cover
Contact Name
I Gede Made Sukariyanto
Contact Email
made.sukariyanto@ppb.ac.id
Phone
+6281338389006
Journal Mail Official
destinasi.ppb@gmail.com
Editorial Address
Jl. Dharmawangsa, Kampial, Nusa Dua (80363) Bali – Indonesia
Location
Kab. badung,
Bali
INDONESIA
Journal of Applied Science in Tourism Destination
ISSN : -     EISSN : 30635608     DOI : https://doi.org/10.52352/jastd.v3i1
Journal of Applied Science in Tourism Destination (JASTD) is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the tourism destination sector. Firstly published in 2023, the Center for Research and Community Service in collaboration with Tourism Destination Study Programs of Bali Tourism Polytechnic (Politeknik Pariwisata Bali) committed to publishing the journal twice a year, every April dan October. The considerations in determining scientific articles for publication are based on relevance, clarity, topic, and originality, as well as the extent to which the articles can advance knowledge, understanding, and application and their possible contribution in inspiring further development and research. The journal invites contributions in the following interdisciplinary scope, including: Tourism Destination Impact; Tourism Destination and Attraction Management; Tourism Destination Planning; Branding and Marketing; Digital Tourism Marketing; Competitiveness of Destinations, Products, and Tourism Business; Diversification of tourism products; Creative Tourism; Smart Tourism; Heritage Tourism; Ecotourism; Community-Based Tourism; Sustainable Tourism Development; Wellness Tourism; and Tourist Behavior. The primary objective of JASTD is to provide a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge in the form of empirical and theoretical research papers and case studies published.
Articles 41 Documents
GEN Z AS MARKET OF WELLNESS PRODUCTS IN YOGA AND MEDITATION: PRACTITIONERS' PERSPECTIVE: GENERASI Z SEBAGAI PASAR PRODUK WELLNESS DALAM YOGA DAN MEDITASI: PERSPEKTIF PRAKTISI Mahestya, I Gusti Ayu Rayinta; Dari, Komang Nadya Wulan; Everlie, Keane; Baradah, I Gede Abdi Putra
Journal of Applied Science in Tourism Destination Vol. 3 No. 2 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i2.2079

Abstract

This study explores the characteristics of Generation Z in engaging with yoga and meditation practices, examines the role of wellness practitioners in attracting their interest, and proposes strategic approaches for designing appealing and meaningful wellness experiences. Given Generation Z’s growing influence on lifestyle and wellness consumption, understanding their preferences and behavioral patterns is essential for the sustainable development of the wellness industry. This study adopts a qualitative research design, employing multiple data collection methods to enhance data richness and credibility. Data were collected through in-depth and semi-structured interviews with eight yoga and meditation practitioners, complemented by focus group discussions (FGDs) and a review of relevant literature. The findings indicate that Generation Z constitutes a distinctive and strategically important market segment characterized by strong engagement with digital platforms and social media trends. While they demonstrate high levels of curiosity toward wellness activities, they are also easily distracted and tend to seek novel, visually appealing, and socially interactive experiences. Group-based activities, immersive environments, and experiences that integrate aesthetic and technological elements are particularly effective in capturing their interest. The study further reveals that practitioners who are able to adapt their teaching styles, communication strategies, and program designs to align with Generation Z’s digital-oriented lifestyle and values are more likely to attract and retain this demographic as a primary target in the wellness market. These findings offer practical insights for wellness practitioners and industry stakeholders in developing innovative, Gen Z–oriented yoga and meditation experiences that balance authenticity, engagement, and sustainability.