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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENGARUH PENGGUNAAN INSTAGRAM TERHADAP PERSEPSI PEMILIH PEMULA DALAM PILKADA KEPRI 2024 (STUDI PADA REMAJA KOTA BATAM) Ika, Ika Widya Karlina; Ageng Rara Cindoswari Cindoswari, S.P., M.Si.
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

Partisipasi politik generasi muda saat ini semakin terbuka dan sangat dipengaruhi oleh media sosial yang mereka manfaatkan. Pemilih pemula cenderung memilih menggunakan media sosial sebagai sumber informasi untuk pemilihan kepala daerah dan pemilihan presiden, karena mereka menghabiskan banyak waktu di sana. Survei yang dilakukan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI) pada tahun 2018 menunjukkan bahwa sebanyak 60,6% dari generasi Z, yaitu mereka yang lahir antara tahun 1995 hingga 2005, memperoleh berita terkait politik melalui media sosial. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Instagram sebagai literasi politik terhadap persepsi pemilih pemula pada Pilkada di Kepulauan Riau Tahun 2024. Penelitian ini menggunakan metode kuantitatif dengan aliran positivisme serta menggunakan teori S-O-R sebagai panduan kunci. Indikator dalam variabel Pengaruh Instagram (X) ialah efektifitas politik, ekspresi politik dan keberpihakan, serta indikator pada variabel persepsi (Y) ialah penerimaan dan evaluasi. Hasil dari penelitian ini menyatakan bahwa Pengaruh Instagram (X) berpengaruh positif dan bersignifikan terhadap persepsi pada pemilih pemula terhadap PILKADA KEPRI 2024 di Kota Batam secara parsial. Dengan nilai thitung 23.660 serta nilai ttabel 1.654. Dengan nilai Cronbach’s Alpha pada variabel Pengaruh Instagram (X) 0.852 serta pada variabel Persepsi (Y) 0.751 yang dimana dinyatakan reliabel. Kata Kunci : Pemilih pemula, Partisipasi politik, Teori S-O-R
Analisis Semiotika Makna Pesan Persahabatan Dalam Film Belok Kanan Barcelona (2018) Kristina, Marya; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 6 No 5 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

A film is a form of visual art that utilizes moving images and sound to convey a story or message. The film "Belok Kanan Barcelona" (2018) focuses on the theme of friendship within the context of a journey undertaken by a group of students in Barcelona. This study aims to describe the results of the analysis of signifiers and signifieds and to reveal the meaning of the message of friendship through a descriptive qualitative approach, using Ferdinand De Saussure's theory. The data collection methods employed include observation, documentation, and literature study, with the object of research being the film "Belok Kanan Barcelona." The results of the study indicate that there are four main components of friendship in the film, namely trust and support, openness and presence, loyalty and sacrifice, and acceptance and understanding.
PERLINDUNGAN KONSUMEN TERHADAPA PERBUATAN PENGALIHAN UANG KEMBALIAN DENGAN BARANG (UNDANG UNDANG TENTANG PERLINDUNGAN KONSUMEN) Utami, Ruci; ibrahim, ukas
SCIENTIA JOURNAL Vol 6 No 6 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This writing entitled "Legal Consequences of Giving Heritage When Heir Still Life Based on the Book of the Law of Civil Law " which aims to determine the legal effect when the heir to the legacy administration still live by the Book of the Law of Civil Law . In this paper , the authors use the method of writing in which the normative juridical research always begins with the premise of normative , which provides an explanation of normative , research results and expert opinion on the legal issues raised in the study . The conclusion that can be drawn from the legal consequences demise when the testator is still alive by the Book of the Law of Civil Law is null and void because it conflicts with Article 830 Book of the Law of Civil Law , granting inheritance can not be done while the testator is still alive. Keywords : Heritage, Heir, Life
PELAKSANAAN RESORATIVE JUSTICE SYSTEM OLEH POLRI UNTUK MEWUJUDKAN TUJUAN HUKUM DI INDONESIA Bakri, Nofrizal Bakri; Padri, Padrisan Jamba
SCIENTIA JOURNAL Vol 6 No 5 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

In order to realize justice, usefulness and legal certainty, which is the hope of the community, the National Police has opened up opportunities to resolve criminal cases through a restorative justice mechanism, Republic of Indonesia State Police Regulation Number 8 of 2021 concerning the handling of restorative criminal acts, the State Police of the Republic of Indonesia, (polri) as part of the Integrated Criminal Justice System has a very important role in enforcing criminal law, implementing Restorative Justice to realize legal objectives in Indonesia. The National Police is authorized by Law Number. 2 of 2002 concerning the Indonesian National Police to formulate a new concept in criminal law enforcement that accommodates the norms and values ​​that apply in society as a solution while providing legal certainty, especially for the benefit and sense of justice of the community.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND AWARENESS PANTAI VIO-VIO DI KOTA BATAM mar-atu, mar-atu sholihah; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to analyze the marketing communication strategies employed by Vio-Vio Beach in building brand awareness and identifying supporting and hindering factors. The study utilizes a qualitative method, conducting interviews with respondents and focusing questions on relevant topics. Informants are selected using purposive snowball sampling until data saturation is achieved, and the research also references the Integrated Marketing Communication (IMC) theory developed by Kotler and Armstrong. Findings reveal that social media platforms such as Instagram, Facebook, and TikTok are effective in increasing brand exposure and engaging followers. Additionally, special events and online contests contribute positively to Vio-Vio Beach's image. However, challenges include intense competition, susceptible online reputation, unpredictable environmental conditions, and accessibility limitations. With focused and collaborative strategies, Vio-Vio Beach has successfully built a strong brand awareness and increased tourist visits, though ongoing efforts are required to overcome barriers and sustain competitiveness in the tourism industry. Keywords: Vio-vio Beach, Brand Awareness, Marketing Communication Strategy.
Strategi Komunikasi Pemasaran Hotel AP Premier Dalam Meningkatkan Kepercayaan Khalayak Pada Masyarakat Kota Batam Gea, Liberniat; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

In the development of the hotel and tourism business in Indonesia, hotels with various star ratings use different communication strategies. This highlights the importance of strong marketing strategies to achieve the hotel's profit targets. Hotel AP Premier Batam is a 4-star hotel in Batam. This study aims to understand the marketing communication strategy of Hotel AP Premier in increasing public trust through a qualitative approach using Michael Eugene Porter's Competitive Positioning theory. Data collection methods included observation, interviews, and documentation with the research object being the Sales & Marketing department of Hotel AP Premier. The results show that the form, pattern, and marketing communication strategy to increase public trust align with Michael Porter's competitive positioning theory, which considers five competitive forces in the market: competition among similar companies, the entry of new competitors, the development of substitute products, the bargaining power of suppliers, and the bargaining power of consumers. Through this model, the study offers a strong framework for understanding the market position of Hotel AP Premier Batam and how it can achieve a competitive advantage.Keywords: Communication strategy, marketing, forms of communication, communication patterns.
PENGARUH PHYSICAL ENVIRONMENT DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA LUAR GARIS COFFEE DI BATAM: customer satisfaction; physical environment; product quality Fazari, M.hamzah; Saputra, Asron
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to examine the influence of the physical environment and product quality on customer satisfaction at Luar Garis Coffee in Batam. The research population consists of customers who visit Luar Garis Coffee, with a sample size of 100 customers who made purchases at the venue. The sampling technique used is non-probability sampling with a purposive sampling method. The sample selection criteria are customers who have shopped at Luar Garis Coffee. Data were collected through the distribution of questionnaires. Data processing was carried out using SPSS v.26. The results of the study indicate that the physical environment has a positive effect on customer satisfaction, whereas product quality does not significantly influence customer satisfaction at Luar Garis Coffee, with an F-test value of 5.763. The T-test results show that the t-value for the physical environment is 3.257 > 1.985 with a significance value of 0.002 < 0.05, which means H1 is accepted, while the t-value for product quality is -1.200 < 1.985 with a significance value of 0.233 > 0.05, which means H2 is rejected.
PENGARUH MOTIVASI KERJA, BEBAN KERJA DAN STRESS KERJA TERHADAP KINERJA KARYAWAN PT PIONIKA AUTOMOBIL Celsyanes Cornelya; Wasiman
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

Increasing competition in the business world heightens the need for high-quality workforce that meets standards to support smooth operational processes of the company. The role played by skilled and reliable workforce is crucial in managing business and providing significant benefits to the company. This study aims to examine the extent to which job motivation, workload, and job stress influence employee performance at PT Pionika Automobil. A total of 112 active employees of PT Pionika Automobil were sampled using quantitative research method. The data analysis methods employed in this study include validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test, and hypothesis test. This research utilized SPSS (Statistical Product and Service Solution) version 26 as the data analysis tool. The research findings indicate that job motivation, workload, and job stress significantly influence employee performance. The coefficient of determination analysis results state that job motivation, workload, and job stress significantly influence employee performance by 61.3%. The remaining percentage is influenced by other variables not examined in this study.
ANALISIS STRATEGI PUBLIC RELATIONS POLLUX HABIBIE MEISTERSTADT DALAM MEMBANGUN CITRA PERUSAHAAN Mira Rahmadhany; Sholihul Abidin
SCIENTIA JOURNAL Vol 6 No 5 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

The construction of Pollux Habibie Meisterstadt in Batam has caused significant flooding issues affecting the local community. This development disrupts natural water flow patterns, drainage systems, and the land's capacity to absorb rainwater, exacerbated by the addition of impermeable surfaces such as concrete and asphalt. Criticism of the Environmental Impact Assessment (EIA) for its lack of comprehensiveness highlights the need for thorough evaluation. The role of Public Relations (PR) is crucial in managing this crisis by handling communication and public perception, and preparing effective crisis communication plans. PR strategies implemented include publications, events, and community relations, involving fact-finding, planning, communication, and continuous evaluation. This qualitative descriptive study indicates that comprehensive and transparent PR strategies, along with collaboration with government and technical experts, are essential in restoring public trust and building a positive corporate image. Key Words: Strategy, Public Relation, Image
The Social Conflict During The French Revolution Era In "A Tale of Two Cities" by Charles Dickens: Social Conflict During The French Revolution Era In "A Tale of Two Cities" by Charles Dickens Siahaan, Hery William; Satria, Robby
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to analyze the background and the cause of class conflict between the bourgeoisie and the proletariat related with the form of social class and what its impact towards the conflict between both classes. This study analyzes "A Tale of Two Cities" by Charles Dickens, a novel set against the backdrop of the French Revolution, with the focus on the depiction of social conflict. Published in 1859, Dickens used characters such as Dr. Manette, Lucie Manette, Sydney Carton, and Charles Darnay to depict the turmoil of the era. This research uses the theories of Max Weber and Karl Marx regarding power, authority and social structure, as well as the Marxist concept of capitalism regarding the domination of power by certain groups with a system of slavery and exploitation. This analysis examines the triggers for the French revolution in Paris, which reflected the social decline of French society, culminating in the stage of revolution and government terror. Social injustice and open conflict that occur in society are explained explanatory using a descriptive qualitative method approach. This analysis aims to reveal the problems of social conflict that occur within the bourgeoisie and proletariat society as well as analyzing social conflict.

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