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INDONESIA
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Articles 162 Documents
Peningkatan Kapasitas Wirausaha Mahasiswa Melalui Implementasi Program Wirausaha Merdeka Eris Narulita Putri; Maulidyah Indira Hasmarini
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.601

Abstract

The high rate of educated unemployment in Indonesia, especially among college graduates, is a challenge that requires real and sustainable solutions. One of the main factors is the gap between the number of graduates and the availability of relevant jobs. The Wirausaha Merdeka program is one solution to boost entrepreneurship among students. The implementation method employs a hands-on learning approach (learning by doing) comprising two main stages: the pre-immersion stage and the immersion stage (internship). The pre-immersion stage involves providing entrepreneurship-related materials. The immersion stage is conducted in collaboration with internship partners, where students gain practical experience in managing a business, followed by acceleration for business development, proposal pitching presentations, and an entrepreneurship expo. The results of the program indicate that students not only acquire knowledge and practical skills in entrepreneurship but also enhance their self-confidence, creativity, and build a beneficial business network for future business development. Thus, the Wirausaha Merdeka Program has a positive impact in reducing the rate of educated unemployment through the empowerment of students' entrepreneurial potential.
Strategic Pricing Models in Competitive Market Sholikh Purnama Aji; Dina Dwi Febriyanti; Grace Amelia Indah; Lujeng Andini; Sabila Muyassaroh
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.602

Abstract

This article examines strategic pricing as a core function of marketing within a competitive market. The study aims to explore different pricing strategies such as penetration pricing, skimming pricing, value-based pricing, and competitive pricing. The methodology used includes qualitative content analysis based on current literature and case studies from Indonesian consumer markets. The findings suggest that successful pricing strategies are contextual and must align with customer value perception, competitor behavior, and overall brand positioning. The article concludes with practical recommendations for business practitioners in formulating pricing policies.