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Jurnal TAM (Technology Acceptance Model)
Published by Institut Bakti Nusantara
ISSN : 23391103     EISSN : 25794221     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering
Receives articles in technology information and this Journal publishes research articles, literature review articles, case reports and, concept or policy articles, in all areas such as: Geographical Information System, Information systems scale Enterprise, Data base, Data Warehouse, Business Intelegence (BI), Computer Network Security, Data Mining, Computer Architecture Design
Arjuna Subject : Ilmu Komputer (semua kategori) - Sistem Informasi
Articles 256 Documents
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DEVELOPMENT OF ARTIFICIAL INTELLIGENCE-BASED EDUCATIONAL GAME MEDIA FOR SOCIAL SCIENCE LEARNING IN GRADE IV SDN 14 GEDONG TATAAN Rizky Syahputra; Tuti Puspitasari
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1883

Abstract

This study aims to develop an Artificial Intelligence (AI)-based educational game for IPAS (Integrated Science and Social Studies) learning in fourth-grade students at SDN 14 Gedong Tataan and to evaluate its effectiveness in improving students’ learning outcomes and motivation. The research employed a Research and Development (R&D) method using the ADDIE model, which includes Analysis, Design, Development, Implementation, and Evaluation stages. The subjects consisted of 29 students and one teacher. Data were collected through observation, interviews, questionnaires, and tests (pre-test and post-test). The results showed that the developed media achieved an average questionnaire score of 4.39 (87.8%), categorized as very good, with a reliable instrument (Cronbach’s Alpha = 0.73). Furthermore, the N-Gain score of 0.625 indicated a moderate improvement in learning outcomes, and the t-test results showed a significant difference before and after using the media. Therefore, the AI-based educational game proved to be effective in enhancing students’ interest and learning outcomes in IPAS at the elementary school level.
ANALYSIS OF DIGITAL BUSINESS COMMUNICATION STRATEGIES IN INCREASING SALES THROUGH SHOPEEFOOD (A STUDY OF JUICE VENDORS IN SUKARAME, BANDAR LAMPUNG) Intan Suri Mahardika Pertiwi; Maela Elga Fadilah
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1892

Abstract

This study aims to analyze digital business communication strategies in increasing sales through ShopeeFood among juice vendors in Sukarame, Bandar Lampung. The rapid development of digital platforms has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize online media as a means of business communication and product marketing. This research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research informants consisted of juice vendors and consumers who used ShopeeFood services. The findings reveal that the digital business communication strategies implemented by the vendors include the use of attractive product visuals, digital promotional activities such as discounts and free delivery offers, responsive customer service, and active interaction through application features. These strategies have proven effective in increasing consumers’ purchase intentions and boosting sales performance. Furthermore, the utilization of ShopeeFood enables business owners to expand their market reach and strengthen customer loyalty. However, the study also identified several challenges faced by the vendors, including intense price competition, dependence on platform-based promotional programs, and limited digital technology capabilities. The study concludes that digital business communication strategies implemented through ShopeeFood play a significant role in enhancing the sales performance of culinary MSMEs in the digital economy era. Effective communication, supported by digital platforms, can serve as a strategic tool for improving business competitiveness and sustaining long-term growth.
ANALYSIS OF E-RAPORT IMPLEMENTATION ACCEPTANCE IN IMPROVING THE QUALITY OF ELEMENTARY SCHOOL EDUCATION USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH Wahyu Febriana; Subandi Subandi
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1884

Abstract

This study aims to analyze the acceptance of E-Raport system implementation in improving the quality of elementary education in Pringsewu Regency using the Technology Acceptance Model approach. The research employed a quantitative method with a survey design involving 56 respondents, consisting of 22 school operators and 34 elementary school teachers. Data were collected using a Likert-scale questionnaire measuring Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Toward Using (ATU), and Behavioral Intention to Use (BI). Data analysis was conducted using SEM-PLS to examine the relationships among variables. The results indicate that all variables fall into high categories, with mean values above 4.00. Hypothesis testing reveals that PEOU significantly influences PU, while both PEOU and PU significantly affect ATU. Furthermore, ATU has the strongest influence on BI. The R-square value of 0.66 indicates that the model explains 66% of the variance in behavioral intention to use E-Raport. These findings suggest that ease of use and perceived usefulness are key determinants in shaping user attitudes and intentions toward technology adoption. The study highlights the importance of developing user-friendly systems and enhancing user competencies to optimize E-Raport implementation in improving the quality of elementary education.
PERBANDINGAN METODE WEIGHTED PRODUCT (WP) DAN TOPSIS MENGGUNAKAN MEAN SQUARED ERROR (MSE) (Studi Kasus Program Keluarga Harapan (PKH) di Kelurahan Kotabumi Ilir) Yuntriani Yuntriani; Novita Sari; Ferry Susanto
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1898

Abstract

The Family Hope Program (PKH) is a conditional social assistance program organized by the Indonesian government to improve the welfare of poor families. However, a non-objective and non-transparent selection process for beneficiaries remains a primary challenge, particularly in Kotabumi Ilir Village. This study aims to compare the performance of two Decision Support System (DSS) methods, Weighted Product (WP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), in determining PKH recipient eligibility using Mean Squared Error (MSE) as an accuracy evaluation metric. This study uses a quantitative approach with primary data from 60 prospective PKH recipient families. Eight criteria were used, including income, family dependents, house condition, asset ownership, employment status, education level, health status, and children's involvement in education. The results show that the MSE of the WP method is 0.435845, while the MSE of TOPSIS is 0.007264, indicating that TOPSIS has a lower prediction error rate and is more accurate in ranking PKH recipients. Nevertheless, the WP method demonstrates simpler computational consistency. These findings recommend implementing the TOPSIS method in the decision support system for determining PKH recipients in Kotabumi Ilir Village.
ANALYSIS OF THE INFLUENCE OF SMART LEARNING IMPLEMENTATION ON IMPROVING THE QUALITY OF EDUCATION WITH THE TECHNOLOGY ACCEPTANCE MODEL APPROACH ON THE SEVIMA PLATFORM AT STIT PRINGSEWU Evi Gusliana; Junaina Junaina
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1885

Abstract

This study examines the effect of Smart Learning implementation on improving educational quality using the Technology Acceptance Model (TAM) approach on the SEVIMA platform at STIT Pringsewu. A quantitative method with a survey design was employed, involving 48 respondents consisting of 42 students and 6 lecturers. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) to evaluate relationships between perceived ease of use, perceived usefulness, behavioral intention, actual system use, and educational quality. The results indicate that perceived ease of use significantly influences perceived usefulness and behavioral intention. Furthermore, perceived usefulness has a positive effect on behavioral intention, which strongly affects actual system use. Actual system use significantly contributes to the improvement of educational quality. The model demonstrates strong explanatory power with an R-square value of 0.75 for educational quality. These findings confirm that Smart Learning implementation through the SEVIMA platform enhances learning effectiveness, academic interaction, and access to educational resources. This study contributes to the development of TAM in Islamic higher education contexts and provides practical implications for digital learning transformation strategies.
EVALUATION OF THE SUCCESSFUL IMPLEMENTATION OF GOOGLE CLASSROOM ON EQUALITY EDUCATION IN PKBM USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH Tarekah Hasanah
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1886

Abstract

This study aims to evaluate the success of Google Classroom implementation in non-formal education (PKBM) using the Technology Acceptance Model (TAM) approach. A quantitative survey method was employed with 76 PKBM students as respondents. The variables examined include Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Behavioral Intention (BI), and Actual System Use (ASU). Data were collected using a Likert-scale questionnaire and analyzed through SEM-PLS. The results indicate that PEOU significantly influences PU (β = 0.68; p < 0.001), while both PEOU and PU significantly affect BI (β = 0.41 and β = 0.52; p < 0.001). Furthermore, BI has the strongest influence on ASU (β = 0.73; p < 0.001). The coefficient of determination reveals that the model explains 64% of the variance in BI and 53% in ASU. These findings suggest that perceived ease of use and perceived usefulness are key determinants in enhancing users’ behavioral intention, which subsequently drives successful system implementation. This study contributes to the extension of TAM in non-formal education contexts and provides practical insights for technology-based learning implementation in PKBM.

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