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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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ACADEMIC BRANDING: Individual and Institutional Perspectives Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.2087

Abstract

Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically. In short, branding has intruded on almost all fields of postmodern community work. This article elaborates on branding in the academic sphere, whose needs are progressively pressing amid increasingly fierce competition. By interviewing academic actors and stakeholders, we construct and examine academic branding dimensions from two perspectives: individual and institutional. From an individual perspective, academic branding works on the aspects of scientific profiles, scientific activities, scholarly works, scientific recognition, and scientific achievements. Meanwhile, academic branding embodies the portfolio dimensions of research, education, and community service activities from the institutional perspective. Academic branding impacts an educational organization's reputation and credibility and contributes to the scholars' personal branding performance and organizational branding in which the scholars ensconce. PEMEREKAN AKADEMIS: Perspektif Individual dan InstitusionalPemerekan tidak hanya terjadi di dunia bisnis, tetapi juga non-bisnis (sosial, budaya, politik, dan lain-lain). Pemerekan tidak hanya bermanfaat di ranah profesional, tetapi juga akademis. Pendek kata, pemerekan telah mengintrusi hampir segenap bidang pekerjaan masyarakat pascamoderen. Artikel ini mengelaborasi pemerekan pada ranah akademis, yang kebutuhannya semakin mendesak di tengah kompetisi yang semakin ketat. Dengan mewawancarai berbagai aktor akademis dan pemangku kepentingan, artikel ini menelaah dimensi-dimensi pemerekan akademis dari dua perspektif, yakni individual dan institutional. Dari perspektif individual, pemerekan akademis memiliki dimensi Karya-Karya Saintifik, Profil Saintifik, Aktivitas Saintifik, Pengakuan Saintifik, dan Prestasi Saintifik, sedangkan dari perspektif institutional, pemerekan akademis mewujud dalam dimensi portfolio kegiatan Penelitian, Pendidikan, dan Pengabdian Kepada Masyarakat. Pemerekan akademis atau academic branding tidak hanya berdampak pada reputasi dan kredibilitas organisasi akademis, tetapi juga berkontribusi pada performa baik pemerekan personal akademisi maupun organisasi tempat akademisi tersebut bernaung. To cite this article (7th APA Style): Wijaya, B. S. (2016). Academic Branding: Individual and Institutional Perspectives. Journal Communication Spectrum: Capturing New Perspectives in Communication, 6(1), 44-59
BRANDERPRENEURSHIP FRAMING ANALYSIS: A Methodological Framework Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2096

Abstract

Entrepreneurship and branding have an intersection on the desire for innovation. Therefore, Branderpreneurship, as a concept of brand development-based entrepreneurship, focuses on the added values resulted from continuous innovation. This article highlights the methodological aspects of branderpreneurship in appraising the extent to which brand development-based entrepreneurship performs in innovating brand values in an atmosphere of business competition and excellent communication. Two methodological approaches use Branderpreneurship Framing Analysis (BFA), both qualitatively and quantitatively. Qualitative BFA (ql.BFA) focuses on the study of strategic business performance to develop brands through the lens of the circle of values development in Branderpreneurship theory, which includes the dimensions of identifying, creating, delivering, communicating, maintaining, evaluating, and updating values. Quantitative BFA (qt.BFA) focuses on measuring the performance scale in each dimension by referring to the values 0-1 (bad), 1-2 (good), and 2-3 (excellent). This method is beneficial for assessing the Branderpreneurship performance of SME brands and start-up businesses.   BRANDERPRENEURSHIP FRAMING ANALYSIS: Sebuah Kerangka Metodologis Kewirausahaan dan branding memiliki titik singgung pada hasrat akan inovasi. Karena itu, branderpreneurship, sebagai konsep kewirausahaan berbasis pengembangan merek, fokus pada nilai tambah yang dihasilkan dari inovasi yang tiada henti. Artikel ini menyoroti aspek metodologis dari branderpreneurship dalam mengukur sejauh mana strategi kewirausahaan berbasis pengembangan merek berhasil dalam menginovasi nilai-nilai merek di tengah atmosfer persaingan bisnis dan komunikasi yang ketat. Dua pendekatan metodologis menggunakan Branderpreneurship Framing Analysis (BFA), baik secara kualitatif maupun kuantitatif. Qualitative BFA (ql.BFA) fokus pada kajian performa strategis sebuah usaha dalam upaya pengembangan merek melalui kacamata the circle of values development dalam teori Branderpreneurship yang mencakup dimensi-dimensi identifying, creating, delivering, communicating, maintaining, evaluating, dan updating values. Quantitative BFA (qt.BFA) fokus pada pengukuran skala performa di setiap dimensi dengan merujuk pada nilai 0-1 (buruk), 1-2 (baik), dan 2-3 (sangat baik). Metode ini sangat berguna untuk menilai performa branderpreneurship merek-merek UKM (Usaha Kecil dan Menengah) dan usaha-usaha rintisan.  To cite this article (7th APA style): Wijaya, B. S. (2014). Branderpreneurship Framing Analysis: A Methodological Framework. Journal Communication Spectrum, 4(2), 156-169
BRAND SOCIAL RESPONSIBILITY: An Integrative Perspective Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 1, No 2 (2011): August 2011 - January 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v1i2.2097

Abstract

This article presents a description of brand social responsibility (BSR) integrally from a philosophical and strategic perspective. Philosophically, BSR can be defined as the brand's good faith in offering products responsibly, starting from the intention, input, process, and output, to outcome stages, to positively and beneficially impact consumers and society at large. Strategically, BSR is the effort of a brand in communicating its values ​​through activities that carry social meaning or show social responsibility for humanity and the natural environment. Some crucial traits determine BSR strategy's success; the program must be charitable, linkable, responsible, sustainable, investable, communicable, collaborative, and inspirational. Charitable is related to the brand's sincere, empathic, altruistic, compassionate, and philanthropic attitudes. Linkable is about brand relevance, as well as meaningful connections in community involvement. Responsible refers to moral and social considerations of its impacts and consequences. Sustainable is the extent to which the brand's social mission contributes to the survival of the brand itself and the continuity of the brand good perceived by the community. Investable relates to the ability of the program to attract investment potentials, whether economic (financial, capital, material), social (relations, communities, networks), political (regulatory impact, government support, moral movement), cultural (lifestyle, habits, and people's mindset according to the brand's social mission), and psychological (happiness, satisfaction, well-being). The program must be Communicable, in the sense that the message delivered is clear, engaging, and useful, in a pleasant, creative, and effective manner, without harmful excesses. The program must also be Collaborative, attracting many partners, sponsors, and volunteers to get involved. Finally, the BSR program should be Inspirational, mobilizing other brands, competitors, and the community to do the same good. TANGGUNG JAWAB SOSIAL MEREK: Pendekatan Integratif Artikel ini memaparkan gambaran tanggung jawab sosial merek (BSR) secara terpadu dari perspektif filosofis dan strategis. Secara filosofis, BSR dapat diartikan sebagai itikad baik merek dalam menawarkan produk secara bertanggung jawab, mulai dari niat, masukan, proses, dan luaran, hingga tahapan hasil, yang berdampak positif dan menguntungkan bagi konsumen dan masyarakat luas. Secara strategis BSR merupakan upaya suatu merek dalam mengkomunikasikan nilai-nilainya melalui kegiatan yang mengandung makna sosial atau menunjukkan tanggung jawab sosial terhadap kemanusiaan dan lingkungan alam. Beberapa ciri penting menentukan keberhasilan strategi BSR; program harus charitable, linkable, responsible, sustainable, investable, communicable, collaborative, dan inspirational. Charitable terkait dengan sikap merek yang tulus, empatik, altruistik, welas asih, dan filantrofis. Linkable adalah tentang relevansi merek, serta hubungan penuh makna dalam keterlibatan komunitas. Responsible mengacu pada pertimbangan moral dan sosial dari dampak dan konsekuensinya. Sustainable adalah sejauh mana misi sosial merek berkontribusi terhadap kelangsungan merek itu sendiri dan keberlanjutan persepsi sebagai merek yang baik di mata masyarakat. Investable berkaitan dengan kemampuan program untuk menarik potensi investasi, baik ekonomi (finansial, modal, material), sosial (relasi, komunitas, jaringan), politik (dampak regulasi, dukungan pemerintah, gerakan moral), budaya (gaya hidup, kebiasaan, dan pola pikir masyarakat sesuai dengan misi sosial merek), dan psikologis (kebahagiaan, kepuasan, kesejahteraan). Program harus Communicable, dalam arti pesan yang disampaikan jelas, menarik, dan bermanfaat, dengan cara yang menyenangkan, kreatif, dan efektif, tanpa ekses yang merugikan. Program juga harus Collaborative, menarik banyak mitra, sponsor, dan relawan untuk terlibat. Terakhir, program BSR harus Inspirational, mampu menginspirasi merek lain, pesaing, dan komunitas untuk melakukan hal yang sama. To cite this article (7th APA style): Wijaya, B. S. (2011). Brand Social Responsibility: An Integrative Perspective. Journal Communication Spectrum, 1(2), 203-218 
HEGEMONIC RELATIONS IN GENDERING THE TECHNOLOGY: The Case of Apple’s @idevice.indonesia Community Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2098

Abstract

This article dissects the practice of gender typification of the iPhone through three layers and explore how the hegemonic relationship between Apple, the community; the moderator and its members. Combining Judith Williamson's semiotics approach and the theory of encoding-decoding from Stuart Hall, it was found that there were differences in gender construction between Apple and the moderator of @idevice.indonesia community and its members. Apple has never explicitly proclaimed the iPhone as a sexed product, if so they have used subtle gender typifications through color coding, objects, and design. Whereas the @ idevice.indonesia community and members, carry out gender typification closely with stereotypes within patriarchal culture. This finding explains that prosumer such as @ idevice.indonesia community and its member has benefited Apple because as a producer, they continues to echoes iPhone through various uploads and comments on Instagram @ idevice.indonesia. On the other hand, prosumer was detrimental to Apple in terms of ideology because it destitute the gender awareness and gender bender ideas that Apple has carried throughout the iPhone’s marketing effort. The @ idevice.indonesia community and its member has ultimately looked at iPhone as a feminine product in a binary gender perspective. To cite this article (7th APA style):Kania, D. (2021). Hegemonic Relations in Gendering the Technology: The Case of Apple’s @idevice.indonesia Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 39-51. http://dx.doi.org/10.36782/jcs.v1i1.2098
CORPORATE FINANCIAL COMMUNICATION: How Financial Performances Affect the Perceived-Value of a Company Purama, Tegar Aafanie
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2000

Abstract

Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. (2022). Corporate Financial Communication: How Financial Performances Affect the Perceived-Value of a Company. Journal Communication Spectrum, 12(1), 49-56. https://doi.org/10.36782/jcs.v12i1.2000
THE POLITICS OF GLOBAL RESPONSE TO COVID-19: Implications for the International Communication of Health Care Systems Eranfeno, Gizachew Nemomsa
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2024

Abstract

This article analyzes global responses to the outbreak and spread of Covid-19. Specifically, how international communications on the management of Covid-19 by nations and institutions face challenges due to lack of preparedness and capacity of the countries to tackle the virus's spread. Also, how diplomatic relations for cooperation change into conflicts among economic and political rivals in the world. By reviewing selected online news media coverage and social networking sites of public figures and leaders to respond to the epidemics from January-April 2020, this article also draws upon Wallerstein’s world-systems theory as a conceptual framework. The findings indicate that Covid-19 spread at an alarming rate worldwide and contribute to the politicization of global response to and cooperation on Covid-19. The study concludes that Wallerstein’s categorization of the world through the lens of world-systems theory will no more explain the global health care system's nature.  Hence, the author suggests a call for Jan N. Pieterse’s critical globalism to improve the health care system's global discourse. Global integration through media discourse would shape communication flows and approaches of cooperation.  It also suggested that the world from the core, periphery, and semi-periphery should discuss to tackle the spread of the virus at this time and global environmental crisis in the future. To cite this article (7th APA style):Eranfeno, G. N. (2020). The Politics of Global Response to Covid-19: Implications for the International Communication of Health Care Systems. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2024 
THREE NEWSPAPERS’ COVERAGE OF INTIMATE PARTNER VIOLENCE AGAINST WOMEN IN NIGERIA, 2015-2017 Agbese, Aje-Ori
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2057

Abstract

This article explores how three national newspapers cover the cases of intimate partner violence against women (IPVAW) in Nigeria from 2015 to 2017 to contribute to global research on mediated representations of violence against women. The study focuses on how Nigerian newspapers, The Guardian, Punch and Vanguard, reported the IPVAW cases from 2015 to 2017, and how they covered and framed IPVAW. Using quantitative content analysis, we found that the newspapers used episodic framing, blamed the victims, and exonerated/ excused the men’s actions. The implications of these findings are discussed. To cite this article (7th APA style):Agbese, A. O. (2021). Three Newspapers’ Coverage of Intimate Partner Violence against Women in Nigeria, 2015-2017. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 12-25. http://dx.doi.org/10.36782/jcs.v1i1.2057 
CYBER TRAVELING AND CINEMATIC REALITY: Experiences of the K-Drama Fans Safira, Btari Anya; Badaruddin, Muhammad
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2150

Abstract

Involvement in globalization and enjoying various different cultures become easier. With new development in the entertainment industry, K-drama consumers from every corner of the world able to experience Korean daily life and its atmosphere that is delivered into their gadgets. Our research shows that the quality of experience gained by our source from the new entertainment product is relatively similar to the experiences they gained from traveling in general. This phenomenon revealed the new traveling experience which is called cyber traveling, while consumers who enjoy k-drama in our research become our model of cyber traveler. Besides that, the success of the cyber traveling experience is in the presence of cinematic reality. Our research finding shows several facts about what kind of experiences that traveler received through the cinematic reality of k-drama. The finding is also telling about experiences that are similar to daily life, or other experience when a traveler could not distinguish between k-drama visualization and real daily life. Our research use phenomenology as the main method, while in-depth interview, observation, documentation, and online document searching as data collecting methods. This research revealed that the cyber traveling experience could change our sources’ perception about the comparison between real traveling and cyber traveling. In conclusion, we could also see that cyber traveling has become an alternative or in further development even a substitute for real traveling. To cite this article (7th APA style):Safira, B. A. & Badaruddin, M. (2021). Cyber traveling and cinematic reality: Experiences of the k-drama fans. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 108-118. http://dx.doi.org/10.36782/jcs.v11i1.2150 
BATTLE FOR THE COVID-19 GLOBAL NARRATIVES: The Tanzanian Online Discourse on Millard Ayo's Instagram Basebya, Kwizela Aristide
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2080

Abstract

Amidst COVID19, Beijing was in diplomatic tension with its ‘all-weather friend’ Africa for allegedly targeting Africans in efforts to combat imported cases. As it is in the battle for covid-19 global narrative, U.S. and China faced off. The U.S. took a “condemning China approach,” while China applied “blaming the U.S. of sowing discord on China-Africa friendship.” This study purposely and comparatively picks the two narratives with 1253 pro-U.S. and 683 pro-China total comments as posted on a Tanzanian blogger, Millard Ayo’s Instagram page of 7.2 million followers. It randomly selected 514 (41%) and 276 (40.4%) comments from the two narratives. Through tracking online discourse, coding, and analyzing dominant thematic issues, findings reveal that few netizens asserted China’s story on the incidents, with a significant number supporting retaliation against China. Although the U.S. “condemnation narrative” received high approval, the majority of comments also questioned its moral authority. Interestingly a considerable number of words branded both U.S. and China ‘imperialists’ racing for Africa’s natural resources and wealth. Overall, this research reveals the prevalence of flaws in the Sino-Africa relationship and that the reported discriminations have further worsened the ties, at least for ordinary people. To cite this article (7th APA style):Basebya, K. A. (2020). Battle for the Covid-19 Global Narratives: The Tanzanian Online Discourse on Millard Ayo's Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), 94-104. http://dx.doi.org/10.36782/jcs.v10i2.2080 
MEDIA CONVERGENCE OF INDONESIAN HOUSE REPRESENTATIVE TELEVISION Setiadarma, Dani; Rizkiansyah, Mariko
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2081

Abstract

The development of media convergence affects almost all the publication and broadcasting practices, including special media managed by the Indonesian House of Representatives (DPR). This article explores the practices of media management and communication patterns in DPR News Bureau. The research uses Dailey's media convergence model, namely the convergence of continuum model. Using case study method, we observe closely how staff's behavior and communication patterns among the media divisions of DPR. Interview conducted to find out how the editors run media management in providing information to the audience. The results showed that the editorial management of DPR media has applied the integrated media convergence; from collecting information, producing news to distributing the content. To cite this article (7th APA style):Setiadarma, D. & Rizkiansyah, M. (2021). Media convergence of the Indonesian house representative television. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 74-83. http://dx.doi.org/10.36782/jcs.v1i1.2081

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