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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Gender-Based Violence Online in Tiktok Digital Culture: A Phenomenological Study on Women Tiktok Users in Indonesia Anggraini, Tasya Ningrum Julia; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.123

Abstract

Gender-Based Violence Online (GBVO) is increasingly widespread with the increasing use of social media, especially TikTok which is the most popular digital public space among young women. While it offers a space for expression, TikTok also exposes the reproduction of misogyny, anti-feminism, and attacks on women's bodies in various forms. This study aims to understand the experiences of Indonesian women as victims of GBVO on TikTok and how they give meaning to the violence they experience in the emotional, social, and digital dimensions. This research uses a qualitative method with a digital phenomenology approach, referring to the thoughts of Simone de Beauvoir, Iris Marion Young, Sara Ahmed, and Silvano Tagliagambe. The data was obtained through in-depth interviews with five women who had experienced GBVO on TikTok. The results showed that women experienced multiple forms of GBVO such as sexually explicit comments, body shaming, gender-based hate speech, deepfakes, as well as threats and intimidation. This experience has an emotional impact in the form of fear, anger, shame, and anxiety that is inherent in the body and affects the way they interact in the digital space. Socially, women tend to withdraw themselves, change their way of expressing themselves, or self-censorship to avoid repeated violence. Although victims carry out various strategies such as blocking the perpetrator, reporting accounts, or deleting content, these actions have not been able to overcome patriarchal power structures that work through algorithms and digital culture. This study concludes that KGBO on TikTok is an existential experience that affects women's bodies, emotions, and identities while showing that digital space and real space merge in forming violent experiences. These findings underscore the need for collaborative efforts between users, platforms, and policymakers to create safer digital spaces for women.
Optimization of Zakat Fund Management in Improving the Welfare of Foster Children at Al-Ichlas Orphanage Surabaya: Sharia Economic Perspective Moch Muqsit, Ghanyfebriyan
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.124

Abstract

Zakat is one of the instruments in the Islamic economic system that has strategic potential in poverty alleviation and improving welfare. This study aims to evaluate the extent to which the management of zakat funds implemented at the Al-Ichlas Orphanage in Surabaya can be optimized to improve the welfare of foster children from a sharia economic perspective. This study uses a descriptive qualitative method with a case study approach. Data collection techniques are carried out through direct observation, in-depth interviews, and documentation. The results of the study indicate that zakat management has been carried out in accordance with the basic principles of sharia, but has not been fully optimal. Limited human resources, lack of sharia-based financial management training, and the absence of accountability and transparency standards are the main obstacles. This study recommends strengthening the zakat reporting system, increasing sharia financial literacy, and strategic partnerships with official zakat institutions (LAZ) to achieve efficient and equitable zakat management. This study concludes that optimal, planned, and accountable management of zakat funds can provide a real contribution to improving the welfare of foster children. Therefore, it is necessary to strengthen the monitoring and evaluation system of the program and develop the capacity of human resources so that the benefits of zakat can be felt more widely and sustainably.
Analysis of the Streak Feature in Forming Phatic Communication in Generation Z’s Interactions on the TikTok Platform Simanjuntak, Zefanya Sortaria; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.125

Abstract

This study aims to describe and understand the meaning of the streak phenomenon on TikTok as a form of digital social communication practice among Generation Z. The streak reflects how Gen Z interprets continuous interaction as a symbol of closeness, consistency, and commitment in online friendships. Using a descriptive qualitative method, data were collected through in-depth interviews with active TikTok users who regularly maintain streaks. The findings reveal that streaks function not only as a gamified feature that motivates daily interaction but also as a form of phatic communication, maintaining social connection without necessarily conveying substantive messages. Over time, the meaning and motivation behind streaks transform from novelty and entertainment into a form of digital ritual representing emotional closeness and peer-driven social pressure. Therefore, TikTok streaks can be understood as symbolic communication practices that illustrate how Generation Z negotiates commitment, social connection, and personal balance in the era of social media.
Personal Branding Strategy of Food Vlogger Serly Ansim Through TikTok Account @onebitebigbite Br Surbakti, Elvita Octavia; Febriyanti, Syafrida Nurrachmi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.126

Abstract

The rapid development of social media, particularly TikTok, has created new opportunities for content creators to build their personal image through fast, creative, and easily accessible visual content. One emerging phenomenon is the increasing number of food vloggers who use TikTok as a medium for developing personal branding. This study aims to examine the personal branding strategy employed by Serly Ansim through her TikTok account @onebitebigbite, known for her humorous, expressive, and bold characteristics. Using a qualitative approach with Krippendorff’s content analysis method, the study is based on non-participant observation of 12 videos with the highest engagement from March to August 2025, supported by audience comments and relevant literature. The findings reveal that Serly Ansim’s personal branding is constructed through three key characteristics proposed by McNally & Speak (2004): (1) Distinctiveness, reflected in her spontaneous and humorous communication style, signature expressions such as “DAR DER DOR,” dynamic and detailed visuals, and strong storytelling techniques; (2) Relevancy, shown through her ability to adapt content to TikTok trends, audience culinary preferences, viral moments, and relatable humor for younger viewers; and (3) Consistency, demonstrated through a stable tone of voice, presentation style, video format, and commitment to honest food reviewers. These three aspects have enabled Serly Ansim to build a strong personal brand, increase audience trust, and position herself as a prominent food vlogger on TikTok. This study is expected to contribute theoretically to the study of personal branding in new media and serve as a practical reference for content creators, creative industry practitioners, and food vloggers in developing effective digital communication strategies.

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