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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 173 Documents
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Strategi Pemasaran Ritel dan Logistik Guna Meningkatkan Kepuasan Konsumen Ulin Ni'mah Nurhayati; Alfira Putri Sobari; Dewi Utari; Fidya Isroiyatun Khoiriah Arifin; Freya Islamey Zada
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.629

Abstract

Logistics and retail marketing are important in building value for customers and increasing customer satisfaction. By conducting this research, it aims to analyze retail marketing strategies and logistics methods to improve marketing effectiveness in achieving customer satisfaction. Using a qualitative approach through a literature review of Philip Kotler and Kevin Lane Keller's books, this research identifies factors such as supply chain management, marketing concepts (7Ps), and customer satisfaction. The results of the study show that the combination of effective retail marketing strategies and efficient logistics can increase customer satisfaction through product availability, delivery time, and proper sales. Therefore, it is hoped that this research can help businesses in implementing marketing strategies that focus on customer satisfaction for the products sold. Keywords: Retail marketing, logistics, customer satisfaction.
Dampak Brand Equity Kepada Pelanggan Untuk Melakukan Pembelian Ulang Bima Jati Pratama; Afrizal Hakam Naja; Dafa Pratama Mulya; Imam Haqqiy Rahmadiyanto; Zevira Linggar Sidhawati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.631

Abstract

The purpose of this study is to examine and understand how various elements of brand equity influence user or consumer behavior in making repeat purchases of a product. Brand equity is considered one of the most valuable strategic assets in marketing activities because of its ability to build customer loyalty and strengthen the brand's position in the minds of consumers. This study adopts a qualitative descriptive approach, with data collection techniques through in-depth interviews with a number of individuals who are active customers of a particular brand. The findings of this study indicate that the dimensions of brand equity, including brand awareness, brand association, perception of quality, and brand loyalty, collectively contribute significantly to consumers' decisions to repurchase. Among these four dimensions, brand loyalty emerges as the most dominant factor in encouraging consumers to continue choosing and purchasing products from the same brand, even in the face of increasingly competitive market conditions. Additionally, the initial impression consumers experience when first interacting with a brand, the emotional bond that develops over time, and the visual appeal of elements such as a distinctive logo and attractive packaging, all contribute to strengthening positive perceptions and fostering loyalty toward the brand. A pleasant initial experience often serves as the starting point for the formation of a long-term relationship between consumers and the brand, which is then reinforced by consistent visual and emotional factors in every interaction to maintain loyalty and enhance customer retention rates in the long term.
Inovasi dan Strategi Pengembangan Produk : Studi Pada UMKM Era Digital Linda Lia Agustian; Zalfa Nada Amalia; Afifah Rizka Ramadhani; Sobakh Zidni Nabila; Ilma Trijayanti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.632

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) has challenges and opportunities in the constantly changing digital world. In order to remain competitive, UMKM emphasizes innovation in product development and adapting to customer needs and preferences. Utilizing technology such as social media, e-commerce, and artificial intelligence (AI) speeds up the innovation process from ideation to product launch. Pendekatan based on data and focused on customers makes them the key to creating relevant products. In addition, training with digital technology and collaboration with daring platforms increase UMKM's innovative capacity. The success of digital transformation is based on innovative strategy integration and adaptability to changing market conditions. Because of this, collaboration between product innovation and technology use is crucial to creating a strong foundation for UMKM in Indonesia.

Page 18 of 18 | Total Record : 173

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