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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 01 (2024)" : 5 Documents clear
Analysis of Job Satisfaction and Workload on the Productivity of Executive Nurses at Samaritan Hospital, Palu Gaury, Andi; Adda, Harnida Wahyuni; Rossanty, Ni Luh Putu Evvy; Lamusa, Faruq
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p03

Abstract

This research aims to determine the effect of job satisfaction and workload on the productivity of implementing nurses at Samaritan Hospital, Palu City. The research method used in this research uses quantitative descriptive method analysis, with the number of samples used in the research being 30 respondents. The analysis technique used in this research is multiple linear regression analysis with the help of SPSS 25 software. The sampling technique used is simple random sampling, where samples are taken from the population randomly without paying attention to the strata of the population. The results of hypothesis testing show that job satisfaction and workload simultaneously significantly affect nurse productivity, job satisfaction partially affects nurse productivity, and workload partially affects nurse productivity at Samaritan Hospital in Palu.
Impact of Brand Identity and Brand Identity-Cognitive Style Fit on Consumer-Based Brand Equity with Brand Image as a Mediating Variable in Toko Kecil Club Gradiyanto, Adrian; Nurbasari, Anny; Agus, Herdiansyah
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p01

Abstract

Brand value that is based on consumers (consumer-based brand equity) and is developed through brand identity that is by consumers' thinking characteristics is still very limited, even though consumers' ways of thinking are very diverse. This research aims to determine the influence of brand identity and brand identity that matches consumers' way of thinking (BICS fit) on CBBE, which is linked to the mediating variable (brand image). Using the explanatory research method, 11,000 Instagram followers of the Toko Kecil club became the population. The sample consisted of 386 people (slovin) using a simple random sampling technique. The results of this research show that brand identity has a positive effect on CBBE, brand identity has a positive effect on brand image, brand image has a positive effect on CBBE, brand identity mediated by brand image has a positive effect on CBBE, BICS fit has a positive effect on CBBE, BICS fit has a positive effect on brand image, brand image has a positive effect on CBBE, BICS fit which is mediated by brand image has a positive effect on CBBE. The results of this research can help clubs strategically overcome problems that arise and can provide a deeper understanding of the importance of brand identity, cognitive style, and brand image in achieving CBBE in the futsal club industry.
The Influence of Job Satisfaction on Employee Performance through Work Motivation with Moderation of Leadership Style at CV. Union Event Planner Yanti, Ni Putu Desi; Suryawati, Ni Made Rai
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p02

Abstract

This study aims to analyze the effect of job satisfaction and work motivation on employee Performance at CV Union Event Planner by considering the role of leadership style as a supporting variable. Employee Performance is understood as the real contribution of individuals in achieving organizational goals, which are influenced by intrinsic and extrinsic factors. Using a quantitative approach with a census method on 57 employees, data were collected through questionnaires and analyzed using descriptive statistical techniques and multiple linear regression. The results showed that job satisfaction and work motivation have a positive effect on employee Performance. The classical assumption test showed that the regression model was free from multicollinearity and heteroscedasticity. The leadership style variable also showed quite high variation, indicating the importance of attention to leadership in the organization. These findings emphasize the importance of a comprehensive human resource management strategy, with an emphasis on developing motivation, job satisfaction, and leadership as the key to increasing the company's competitiveness.
The Influence of Service Quality and Product Quality on Consumer Satisfaction at McDonald's Nangka Denpasar Fast Food Restaurant Handayani, Ni Made Dwi; Setiawan , I Gede Adi
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p04

Abstract

Changes in modern society's lifestyle have driven an increase in food consumption in fast food restaurants, including McDonald's which is growing rapidly in Indonesia. In the context of tight business competition, service quality and product quality are two crucial factors that influence the level of consumer satisfaction. This study aims to analyze the effect of service quality and product quality on consumer satisfaction at McDonald's Nangka Denpasar. Service quality includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, while product quality includes freshness, cleanliness, safety, consistency, and taste of food. Consumer satisfaction is positioned as a dependent variable influenced by both independent variables. This study uses a quantitative approach with associative methods and multiple linear regression analysis to test the formulated hypotheses. The population of the study were McDonald's Nangka Denpasar consumers who had consumption experience, with data collected through the distribution of Likert-scale questionnaires. Based on the results of the study, it was found that service quality had no effect on consumer satisfaction, while product quality had an effect on consumer satisfaction at McDonald's fast food restaurants on Jalan Nangka Denpasar. The results of this study are expected to provide empirical contributions in formulating strategies for improving fast food restaurant services and products that are more oriented towards customer needs and satisfaction. These findings can also be the basis for managerial decision making in order to increase customer loyalty and competitive advantage in the fast food restaurant industry.
Analysis of Vegetable Supply Chain Management at PT. Bumi Nyiur Swalayan Palu Elmi Jusmelya; Suryadi Hadi; Sulaeman Miru; Cici Rianty
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p05

Abstract

This study aims to understand the supply chain management practices in the fresh retail sector, especially at PT. Bumi Nyiur Swalayan Palu City, Central Sulawesi. The main focus of this study is on the supply chain management of vegetable products that have perishable characteristics and require special handling such as Cold Chain Logistics (CCL). Using a qualitative descriptive approach, data were collected through direct observation and in-depth interviews with three key informants involved in supply chain management. The results of the study indicate that the application of the Supply Chain Operations Reference (SCOR) method contributes significantly to increasing operational efficiency and customer satisfaction. The five main elements of SCOR - planning, procurement, production, delivery, and returns - are implemented in an integrated manner to maintain product quality and freshness. This study also found that the success of the supply chain is determined by the coordination and collaboration between local farmers, market collectors, and hydroponic producers. PT. Bumi Nyiur Swalayan implements a management control system based on managerial functions in managing the flow of products, finances, and information in the supply chain. The flow of products is carried out from upstream to downstream, while the flow of finances and information moves reciprocally to ensure transparency and timeliness of delivery. FIFO techniques and quality monitoring are carried out to maintain the freshness and quality of products. This study concludes that structured and adaptive supply chain management is key to maintaining the competitiveness of fresh retail businesses amidst the challenges of dynamic consumer demand.

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