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I Gede Made Sukariyanto
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Journal of Applied Science in Tourism Destination
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 30635608     DOI : https://doi.org/10.52352/jastd.v3i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal of Applied Science in Tourism Destination (JASTD) is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the tourism destination sector. Firstly published in 2023, the Center for Research and Community Service in collaboration with Tourism Destination Study Programs of Bali Tourism Polytechnic (Politeknik Pariwisata Bali) committed to publishing the journal twice a year, every April dan October. The considerations in determining scientific articles for publication are based on relevance, clarity, topic, and originality, as well as the extent to which the articles can advance knowledge, understanding, and application and their possible contribution in inspiring further development and research. The journal invites contributions in the following interdisciplinary scope, including: Tourism Destination Impact; Tourism Destination and Attraction Management; Tourism Destination Planning; Branding and Marketing; Digital Tourism Marketing; Competitiveness of Destinations, Products, and Tourism Business; Diversification of tourism products; Creative Tourism; Smart Tourism; Heritage Tourism; Ecotourism; Community-Based Tourism; Sustainable Tourism Development; Wellness Tourism; and Tourist Behavior. The primary objective of JASTD is to provide a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge in the form of empirical and theoretical research papers and case studies published.
Arjuna Subject : Ilmu Sosial - Geografi, Perencanaan dan Pengembangan
Articles 34 Documents
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Pengaruh Harga dan Fasilitas Terhadap Niat Berkunjung Kembali Ke Kawasan Luar Pura Uluwatu Muliawati, Ni Kadek Diah; Susianti, Hartanti Woro; Sukariyanto, I Gede Made
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1290

Abstract

In recent years, the number of tourists visiting the Outer Area of Uluwatu Temple has experienced growth fluctuations. These fluctuation factors can be identified through visitor complaints related to prices and services available in the area. This study aims to evaluate the impact of price and facilities on the desire to make a repeat visit to the Uluwatu Temple Outer Area. This study uses quantitative and qualitative data types. The research sample group consisted of 115 respondents consisting of tourists who had come to the area. The sampling method used is accidental sampling method. The collected information is processed using a quantitative method through validity testing, reliability testing, classical assumption testing, multiple linear regression, T testing, and F testing. The findings from this study indicate that individually, price has a significant and positive impact on the intention to return to visit , while facilities also have a positive and significant impact on the intention to return to visit. In addition, simultaneously, prices and facilities positively and significantly influence the desire to return to visit the Uluwatu Temple Outer Area
Optimasi Marketing Mix Method untuk meningkatkan pangsa pasar Wedding Organizer di Bali: Studi kasus Esmeralda Wedding Planner and Organizer Bali Rahjasa, Putu Surya Laksana; Rahadiarta, I Gede Ngurah Primanda S
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1317

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4 P (Product, Price, Place, Promotion) terhadap Tingkat Penjualan di perusahaan Esmeralda Wedding Planner and Organizer. Penelitian menggunakan teknik pengambilan sampling jenuh, yaitu 30 responden yang merupakan pasangan yang telah menggunakan jasa penyelenggaraan pernikahan dari Esmeralda Wedding Planner and Organizer. Pengumpulan data menggunakan kuesioner, dengan uji validitas, reliabilitas, Uji Normalitas, dan Uji Regresi Berganda dengan bantuan program SPSS. Diperoleh hasil uji variabel Product, Price, Place dan Promotion dalam menjelaskan Tingkat Penjualan adalah sebesar 78,2%. Hasil Uji Hipotesis pada penelitian ini juga memberikan kesimpulan bahwa variabel Product, Price, dan Promotion berpengaruh baik terhadap tingkat penjualan, sementara variabel Place masih belum berpengaruh baik terhadap tingkat penjualan. Hasil ini yang kemudian dapat menjadi pertimbangan perusahaan Esmeralda Wedding Planner and Organizer untuk menentukan strategi yang digunakan dalam meningkatkan penjualan pada masa yang akan datang.
Pengaruh Media Sosial Instagram Terhadap Niat Berkunjung Kembali Wisatawan Nusantara Ke Kebon Vintage Cars Museum Bali Kusuma, Anak Agung Istri Arikania; Mahadewi, Ni Made Eka; Widana, Ida Bagus Gede Agung
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1323

Abstract

Salah satu digital tourism yang sedang gencar digunakan sebagai media informasi adalah media sosial Instagram. Penggunaan media sosial tersebut digunakan untuk menyebarkan foto, video, teks dan lainnya untuk memenuhi kebutuhan informasi. Kebon Vintage Cars Museum Bali merupakan satu-satunya museum yang memiliki koleksi 150 mobil kuno yang antik dan klasik dari tahun 1917 hingga tahun 1990-an dengan berbagai merk dan tipe. Namun pada tahun 2022 terjadi penurunan wisatawan sejumlah 16.49%, hal ini menjadi tolak ukur pihak manajemen untuk gencar mempromosikan Kebon Vintage Cars Museum Bali melalui media sosial Instagram. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh media sosial Instagram terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali dan berdasarkan gender laki-laki serta perempuan. Penelitian ini menggunakan metode kuantitatif dengan melakukan penyebaran kuesioner melalui direct messsage dan insta-story Instagram. Total sampel pada penelitian ini yaitu 140 responden.  Data yang diperoleh kemudian dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa variabel media sosial Instagram berpengaruh positif dan signifikan terhadap variabel niat berkunjung kembali. Media sosial Instagram memberikan pengaruh sebesar 20,3% terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali dan sisanya sebesar 79,7% disebabkan oleh faktor lain yang tidak diteliti dalam penelitian ini. Sedangkan pada gender laki-laki media sosial Instagram memberikan pengaruh sebesar 27,4% dan 15,7% pada gender perempuan terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali.
Dampak Pariwisata Terhadap Ekonomi dan Sosial Budaya Masyarakat di Desa Wisata Kenderan Raditya, Dyota Fajar; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1450

Abstract

This research is to assess how tourism affects the local community, focusing on both economic and socio-cultural aspects. The study targets the household heads of Kenderan Tourism Village, using a purposive sample of 92 respondents. The analysis involves descriptive statistics and confirmatory factor analysis. The findings indicate that the community views tourism development as beneficial for the economy, with an average interval score of 4.73 (strongly agree), suggesting agreement on its positive economic impact. The factor loading for economic indicators is notably high at 0.816. Similarly, the community recognizes a positive socio-cultural impact of tourism, with an average interval score of 4.51 (strongly agree), reflecting agreement on its positive socio-cultural influence. This is reinforced by the highest factor loading in the socio-cultural variables, reaching a total of 0.912
Tourism Destination Service Quality: An Analysis of Domestic Tourists Satisfaction In Kawasan Luar Pura Uluwatu Supraba, Cening Ayu; Lilasari, Luh Nyoman Tri; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1499

Abstract

In 2022, Kawasan Luar Pura Uluwatu received several bad reviews regarding the quality of services provided. The aims of the study are 1) domestic tourists' satisfaction with service quality in the form of respondent's responses to tangibles, empathy, reliability, responsiveness and assurance in Kawasan Luar Pura Uluwatu, 2) The Importance of Performance Analysis on service quality in Kawasan Luar Pura Uluwatu. This study is a quantitative descriptive study with a sample of 100 domestic tourist respondents visiting Kawasan Luar Pura Uluwatu using a Purposive method. The Importance Performance Analysis (IPA) method was used in this study to determine the satisfaction level of domestic tourists. The results of this study indicate 1) tourists satisfied with the service quality in Kawasan Luar Pura Uluwatu with a total satisfaction level of 96,95%; 2) indicators of service quality included in the top priority category are the suitability of ticket prices with the products, facilities and service provided, officers respond well to tourist complaints, officers do not discriminate between tourists and ease in the service process that needs to be improved so that it gets special attention from the manager.
Pengaruh Lovemarks dan Brand Satisfaction terhadap Brand Loyalty Wisatawan Domestik yang Mengunjungi Destinasi Wisata Super Prioritas Danau Toba Stefanie, Dewi; Susianti, Hartanti Woro; Widana, Ida Bagus Gede Agung
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1544

Abstract

This study was conducted with the aim of determining the influence of lovemarks and brand satisfaction on the brand loyalty of domestic tourists visiting Lake Toba Super Priority tourist destinations, the data used was quantitative with primary and secondary data sources. This study uses simple linear regression analysis techniques to determine the influence of variables partially and also multiple regression analysis techniques to determine the influence of variables simultaneously. The sampling technique used is purposive sampling with a sample of 100 who have the criteria of having visited Lake Toba Super Priority tourist destinations at least 2 times in the last 5 years. The results of this study show that there is a significant positive influence of lovemarks and brand satisfaction on the brand loyalty of domestic tourists who visit Lake Toba's Super Priority tourist destinations partially and simultaneously. The coefficient of determination (R-Square) obtained simultaneously is 0.394 which means that 39.4% of tourist brand loyalty visiting Lake Toba Super Priority tourist destinations is influenced by lovemarks and brand satisfaction variables. Therefore, the remaining 60.6% of tourist loyalty who visit Lake Toba's Super Priority tourist destinations is influenced by other variables that were not studied in this study.
Preferensi Nomadic Tourists Dalam Memilih Akomodasi di Bali Putri, Ni Luh Emi Utami; Negarayana, Ida Bagus Putra; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1545

Abstract

Bali is refocusing into a quality tourist destination to restore tourism after Covid-19 pandemic. Nomadic Tourism is one of the tourism potentials that can be developed. Digital Nomads are people who live in a nomadic way while working remotely using technology and the internet. The purpose of this research is to determine the preferences of Nomadic Tourists in choosing accommodation. This research uses seven attributes, including room, location, service & facilities, food & beverage, cleanliness, security, and value/price. This research uses a quantitative descriptive approach, using conjoint analysis. Collecting data using a questionnaire with a sample of 272 respondents, the sample in this research is divided into two categories, which are Asian Tourist and Western Tourist. The results of this research indicate that there are similarities between Asian Tourists and Western Tourists, which they consider value/price the most in choosing accommodation. The next attribute they consider is security, room, and then cleanliness. There is a difference between Asian and Western Tourists in considering the 5th and 6th attributes. Asian Tourists is more concerned with services & facilities and then location, while Western Tourists is more concerned with location and then services & facilities. The least considered attribute in accommodation selection is food & beverage.
Dampak Pengembangan Pariwisata Terhadap Kondisi Ekonomi Dan Sosial Budaya Masyarakat Lokal Di Kawasan Pariwisata Sanur Dinata, I Kadek Krisna Surya; Mertha, I Wayan; Sukariyanto, I Gede Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1549

Abstract

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.
The Influence of Acceptance of RAISA (Robots, Artificial Intelligence, And Service Automation) Technology on Intentions to Use Technology and Intentions to Visit Tourists in Bali Jaya , I Made Agus Kusuma; Suasapha , Anom Hery; Liestiandre, Hanugerah Kristiono
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1551

Abstract

The research aims to see how the effect of acceptance of RAISA technology (Robots, Artificial Intelligence, And Service Automation) by tourists on the intention to use RAISA technology with TAM and the intention to visit in Bali. This research was conducted in Bali with 384 respondents who visited Bali and were traveling in Bali. The analytical technique used is descriptive quantitative and Structural Equation Models. The result found that the ease of use of RAISA technology had a positive effect on the perceived use of RAISA technology. The two constructs also have a positive effect on attitudes towards RAISA. And this positive attitude affects the intention to use RAISA technology and the intention to visit Bali with the RAISA technology. However, the perceived usefulness construct of RAISA technology does not affect foreign tourists and has little effect on domestic tourists. This research will help stakeholder providers to understand tourist attitudes regarding the adoption of RAISA technology in Bali in general. Technology engineers and tourism business owners in implementing RAISA technology for tourism in Bali must pay attention to the ease of use and usefulness. And in the application of RAISA technology, human intervention is still needed in tourism services where current technology is still unable to overcome certain complexities and problems. The government needs relevant regulations regarding RAISA technology and human resource development in Bali. This research is still exploring tourism broadly, not specific to any one service or tourism sector. So further research is needed to explore specifically one technology in RAISA, on a particular sector, perspectives on different types of tourists, and the extent to how far RAISA technology can replace existing jobs.
Destination Management Organization (DMO) in Indonesia, an overview and should be continue? Putra, Dewa Putu Bagus Pujawan
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1554

Abstract

The research aim to evaluate Destination Management Organization (DMO) program in Indonesia which initiate by Ministry of Tourism and Creative Economy (2011-2014) and what the next for the future of tourism especially to achieve quality and sustainable tourism. Using desk research to collect information and data from DMO in Indonesia and interviewed with key person to analyze and summarize the main things which vital points to manage destination as per international standards from United Nations of World Tourism Organization (UNWTO). The research found active community participation as a vital point and Indonesia need local champion to continuously assist the destination to be grew with strategic leadership, effective execution and efficient governance for sustainable and quality tourism. Further studies and research in tourism destination should conduct to adapt and summarize critical factor for resources/capital and marketing then the destination could captive the ideal market and distribute its benefit among stakeholder. Because tourism destination will be sustain and quality if environmental preserved, socio-cultural protected and economic prosperity fairly distribute among stakeholder.

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