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International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 2 No. 2 (2025): December 2025" : 19 Documents clear
Analysis of The Effect of Product, Price, Place, and Promotion on Spectator Loyalty of The Surabaya Football Kicking League Aldiansyah, Muhammad
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.81

Abstract

This study aims to analyze the influence of Product (Event Experience), Price (Ticket Price & Participation Fee), Place (Location & Accessibility), and Promotion (Promotion & Digital Marketing) on Participant Loyalty in the 2025 Liga Tendang Bola Surabaya (LTB Surabaya 25). With the global sports industry projected to contribute $599.9 billion to global GDP by 2025, the importance of organizing effective local sports events has increased. This research employs a quantitative approach using multiple linear regression analysis, based on data collected from 370 Gen Z respondents who attended LTB Surabaya 25. The results indicate that all four variables have a positive and significant effect on participant loyalty, both partially and simultaneously. These findings are expected to serve as a basis for developing business strategies in local sports events to enhance participant loyalty and ensure the sustainability of future events.
Framing Analysis of News Coverage on the Budget Blocking of the Nusantara Capital City Development in Detik.com and Tempo.co Febriyanto, Muhammad; Ririn Puspita Tutiasri; Mohammad Syarrafah
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.85

Abstract

The 2024 Indonesian presidential election, won by the Prabowo Subianto–Gibran Rakabuming Raka ticket, marked the beginning of the implementation of massive budget efficiency policies. One of the impacts was the blocking of the budget for a strategic national project, namely the construction of the new capital city, Nusantara (IKN), which sparked public debate and became the focus of online media. Given that media plays a vital role in shaping public perception and opinion, this study aims to analyze how media framing is conducted by Detik.com and Tempo.co in framing the issue of the IKN budget freeze. This study uses the framing model proposed by Zhongdang Pan and Gerald M. Kosicki, which includes four main elements: syntax, script, thematic, and rhetorical. The method used is qualitative descriptive with a constructivist paradigm, which views social reality as the result of intersubjective construction. Data was collected through an analysis of news articles published by Detik.com and Tempo.co between February 6 and 27, 2025, focusing on the issue of the IKN budget freeze. The results of the study indicate that Tempo.co employs a critical framing strategy, emphasizing fiscal uncertainty, environmental impacts, and inconsistencies in government policy. Meanwhile, Detik.com tends to present an informative and administrative frame, emphasizing the continuity of development and clarifications from state authorities. These framing differences indicate distinct editorial orientations between the two media outlets. These findings confirm that framing and agenda setting are not only influenced by objective facts but also by ideological preferences and structural interests inherent in the media institutions themselves.
Adolescent Self Disclosure in Non-Functional Family Situations due to Infidelity Case Study in Lamongan Regency Nadhifah Bernice Tsaniyah; Ririn Puspita Tutiasri
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.87

Abstract

This study explores self-disclosure among adolescents who experience dysfunctional family dynamics due to parental infidelity, specifically in the cultural context of Lamongan, Indonesia. The research highlights how adolescents negotiate personal boundaries in sharing their emotional experiences within interpersonal relationships. Using a qualitative descriptive approach, the study involved in-depth interviews with seven adolescents aged 17–22 who have experienced direct or indirect consequences of parental infidelity. Findings reveal that adolescents tend to be selective in their self-disclosure, particularly when interacting with new acquaintances. In early interactions, they only share surface-level information such as the number of family members or parents' occupations, avoiding emotionally sensitive topics. The study shows that emotional closeness significantly influences the depth of information shared adolescents disclose more when trust and empathy are present in a relationship. Furthermore, digital media has emerged as an alternative space for self-disclosure. Some informants report greater comfort in sharing personal stories with strangers online than with close friends in real life, due to perceived anonymity and lower emotional risk. However, this behavior also poses risks related to privacy and misuse of information. The research emphasizes that self-disclosure is a gradual and context-dependent process shaped by interpersonal trust, emotional safety, and the communicative medium used. This study contributes to the understanding of adolescent psychological resilience and the role of communication in emotional recovery from family crises, highlighting the importance of creating supportive environments both offline and online.   
Factors Influencing Financial Management Behavior Among Millennials & Gen Z Using Online Loans in Surabaya Wibowo, Akmal; Kusumaningrum, Trias Madanika
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.99

Abstract

Financial behavior emerged around 1990. In Indonesia, consumer behavior causes low savings. Online loans, supported by technology, are rampant with easy access. Surabaya, a metropolitan city with high fintech activity, recorded many borrowers and complaints of online loans. Generation Z and Millennials (19-34 years) are the largest users of online loans, often for lifestyle, with a credit value reaching IDR 26.87 trillion. Ease of digital access encourages consumption and use of online loans among this generation. This study uses quantitative research techniques, Quantitative research is a positive-based research approach. This approach is used to analyze the population and samples studied. Data analysis is carried out statistically or with measurable measures to check the assumptions that have been set. The study shows that financial literacy, financial self-efficacy, and financial attitude have a positive effect on the financial management behavior of the Millennial and Z generations who use online loans. However, lifestyle has a negative effect. The level of financial literacy, financial self-efficacy, and financial attitude of respondents is relatively high, while lifestyle is also high. Oddly enough, income does not have a significant effect on their financial management behavior. financial literacy, financial self-efficacy, and financial attitude positively influence the financial management behavior of Millennial and Z generations of online loan users in Surabaya. However, a consumptive lifestyle has a negative effect. Oddly enough, income does not significantly influence their financial behavior, because other factors such as literacy and lifestyle are more dominant.
The Influence of Product Quality and e-WOM on iPhone Smartphone Purchasing Decisions Generation Z in Surabaya: e-WOM, Product Quality, Purchasing Decisions Ahmad Fauzani Sabilal Arif; Tias Andarini Indarwati
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.101

Abstract

The iPhone has emerged as a symbol of modern identity and social prestige among Generation Z consumers in Surabaya. This study aims to examine the extent to which product quality and electronic word of mouth (e-WOM) influence the purchasing decisions of this consumer group. Employing a quantitative research design, the study utilized purposive sampling to select respondents aged between 18 and 26 who are current iPhone users. Data were gathered through structured online questionnaires and analyzed using multiple linear regression through SPSS software. The results indicate that both product quality and eWOM exert a significant and positive influence on purchasing decisions, both individually and jointly. Product quality reflected in features such as design aesthetics, performance, durability, and overall reliability was identified as a key determinant in consumer decisionmaking processes. Concurrently, e-WOM, particularly through social media platforms, online reviews, and influencer recommendations, was found to play a pivotal role in shaping perceptions, building trust, and enhancing the likelihood of purchase. These results highlight the dual importance of maintaining superior product standards and strategically engaging with digital communication channels. For practitioners, the study suggests prioritizing quality enhancement while simultaneously investing in digital marketing strategies that resonate with the online habits and preferences of Generation Z. Encouraging positive consumer feedback and optimizing brand visibility across digital platforms may further strengthen purchasing motivation. Future research is recommended to incorporate additional variables such as brand image, lifestyle orientation, or perceived value to develop a more comprehensive model of consumer behavior in the premium smartphone segment.
The Influence Of Corporate Social Responsibility And Social Media Use On Employee Green Behavior At PT Kreasi Karya Raya Shalikhah, Silviana
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.111

Abstract

PT Kreasi Karya Raya is a creative company that emphasizes the use of environmentally friendly materials, particularly recycled cardboard, in its products. Despite its commitment to sustainability through Corporate Social Responsibility programs and active social media use, the level of Employee Green Behavior adoption remains limited. This study aims to examine the influence of CSR and Social Media Usage on EGB within the company. A quantitative approach was employed using descriptive and causal research methods. Primary data were obtained from 42 employees through a structured questionnaire. The collected data were analyzed using multiple linear regression with SPSS software. The results show that SMU has a positive and significant effect on EGB, indicating that digital platforms play a critical role in promoting sustainable practices among employees by facilitating information sharing, interaction, and the formation of eco-conscious communities. Conversely, CSR was found to have a positive but statistically insignificant influence on EGB, suggesting that current CSR initiatives may not sufficiently engage employees or align with their environmental motivations. These findings imply that while CSR remains an important framework, internal sustainability communication strategies via social media can be more effective in fostering green behavior in the workplace. To strengthen EGB, companies should prioritize participatory communication models, enhance employee involvement in CSR, and continuously evaluate the relevance and impact of their sustainability initiatives.
The Influence of Variety Seeking, Dissatisfaction, and Lifestyle on Smartphone Brand Switching from Android to iPhone (A Study on Students of UPN "Veteran" Jawa Timur) Redyvastyo Ari Nurogo; Ety Dwi Susanti
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.112

Abstract

The intense competition in the smartphone industry in Indonesia requires companies to continuously innovate in order to maintain consumer loyalty and prevent brand switching. The phenomenon of brand switching, particularly from Android to iPhone, is influenced by various psychological and social factors. This study aims to analyze the influence of Variety Seeking, Dissatisfaction, and Lifestyle on brand switching among students of UPN "Veteran" Jawa Timur. This research employs a quantitative method with a causal associative design. The sample consists of 100 UPN "Veteran" Jawa Timur students who have switched from Android to iPhone, selected using purposive sampling techniques. Primary data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS software. The findings reveal that the three variables significantly affect brand switching, both collectively (simultaneously) and individually (partially). The adjusted coefficient of determination (Adjusted R Square) shows that these factors collectively explain 40.2% of the variation in brand switching decisions. Further analysis indicates that Variety Seeking is the most dominant factor, contributing 47.38%, followed by Dissatisfaction at 40.24%, and Lifestyle at 12.38%. Based on these results, the desire to seek new experiences emerges as the primary driver of brand switching, strengthened by dissatisfaction with previous products and validated by lifestyle compatibility.
The Influence Of Product Quality and Online Shopping Experience on The Purchase Decision of HMNS Local Perfume Products Among  Generation Z Cahyani Dewi Lisa Prastiya; Tias Andarini Indarwati
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.102

Abstract

The expanding beauty industry and increased perfume consumption among Generation Z underscore the importance of further examining their purchase behavior. This study aims to identify the influence of product quality and online shopping experience on purchasing decisions. The population in this study is Generation Z individuals who have purchased HMNS local perfume products online, with a sample size of 200 respondents. Using multiple linear regression analysis, the findings reveal that both product quality and online shopping experience have a significant effect on purchasing decisions, with product quality exerting the most dominant influence. This indicates that Generation Z places high importance on product quality when making purchase choices. The practical implication of this study suggests that HMNS should continue to enhance product quality and provide a seamless online shopping experience to support consumer decision-making and strengthen brand competitiveness.
Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products Aryanta, Agnesya Putri; R. Yuniardi Rusdianto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.110

Abstract

Social media today functions not only as a channel for interaction between businesses and customers but also serves as a key tool for enhancing brand awareness and driving sales. In Indonesia, Instagram and TikTok hold significant positions in shaping social media consumption behavior. This study aims to compare the effectiveness of these two platforms in the marketing strategy of Skintific, a brand that began operations in Indonesia in early 2022. A comparative quantitative method was employed, collecting data through surveys administered to respondents who had been exposed to Skintific advertisements on both TikTok and Instagram. Statistical parametric analysis was conducted on indicators such as engagement, brand awareness, and purchase intention. The results revealed a significant difference in marketing effectiveness between the two platforms, with TikTok achieving a higher average score compared to Instagram. These findings suggest that TikTok is more effective for Skintific's marketing activities in Indonesia than Instagram.
Analysis of Child Protection Efforts in Surabaya City thru the Family Learning Center (PUSPAGA) Program Co-Implementation Approach Prayitno, Mohammad Rexy; Vidya Imanuari Pertiwi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.113

Abstract

To prevent violence against children in Indonesia, policy-based strategies must actively involve the community. This study examines how the Family Learning Center Program (PUSPAGA) in Surabaya is implemented using a co-implementation approach, as stated by Denita Cepiku (2021). Institutional arrangements, planning, communication strategies, public actor management, professional management, leadership, and accountability and performance management are the main topics of this research. The research method is a descriptive qualitative approach involving observation, in-depth interviews, and review of policy documents. Research shows that PUSPAGA Surabaya is able to integrate the government, workforce, and community in child protection efforts. However, the organization still faces problems such as a shortage of human resources and a lack of funds. This study shows that collaborative implementation methods can improve the sustainability of child protection programs if they are managed collaboratively, participatory, and focused on local needs.

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