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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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Surabaya Students Reception of Cyberbullying on ‘One Word For Safno’ in @Jagungrebus8's Tiktok Account Asmara Devi, Ni Made Indira; Hanna Nurhaqiqi
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/46zpjx92

Abstract

The purpose of this study is to analyze Surabaya students' responses to cyberbullying based on the “One Word for Safno” upload found on the TikTok account @Jagungrebus8. This research involved seven informants who were purposively selected from various universities in Surabaya. This qualitative approach uses Stuart Hall's reception theory. Data were collected through in-depth interviews and analyzed using thematic analysis to determine reception patterns based on three positions: dominant, negotiation, and opposition. The results showed that the dominant position was most prominent; students from psychology and law consistently believed that the content of “One Word for Safno” was a type of cyberbullying. Informants in this situation not only encountered systematic forms of cyberbullying but also experienced emotional effects such as discomfort, anger, and concern about the possibility of bullying becoming normalized on social media. They showed changes in their behavior, such as reporting harmful content more frequently and avoiding digital content. According to this study, Surabaya students showed high awareness of cyberbullying issues. In addition, the fact that female students are the most frequently experiencing online harassment, gives hope that the younger generation has the ability to be the change and build a more moral internet environment. The results have a significant impact on the process of building digital literacy programs that involve various disciplines, as well as regulations for moderation of social media platforms that are more responsive to cyberbullying issues.
Double Role: Cracking the Code of the Sandwich Generation in “Home Sweet Loan” Movie Putri Raja Dima, Alicia; Drs. Saifudin Zuhri
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/0nfb4j56

Abstract

This study examines how the film Home Sweet Loan represents the phenomenon of the sandwich generation using John Fiske’s semiotic approach. The term “sandwich generation” refers to individuals who bear financial responsibility for two generations simultaneously—their parents and their siblings or children. This research adopts a descriptive qualitative method, analyzing the film through three levels of codes: reality, representation, and ideology. The findings reveal that, at the reality level, the film highlights Kaluna’s daily life as the family’s main provider: working, managing household chores, and supporting the financial needs of other family members. At the representation level, the film employs cinematographic elements, dialogue, and narrative to illustrate Kaluna’s dilemma in balancing her personal aspirations with family obligations. Meanwhile, at the ideological level, the film conveys moral values such as sacrifice, sincerity, solidarity, and the cultural and social pressures that reinforce the position of the sandwich generation within society. This research demonstrates that film as a mass medium serves not only as entertainment but also as a form of social reflection that can shape public perspectives on the sandwich generation issue. Theoretically, this study contributes to the application of semiotic theory in communication studies. Practically, it is expected to help the public and creative industry practitioners better understand the realities and challenges faced by the sandwich generation and highlight the importance of presenting more sensitive and empathetic representations in films Keywords: sandwich generation, Home Sweet Loan, John Fiske’s semiotics, representation, moral values.
The Influence Of Product Quality and Online Shopping Experience on The Purchase Decision of HMNS Local Perfume Products Among  Generation Z Cahyani Dewi Lisa Prastiya; Tias Andarini Indarwati
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.102

Abstract

The expanding beauty industry and increased perfume consumption among Generation Z underscore the importance of further examining their purchase behavior. This study aims to identify the influence of product quality and online shopping experience on purchasing decisions. The population in this study is Generation Z individuals who have purchased HMNS local perfume products online, with a sample size of 200 respondents. Using multiple linear regression analysis, the findings reveal that both product quality and online shopping experience have a significant effect on purchasing decisions, with product quality exerting the most dominant influence. This indicates that Generation Z places high importance on product quality when making purchase choices. The practical implication of this study suggests that HMNS should continue to enhance product quality and provide a seamless online shopping experience to support consumer decision-making and strengthen brand competitiveness.
Implementation of the MARCO Application as a Digital Customer Relationship Management Strategy at PT Terminal Teluk Lamong Novenya Rahmadani; Acep Samsudin
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/6qka4c64

Abstract

This study aims to analyze the implementation of the MARCO application as a digital Customer Relationship Management (CRM) strategy to improve the business performance of PT Terminal Teluk Lamong. A descriptive qualitative approach was used, with data collection techniques including interviews, observation, documentation, and literature review. The research findings show that the MARCO application helps the company enhance operational efficiency, customer satisfaction and loyalty, as well as revenue growth. MARCO serves as a digital solution capable of systematically recording, monitoring, and following up on customer feedback. However, some challenges remain, such as the lack of system integration across internal units. This study concludes that MARCO plays a strategic role in supporting CRM and strengthening the business performance of a digitally-driven port company.
Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products Aryanta, Agnesya Putri; R. Yuniardi Rusdianto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.110

Abstract

Social media today functions not only as a channel for interaction between businesses and customers but also serves as a key tool for enhancing brand awareness and driving sales. In Indonesia, Instagram and TikTok hold significant positions in shaping social media consumption behavior. This study aims to compare the effectiveness of these two platforms in the marketing strategy of Skintific, a brand that began operations in Indonesia in early 2022. A comparative quantitative method was employed, collecting data through surveys administered to respondents who had been exposed to Skintific advertisements on both TikTok and Instagram. Statistical parametric analysis was conducted on indicators such as engagement, brand awareness, and purchase intention. The results revealed a significant difference in marketing effectiveness between the two platforms, with TikTok achieving a higher average score compared to Instagram. These findings suggest that TikTok is more effective for Skintific's marketing activities in Indonesia than Instagram.
Analysis of Child Protection Efforts in Surabaya City thru the Family Learning Center (PUSPAGA) Program Co-Implementation Approach Prayitno, Mohammad Rexy; Vidya Imanuari Pertiwi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.113

Abstract

To prevent violence against children in Indonesia, policy-based strategies must actively involve the community. This study examines how the Family Learning Center Program (PUSPAGA) in Surabaya is implemented using a co-implementation approach, as stated by Denita Cepiku (2021). Institutional arrangements, planning, communication strategies, public actor management, professional management, leadership, and accountability and performance management are the main topics of this research. The research method is a descriptive qualitative approach involving observation, in-depth interviews, and review of policy documents. Research shows that PUSPAGA Surabaya is able to integrate the government, workforce, and community in child protection efforts. However, the organization still faces problems such as a shortage of human resources and a lack of funds. This study shows that collaborative implementation methods can improve the sustainability of child protection programs if they are managed collaboratively, participatory, and focused on local needs.
The Influence of Social Media Influencer Marketing, Self-Regulation, and Viral Marketing on Purchase Intention on Tokopedia Farras, Dimas Haydar; Indarwati, Tias Andarini
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.105

Abstract

The increasing competitiveness of e-commerce marketplaces in Indonesia underscores the importance of effective marketing strategies to enhance purchase intention among Generation Z consumers. This study aims to identify the influence of social media influencer marketing, self-regulation, and viral marketing on purchase intention. The population in this study consists of individuals aged 13–28 years (Generation Z), residing throughout Indonesia, who have never made a purchase on Tokopedia after seeing an advertisement from a Tokopedia social media influencer. The sampling technique used in this study is purposive sampling, with a total of 155 respondents. This study employs multiple linear regression analysis, which shows that social media influencer marketing does not affect purchase intention, while self-regulation and viral marketing both have an influence on purchase intention. The practical implications of this study suggest that Tokopedia should reconsider the effectiveness of its social media influencer marketing strategies, develop features that help consumers become more aware of their shopping decisions, and pay attention to the content of viral messages, such as message uniqueness, emotional impact, and creativity.
Social Media Analysis Of The Purchase Decision Of Kenangan Coffee Among Gen Z in Surabaya City Rahmawati, Lailatul Fitri Dwi; Susanti , Ety Dwi
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.114

Abstract

The rapid growth of the coffee industry in Indonesia, driven by Gen Z and social media, is the background to this research. This study analyzes the influence of social media on purchasing decisions for Kopi Kenangan among Generation Z in Surabaya. The focus is on identifying purchasing drivers, Kopi Kenangan's content strategy, and its effectiveness. The results show that Kopi Kenangan's product significantly influences social media and purchasing decisions. Social media also proved significant in influencing purchasing decisions. Interestingly, price and content did not have a significant direct influence, but social media played a significant role as a mediator between the product and purchasing decisions
Sexual Fantasy and Alternative Universe: A Reception Study of Science Fiction Fans on the Film Dear David Baswedan, Fauzan Fahmi; Fauzan, Latif Ahmad
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.116

Abstract

This study explores the reception of science fiction fans toward the portrayal of sexual fantasy in the Alternative Universe (AU) narrative within the Indonesian film Dear David (2023). Using Stuart Hall’s reception analysis, the research aims to understand how audiences interpret the representation of adolescent sexuality, fantasy, and ethical boundaries in digital culture. The study employs a qualitative descriptive method with in-depth interviews involving ten informants identified as science fiction fans. Findings reveal two dominant audience positions negotiation and opposition. The negotiated position views sexual fantasy AU as creative spaces for self-expression, yet emphasizes the need for ethical awareness, privacy, and respect for cultural taboos surrounding sexuality. Conversely, the oppositional position rejects such depictions for their potential to normalize obsessive or inappropriate behavior, particularly when involving real identities without consent. The research also highlights that AU writing functions as an emotional outlet and a coping mechanism, especially among youth seeking freedom from social and familial pressures. However, the commodification of sexual content in AU communities raises further ethical concerns regarding consent, age restrictions, and digital literacy. This study concludes that while AU narratives offer imaginative freedom and psychological escapism, they must be accompanied by ethical sensitivity and media literacy to prevent misinterpretation or harmful normalization. It contributes to audience studies by contextualizing fan reception of sexual fantasy representation in Indonesian media and underscores the importance of family and education in guiding youth self-expression responsibly
The Effect of Scarcity Marketing, Fear of Missing Out (FOMO) and Electronic Word of Mouth (EWOM) on Music Concert Ticket Purchase Intention in Surabaya Wahyono, Gymnastiara Aliefa Putri; Kharisma, Fresha
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.120

Abstract

This study investigates the influence of scarcity marketing, fear of missing out (FOMO), and electronic word of mouth (EWOM) on the purchase intention of music concert tickets in Surabaya. As the entertainment industry grows rapidly and digital promotion becomes increasingly dominant, understanding these factors is essential for effective marketing strategies. Using a quantitative approach with a survey method, this research collected data from 180 respondents aged 18 to 35 who had previously purchased concert tickets and were active social media users. The data were analyzed using multiple linear regression through SPSS to examine both simultaneous and partial effects of the independent variables on purchase intention. The findings indicate that scarcity marketing, FOMO, and EWOM simultaneously have a positive and significant effect on purchase intention. Partially, scarcity marketing strengthens consumers’ urgency to buy through limited availability and time-bound offers. FOMO also shows a positive impact, suggesting that the desire to avoid missing social experiences increases purchase likelihood. Additionally, EWOM positively influences purchase intention, emphasizing the role of online recommendations and credible user-generated information. Overall, the results highlight that digital promotional strategies incorporating scarcity cues, FOMO-driven content, and persuasive EWOM are effective in increasing concert ticket purchase intention in Surabaya  

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