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I Made Surya Negara Sudirman
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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Optimizing Employee Work Quality Through Work Facilities, Training, and Leadership Style: Evidence from Gogo Fried Chicken Jimbaran Juan Mario Radityatama; Martinus Albertian Sare Rupa
The Journal of Management, Digital Business, and Entrepreneurship Vol. 3 No. 01 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2025.v03.i01.p01

Abstract

This study aims to analyze the effect of work facilities and job training on employee work quality with leadership style as a moderator variable at GOGO Fried Chicken Jimbaran branch, Badung Regency, Bali. All 12 employees were used as research respondents, so the population and research sample were the same. Data were analyzed using multiple linear regression with classical assumption tests, including normality, heteroscedasticity, and multicollinearity tests, to ensure the validity and reliability of the model. The ANOVA test results showed that the regression model was significant with a p value of 0.002, indicating that the independent variables and their interaction with leadership style simultaneously affect work quality. The results of the regression coefficient analysis show that work facilities have a significant positive effect on work quality, while job training has a significant negative effect if not accompanied by effective leadership. The interaction between work facilities and leadership style shows a negative effect, while the interaction of work training and leadership style has a significant positive effect on work quality. The coefficient of determination (R² = 0.832) indicates that 83.2% of the variation in work quality can be explained by the independent variables and their interactions. The findings confirm the importance of synergy between facilities, training and leadership in improving employee performance.
The Effect of Customer Relationship Marketing and Promotion on Loyalty with Customer Satisfaction as a Mediating Variable Ilham Dwi Prabowo; Anny Nurbasari Nurbasari
The Journal of Management, Digital Business, and Entrepreneurship Vol. 3 No. 01 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2025.v03.i01.p02

Abstract

This study aims to analyze the effect of Customer Relationship Marketing (CRM) and promotion on customer loyalty with customer satisfaction as a mediating variable. The research was conducted on 341 respondents of Bank Mega Buah Batu Bandung Branch customers who were selected using purposive sampling method based on certain criteria. The research data were collected through a structured questionnaire, then analyzed using the Partial Least Square (PLS) method with the help of SmartPLS 3 software. The variables studied include CRM, promotion, satisfaction, and customer loyalty as the core variables in the research model. The results showed that CRM has a significant positive effect on customer satisfaction and loyalty, both directly and indirectly through the role of satisfaction as a mediating variable. Sales promotion is also proven to have a positive effect on customer satisfaction, but its direct effect on loyalty tends to be negative. Interestingly, the effect of promotion turns positive when mediated by customer satisfaction, so the mediating role of satisfaction becomes very important. Thus, this study confirms that customer satisfaction is a crucial factor that strengthens the relationship between marketing strategies and customer loyalty. The findings provide practical implications for banks to further emphasize sustainable CRM strategies and promotions oriented towards increasing customer satisfaction in order to build long-term loyalty.
Analysis of the Effect of Product Quality and Price Discounts on Customer Satisfaction in the Fast Food Industry Ni Putu Angelina Putri Wirastiwi; Jassincha Khansa Duandri
The Journal of Management, Digital Business, and Entrepreneurship Vol. 3 No. 01 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2025.v03.i01.p03

Abstract

This study aims to analyze the effect of product quality and price discounts on McDonald's customer satisfaction in Bali. The background of this research is based on the phenomenon of declining McDonald's revenue in the first quarter of 2021, which indicates that there are certain factors that affect customer satisfaction. The research method uses a quantitative approach with an associative design, where data is collected through questionnaires to 80 McDonald's customer respondents. The analysis technique used is multiple linear regression to determine the partial and simultaneous effects between the variables studied. This research is expected to contribute to academic literature and become a practical reference in marketing strategy. The results showed that product quality and price discounts have a positive and significant effect on customer satisfaction. The product quality variable has a significance value of 0.039, while the price discount has a significance value of 0.007, both of which are smaller than 0.05. This confirms that the higher the quality of the products offered and the more attractive the price discounts given, the greater the level of customer satisfaction created. However, the coefficient of determination of 18.3% indicates that there are other factors that are more dominant in influencing customer satisfaction. Therefore, companies need to expand the focus of their marketing strategies to be more comprehensive and sustainable.
Analysis of the Role of Social Media and Consumer Preferences in Increasing Online Buying Interest of Students of the Faculty of Economics and Business, Udayana University I Gusti Ayu Ngurah Sindi Sasmita; I Gede Krishna Wiradinatha
The Journal of Management, Digital Business, and Entrepreneurship Vol. 3 No. 01 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2025.v03.i01.p04

Abstract

This study aims to analyze the influence of social media and consumer preferences on online buying interest of Package 7 students, Faculty of Economics and Business, Udayana University. The research method used is a quantitative approach with a Likert-scale questionnaire instrument, as well as multiple linear regression analysis. The F test results show a significance value of 0.006 which is smaller than 0.05, so the regression model is declared feasible to use. These results prove that social media variables and consumer preferences simultaneously have a significant effect on online buying interest. Thus, the research model can explain the relationship between variables empirically and is relevant to current digital phenomena. The t-test results show that social media variables have a significant effect with a negative coefficient direction, which means that exposure to certain social media actually reduces online buying interest if not managed properly. Conversely, consumer preferences have a significant effect with a positive coefficient direction, indicating that the stronger consumer preferences, the higher the interest in buying online. The R Square value of 0.387 indicates that the two independent variables are able to explain 38.7% of the variation in online purchase intention. The remaining 61.3% is influenced by other factors outside the model, such as price, product quality, and promotion. This research provides theoretical and practical contributions in digital marketing strategies, especially among the younger generation.
The Influence of Consumer Satisfaction Mediating Price on Consumer Loyalty in Shopping at J.Co Donuts in Denpasar Ni Made Dwi Handayani; I Gede Adi Setiawan
The Journal of Management, Digital Business, and Entrepreneurship Vol. 3 No. 01 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2025.v03.i01.p05

Abstract

This study aims to analyze the effect of price on consumer loyalty with satisfaction as a mediating variable for J.Co Donuts consumers in Denpasar. The increasingly competitive culinary business competition requires companies to be able to determine a pricing strategy that not only reflects value, but also builds sustainable customer satisfaction. The research method uses a quantitative approach with path analysis techniques, involving 30 respondents selected by purposive sampling. Data were collected through questionnaires covering price, satisfaction, and loyalty variables, then analyzed using regression tests. The results showed that price has a significant effect on customer satisfaction, but the effect of price on loyalty, both directly and indirectly through satisfaction, is not significant. Furthermore, the analysis shows that customer satisfaction does not act as an effective mediator in the relationship between price and loyalty. The indirect effect of price on loyalty through satisfaction is only 0.0147, a very small and insignificant value. This confirms that consumer loyalty is not solely formed by perceived price or satisfaction, but by other factors such as service quality, product innovation, and brand image. Thus, this study implies that companies need to combine price strategies with other marketing aspects to build stronger loyalty. This research also provides an academic contribution regarding the importance of understanding the limited mediating role of satisfaction in shaping consumer loyalty.
Impulsive Shopping Behavior via Live Streaming on Shopee: Testing the Theory of Planned Behavior (A Study of Maranatha University Students) Zefa Arya Nugraha; Anny Nurbasari
The Journal of Management, Digital Business, and Entrepreneurship Vol. 4 No. 01 (2026)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2026.v04.i01.p05

Abstract

This study aims to analyze impulsive buying behavior through live streaming on the Shopee e-commerce platform using the Theory of Planned Behavior as the theoretical framework. The method used in this study is a survey of Maranatha University students as respondents, aimed at exploring their perceptions of how various elements in live streaming influence impulsive buying behavior. The data were analyzed using Structural Equation Modeling (SEM) techniques and SmartPLS 3.0 software to test the relationships between the variables. The results of the hypothesis testing show that consumers’ attitudes toward impulsive buying are positively related to their intention to make impulsive purchases; subjective norms from their surrounding environment also have a positive effect on impulsive buying intention; and individuals’ perceptions of behavioral control also positively influence impulsive buying intention. Furthermore, impulsive buying intention significantly affects actual impulsive buying behavior on the Shopee live streaming platform. The author suggests that e-commerce platforms encourage the use of engaging marketing stimuli for consumers.
A Systematic Literature Review on the Use of AI to Improve Management-Supplier Relationships Titi Hardiyati; I Made Surya Negara Sudirman
The Journal of Management, Digital Business, and Entrepreneurship Vol. 4 No. 01 (2026)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2026.v04.i01.p02

Abstract

The application of Artificial Intelligence (AI) in improving Supplier Relationship Management (SRM) is crucial. Although there is extensive research on AI applications, efforts to systematically review this specific research topic present a challenge because many initiatives have failed to improve supplier relationship management through the use of AI. Therefore, this study aims to conduct a systematic literature review focused on the transformative role of AI in fostering collaboration, transparency, and efficiency across the modern supply chain. The review process encompasses three main methodological steps: the review framework, the formulation of research questions, and a systematic data search strategy (identification, screening, eligibility assessment, quality assessment, as well as data extraction and analysis). Drawing insights from 12 (twelve) research articles, this review highlights the significant contributions of AI-based technologies—such as predictive analytics, natural language processing, and machine learning—to supplier selection, communication, risk management, and real-time feedback. These findings underscore AI’s capacity to enhance trust and adaptability through adaptive decision-making and data-driven strategies, enabling personalized approaches and robust relationship management. While significant progress is evident, challenges such as technology adoption, integration complexity, and the digital divide remain.
Lean Manufacturing, Agile Strategies, and Their Impact on Efficiency: A Critical Systematic Literature Review Novriyanto; Cokorda Gede Govinda Partha
The Journal of Management, Digital Business, and Entrepreneurship Vol. 4 No. 01 (2026)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2026.v04.i01.p04

Abstract

This research critically examines the application of lean manufacturing and agile strategies in improving operational efficiency across various industries. Using a systematic literature review methodology, a total of 23 articles published between 2017 and 2024 were analyzed. This research systematically investigates the role of lean manufacturing and agile strategies in improving operational efficiency and the adoption of agile strategies in the manufacturing sector. Key findings include the application of lean tools such as 5S, Kaizen, and Total Productive Maintenance (TPM) to reduce waste and increase workplace efficiency. Additionally, the emergence of digital supply chain tools and e-Lean systems is identified as a significant trend in integrating agile methodologies into manufacturing processes. This analysis highlights the transformative impact of lean practices on operational efficiency, as well as the explicit mention of agile strategies—such as Just-in-Time (JIT) and digital standardization—in addressing industry challenges. This review provides actionable insights into the development of lean and agile methods and offers a foundation for further research and practical application in manufacturing.
Strategy for Implementing New Technology to Improve Supply Chain Management Efficiency: A Systematic Literature Review Dewa Ayu Sri Arimas Dewi
The Journal of Management, Digital Business, and Entrepreneurship Vol. 4 No. 01 (2026)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2026.v04.i01.p03

Abstract

The use of information technology in supply chains is becoming increasingly important due to several factors, such as the growing complexity of supply chains. Supply chains have become complex due to factors like globalization and market volatility, which necessitate the implementation of digitalization to enhance visibility and agility across the entire supply chain network. This research aims to explore strategies for implementing new technology to improve supply chain management efficiency through a Systematic Literature Review (SLR) approach. The transformation driven by Industry 4.0 technologies—such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain—has presented significant challenges and opportunities. This study highlights the importance of sustainability in automation implementation by balancing economic efficiency, environmental sustainability, and social welfare. By synthesizing findings from various studies, this research offers policy recommendations that support sustainability and social inclusiveness, as well as strategic guidance for the industry on adopting supply chain automation in a sustainable manner.
The Influence of Organisational Climate on Organisational Commitment with Job Satisfaction as a Mediating Variable I Made Fajar Hadiwinata; I Gede Riana
The Journal of Management, Digital Business, and Entrepreneurship Vol. 4 No. 01 (2026)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2026.v04.i01.p01

Abstract

This study aims to analyse the effect of organisational climate on job satisfaction and organisational commitment among employees of CV. Gandi Langit Adikara. The research population consisted of all company employees, and a saturated sampling technique was used, yielding 68 respondents. A quantitative approach with a causal research design was employed to examine the cause-and-effect relationships among the variables. Data analysis was conducted using descriptive and inferential analyses through Structural Equation Modelling–Partial Least Squares (SEM-PLS) to test the research hypotheses. The results indicate that organisational climate has a positive and significant effect on both organisational commitment and job satisfaction. In addition, job satisfaction has been shown to have a positive and significant effect on organisational commitment. Furthermore, the findings reveal that job satisfaction partially and complementarily mediates the effect of organisational climate on organisational commitment. These results suggest that a conducive organisational climate not only directly enhances employees’ organisational commitment but also indirectly strengthens it through increased job satisfaction. Theoretically, this study reinforces the organisational behaviour perspective, which emphasises the psychological work environment as a key determinant of employees’ work attitudes. A positive organisational climate serves as a social context that shapes employees’ perceptions, emotions, and attachment to the organisation, thereby sustainably enhancing job satisfaction and organisational commitment.

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