiency. The study uses a descriptive quantitative approach with data collection techniques through structured interviews with internal staff. Risk analysis was carried out using a score assessment method (frequency × impact), both before and after the implementation of mitigation. The results showed a significant decrease in the operational, strategic, reputational, compliance, and market risk categories after the intervention. The mitigation strategies implemented include human resource training, digitization of data management systems, increasing transparency of reports, and updating standard operating procedures (SOPs). These findings confirm that structured risk management can significantly improve the operational effectiveness of zakat institutions and strengthen organizational governance that is responsive and adaptive to external dynamics.
The Influence of Affiliates in Product Promotion on Consumer Buying Interest Dimas Aji Wardana; Ahmad Ramadhan
Nusantara: Journal of Cultural Research Vol. 3 No. 2 (2025): December
Publisher : Business Finence Analyst Co.,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of knowledge and technology today has brought significant changes to the sales process. Digitalization, particularly in the form of online sales, has simplified transactions and required sellers to implement the latest strategies and innovations to attract buyers. One strategy that can be applied is utilizing Affiliators through Affiliate Marketing techniques to promote products. The involvement of Affiliators in online buying and selling has a considerable impact. This study focuses on this phenomenon using internet research and literature review methods. These methods will collect data from various sources, including journals, articles, and other relevant references. The research results indicate that Affiliate Marketing, carried out by Affiliators with the support of social media marketing, positively impacts online sales by increasing consumer purchase interest
The Effect of Social Media Use Intensity on Student Stress Levels (A Study of Students at The Faculty of Economics and Business, Syahada Islamic University of Padangsidimpuan) Eva Sunarti; Salsa Billa Ilda Putri Prasetya; Nasution, Ananda Saprilla; Siregar, Ihsan Mulia
Nusantara: Journal of Cultural Research Vol. 3 No. 2 (2025): December
Publisher : Business Finence Analyst Co.,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of social media usage intensity on the stress levels of students at the Faculty of Economics and Islamic Business (FEBI) UIN Syahada Padangsidimpuan. Motivated by the rapid development of social media and its potential impact on students' psychological well-being, this study uses a quantitative approach with a correlational design. A total of 60 active FEBI UIN Syahada Padangsidimpuan students in the even semester of the 2024/2025 academic year were selected using purposive sampling. Data were collected through an online questionnaire that included the Social Media Intensity Scale and the Perceived Stress Scale (PSS-10), which have been tested for validity and reliability. Data analysis used simple linear regression after the classical assumption test was fulfilled. The results showed that the intensity of social media use had a positive and significant effect on students' stress levels (B = 0.457, t = 4.115, p = 0.000 < 0.01), contributing 21.7% to the variation in stress levels (R² = 0.217). This study concludes that the higher the intensity of social media use, the higher the stress levels experienced by FEBI UIN Syahada Padangsidimpuan students. The implication of this study is the need to develop interventions and digital literacy programs that consider the psychological well-being of students in an Islamic campus environment. The limitations of this study include its cross-sectional design and limited sample size.

Page 2 of 2 | Total Record : 15

 1   2 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2025): December Vol. 3 No. 1 (2025): June Vol. 2 No. 2 (2024): December Vol. 2 No. 1 (2024): June Vol. 1 No. 1 (2023): June