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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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The Influence of Locus of Control and Work Environment on the Performance of Lau Sub-District Office Employees, Maros Regency Amir, Ridwan; Nur, Kherayani; Hamka
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 03 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i03.p01

Abstract

The objectives to be achieved in this research are (1) To determine the effect of locus of control on the performance of employees at the Lau sub-district office, Maros Regency, (2) To determine the work environment on the performance of employees at the Lau sub-district office, Maros Regency, and (3) To determine the influence of locus. of control and work environment together on the performance of employees of the Lau sub-district office, Maros district. The analytical method used in this research is quantitative descriptive to answer the hypothesis in this research. In answering the hypothesis, the instrument test method is used consisting of validity and reliability tests, prerequisite tests consist of normality, multicollinearity and heteroscedasticity tests, inferential tests consist of regression tests consisting of multiple linear regression analysis, correlation coefficient, coefficient of determination and hypothesis testing (partial test). and simultaneous). The results of the regression research Y= 1, 238 + 0.341 %. Then the remainder was influenced by other factors outside this research, amounting to 45.9%. The test results consist of (1) Hypothesis table 2.03951 with a significant value showing 0.000 < Sig 0.05, then the conclusion is that hypothesis that the hypothesis is proven, namely that locus of control and the work environment have a significant effect on the performance of employees at the Lau Subdistrict Office, Maros Regency.
Companies Value of Indonesia Telecommunications Sector And Influencing Factors Roosmawarni, Anita; Sa'diyah, Halimatus; Eferyn, Krissantina
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p05

Abstract

The increase in public demand for telecommunications facilities provides opportunities for telecommunications companies, especially in the company's value, which the weight of total assets can measure. This study aims to determine the effect of the Current Ratio, Debt To Asset Ratio, Return On Equity, Return On Investment on firm value. The object of research is the telecommunications sector company with data used in 2014-2020. This study uses quantitative research methods with multiple linear regression data analysis for panel data and is assisted by the STATA 15 analysis tool. The results obtained that the best model is the common effect model (CEM) with t-test results in the Debt To Asset Ratio and Return On Equity variables having a significant effect on firm value with each t value of 0,003 and 0,001. Still, for the variables, the Current Ratio and Return On Investment do not substantially impact firm value with t-value 0,133 and 0,437. Meanwhile, simultaneously, these four variables significantly affect firm value with a significance value off of 0,000. The value of the R square obtained is 0,7031, which shows a significant effect of the independent variable on the dependent variable of 70,31%. These results indicate that if the company wants to increase its total assets, it must increase its current assets and attract investors to invest more capital so that the profits received by the company can be improved
The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Awareness (Study on Sekumpulan Coffee Samarinda) Sem, Nainggolan Mario; Anny Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p01

Abstract

Researchers are interested in discussing the title "The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Awareness (Study on a Sekumpul Kopi Samarinda)" Research is intended to be able to see the effect in the form of Structural Equation Modeling (SEM) using SmartPLS. The population in this study is the Samarinda community. The sample in this Research is the consumers of the Samarinda Coffee Group. Data collection was carried out by survey using a questionnaire instrument, with data processing methods such as structural equation modelling (SEM) using SmartPLS to test the hypothesis. The result shows the Influence of Social media marketing on Purchase Decisions mediated by Brand Awareness. Thus, it is necessary to carry out various activities that can encourage consumers to be aware, for example, by conducting education about coffee and increasing awareness among the public.
The Effect of Financial Technology (Fintech) and Service Providers on Customer Value: Case Study on Gas Station Services in Surabaya City Purwonegoro, Stefiany Agung; Fatihudin, Didin; Mockhlas, Mochamad; Mahardhika, Budi Wahyu
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p03

Abstract

This study aims to analyze the effect of financial technology and service providers on customer value in Surabaya City. The variables tested in this study include financial technology (X₁), service providers (X₂), and customer value (Y) as the dependent variable. The sample used in this study amounted to 87 respondents who are users of gas stations in Surabaya, with three types of fuel service providers, namely Pertamina, SHELL, and British Petroleum (BP). Sampling was done purposively by selecting respondents who actively use the gas station service. Hypothesis testing was conducted using multiple linear regression to analyze the effect of financial technology and service providers on customer value. Hypothesis testing results show that financial technology significantly influences customer value, with a significance value of 0.001, smaller than 0.05. On the other hand, service providers also influence customer value, albeit with a significance value of 0.099, which is insignificant at the 5% significance level. Based on these results, financial technology contributes more to perceived customer value than service providers. These findings indicate the importance of innovation in Fintech as a key factor in improving customer satisfaction in the gas station service sector.
Marketing Strategy to Increase Sales of Traletosi Coffee in Lembantongoa Village Andini, Siti Aisyah; Parani, Syamsul Bahri Dg.; Zahara, Zakiyah; Moh. Zeylo A.
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p01

Abstract

This research aims to find out and analyze the strategies used by the Traletosi ground coffee business to increase sales. The method used is a qualitative method and SWOT analysis (Strength, weakness, opportunity, threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as strengths and weaknesses in the internal environment. The main focus of this research is on the mix of Segmentation, Targeting, Positioning, and Marketing. The research results obtained are the increasing use of strategy in marketing a product, the driving factor of which is generating greater profits or profits. The strategic analysis tool used to evaluate IFAS ( Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to evaluate internal and external factors that influence a business in the context of the Traletosi coffee business, by creating IFAS and EFAS tables as a marketing strategy to increase sales.
Analysis of Job Satisfaction and Workload on the Productivity of Executive Nurses at Samaritan Hospital, Palu Gaury, Andi; Adda, Harnida Wahyuni; Rossanty, Ni Luh Putu Evvy; Lamusa, Faruq
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p03

Abstract

This research aims to determine the effect of job satisfaction and workload on the productivity of implementing nurses at Samaritan Hospital, Palu City. The research method used in this research uses quantitative descriptive method analysis, with the number of samples used in the research being 30 respondents. The analysis technique used in this research is multiple linear regression analysis with the help of SPSS 25 software. The sampling technique used is simple random sampling, where samples are taken from the population randomly without paying attention to the strata of the population. The results of hypothesis testing show that job satisfaction and workload simultaneously significantly affect nurse productivity, job satisfaction partially affects nurse productivity, and workload partially affects nurse productivity at Samaritan Hospital in Palu.
The Effect of Commitment, Work Discipline, and Work Culture on Job Satisfaction of Employees of the Cooperative and Umkm Office of Central Sulawesi Province Sudirman, Adrian; I Nyoman Swedana; Lahmuddin Hamid
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p02

Abstract

This study examines the effect of Commitment, work discipline, and organizational culture on the job satisfaction of Cooperative and UMKM Office employees of Central Sulawesi Province. This research uses a descriptive verification approach with quantitative methods through a questionnaire prepared based on the theoretical indicators of each variable. The study population was all civil servants (PNS), as many as 64 people, and the sample was determined using the Slovin formula with an error rate of 5%, so 39 respondents were obtained. The sampling technique was carried out by simple random sampling to ensure representativeness. The data collected were analyzed using multiple linear regression to determine each independent variable's simultaneous and partial effects on job satisfaction. The results showed that the three independent variables-commitment, work discipline, and organizational culture-had a positive and significant effect on employee job satisfaction, both partially and simultaneously. Employee commitment has the most dominant influence, followed by organizational culture and work discipline. Classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests, also show that the regression model meets the basic statistical assumptions so that the research results can be interpreted validly. The findings confirm the importance of fostering Commitment and strengthening organizational values to create a healthy, productive, and satisfying work environment.
Impact of Brand Identity and Brand Identity-Cognitive Style Fit on Consumer-Based Brand Equity with Brand Image as a Mediating Variable in Toko Kecil Club Gradiyanto, Adrian; Nurbasari, Anny; Agus, Herdiansyah
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p01

Abstract

Brand value that is based on consumers (consumer-based brand equity) and is developed through brand identity that is by consumers' thinking characteristics is still very limited, even though consumers' ways of thinking are very diverse. This research aims to determine the influence of brand identity and brand identity that matches consumers' way of thinking (BICS fit) on CBBE, which is linked to the mediating variable (brand image). Using the explanatory research method, 11,000 Instagram followers of the Toko Kecil club became the population. The sample consisted of 386 people (slovin) using a simple random sampling technique. The results of this research show that brand identity has a positive effect on CBBE, brand identity has a positive effect on brand image, brand image has a positive effect on CBBE, brand identity mediated by brand image has a positive effect on CBBE, BICS fit has a positive effect on CBBE, BICS fit has a positive effect on brand image, brand image has a positive effect on CBBE, BICS fit which is mediated by brand image has a positive effect on CBBE. The results of this research can help clubs strategically overcome problems that arise and can provide a deeper understanding of the importance of brand identity, cognitive style, and brand image in achieving CBBE in the futsal club industry.
The Influence of Job Satisfaction on Employee Performance through Work Motivation with Moderation of Leadership Style at CV. Union Event Planner Yanti, Ni Putu Desi; Suryawati, Ni Made Rai
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p02

Abstract

This study aims to analyze the effect of job satisfaction and work motivation on employee Performance at CV Union Event Planner by considering the role of leadership style as a supporting variable. Employee Performance is understood as the real contribution of individuals in achieving organizational goals, which are influenced by intrinsic and extrinsic factors. Using a quantitative approach with a census method on 57 employees, data were collected through questionnaires and analyzed using descriptive statistical techniques and multiple linear regression. The results showed that job satisfaction and work motivation have a positive effect on employee Performance. The classical assumption test showed that the regression model was free from multicollinearity and heteroscedasticity. The leadership style variable also showed quite high variation, indicating the importance of attention to leadership in the organization. These findings emphasize the importance of a comprehensive human resource management strategy, with an emphasis on developing motivation, job satisfaction, and leadership as the key to increasing the company's competitiveness.
Analysis of the Influence of Marketing Mix on Student Purchasing Decisions at the FEB Udayana University Canteen Simanjuntak, Adrian Filemen; Tresnawati, Ni Kadek
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 03 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i03.p02

Abstract

This study aims to identify the influence of marketing mix (product, price, promotion and location on students' purchasing decisions in the FEB Udayana University canteen. This study aims to understand students' preferences in choosing food and drinks in the FEB Udayana University canteen, as well as what factors most influence their purchasing decisions. In this study, the product is measured from the taste of the products offered, the varied menu, the immediacy of food and drink ingredients and the cleanliness of the canteen itself. Price is measured from an affordable price, according to students' pockets, the price applied according to the comfort of the canteen and according to the quality of the product. Promotion is measured by the way the canteen carries out mouth to mouth promotion and advertising. The location variable is measured from the location of the canteen which can be easily reached, seen, the availability of sufficient parking space and the comfort of the place. While purchasing decisions are measured from students' desire to know, try, and consider buying the product. This study uses a quantitative method with data collected through a questionnaire, then analyzed using the classical assumption test and multiple linear regression using the SPSS program. The results of the analysis show that product, price, promotion, do not influence purchasing decisions while location has a positive influence on purchasing decisions. However, simultaneously or together, variable X (Product, Price, Promotion, Location) has an influence on variable Y (Purchasing Decision).

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