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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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Gender-Based Violence Online in Tiktok Digital Culture: A Phenomenological Study on Women Tiktok Users in Indonesia Anggraini, Tasya Ningrum Julia; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.123

Abstract

Gender-Based Violence Online (GBVO) is increasingly widespread with the increasing use of social media, especially TikTok which is the most popular digital public space among young women. While it offers a space for expression, TikTok also exposes the reproduction of misogyny, anti-feminism, and attacks on women's bodies in various forms. This study aims to understand the experiences of Indonesian women as victims of GBVO on TikTok and how they give meaning to the violence they experience in the emotional, social, and digital dimensions. This research uses a qualitative method with a digital phenomenology approach, referring to the thoughts of Simone de Beauvoir, Iris Marion Young, Sara Ahmed, and Silvano Tagliagambe. The data was obtained through in-depth interviews with five women who had experienced GBVO on TikTok. The results showed that women experienced multiple forms of GBVO such as sexually explicit comments, body shaming, gender-based hate speech, deepfakes, as well as threats and intimidation. This experience has an emotional impact in the form of fear, anger, shame, and anxiety that is inherent in the body and affects the way they interact in the digital space. Socially, women tend to withdraw themselves, change their way of expressing themselves, or self-censorship to avoid repeated violence. Although victims carry out various strategies such as blocking the perpetrator, reporting accounts, or deleting content, these actions have not been able to overcome patriarchal power structures that work through algorithms and digital culture. This study concludes that KGBO on TikTok is an existential experience that affects women's bodies, emotions, and identities while showing that digital space and real space merge in forming violent experiences. These findings underscore the need for collaborative efforts between users, platforms, and policymakers to create safer digital spaces for women.
Optimization of Zakat Fund Management in Improving the Welfare of Foster Children at Al-Ichlas Orphanage Surabaya: Sharia Economic Perspective Moch Muqsit, Ghanyfebriyan
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.124

Abstract

Zakat is one of the instruments in the Islamic economic system that has strategic potential in poverty alleviation and improving welfare. This study aims to evaluate the extent to which the management of zakat funds implemented at the Al-Ichlas Orphanage in Surabaya can be optimized to improve the welfare of foster children from a sharia economic perspective. This study uses a descriptive qualitative method with a case study approach. Data collection techniques are carried out through direct observation, in-depth interviews, and documentation. The results of the study indicate that zakat management has been carried out in accordance with the basic principles of sharia, but has not been fully optimal. Limited human resources, lack of sharia-based financial management training, and the absence of accountability and transparency standards are the main obstacles. This study recommends strengthening the zakat reporting system, increasing sharia financial literacy, and strategic partnerships with official zakat institutions (LAZ) to achieve efficient and equitable zakat management. This study concludes that optimal, planned, and accountable management of zakat funds can provide a real contribution to improving the welfare of foster children. Therefore, it is necessary to strengthen the monitoring and evaluation system of the program and develop the capacity of human resources so that the benefits of zakat can be felt more widely and sustainably.
Analysis of the Streak Feature in Forming Phatic Communication in Generation Z’s Interactions on the TikTok Platform Simanjuntak, Zefanya Sortaria; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.125

Abstract

This study aims to describe and understand the meaning of the streak phenomenon on TikTok as a form of digital social communication practice among Generation Z. The streak reflects how Gen Z interprets continuous interaction as a symbol of closeness, consistency, and commitment in online friendships. Using a descriptive qualitative method, data were collected through in-depth interviews with active TikTok users who regularly maintain streaks. The findings reveal that streaks function not only as a gamified feature that motivates daily interaction but also as a form of phatic communication, maintaining social connection without necessarily conveying substantive messages. Over time, the meaning and motivation behind streaks transform from novelty and entertainment into a form of digital ritual representing emotional closeness and peer-driven social pressure. Therefore, TikTok streaks can be understood as symbolic communication practices that illustrate how Generation Z negotiates commitment, social connection, and personal balance in the era of social media.
Personal Branding Strategy of Food Vlogger Serly Ansim Through TikTok Account @onebitebigbite Br Surbakti, Elvita Octavia; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.126

Abstract

The rapid development of social media, particularly TikTok, has created new opportunities for content creators to build their personal image through fast, creative, and easily accessible visual content. One emerging phenomenon is the increasing number of food vloggers who use TikTok as a medium for developing personal branding. This study aims to examine the personal branding strategy employed by Serly Ansim through her TikTok account @onebitebigbite, known for her humorous, expressive, and bold characteristics. Using a qualitative approach with Krippendorff’s content analysis method, the study is based on non-participant observation of 12 videos with the highest engagement from March to August 2025, supported by audience comments and relevant literature. The findings reveal that Serly Ansim’s personal branding is constructed through three key characteristics proposed by McNally & Speak (2004): (1) Distinctiveness, reflected in her spontaneous and humorous communication style, signature expressions such as “DAR DER DOR,” dynamic and detailed visuals, and strong storytelling techniques; (2) Relevancy, shown through her ability to adapt content to TikTok trends, audience culinary preferences, viral moments, and relatable humor for younger viewers; and (3) Consistency, demonstrated through a stable tone of voice, presentation style, video format, and commitment to honest food reviewers. These three aspects have enabled Serly Ansim to build a strong personal brand, increase audience trust, and position herself as a prominent food vlogger on TikTok. This study is expected to contribute theoretically to the study of personal branding in new media and serve as a practical reference for content creators, creative industry practitioners, and food vloggers in developing effective digital communication strategies.
The Effect Perceived Organizational Support on Employee Performance: The Mediating Role of Employee Engagement At PT Pegadaian Syariah CPS Babakan Al Harisi, Ahmad Diya’ Ulhaq; Witjaksono, Andre Dwijanto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.129

Abstract

This research aims to test and analyze he influence of Perceived organizational support on employee performance through employee engagement at pt Pegadaian syariah cps Babakan. This research uses a quantitative methods. The sampling technique used is non-probability sampling with a saturated sample, in which the entire population is used as the sample with 54 respondents. Data were analyzed using partial least squares (PLS) with the smartpls 3.0 software. The results show that Perceived organizational support has a positive and significant effect on employee performance. Perceived organizational support also has a positive and significant effect on employee engagament. Furthermore, employee engagement has a positive and significant effect on employee performance. The path analysis further reveals that employee engagement functions as a mediating variable in the relationship between Perceived organizational support and employee performance.
Poverty as Social Discourse in Joko Anwar’s Nightmares and The Daydreams (2024) Nuriman, Muhammad Nabil; Kusuma, Ade
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.132

Abstract

The series Joko Anwar’s Nightmares and The Daydreams goes beyond genre-based supernatural science fiction and horror by embedding a layered social commentary on poverty and structural inequality. Poverty in the series is depicted not simply as financial deprivation, but as a complex condition marked by vulnerability, constrained agency, unequal access to resources, and dependency shaped by social structures. This article investigates how poverty operates as social discourse by analyzing narrative patterns, cinematic representation, and authorial perspective within the series. The study applies a qualitative method using Teun A. Van Dijk’s Critical Discourse Analysis framework, focusing on the interrelated dimensions of text, social cognition, and social context. Data are drawn from dialogues, character arcs, visual settings, and filmic techniques, and are interpreted alongside public statements by the director and current Indonesian social issues such as job insecurity, unequal educational access, precarious housing, and domestic violence. The analysis indicates that poverty is consistently framed through images of spatial confinement, limited opportunity, asymmetrical power relations, and systemic constraints that reproduce hardship across characters’ lives. The director’s creative choices position entertainment as a vehicle for social reflection, although the symbolic and indirect mode of critique means the deeper social message is more readily recognized by critically literate viewers than by general audiences.
Strategy of PT Pelindo Terminal Petikemas Surabaya Region's Social and Environmental Responsibility (TJSL):  Environmental and Educational Programs In Building Corporate Image Putri, Chelsy Intania Marsyanda; Amalia, Diana
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.133

Abstract

This study examines how PT Pelindo Terminal Petikemas implements its Environmental and Social Responsibility (TJSL) strategy to build and strengthen corporate image. The research is grounded in the four-step Public Relations model (Cutlip, Center, & Broom) and the Triple Bottom Line framework, positioning TJSL not merely as philanthropy but as a strategic instrument for legitimacy, stakeholder trust, and sustainable reputation.  Using a descriptive qualitative approach, data were collected in 2025 through in-depth interviews and document analysis, involving four informants from internal units and external beneficiaries.  The findings show that Pelindo Terminal Petikemas applies a dual-track program formulation—combining corporate initiatives with responsiveness to community requests—supported by structured planning tools such as Theory of Change/Logical Framework and impact measurement (e.g., SROI).  TJSL communication is executed through multi-platform strategies and coordination with corporate communication, contributing to measurable image outcomes such as stakeholder recognition, awards, public satisfaction, and media exposure (PR Value).  Key challenges include limited resources for social mapping across geographically dispersed terminals, which affects program precision and requires adaptive stakeholder engagement..
The Influence of Influencers and Brand Image on Adidas Shoe Purchase Decisions Among Generation Z in Surabaya Huke, Claudio; Indarwati, Tias Andarini
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.134

Abstract

This study aims to analyze the influence of influencers and brand image on Adidas shoe purchase decisions among Generation Z in Surabaya. The population of this study consists of Generation Z consumers in Surabaya who have purchased Adidas shoes. The sampling technique used purposive sampling with criteria including respondents aged 12–27 years, having purchased Adidas shoes in the last year, actively using social media, and following influencers who promote Adidas products. A total of 120 respondents participated in this study. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using multiple linear regression analysis. The results show that influencers have a positive and significant influence on purchase decisions. Similarly, brand image also has a positive and significant effect on purchase decisions. These findings indicate that influencers and brand image play an important role in influencing Generation Z consumers in purchasing Adidas shoes. The practical implications suggest that Adidas should collaborate with credible influencers and continuously strengthen its brand image through product innovation, quality consistency, and values that resonate with Generation Z such as creativity, inclusivity, and sustainability
Public Value Of the DUKCAPIL SIAP Service Program (Inclusive Population Administration System and Integrated Services) For Vulnerable Communities In Purbalingga Regency Rifanda Imawan; Arundinasari , Indira
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.138

Abstract

Population administration services are a form of public service that plays a crucial role in ensuring the fulfillment of basic community rights. However, in practice, some groups still experience difficulties in accessing these services, particularly vulnerable groups such as people with disabilities and the elderly with limited mobility. Therefore, the Population and Civil Registration Office in Purbalingga Regency presents a service innovation through the DUKCAPIL SIAP Program as an effort to bring services closer to the community through an outreach mechanism. This study aims to analyze the public value generated from the implementation of the DUKCAPIL SIAP Program. This study uses a qualitative method with a descriptive approach. Data collection techniques were carried out through interviews, observation, and documentation. Data analysis was carried out through the processes of data reduction, data presentation, and drawing conclusions. The results show that the DUKCAPIL SIAP Program is able to create public value through three main aspects: legitimacy and support, operational capability, and substantial value generated for the community. This program provides economic benefits through free services, social value through inclusive services for people with disabilities and the elderly, and political, educational, and ecological values that encourage public awareness of the importance of population administration. Thus, the DUKCAPIL SIAP Program can be a public service innovation that contributes to improving the accessibility and quality of population administration services for the community.
Instagram Content Management Strategy In Building Customer Engagement (Study on Mahar Agung Organizer) Megandita, Farahlia; Zuhri , Syaifuddin
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.140

Abstract

This research explores how Instagram content is managed to foster customer engagement in Mahar Agung Organizer, a business operating in the wedding service sector. In today’s digital environment, social media functions not only as a promotional tool but also as a platform that enables brands to maintain continuous interaction and build meaningful relationships with their audiences.A qualitative method was applied to gain deeper insights into the phenomenon. Data were gathered through interviews, direct observation of the Instagram account, and documentation of published content. The analysis process followed an interactive model involving data condensation, data presentation, and interpretation.The results indicate that content management is carried out in a structured manner, starting from planning, organizing content into thematic pillars, and distributing content using various Instagram features. Content formats such as storytelling, testimonials, and real event documentation contribute significantly to increasing audience involvement.

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