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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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Content Analysis of VIVA Cosmetics' Brand Identity on Instagram as a Legendary Local Brand Grissa Gaviota Zada; Heidy Arviani
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.142

Abstract

In the digital era, social media has become an essential platform for brands to communicate their identity and engage with audiences. As one of Indonesia’s long-established local cosmetic brands, Viva Cosmetics utilizes Instagram to maintain its relevance and strengthen its brand image amid increasing competition in the beauty industry. This study aims to analyze how Viva Cosmetics constructs its brand identity through Instagram content using the Brand Identity Prism framework. The research employs a qualitative approach using content analysis by examining more than twenty posts from the official Instagram account of Viva Cosmetics. The analysis focuses on several dimensions of the Brand Identity Prism, including physique, culture, relationship, reflection, and self-image. The results indicate that the physique dimension is the most dominant element in Viva’s Instagram content, where product visuals, packaging, textures, shades, and functional benefits are prominently displayed. Additionally, the brand reinforces its local identity by presenting representations of Indonesian consumers and using simple, relatable communication styles. The relationship dimension is reflected through testimonials and interactive messages that emphasize consumer loyalty and long-term trust toward the brand. Meanwhile, the reflection and self-image dimensions portray consumers as women who practice simple self-care, value practicality, and maintain confidence in their appearance. These findings suggest that Viva Cosmetics strategically uses Instagram not only as a promotional platform but also as a medium to reinforce its identity as a legendary local brand that remains relevant across generations. The study highlights the importance of consistent brand identity representation and adaptive digital communication strategies in maintaining brand heritage and strengthening relationships with consumers in the digital environment.
Gen Z Audience Reception of Digital Activism “Tuntutan 17+8” on Instagram Khoirun Ni'mah; Ratih Pandu Mustikasari
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.143

Abstract

The use of social media such as Instagram as a platform for expressing public aspirations, particularly through digital activism, serves as the background of this study. This research aims to analyze how Generation Z receives digital activism “Tuntutan 17+8” on Instagram by examining the role of visual aesthetics, the phenomenon of Fear of Missing Out (FOMO), as well as the influence of political background and peer environment in shaping audience engagement. This study employs a descriptive qualitative approach based on Stuart Hall’s Encoding-Decoding Reception Theory. The data were collected through in-depth interviews with seven informants selected using purposive sampling based on predetermined criteria. The findings indicate that Generation Z’s reception of digital activism “Tuntutan 17+8” on Instagram can be categorized into two positions, namely dominant-hegemonic and negotiated positions. Informants in the dominant position tend to fully accept and support the messages conveyed, as they are perceived to be relevant and effective in increasing public awareness. Meanwhile, informants in the negotiated position demonstrate a more selective attitude by accepting certain parts of the message while also criticizing aspects of its delivery that are considered inappropriate. In addition, visually appealing elements, such as the use of colors and creative design, are proven to enhance audience interest and facilitate message comprehension. The phenomenon of FOMO also plays a role in encouraging Generation Z’s participation in digital activism “Tuntutan 17+8” on Instagram, although such participation tends to be simple, such as reposting content or giving brief responses. This condition reflects a pattern of slacktivism. Nevertheless, FOMO can also have a positive impact by expanding the reach of information and increasing public awareness of the issue. Furthermore, political background and peer group influence also affect how individuals interpret and respond to messages, as they are shaped through interaction and discussion within their social environment.
Evaluation of Bawaslu Sidoarjo’s Recommendatory Authority inHandling Village Head Neutrality Violations in the Perspective ofBridgman and Davis Theory Nur Aini Fatjeriyah; Muhammad Agus Muljanto
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.144

Abstract

This research evaluates the recommendatory authority of the SidoarjoRegency Election Supervisory Body (Bawaslu) in addressing neutralityviolations involving twelve village heads in Buduran District during the 2024General Election. While Bawaslu procedurally performed its functions withprofessional rigor, a significant asymmetry exists between the burden ofmaterial evidence and the restrictive nature of sanctioning enforcement.Grounded in the policy evaluation framework of Bridgman and Davis (2000),comprising input, process, output, and outcome indicators. This descriptivequalitative study identifies a "regulatory escape" from the Election Law to theVillage Law, which inadvertently diminishes legal substance. The resultsshow that the "process" indicator follows the rules of due process of law, butthe "outputs" turn into nothing more than symbolic administrativepunishments. Consequently, the purely recommendatory nature of thisauthority fails to produce a deterrent effect, necessitating regulatoryamendments to empower Bawaslu with independent executorial mandates.  
The Representation of Batak Toba Family Values in the Mangongkal Holi Tradition: A John Fiske Semiotic Analysis of Tulang Belulang Tulang Nacha Wahyu Micha Sitompul; Augustin Mustika Chairil
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.135

Abstract

Mangongkal Holi is traditional ceremony to pay final respects to deceased ancestors by transferring their bones and reuniting them in a family monument or batu na pir. The Batak Toba greatly respects and protects their families, which play a very important role in traditional customs and social life. Dalihan Na Tolu forms the basis for regulating social roles, traditional positions, kinship, and conflict resuolution within Batak Toba families. The three main pillars of dalihan na tolu are hula-hula, boru and dongan tubu. The film Tulang Belulang Tulang is a cultural product that presents the reality of the Batak Toba persistence in maintaining Batak Toba customs to improve the social class (prestige) of their families oreder to obtain hasangapon, hamoraon, and hagabeon, as well as the challeges gaced by Batak Toba families in rturning from their travel to their hometwons in Batak land (Bona Pasogit). Therefore, this study conducted t analyze in depth how the values of the Batak Toba family are represented throught the Mangongkal Holi traditional in the film Tulang Belulang Tulang using qualitative research methods with a constructivist paradigm. Twenty-two shots were analyzed using John Fiske’s three-level analyziz technique of  “Television Code” nmley the level of reality, the level of representation and the level of ideology. The result of this study found that Batak Toba families highly values social and family honor in the eyes og their community. The rise in social class or prestige of Batak Toba families is reflected in the activities and customs carried out by the family. The film Tulang Belulang Tulang actualizes the reality of Batak Toba families in the Batak Toba cultural community, which still biews families through their social class and status, as reflected in the actualization of Batak Toba traditional celebrations. The realization of the philosophy of hamoraon, hagabeon and hasangapon is a benchmark for assessing the success and prosperity of Batak Toba families, which will be considered successful and respected (having authority) in practicing “namar adat”.  
Muslim Women Empowerment In Miss Hijab Indonesia Instagram Content: Analysis Of Social Media Content On The @Officialmisshijabindonesia Instagram Account Dio Nurkholis; Augustin Mustica Chairil
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.137

Abstract

The development of social media as a space for the formation of Muslim women’s identity, particularly in religious-based beauty pageants such as Miss Hijab Indonesia, integrates aspects of beauty, intellect, and spirituality in digital representation. The problem addressed in this study is how Islamic femininity is portrayed in the Instagram content of @officialmisshijabindonesia. This study aims to understand the construction of Muslimah Empowerment in social media through content analysis. The method used is a descriptive qualitative approach with content analysis of posts within a specified period, employing a constructivist paradigm and categorization based on the concept of Muslimah Empowerment according to KH Husein Muhammad, which is divided into four aspects: tauhid and gender equality, modern Muslimah jihad, emancipatory fiqh, and empowered Muslimah. The results of this study show a consistent pattern of representation in portraying Muslim women, including winners and finalists of Miss Hijab Indonesia, as active and empowered figures through captions, visuals, and narratives containing educational, inspirational, and da’wah values. The content of Miss Hijab Indonesia may include more than one category of empowerment that are interconnected. The conclusion of this study is that the Instagram account @officialmisshijabindonesia not only represents the standard of Muslim women’s beauty but also constructs Muslimah Empowerment that consistently integrates Islamic values with modern digital identity.
The Influence of Price, Product Quality, and Promotion on Purchasing Decisions for ABC Sambal Sauce Products (Study of consumers in the city of Surabaya) Solith Paschal Silaban; Ety Dwi Susanti
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.139

Abstract

This study examines the influence of price, product quality, and promotion on purchasing decisions of ABC chili sauce among consumers in Surabaya. The background of this research is the increasingly intense competition in the food and beverage industry, particularly in the chili sauce market, which has led to changes in consumer preferences and a decline in the Top Brand Index of ABC chili sauce in recent years. Therefore, it is important to understand the factors that influence consumer purchasing decisions. The purpose of this study is to analyze the effect of price, product quality, and promotion on purchasing decisions both simultaneously and partially. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who have purchased or consumed ABC chili sauce in Surabaya. The sampling technique used was non-probability sampling with a total of respondents determined according to research criteria. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing including the F test and t test. The results of the study indicate that price, product quality, and promotion simultaneously have a significant influence on purchasing decisions. Partially, each variable—price, product quality, and promotion—also shows a positive and significant effect on consumer purchasing decisions. These findings suggest that consumers tend to consider affordable prices, good product quality, and attractive promotional strategies when deciding to purchase ABC chili sauce. In conclusion, the combination of competitive pricing, consistent product quality, and effective promotional activities plays an important role in influencing consumer purchasing decisions. The implication of this study is that companies should continuously improve product quality, maintain competitive pricing strategies, and develop more effective promotional activities in order to strengthen their market position and increase consumer purchasing decisions.
The Culture Of Frugality In The Consumption Patterns Of The "Murah - Murah" Online Community: A Netnographic Study On Social Media X Shafinaz Nafizhah Hardianti; Augustin Mustika Chairil; Adhara Suwanta
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.141

Abstract

This study aims to understand how the culture of frugality is formed, particularly in the consumption patterns of members of the online community “Murah-Murah.” This research uses a descriptive qualitative method with a netnography approach to explore more deeply the practices, interactions, and values that shape the culture of frugality within the community. The data were obtained through observations of posts and interactions among community members related to buying and selling activities. The findings show that the practice of frugality is reflected in various forms of digital interaction, such as the tawarin phenomenon, want to buy (WTB) posts, and want to sell (WTS) posts from the sellers’ point of view. These phenomena show that community members actively participate in negotiation processes, searching for goods at more affordable prices, and offering items at prices considered inexpensive. This process occurs through posts made by members and responses from othermembers in the community. These interactions reflect values of saving, efficiency, and efforts to maximize the value of each transaction. Therefore, the “Murah-Murah” community can be understood as a virtual space thatfacilitates the formation of a frugality culture through digital consumption practices and social interactions among its members.
The Ideal Body Construction and Beauty Myths in the Uglies 2024 Film Ainun Azizah; Ade Kusuma
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.147

Abstract

Film is a mass media that is not only used to deliver information but also to construct social reality through audio and visual elements that can shape viewers’ perceptions. Film can be a medium for constructing beauty myths that equate women’s physical appearance with their self-worth. The film Uglies (2024) depicts a future phenomenon where plastic surgery is mandatory as a prerequisite for social acceptance. This study aims to examine the discourse of beauty standards in the film through the positions of subject-object and audience. The method used is descriptive qualitative with Sara Mills’ critical discourse analysis approach. The results show that: 1) Uglies 2024  represents beauty standards as a tool of social control to regulate women. 2) Women are positioned as passive objects who lose their rights to their own identities due to the pressure of authority. Beauty standards become a measure of self-worth that deprives women of their freedom as a result of forced standardization by those in power. This study also explains that film serves as a critical reflection on the role of media in shaping unrealistic beauty standards that impact freedom and the way individuals perceive themselves.  
The Construction of Ethnic Discrimination in the Pengepungan Di Bukit Duri Film Aureno Putra Wicaksono; Ade Kusuma
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.148

Abstract

Set in a dystopian future in 2027, the film Pengepungan di Bukit Duri portrays a bleak reality in which the Chinese ethnic group is trapped in a vortex of systemic racism and social exclusion. Film is a form of mass media that not only serves to convey information but also shapes social reality through audio and visual elements that can influence viewers' perceptions. It also becomes a medium for constructing ethnic discrimination, where ethnic identity becomes a determinant of an individual's social position and security. This study aims to examine the representation of ethnic discrimination in the film through the analysis of narratives of othering, scapegoating, and the rejection of minority authority, using a descriptive qualitative method with Roland Barthes’ semiotic analysis approach. The results show that Pengepungan di Bukit Duri depicts the Chinese ethnic group as foreigners or the other, despite having been settled for generations, positioning this minority group as vulnerable targets or scapegoats for the outpouring of social frustration amid a national crisis. This research also explains that the film serves as a sharp social critique of the fragility of an inclusive society, and provides a space for critical reflection to challenge racial prejudices that are passed down to younger generations.
The Digital Afterlife of a Melody: Exploring Discourse Patterns of Personal and Collective Grief via .Feast’s ‘O Tuan’ on TikTok Anisa Julia Witana; Roziana Febrianita
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.149

Abstract

This study aims to examine and describe how the narrative of digital grief is constructed by TikTok users through content featuring the song “O, Tuan” by .Feast. Utilizing Rodney H. Jones’s digital discourse analysis approach, this research investigates the construction process through four main dimensions: text, context, action and interaction, as well as ideology and power relations. The results indicate that the construction of the grief narrative is achieved through the synchronization of the song’s audio-visual elements with slide texts and digital artifact visuals that function as a digital sympathy bridge, an emotional bridge that constructs private grief into a public narrative through collective netizen support. The findings also reveal that this narrative construction results in the practice of digital afterlife, where the song and TikTok features are used to maintain the existence of the deceased within the digital space. Ideologically, this construction reflects the formation of affective publics that position users as "Memory Guardians" to challenge the physical limitations of death. Audience interactions in the comment section demonstrate that the constructed grief narrative is not merely an expression of loss but an active communicative act that builds new norms of mourning in the digital era.

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