International Journal of Digital Marketing Science
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
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<![CDATA[Work Stress and Discipline On Employee Performance Mediated By OCB ]]>
<![CDATA[Riyandi, Taufik]]>;
<![CDATA[Johanes Lo, Singmin]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.872
<![CDATA[Objective – Examining regional red bank employees 2 researchers conducted a pre-survey of 2 key people, it was found that the problem of work stress and employee work discipline was the reduction in employee performance. This research was conducted on 179 employees in a unidirectional (one-sided) manner with a significance level of 0.05 or alpha of 5%. If the T-statistic value is > 1.64 and the P-value < 0.05 then the hypothesis results can be accepted. Hypothesis testing results with Boostraping using SmartPLS 3.2.9 software. Research discussions have proven that increasing work stress will reduce employee performance, even if it has to be mediated by OCB. mediation by OCB will improve employee performance. From this research it can be seen that the P-Value of the 7 hypotheses has a significant effect, but there are 2 hypotheses that show a significant negative effect, namely Hypothesis 2 and Hypothesis 6, which means that the more employee work stress increases, the more it will reduce employee performance, others are the same as which has a significant positive effect. Thus, for the Company to pay attention to the level of work stress and work discipline of its employees, they will get optimal performance, which has an impact on the environment in which employees work and carry out their activities, colleagues will always call. Keywords: Work Stress, Work Discipline, Employee Performance & OCB]]>
<![CDATA[The Application of Accounting Standards Towards Performance Accountability: Role of Monitoring Financial Statements As Moderating ]]>
<![CDATA[Helda , Helda]]>;
<![CDATA[Masruddin, Masruddin]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.980
<![CDATA[This research aims to: 1) To test and analyze the influence of accounting standards which influence the supervision of financial reports; 2) To test and analyze the effect of performance accountability on financial report supervision; 3) To test and analyze whether the application of accounting standards and performance accountability has an effect on the supervision of financial reports. This research was conducted using a survey method with a questionnaire as a tool to obtain data. The sample was taken using a purposive sampling method, namely 120 Civil Servants who worked within the scope of the Sigi Regency Regional Apparatus Organization. The analytical tool used to process the data is PLS with the help of WarpPLS software. The research results show that the implementation of government accounting standards influences the accountability of government agency performance; supervision of financial reports affects the accountability of government agency performance; the application of accounting standards and performance accountability influences the supervision of financial reports.]]>
<![CDATA[The Effect of Social Environment on Employee Performance ]]>
<![CDATA[Pratama, Yudhistira Anugerah]]>;
<![CDATA[Yuliaty, Farida]]>;
<![CDATA[Kosasih, Kosasih]]>;
<![CDATA[Kadarisman, Sumeidi]]>;
<![CDATA[Paramarta, Vip]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.1019
<![CDATA[The purpose of this study is to analyze how the social environment of Bukit Raya Sekawan Mining Company affects worker performance. This research employed a quantitative associative methodology. This research include all 45 workers of Bukit Raya Sekawan Mining Company as its population. Observation, interviews, literature reviews, documentation studies, observation guidelines, and questionnaires are some of the methods and instruments used for gathering data. The outcomes demonstrated the beneficial and substantial effect of the social environment. This means that in order to maximize the accomplishment of business objectives and guarantee employee welfare, Bukit Raya Sekawan Mining Company must keep an eye on and assess the social environment and employee performance. Regarding Bukit Raya Sekawan Mining Company, it is necessary to gather precise data for staff members in order to start social programs like team-building or mentorship, evaluate staff communications, and provide staff members chances for professional growth. In this manner, it is anticipated that in the future, Bukit Raya Sekawan Mining Company and its workers would work together to accomplish the goals, rights, and responsibilities as a single entity.]]>
<![CDATA[Modeling Behavioral Intentions: Exploring Factors Using IPMA via Trust and Customer Satisfaction in Gojek Indonesia ]]>
<![CDATA[Alamsyah, Rachel Anggraini]]>;
<![CDATA[Hendayani, Ratih]]>;
<![CDATA[Hidayah, Riski Taufik]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.1053
<![CDATA[Online transportation service has become a common method of commuting for the majority of people. It offers convenience and comfort to meet people's needs. The purpose of this study is to assess the perception of service quality driver’s online transportation Gojek Indonesia, by examining the impact of service quality and customer perceived value on users' behavioral intentions, both directly and mediated by trust and customer satisfaction. Data were collected from 400 respondents who used Gojek services in Indonesia through a structured questionnaire. The method utilized is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 software. Research findings suggest that customer perceived value, service quality, trust, and customer satisfaction play significant roles in behavioral intention. Service quality and customer perceived value positively impact behavioral intentions, both directly and through the mediation of trust and customer satisfaction. Enhanced levels of customer perceived value and service quality will elevate users' intentions to utilize Gojek services again. These findings contribute to expanding the SERVQUAL model by integrating behavioral intention with trust and customer satisfaction. The novelty lies in the influence of customer perceived value on behavioral intentions mediated by trust and customer satisfaction. The study provides insights for companies to understand the importance of service quality factors and perceived customer value for long-term benefits of achieving competitive advantage.]]>
<![CDATA[Storytelling and Its Effect on Repurchase Intention, A Survey on Indonesian Customer with Heuristic Theory Perspective ]]>
<![CDATA[Hapsari, Hannisa Rahmadani]]>;
<![CDATA[Novandari, Weni]]>;
<![CDATA[Pradipta Setyanto, Refius]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.1054
<![CDATA[This study aimed to examine the effect of storytelling marketing with heuristic theory perspective on repurchase intentions through the mediating variables of empathy, brand attitude, and brand image. The storytelling marketing dimensions used in this study consist of perceived esthetics, narrative structure, and self-reference. In addition, this study used humorous storytelling ad by one of technology services company in Indonesia. The implementation of this study is further based on a survey on 344 respondents which were analyzed using second order PLS-SEM disjoint two-stage approach. The result shows that storytelling marketing has a positive effect on repurchase intention. Empathy, brand attitude, and brand image also mediate the relationship between storytelling marketing and repurchase intention. However, in this study, storytelling marketing contributed weakly to empathy, brand attitude, and brand image. In addition, repurchase intention in this study is more affected by brand attitude and brand image. This research supports the heuristic theory in explaining the effect of storytelling marketing on consumer repurchase intention. This study also provided empirical results related to the effect of the dimensions of perceived esthetics, narrative structure, and self-reference on brand attitudes and brand image that have not been widely tested.]]>
