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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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Content Analysis of VIVA Cosmetics' Brand Identity on Instagram as a Legendary Local Brand Zada, Grissa Gaviota; Arviani, Heidy
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.142

Abstract

In the digital era, social media has become an essential platform for brands to communicate their identity and engage with audiences. As one of Indonesia’s long-established local cosmetic brands, Viva Cosmetics utilizes Instagram to maintain its relevance and strengthen its brand image amid increasing competition in the beauty industry. This study aims to analyze how Viva Cosmetics constructs its brand identity through Instagram content using the Brand Identity Prism framework. The research employs a qualitative approach using content analysis by examining more than twenty posts from the official Instagram account of Viva Cosmetics. The analysis focuses on several dimensions of the Brand Identity Prism, including physique, culture, relationship, reflection, and self-image. The results indicate that the physique dimension is the most dominant element in Viva’s Instagram content, where product visuals, packaging, textures, shades, and functional benefits are prominently displayed. Additionally, the brand reinforces its local identity by presenting representations of Indonesian consumers and using simple, relatable communication styles. The relationship dimension is reflected through testimonials and interactive messages that emphasize consumer loyalty and long-term trust toward the brand. Meanwhile, the reflection and self-image dimensions portray consumers as women who practice simple self-care, value practicality, and maintain confidence in their appearance. These findings suggest that Viva Cosmetics strategically uses Instagram not only as a promotional platform but also as a medium to reinforce its identity as a legendary local brand that remains relevant across generations. The study highlights the importance of consistent brand identity representation and adaptive digital communication strategies in maintaining brand heritage and strengthening relationships with consumers in the digital environment.
Gen Z Audience Reception of Digital Activism “Tuntutan 17+8” on Instagram Ni'mah, Khoirun; Pandu Mustikasari, Ratih
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.143

Abstract

The use of social media such as Instagram as a platform for expressing public aspirations, particularly through digital activism, serves as the background of this study. This research aims to analyze how Generation Z receives digital activism “Tuntutan 17+8” on Instagram by examining the role of visual aesthetics, the phenomenon of Fear of Missing Out (FOMO), as well as the influence of political background and peer environment in shaping audience engagement. This study employs a descriptive qualitative approach based on Stuart Hall’s Encoding-Decoding Reception Theory. The data were collected through in-depth interviews with seven informants selected using purposive sampling based on predetermined criteria. The findings indicate that Generation Z’s reception of digital activism “Tuntutan 17+8” on Instagram can be categorized into two positions, namely dominant-hegemonic and negotiated positions. Informants in the dominant position tend to fully accept and support the messages conveyed, as they are perceived to be relevant and effective in increasing public awareness. Meanwhile, informants in the negotiated position demonstrate a more selective attitude by accepting certain parts of the message while also criticizing aspects of its delivery that are considered inappropriate. In addition, visually appealing elements, such as the use of colors and creative design, are proven to enhance audience interest and facilitate message comprehension. The phenomenon of FOMO also plays a role in encouraging Generation Z’s participation in digital activism “Tuntutan 17+8” on Instagram, although such participation tends to be simple, such as reposting content or giving brief responses. This condition reflects a pattern of slacktivism. Nevertheless, FOMO can also have a positive impact by expanding the reach of information and increasing public awareness of the issue. Furthermore, political background and peer group influence also affect how individuals interpret and respond to messages, as they are shaped through interaction and discussion within their social environment.
Evaluation of Bawaslu Sidoarjo’s Recommendatory Authority inHandling Village Head Neutrality Violations in the Perspective ofBridgman and Davis Theory Fatjeriyah, Nur Aini; Muljanto, Muhammad Agus
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.144

Abstract

This research evaluates the recommendatory authority of the SidoarjoRegency Election Supervisory Body (Bawaslu) in addressing neutralityviolations involving twelve village heads in Buduran District during the 2024General Election. While Bawaslu procedurally performed its functions withprofessional rigor, a significant asymmetry exists between the burden ofmaterial evidence and the restrictive nature of sanctioning enforcement.Grounded in the policy evaluation framework of Bridgman and Davis (2000),comprising input, process, output, and outcome indicators. This descriptivequalitative study identifies a "regulatory escape" from the Election Law to theVillage Law, which inadvertently diminishes legal substance. The resultsshow that the "process" indicator follows the rules of due process of law, butthe "outputs" turn into nothing more than symbolic administrativepunishments. Consequently, the purely recommendatory nature of thisauthority fails to produce a deterrent effect, necessitating regulatoryamendments to empower Bawaslu with independent executorial mandates.  

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