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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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The Influence of Service Quality and Product Quality on Consumer Satisfaction at McDonald's Nangka Denpasar Fast Food Restaurant Handayani, Ni Made Dwi; Setiawan , I Gede Adi
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p04

Abstract

Changes in modern society's lifestyle have driven an increase in food consumption in fast food restaurants, including McDonald's which is growing rapidly in Indonesia. In the context of tight business competition, service quality and product quality are two crucial factors that influence the level of consumer satisfaction. This study aims to analyze the effect of service quality and product quality on consumer satisfaction at McDonald's Nangka Denpasar. Service quality includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, while product quality includes freshness, cleanliness, safety, consistency, and taste of food. Consumer satisfaction is positioned as a dependent variable influenced by both independent variables. This study uses a quantitative approach with associative methods and multiple linear regression analysis to test the formulated hypotheses. The population of the study were McDonald's Nangka Denpasar consumers who had consumption experience, with data collected through the distribution of Likert-scale questionnaires. Based on the results of the study, it was found that service quality had no effect on consumer satisfaction, while product quality had an effect on consumer satisfaction at McDonald's fast food restaurants on Jalan Nangka Denpasar. The results of this study are expected to provide empirical contributions in formulating strategies for improving fast food restaurant services and products that are more oriented towards customer needs and satisfaction. These findings can also be the basis for managerial decision making in order to increase customer loyalty and competitive advantage in the fast food restaurant industry.
The Effect of Complete Needs Moderation on Time Efficiency, Discounts, Ease of Payment, and Free Shipping in Increasing Repurchase Interest Sari, Ni Luh Intan; Lestari, Gusti Ayu Putu Dian; Naraswari, Kadek Citra
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p04

Abstract

This study aimed to determine whether time efficiency, discounts or promotions, easy payments, and free shipping affect purchasing power interest in the TikTok Shop application. The study also examined whether there was a moderating effect between complete needs (moderation factor) on time efficiency (X1), discounts or promotions (X2), easy payments (X3), and free shipping (X4) on purchasing power interest (Y) on TikTok Shop. The sample population was the general Balinese aged 17 to 45 years. In this study, 100 respondents provided assessments through several indicators on a scale of 1 to 5. The method used was the classical assumption test and moderation regression to determine the magnitude of the influence of the moderating relationship between variables M and X (independent). The significance value between variables X and Y before entering variable M showed 0.029, 0.000, 0.016, and 0.005, so the independent factor had a significant positive simultaneous effect on the dependent variable (Y). Meanwhile, when the moderation variable was entered, the significance results were 0.173, 0.001, 0.394, and 0.469, indicating that the complete needs variable (M) could not moderate the time efficiency, easy payment, and free shipping variables on repurchase interest. The complete needs factor was able to moderate discounts or promotions on repurchase interest on TikTok Shop.
The Effect of Customer Reviews and Star Sellers on Purchasing Decisions at Shopee: The Role of Purchase Intention as a Moderating Variable in Balinese Students Widiari, Ni Komang Intan Widiari; Anggreni, Anak Agung Tisa; Bagenda, Samuel Victor Eliezer
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p05

Abstract

This study aims to analyze the effect of Customer Review and Star Seller variables on consumer purchasing decisions on the Shopee e-commerce platform. The population in this study were consumers who had made purchases at Shopee, with samples taken using purposive sampling techniques, namely consumers who provided product reviews. The variables studied consist of independent variables, namely Customer Review (X1) and Star Seller (X2), moderating variables, namely Purchase Intention (M), and the dependent variable Purchase Decision (Y). The analysis technique used is multiple linear regression with moderation of purchase intention as a moderating variable. The results of hypothesis testing show that the Customer Review variable has a significant positive effect on consumer purchasing decisions, while Star Seller does not show a significant effect. However, a significant interaction exists between Customer Review and purchase interest, strengthening its influence on purchasing decisions. The moderation regression test revealed that purchase intention plays a role in strengthening the effect of Customer Review on purchasing decisions, with a significant X1×M interaction coefficient. In contrast, the interaction between Star Seller and purchase interest shows a more minor but significant effect. The simultaneous test (F-test) shows that the two independent variables, Customer Review and Star Seller, influence consumer purchasing decisions. The coefficient of determination (R²) of 0.249 indicates that the two independent variables contribute 24.9% to consumer purchasing decisions. This finding emphasizes the importance of product review quality in influencing purchasing decisions in e-commerce.
The Influence of Price and Product Quality on Home Purchasing Decisions Gayatri, Ni Putu Krishna Ananda Satya; Nayotama, A A Endra Danasura
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 03 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i03.p05

Abstract

This study examines the influence of price and product quality on home purchasing decisions. The population includes individuals or families planning to buy a house or who have purchased one in the last five years. Using purposive sampling, 36 respondents were selected based on the Slovin formula with a 5% margin of error. Data were gathered through a questionnaire employing a five-point Likert scale. Regression analysis revealed that price has a positive and significant effect on purchasing decisions (t = 13.936; p = 0.000), aligning with consumer behavior theory, which highlights price as a key factor—especially in the property sector. Similarly, product quality significantly affects home buying decisions (t = 3.021; p = 0.005), emphasizing the importance of elements such as materials, design, and facilities. The coefficient of determination (R² = 0.876) indicates that 87.6% of the variation in home purchasing decisions is explained by price and product quality, while the adjusted R² (0.868) confirms strong model reliability. These findings suggest that property developers should prioritize competitive pricing and quality improvements to align with consumer preferences and enhance market competitiveness.
The Influence of Work Motivation and Job Satisfaction on Wadesa Restaurant's Organizational Commitment Sunu, Putu Rendra Pryandhika; Ramacandra, I Gusti Ngurah Sadana
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 03 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i03.p03

Abstract

This study aims to analyze the effect of work motivation and job satisfaction on organizational commitment at Wadesa Restaurant. The method used is a quantitative approach with a causal associative design to test the relationship between independent variables, namely work motivation (X1) and job satisfaction (X2), on the dependent variable, namely organizational commitment (Y). The sample in this study included all employees of Wadesa Restaurant totaling 45 people, with a saturated sampling technique to obtain more accurate data. Data were collected through observation, distributing questionnaires using a five-point Likert scale, and company documentation. The analysis technique used was multiple linear regression with the classical assumption test, F test, and t test to test the significance of the influence of each variable. The results of the study indicate that job satisfaction has a more dominant and significant influence on organizational commitment compared to work motivation. The regression model used meets the classical assumptions, with an R Square value of 0.671, indicating that 67.1% of the variability in organizational commitment can be explained by work motivation and job satisfaction. However, work motivation does not show a significant influence in this model. The implications of these findings emphasize the importance of organizational policies that increase job satisfaction, such as performance rewards, career development opportunities, and work-life balance. With a more conducive work environment, it is expected that employee organizational commitment can increase, which ultimately contributes to the company's performance and sustainability.
Analysis of Vegetable Supply Chain Management at PT. Bumi Nyiur Swalayan Palu Elmi Jusmelya; Suryadi Hadi; Sulaeman Miru; Cici Rianty
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p05

Abstract

This study aims to understand the supply chain management practices in the fresh retail sector, especially at PT. Bumi Nyiur Swalayan Palu City, Central Sulawesi. The main focus of this study is on the supply chain management of vegetable products that have perishable characteristics and require special handling such as Cold Chain Logistics (CCL). Using a qualitative descriptive approach, data were collected through direct observation and in-depth interviews with three key informants involved in supply chain management. The results of the study indicate that the application of the Supply Chain Operations Reference (SCOR) method contributes significantly to increasing operational efficiency and customer satisfaction. The five main elements of SCOR - planning, procurement, production, delivery, and returns - are implemented in an integrated manner to maintain product quality and freshness. This study also found that the success of the supply chain is determined by the coordination and collaboration between local farmers, market collectors, and hydroponic producers. PT. Bumi Nyiur Swalayan implements a management control system based on managerial functions in managing the flow of products, finances, and information in the supply chain. The flow of products is carried out from upstream to downstream, while the flow of finances and information moves reciprocally to ensure transparency and timeliness of delivery. FIFO techniques and quality monitoring are carried out to maintain the freshness and quality of products. This study concludes that structured and adaptive supply chain management is key to maintaining the competitiveness of fresh retail businesses amidst the challenges of dynamic consumer demand.
The Effect of Leadership and Compensation on Employee Performance at the Central Sulawesi Provincial DPRD Secretariat Yusfausan Pratama, Muhammad
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p02

Abstract

This study aims to analyze the effect of leadership and compensation on employee performance at the Secretariat of the DPRD of Central Sulawesi Province. The independent variables in this study are leadership and compensation, while the dependent variable is employee performance. The research population included all 69 employees of the DPRD Secretariat, with a sample size of 39 people determined through a simple random sampling technique using the Slovin formula with an error rate of 5%. This research uses a quantitative approach with a causal-comparative design. Data were collected through a five-point Likert scale questionnaire and tested for validity and reliability using Corrected Item-Total Correlation and Cronbach's Alpha. Data analysis was conducted through classical assumption tests, multiple linear regression analysis, and hypothesis testing using the t-test and F-test. The results of the analysis show that both leadership and compensation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) shows that the leadership and compensation variables together are able to explain variations in employee performance with a substantial contribution. These findings indicate the importance of strengthening effective leadership and developing a fair and competitive compensation system in improving employee performance in the government sector.
Learning Interest and Academic Success: Investigating the Moderating Role of Infrastructure at Udayana University's Management Program Juniari, Ni Putu Metya; Wardani, Ni Wayan Rusma
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p05

Abstract

This study aims to examine the effect of learning interest on the Cumulative Achievement Index (GPA) of students of the Management Study Program at Udayana University, with campus infrastructure as a moderating variable. This study uses a quantitative approach and explanatory design to identify causal relationships between variables. The independent variable in this study is learning interest, the dependent variable is GPA, and the moderating variable is campus infrastructure. The population of the study was all active students of the Undergraduate Management Study Program at Udayana University, totaling 41 people, with a sampling technique using total sampling. Data were collected through a closed questionnaire based on a Likert scale and tested using a moderated regression analysis technique (MRA) with the help of statistical software. The results of the analysis show that learning interest has a positive and significant effect on students' GPA. Furthermore, campus infrastructure does not moderate the relationship, meaning that students' perceptions of campus infrastructure and facilities do not increase the influence of learning interest on academic achievement. The implications of this study indicate the importance of strengthening students' learning interest through a participatory pedagogical approach to create a conducive learning environment. These findings are expected to be a reference for policy makers in higher education environments in formulating strategies to improve the quality of education based on a holistic approach between internal and external aspects of students.
The Influence of Brand Ambassador on Consumer Purchase Decisions: A Study of Mie Sedaap Korean Spicy and K-Pop Enthusiasts in Bandung Gustiawan, Muhammad Riefla; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p03

Abstract

The objective of this study is to determine and analyze the influence of the brand ambassador on purchase decisions. The research methods use quantitative with a descriptive and verificative approach. The sampling technique in this research uses purposive sampling. The sample for this study consists of 106 respondents who are over 17 years old, K-pop fans in Bandung and have purchased Mie Sedaap Korean Spicy. The results showed that the variables of brand ambassador and purchase decisions are in the good category. Furthermore, the brand ambassador has an influence on purchase decisions. And then, there is still needs improvement, especially when launching the new product. Consideration of launching new products in the future is expected to make consumers buy the product at the time of the product launch or close to the product launch date. With a successful product launch that convinces purchases, of course this will attract the attention of other potential consumers.
Analysis of the Influence of Price, Product Accessibility, and Consumer Emotions on Somethinc Skincare User Satisfaction Among the Young Generation of Bali Nandatio, Adhina; Sari, Ni Komang Putri Karina
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p04

Abstract

This study aims to analyze the effect of price, product accessibility, and consumer emotions on user satisfaction of Somethinc brand skincare among the younger generation in Bali. This study uses a quantitative approach with an associative research type. The independent variables studied are price (X₁), product accessibility (X₂), and consumer emotions (X₃), while the dependent variable is customer satisfaction (Y). The population of the study was the entire younger generation of Somethinc skincare users in Bali, with a non-probability sampling technique through the purposive sampling method. The sample consisted of 62 respondents selected based on certain criteria such as age 17–30 years and product use for at least the last three months. Data were collected using a questionnaire and tested for validity and reliability before being analyzed using multiple linear regression. The results of the study indicate that partially, price and consumer emotions have a positive and significant effect on customer satisfaction. Simultaneously, the three independent variables are also proven to have a significant effect on the level of user satisfaction of Somethinc skincare products. These findings indicate that a marketing strategy that considers competitive price aspects and positive emotional experiences will have a significant impact on increasing the satisfaction and loyalty of young consumers. The practical implications of these results provide a basis for companies to develop more focused and customer experience-based marketing strategies, especially in the dynamic and competitive skincare market.

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