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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol 5 No 3 (2023): Scientia Journal" : 30 Documents clear
ANALISIS MANAJEMEN REDAKSI BATAMTODAY.COM PASCA PANDEMI COVID-19 Febriansyah, Filar Ade; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7285

Abstract

The Batamtoday editorial team is a pioneer of online media in the Riau Islands. Through the presence of Batamtoday, the public can easily access information on a mass scale, anytime and anywhere. This study employs a qualitative descriptive method utilizing the managerialism and organizational democracy theory by Stanley Deetz. This theory demonstrates how communication practices in an organization can distort decision-making. The sub-theories of strategy, agreement, involvement, and participation in organizations provide a contradictory understanding of communication practices in an organization. Strategy and agreement as part of managerialism determine decision-making through leadership domination, while involvement and participation as part of democracy provide a solution to the chaos of domination through leadership movements. The results of the study indicate that the form and pattern of communication applied by the Batamtoday editorial team is verbal, with a communication pattern tailored to the social reality practices within Deetz's concept. The organizational structure in Batamtoday does not give an impression of rigidity in its communication practices. In conclusion, this study shows that the Batamtoday editorial team employs effective communication strategies to build news coverage in the Riau Islands. Communication practices within the editorial team appear flexible and semi-formal, allowing for the involvement and participation of team members in decision-making. Stanley Deetz's managerialism and organizational democracy theory can provide a useful perspective in understanding the dynamics of communication in organizations and how communication strategies can influence decision-making.
PENGARUH PROMOSI, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA APLIKASI BUKALAPAK DI KOTA BATAM Chairul_Anan; Inda Sukati, Inda Sukati
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7421

Abstract

This study aims to determine the effect of promotion, brand image and trust on purchasingdecisions of bukalapak application users in Batam City. This research uses quantitativemethods. There is also a population of a sample of 100 respondents who use thebukalapak application at least once. The sampling technique used is perposive samplingwith certain criteria to be sampled. Data processing using SPSS version 25. The analysismethod used in this research is descriptive statistical test, validity test and reliability test,classical assumption test, influence test, hypothesis testing. The analysis results of thestudy prove that the brand image variable with a significant value of 0.01 <0.05 and a trustvariable of 0.02 <0.05 has a positive and significant influence on purchasing decisions,while the promotion variable with a significant value of 0.166> 0.05 does not have apositive and significant influence on purchasing decisions
PENGARUH PANDANGAN IKLAN, DIGITAL MARKETING, DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG PADA PT BIRO PERJALANAN WISATA NUSA INDAH Ng, Kelvin; Nainggolan, Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7436

Abstract

This study aims to examine the effect of advertising views, digital marketing, and brand image on passenger satisfaction at PT Nusa Indah Travel Bureau. This research uses a type of quantitative approach. The population of this study are all users or people who have used products and services from PT. Nusa Indah Travel Bureau with unknown population size. The research sample used the Cochran formula with a total of 100 respondents using the non-probability sampling method. The collected data will be analyzed using descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. The results of the multiple linear regression analysis show that advertising views have an effect of 20.5% on passenger satisfaction. Digital marketing has an influence of 33.5% on passenger satisfaction. Brand image has an influence of 31.7% on passenger satisfaction. Analysis of the coefficient of determination (R2) shows that the views of advertising, digital marketing and brand image have a strong influence on passenger satisfaction at PT. Nusa Indah Travel Bureau with a proportion of influence of 67.7% The results of the hypothesis test show that both partially and simultaneously views of advertising, digital marketing, and brand image have a positive and significant effect on passenger satisfaction at PT Nusa Indah Travel Bureau.
PENGARUH KUALITAS PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA PADA MASYARAKAT KOTA BATAM Saragih, Pandapotan Saragih; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7483

Abstract

This study aims to observe and analyze the associations experienced with variables, product quality and risk perception in Tokopedia E-commerce shopping decisions for residents of Batam City. This study uses a quantitative descriptive method. The data collection was carried out by distributing questionnaires to a total of respondents in which the respondents were residents of Taman Anugrah Housing Rt/Rw 001/015 Tembesi Village, Sagulung District, Batam City, a total of 156 respondents. Using the SPSS tool version 26. set on randome sampling technique. Through statistical tests it was observed if the variable product quality and risk perception were normally distributed. Through the acquisition of the t test shows if the product quality variable has a significant impact on the purchase decision as well as the risk perception variable has a significant impact on the purchase decision. but the results of the f test with others say that the variable product quality and risk perception have a positive and significant impact on Tokopedia E-commerce shopping decisions for residents of Batam City. Keywords: Product Quality; Perceived Risk; Purchase Decision.
ANALISIS PENERAPAN SAK EMKM DALAM PENYUSUNAN LAPORAN KEUANGAN PADA USAHA MIKRO KECIL MENENGAH DI KOTA BATAM Melinda, Melinda A. J Munthe; Purba, Mortigor Afrizal
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7516

Abstract

This study aims to analyze the application of SAK EMKM in the preparation of financial reports on small and medium micro businesses in Batam City. This study used a descriptive and quantitative statistical approach with a population of 700 MSMEs registered with the Batam City Cooperatives and Small and Medium Enterprises Office and the sample in this study consisted of 100 respondents and used a questionnaire as a data collection instrument. From the data analysis, it was found that SAK EMKM did not affect financial reports with t count (1.276) < t table (1.983) and MSME socialization had an effect on financial reports with t count (6.462) > t table (1.983). Simultaneously the results of the EMKM SAK F test and MSME outreach have an effect on financial reports with a calculated F value (28.566) > F table 2.69)
PENGARUH PROMOSI, KEPERCAYAAN, KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BILLINDO UTAMA Lin, Kelly; Evyanto, Winda
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7529

Abstract

This study aims to examine and analyze the effect of promotion, trust, and convenience on purchasing decisions of PT. Billindo Utama. The variables in this study are promotion variables (X1), trust (X2), ease (X3) of purchasing decisions (Y) at PT. Billindo Utama. The number of samples in this study were 100 consumers. The sampling technique uses accidental sampling. Testing the effect in this study used multiple linear analysis and analysis of the coefficient of determination (R2), testing the hypothesis using the t test and f test using the SPSS version 25 software program. The results showed the influence of promotion, trust, and convenience variables. partially and simultaneously have a significant effect on purchasing decisions at PT Billindo Utama in Batam City.
ANALISIS LAPORAN KEUANGAN TERHADAP PENILAIAN KINERJA KEUANGAN PT TRANS MULTI CARGO KOTA BATAM Bedaru, Adi; Effendi, Syahril
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7534

Abstract

This study aims to determine the company's financial performance as assessed by financial ratio analysis at PT. Trans Multi Cargo from 2018 to 2021. The data analysis method used is a quantitative descriptive method using measurements of liquidity ratios, solvency, activity and profitability. based on the results of research on the liquidity ratio in the 2018-2021 period it can be said that it is not good because the company has difficulty paying off current liabilities using current assets owned by the company. Based on solvency in the 2018-2021 period, it is quite good where it has increased every year, this is due to low corporate spending originating from loans. Based on activities in the 2018-2021 period, it is quite good where every year there is an increase in this situation. This situation must be maintained so that the use of company assets is more effective and efficient. Meanwhile, based on profitability in the 2018-2021 period, this shows an increase in profits or profits generated in the company
PENGARUH KONTEN TIKTOK NADYA KHIETNA PUTRI (@MIEAYAMTHEBSTT) TERHADAP TINGKAT KETIDAKPERCAYAAN DIRI (INSECURE) REMAJA DI KOTA BATAM Siregar, Dolly Martend; Abidin, Sholihul
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7539

Abstract

One of the social media that is great demand by the people of Indonesia is TikTok. TikTokis a social media that is used to create content in the form of short videos. On TikToksomeone can become famous because of their content, these people are called tiktokers.One of the Tiktokers with interesting content is Nadya Khietna Putri, whose content has adistinctive feature that is, she makes TikTok videos of lypsinc and dance by displaying cuteand adorable facial expressions. Because she has an adorable face, many TikTok users areinterested in the content she’s uploads. But behind the many TikTok users who like Nadya'scontent there are also several other users who feel insecure about her beauty, they feel thatthey are not beautiful as Nadya and they often compare themselves with Nadya. They mostlyyoung women, felt that they could not be like Nadya, who was often praised and the centerof attention. It is because of this phenomenon that researchers want to examine whetherthere is an influence from Nadya Khietna Putri's TikTok content on the level of insecurity ofadolescents in Batam City. The theory used is S-O-R theory which assumes that the mediacan have an immediate and direct impact on audiences. This study uses a quantitativeresearch design with associative analysis. Data processing in this study used IBM SPSS 25software. The results showed that the t value for the variable Nadya Khietna Putri's TikTokContent (X) was 5.809 for the level of insecurity (Y) with a significance value of 0.000. Thisshows that t count is 5.809 > t table is 1.984 with a significance of 0.05, so it can beconcluded that H0 is rejected and Ha is accepted
Pengaruh Kualitas Produk, Citra merek dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT Mandiri Apolindo Perkasa Rubiani, Linda; Rustam, Triana Ananda
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7572

Abstract

The purpose of this research is to find out how product quality, brand image, and word of mouth influence purchasing decisions. The study sample size was 147 people, all of whom were randomly selected and used a questionnaire to collect information. Furthermore, SPSS version 25 is used to perform statistical analysis such as hypothesis testing, correlation analysis, multiple regression, and examination of classical assumptions and data quality. The test results state that product quality will certainly have a positive and significant effect on purchasing decisions, with a t value of 2.123. Brand image is not able to provide a positive and insignificant influence on purchasing decisions, with the result t count -0.457. word of mouth will certainly have a positive and significant effect on purchasing decisions, with the result t count 4,787. Then simultaneously product quality, brand image, and word of mouth will certainly be able to give an influence on purchasing decisions at PT Mandiri Apolindo Perkasa of 36.8% according to the coefficient of determination data (R2). Based on these test results it can be concluded that product quality is certainly capable of giving a positive and significant impact, brand image does not have a positive and insignificant impact, word of mouth is certainly able to provide a positive and significant, and simultaneously product quality, brand image, and word of mouth. mouth is certainly able to give a positive and significant influence on purchasing decisions at PT Mandiri Apolindo.
STRATEGI PEMANFAATAN MEDIA SOSIAL DALAM MENINGKATKAN BRAND IMAGE PANTAI GLORYMELUR Jundi Irwan Maulana, Jundi; Sholihul Abidin, Sholihul Abidin
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7574

Abstract

Instagram is a social media used by the Glory Beach management to refer information and improve branding.The formulation of the problem of this research is how to use Glory Beach Instagram, and how to increase theGlory Beach brand image through Instagram. This research uses a descriptive qualitative research approach(descriptive research). The conclusions in this study indicate that the strategy for increasing the Brand Imageof tourism places in the @GloryMelur account is carried out by implementing branding strategy steps whichinclude determining the target market, determining existing competition, determining the point of difference(DOP). Categories of content posted by the @GloryMelur account include promos, posters, job vacancyinformation, events, holiday greetings, visitor activities and views. The implementation of the branding strategycarried out by the @GloryMelur account can be seen in the categories of posts uploaded. Determining thetarget market is more targeted by posting promos and events. Determination of competition can be seenthrough posting promos and events that are not carried out by other similar tourism accounts (comparison withthe @vio-vio account), as well as points of difference (DOP) in posting @GloryMelur content, namely contentabout promos, posters, job vacancy info, events, holiday greetings

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